Chapter 702: Movie Peripherals

With the progress of society and the development of the times, the film and television industry is becoming more and more prosperous.

If the box office of domestic movies could break tens of millions more than ten years ago, it would be a great data, and it would already be considered a successful work. If it can break 100 million, it will be enough to promote it in the domestic media.

The film works of the same era, only big movies in Europe and the United States can easily break 100 million, but breaking 100 million may not be able to make money, because for all big movies, the cost of shooting and publicity must be high, although the box office is higher than that of ordinary movies, but it may not be able to return to the cost.

More than ten years ago, the box office of more than 100 million was basically foreign films, and there were few works in Huaxia with more than one or two hundred million, but now, the film market suddenly exploded, as long as a movie was shot well, it is no longer difficult to break 100 million.

There are even movies that break one billion, and this is only the box office of Chinese movies.

After Guo Dalu's films broke one billion, in the past two years, the works of other directors have also approached the billion mark, and China's large population base has become the world's largest box office market, and it is no longer unattainable for the film box office to break one billion in China.

Compared with the average filmmaker in China, Guo Dalu's film and television works are more famous, the market operation is also the most mature, and it can also be released simultaneously around the world. Among the filmmakers in the entire China, only his films can do this, and the rest of the filmmakers want to be released globally, just convincing foreign theaters is a big problem.

And Guo Dalu's film works have now become a film symbol in China, and the works of international directors have always had box office appeal, and foreign theaters will naturally not be very repulsive.

A week after the release of "Resident Evil", Ma Cheng specially came to Guo Dalu's house to report to him on the box office.

"Guo Ye, up to now, the cumulative domestic box office is 1.63 billion, and the foreign box office has accumulated 40 million US dollars. However, I have already spoken to refute these bullshit experts in the United States, and the most violent and bloody movies in the world basically originated in the United States, and this group of sluts with grenades is still qualified to condemn the stickers? Sure enough, double standards are their usual means. ”

Ma Cheng said this, a little indignant, "I have now had a telephone conversation with the heads of the film industry in Europe and the United States, if they want to get a piece of the film market in China, then it's better not to do things, damn, and we are in China decades ago!"

Guo Dalu glanced at Ma Cheng, "Hey, Mr. Ma is very tough now." ”

Ma Cheng said with a smile: "Our Huaxia is now the largest film market in the world, those foreigners want to make money in Huaxia, they have to cooperate with us honestly, otherwise, our theater chain will give them an all-round suppression, do you think they can still be arrogant? Of course, it is also thanks to you, the better your movie is made, the greater the influence, the louder I can speak." ”

He said with a smile: "Although our Tianxi Film and Television Company is not engaged in industry, in terms of making money, it has become one of the largest sources of the entire Tianxi Group, and it is also the support of cash flow." Mr. Chen talked about you a lot during the meeting, saying that you were the biggest noble person in his life. ”

Guo Dalu sighed, "It's better to engage in industry than to engage in movies, this is the status quo today." However, if a country wants to develop benignly, it must also rely on the real economy, which Tiger should understand, and I provide him with a capital chain, just to not let Tianxi Group's real industry cause problems. ”

Ma Chengdao: "There will definitely be no problem, now our own cars are already very famous, even the aircraft manufacturing in cooperation with the government has become a scale, not to mention anything else, government procurement alone is enough to ensure the normal operation of our group." ”

Guo Dalu shook his head and said: "That's because I'm here, I'm going to get involved, and this company will definitely be swallowed up in one bite." ”

He didn't want to say anything more about it, so he changed the topic at the moment, "Lao Ma, my "Resident Evil" is very suitable for adaptation into a game, the last "Terminator", because the technical level and personnel of the domestic game industry are not enough, you invited a foreign team to make the game, and it cost a lot of money. Have you formed your own game team now?"

Ma Chengdao: "It has been formed, we will definitely pay close attention to the peripheral products of "Resident Evil" this time, and we will never miss any business opportunities again!"

Because the time of the Chinese film and television industry is too short, there is not enough industrial chain, so some filmmakers have lost a lot of opportunities to make money, and the biggest problem is the lack of development of peripheral products.

Just like Guo Dalu's previous filming of "The Terminator", after the broadcast, it was very popular, but because of the lack of relevant arrangements, Tianxi Film and Television was a little at a loss where to start when Guo Dalu reminded them to engage in peripheral products.

Later, Guo Dalu perfected the game setting for them, and then Tianxi Film and Television also spent a high price to hire a foreign game production team, which led to the game of the same name of the Terminator, just because the production was not timely, and when the game was launched, the popularity of the Terminator had dropped a lot, resulting in the fact that until now, this game has not made much profit, and it has made a profit of twenty or thirty million in one year, which is already very small for film and television companies that have a lot of appetite.

However, the rest of the peripherals are sold a lot, such as the image cost of the Terminator, the cost of toy manufacturing, etc., and they also earn tens of millions, which are rare in other movies.

With this sweetness, Tianxi Film and Television has begun to pay attention to the peripheral products of the film and television industry, and the recently formed game team is making a game of the same name with the theme of the movie "Shaolin Temple", which wants to be promoted all over the world.

And before the release of this Resident Evil, Ma Cheng had already received Guo Dalu's game setting and monster image design, so he had already asked the game team to develop the game of the same name according to Guo Dalu's idea.

Intensify the development of film peripheral products and gradually establish a complete commercial film chain, which is the ultimate goal of Guo Dalu.

When every Guo Dalu movie can bring a wave of frenzy of peripheral products, I believe that many filmmakers will no longer be so-so in the logical deduction of the film itself and the development of peripheral products when shooting films.

In Guo Dalu's view, the domestic filmmakers' money-making behavior of taking advantage of the popularity is the lack of development of peripheral products, so they will just leave with a single vote, and will not dive into making a logical and meticulous movie that can withstand scrutiny.

If the development of peripheral products can keep up, I believe that these people will not be so rude and brainless when they make big movies.

Just like the "Terminator" movie, at this time the game came out, and even the comics began to be serialized, and a comic company deliberately bought the comic rights of this movie, and then further filled the plot of the movie, and finally formed a series of comics, which are now selling very well in the comic market.

Just when Ma Cheng and Guo Dalu were discussing the development of this movie, there were suddenly more voices criticizing Resident Evil on the Internet.

"What does Guo Dalu mean by this? Is our country's high-tech company so inhuman? What does this movie portray our country's R&D department? This is a conspiracy theory!"