Chapter 118 Technology Promotion (Asking for a Monthly Pass)

In the international market, there are German goods with excellent workmanship, Japanese goods with cheap prices, and British goods without knowing the so-called so-called ...... American goods can only live at a high level of technology.

Jensen is in charge of the Chinese market, and has always exaggerated and exaggerated his selling points.

However, no matter how exaggerated the statement, it cannot be divorced from reality.

Seeing the inquiry of the senior management of China's oilfield company, Jensen hesitated, vigorously rolled up the technical indicators of Dahua Industry, and said: "500,000 yuan to buy imported equipment is enough." ”

"Look. Director Su, you can buy imported goods for 500,000 yuan, and the price of your machine is not too high. The double-breasted button was speaking towards Su Cheng, but his eyes were looking at Xue Jie.

Xue Jie was suddenly a little nervous, as if she was worried about the feeling that Chapter 118 Technology Promotion (asking for a monthly pass) would be misunderstood.

In my ears, a warm voice came: "Mr. Jensen, in the international market, 500,000 yuan, can you buy better equipment?"

The double-breasted button was a little dissatisfied: "Why do you ask the same question twice?"

Sioux waved his hand and said it again in English.

A sober-minded person has already noticed the focus of the two interrogations: "better".

Jensen does high-end sales, relying on fame to eat, although helpless, he still replied: "500,000 yuan, it is estimated that I can't buy a better product." ”

His translation immediately gave accurate Chinese.

The double-breasted "huh" sounded, and only then did he wake up, consciously made a fool of himself, and suddenly remained silent.

They are all clear-eyed people in front of them, and they don't even have the opportunity to serve tea and pour water, so they naturally hear the difference, and under the same quality, no company can offer a lower price.

The leader of Dagang Oilfield asked his entourage, and also said loudly: "Mr. Jensen, what is the grade of Dahua's products in the international market?"

"This, I am not convenient to comment. Jensen forced a smile and said, "I'm not a professional technician. ”

Su Cheng naturally had no scruples, and said proudly: "We can guarantee that among similar products in the market, the products of the Big 118 Chapter 118 Technology Promotion (Asking for a Monthly Pass) Hua are the top, the price is not high, and the after-sales service provided is better." ”

Jensen was speechless for a while, and thought to himself: You sell products in your home country, and the after-sales service you provide is of course good. American engineers flew in from Los Angeles, and the tickets were in the thousands.

The advantages of the machinery manufacturing industry in the local area can completely offset the generation difference, and if Sioux City had not set a high profit value, he could have completely defeated Haliburton's similar products at all levels.

However, it is not necessary.

Haliburton's products also have more than 100% profits. Polymer flooding is a new technology that naturally requires high profit margins, even in the international market, where Japanese products are known for their cheapness, with profit margins exceeding 70%. There are R&D costs involved.

Lowering prices does not necessarily provoke a price war, but can easily make end customers wonderful. Historically, Samsung has relied on raising prices to achieve brand positioning.

Deep-pocketed business users such as oil fields often do not choose the cheapest machine.

Su Cheng glanced at Xiao Yang, who led people into the venue to contact customers separately.

Jensen hesitated for a moment, and also came to Sioux City, observing the machine and asking for details.

The two big-nosed engineers beside him were knocking and measuring around the machine.

Quite a few people have noticed this.

The big noses don't hide it either.

Sioux City pretended not to know and only talked to Jensen.

He knew in his heart that the big noses were studying the similarities and differences. If it were other Chinese, it was estimated that at this time, they would treat foreigners as friends and help them vigorously, without knowing their secret activities. Su Cheng graduated from the university of later generations, but he knew that the fly camp under fairness and justice, and if he didn't break it at this time, he was confident that he had applied for enough patents.

The more than 400 patents cost three or four hundred thousand dollars, and how can they be stolen by knocking on the quantity.

Even if they buy the machine and disassemble it, it is estimated that they can only bypass three or four percent of the patents at most.

Su Cheng applied for all the similar products in his memory.

John Parker looked at it for a while, and then approached Sioux City, and asked Mr. Su, do you have an overseas agency? Our Parker Company specializes in petroleum service agents, and if your machines are handed over to us as the exclusive agent, I can underwrite 20 units. ”

Underwriting is the agent's most powerful weapon, and since its invention, it has become more and more widely used, and eventually even stock issuers have used underwriting tactics.

For Sioux City, underwriting 20 units is equivalent to a net profit of 8 million yuan, and it is easy to recover two-thirds of the investment.

Jensen gave John Parker an unpleasant look. Although Haliburton has strong financial resources, he does not have the power to decide on underwriting, so he only reluctantly said: "Mr. Su, Dahua Industrial and our Haliburton are partner companies, and in terms of global sales channels, we have many more branches in Haliburton. ”

"But you're only going to sell your own polymer flooding equipment. John Parker didn't understand technology, but he understood business quite well, and he took advantage of the victory and pursued: "Mr. Sioux City, if you hand over your equipment agent to Haliburton, it will make them have a conflict of interest. I think that when the time comes, in addition to the customer roll call, they will definitely give priority to selling their own products over the partners'. ”

"There are tens of thousands of products in Haliburton, we will never label our products, and the sales manager is also customer-oriented, please trust our professionalism. Jensen said, "Besides, we only need 10% of the agency fee." ”

Once the price is discussed, Parker has no advantage. John hesitated for a moment and said: "We underwrite 40 units, 5 million US dollars, although it is 15% of the agency fee, but China has export tax rebates, and I want to come to Mr. Sioux City to earn more." ”

Sioux City couldn't help but look at John Parker and smiled, "If you can undertake repairs and warranties, this price will be fine." ”

Jensen was anxious and said, "Mr. Sioux City......"

Su Cheng waved his hand and said, "If you're interested, we can talk about patents." There are a total of 472 patents involved in polymer flooding equipment, and I think your subordinates are quite interested. ”

He was referring to the two big noses that were banging on the machine.

Jensen smiled awkwardly and asked, "Are you willing to transfer the patent?"

Su Cheng shook his head and said, "The right to use." ”

Haliburton, the company behind Jensen, is a technology freak company that spends tens of millions, if not hundreds of millions of dollars, to acquire various small technology companies every year, and it turns out that they have always had a good eye, and they have made hundreds of times more money over the decades.

With the current level of Dahua Industry and Dahua Laboratory, it is impossible to squeeze out the value of patents at present, so it is better to throw it to Haliburton and let them make something to sell globally.

After weighing the gains and losses, Jensen said: "If it is only the right to use, the company will not give too high a price, if Mr. Su Cheng is interested, he can consider transferring the patent to us, keep the right to use himself, and we will definitely give you a satisfactory price......"

"I'm giving you exclusive access outside of China. Even in China, it is only authorized to be used by Dahua Industrial, Dahua Laboratory and Shengli Oilfield. Su Cheng said slowly: "I think you have noticed that some new designs are used in our equipment, such as the application of high-pressure rubber tubes, if you read the patent documents, you will know that if you want to bypass these patents, the cost is very high, and obtaining these patents will be of great help to your next generation of products."

The so-called high cost is nothing to Haliburton. There are too many projects that they spend millions of dollars on tackling. Of course, it's always good to save some. Jensen said vaguely, "It's going to take a while to evaluate ......"

"Then let's get started, I see you've got someone with you, too. ”

Jensen nodded sullenly, beckoned the two big noses, sat down together, and began to review the patent documents.

The appearance of four foreigners sitting on a long table immediately attracted the attention of the Chinese.

1988 can be described as the peak of China's admiration for foreign countries. The term "US imperialism" is no longer heard, and the initial understanding of foreigners has also made adults and children realize that "the moon of a foreign country is rounder than that of China" is because of environmental protection......

Without them asking, Sioux City first held a signing ceremony with Parker.

This made the double-breasted face of Daqing Oilfield look scornful.

He wanted to buy a foreign machine, and as a result, a foreigner bought a machine from Sioux City.

But he only has the right to make suggestions, not the right to decide, so he can only watch his leader run forward.

When it was time for dinner, there was more new news.

Dahua Industrial not only signed a $5 million underwriting agreement with Parker, but also signed a $3.6 million royalty contract with Haliburton.

In particular, the patent royalty of 3.6 million shocked almost everyone.

This is 1988. In 1987, China's foreign technology transfer fees were only 200 million US dollars, and imports were only more than 2 billion yuan.

For example, there are not a few patent transfer fees at the level of millions of dollars in the country, and most of them are only done by large central enterprises.

This night, many oilfield leaders were running over and over again and couldn't sleep.

On the third day, with the signing of contracts between various companies, Dahua Industrial sold a total of more than 60 sets of polymer flooding equipment to China.

Together with the matching 3087 polyacrylamide, the total contract amount exceeded 60 million yuan.

Such a large number makes it difficult for anyone to calm down, and everyone is clamoring to visit Dahua Laboratory, all trying to figure out how the money came from.

Sioux City is a must.

So, a group of people went to the Oil Production Technology Research Institute and visited the three oil production institutes.

Su Cheng introduced in the front: "Our Dahua laboratory has carried out a technical cooperation with the three oil production institutes, and the oilfield has sent people, and our Dahua laboratory has provided equipment and funds to carry out equipment research and development, and finally, Shengli Oilfield can use this patent achievement for free, and our Dahua laboratory has recovered the investment by transferring the patent." ”

When he said this, he paused for a moment before he said in an accentuated tone: "We Dahua Industrial are ready to promote this project to a wider region. We hope to cooperate with more research institutions for joint research and development. ”！！！