Chapter 379: The secret to a high box office is to make a good movie
Wu Jing's first work on his debut was "Kung Fu Boy Breaking Love", 95 years. In other words, Wu Jing debuted at a time that is older than many members of EXO. Moreover, when I usually understand the news, I basically rely on Xinhua News Agency's "Reference News".
In this case, it's too normal not to know a few young idols.
But brainless fans don't think so, their idea is that our idol universe is the hottest, those who don't like our idols are spicy chicken, and those who don't know our idols are even spicy chicken.
Therefore, in addition to sticking to it, he also posted various photos of cutting wrists, hunger strikes, and headshots on Weibo, trying his best to force Wu Jing to apologize.
Seriously, there are not many fans who bully Brother Jing at this time. If you change to TFboys' four-leaf clover, you will start the 3,000th fan war in the morning.
Fortunately, the more fans, the more black fans, so there are back and forth copies on the Internet. In addition, there was no news in the whole of March, except for "Sun Nan's withdrawal", so the attention to this matter is still quite high.
Mu Ming contacted Wu Jing privately and teased him when discussing the promotion of the movie, this wave of popularity came in time.
Because of this, Wu Jing has never paid attention to it. According to the original plan, the promotion of "Wolf Warrior" began. In addition to the regular trailers, posters, and roadshows, Mizuki also contacted him with several variety shows and interviews.
In fact, Wu Jing's personality is not very suitable for variety shows, but Mu Ming wants to introduce him to "Run", so that everyone can see what a real "capable person" looks like. It's a pity that the second season won't start recording until next month, and by the time it airs, the movie will be almost out.
Therefore, it is still mainly based on interviews. It is also good to let him take Xie Nannan to show his affection and talk about how he hooked up with the host on the show.
For this film, Mizuki is not only the investor, but also responsible for all the distribution work. Therefore, although "Heart Flower Road" is still in the theater period, it still has people to cooperate with Wu Jing to promote it.
In this movie, in fact, Wu Jing wanted to find light at the beginning, after all, Xie Nannan was the first of the "Three Treasures of Light". Moreover, Guangguang is one of the few traditional film and television companies that accepts foreign project investment.
However, Wang Changtian rejected Wu Jing. Because after doing some market research, the marketing department of Light felt that this movie was likely to lose money.
Young female audiences account for a relatively majority of domestic movie audiences. Among the remaining male audiences, many of them appeared as foils for girlfriends.
In terms of subject matter, "Wolf Warrior" is full of blood rather than hormones; in terms of actors, except for Wu Jing, the rest of Yu Nan, Ni Dahong, etc., are all powerful, but none of them are popular or appealing.
Not to mention investment, the distribution fee also depends on the box office recovery - Xie Nannan is his own person after all, and Guangguang is embarrassed to pit Wu Jing's distribution fee. It's clear that you'll lose, and who's going to throw money into it.
In fact, it is not only the Guangguang family that is not optimistic, Wu Jing has also been in the circle for 20 years, and he has some connections. But if there is a way, why not mortgage the house to make money. If you are favored, you can't even invite a big-name cameo.
Fortunately, at this time, Mu Ming contacted Wu Jing and was willing to be responsible for the rest of the investment and the distribution of the film.
However, this time I didn't engage in the set of guaranteed issuance. Mu Ming only remembered that the box office of this movie was earned, but he didn't know how much it earned. The amount of the guarantee is small, Wu Jing is unwilling, the guarantee is high, and Mu Ming has no bottom, so in the end, it is still according to the traditional investment share.
The total investment of "Wolf Warrior" is 15 million US dollars, plus the cost of publicity, the total cost is 120 million. Wu Jing took 60 million, accounting for 60% of the share, and Mizuki was responsible for the rest.
It seems that the share is a bit of a loss, but Mizuki has the overseas copyright income of "Wolf Warrior". Especially in North America, the original "Wolf Teeth" sold for nearly 10 million US dollars, and Wu Jing is still somewhat well-known.
Wu Jing's propaganda is also very hard. Starting from the 18th, one city a day, a 20-day roadshow. Coupled with the visits and activities that need to be taken care of in between, it can be said that there is no day off.
After all, my entire net worth is in it, and I can't do it if I don't play with my life!
Fortunately, the effect of such a crazy roadshow is also good, and audiences in relevant cities know that there is such a movie to be released. Coupled with the fan debate on the Internet, the attention of the movie is still very high.
In addition, it was stolen from the limelight by the just-released "Heart Flower Road".
"Heart Flower Road" was released for a total of 34 days, and did not get the key to the postponement. To be precise, several movies in the Spring Festival file, except for "Wolf Totem", did not get the key to postponement.
As for why "Wolf Totem" is an exception, it is mainly because China Film has decided that this film will participate in the Oscar for Best Foreign Language Film next year.
However, the 34-day release period is enough, after all, it is just a low-budget road comedy with a simple plot, and there is no such thing as two or three brushes. With the Spring Festival holiday passing, the single-day box office has begun to gradually decline. Especially before the next screening, the stamina is obviously insufficient.
The final result of "Heart Flower Road" was set at 1.182 billion. did not surpass Mu Ming's "Model Student", only ranking fourth at the box office of Chinese films. At the same time, it is also the fourth Chinese-language film with a box office of more than one billion.
In fact, many people have already felt this achievement, but when they really see the final result, they are still emotional. After all, the production cost of "Heart Flower Road" is less than 40 million, which is equivalent to a thirty-fold increase.
Moreover, the four movies that have broken the box office of one billion so far: "Thai Embarrassment", which costs 35 million, "Journey to the West", costs 113 million, "Model Student" costs 40 million, and "Heart Flower Road" costs less than 38 million.
Based on this information, someone on the Internet summarized the rules of several box office hits. For example, first of all, it is better to have a small budget, or a low- to medium-budget film. After all, the lower the cost, the more you earn.
Secondly, it has to be a comedy movie. Looking at these four films, even "Model Student" has been added with a lot of comedy. Most viewers still prefer comedy more than tragedy.
After that, there are things like choosing a schedule, publicity, and the like. Combined, a small-budget comedy released in a good schedule is the easiest to get a high box office.
Of course, some people jokingly said that Mu Ming had to participate. After all, three of the four movies have Mu Ming's figure in them. However, this topic is not very interesting to everyone, because it has become a bit of a habit.
In the words of a fan of Mu Ming: It's not that the movies that our boss is optimistic about can be big sellers, but only movies that can be big sellers can be greatly favored by Mu Ming.
These words, including those summaries of how the movie was a big hit, Mu Ming also saw it, but it was just a laugh.
Cost, theme, schedule...... Many people can only see these things on the outside, and it is difficult to find out what is really important on the inside.
If you really want to talk about the common denominator of the four movies, there are naturally them. For example, the worst score is also above 7 points, and the leading actor is a newcomer with good acting skills, etc.
But the most important thing is that for most audiences, the stories of these four movies are very good.
Really, there is no means to make the movie look good, and it is more likely to get a high box office.
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