Chapter 1248 10%
The entertainment industry has always been the focus of media attention, and "Crazy Racing", which has been in the limelight recently, has naturally attracted the attention of countless people.
In particular, the news about the box office fraud of this film has become the focus of public opinion on the Internet.
Although after the efforts of the Zhao family and the Xiao family in public relations, many media also sang praises for "Crazy Racing", but some media still questioned the abnormality of the movie box office in news reports.
It's just that because of some factors, many media have not exposed the unspoken rules that the entire film industry knows.
But just another post popped up on the Internet, which undoubtedly made many ordinary netizens realize that there was such a big loophole in the box office statistics in the original film industry.
"Hey, I'm a filmmaker, so I'll share with you what I know. ”
"Due to the particularity of the industry, all kinds of things related to movies will be amplified, everything in this industry has received more people's attention, there are all kinds of people talking about movies and box office on the Internet every day, and more industry decisions seem to have to evolve from the previous "pat on the head" to more scientific and reasonable decisions that need data support, so are these data related to movies and box office that everyone thinks are very important so important?"
"In the past two days, a certain movie has kept announcing how real their box office data is and how good their scheduling rate is, so in the end, the box office of the film is naturally very good!"
"But I want to tell everyone that in fact, this is all false, and it is all used to fool people!"
"In fact, whether it is the film scheduling rate or the attendance rate, it is not so reliable, only the number of moviegoers is the real basis for reflecting the box office data of a movie, and everything else can only be used as a reference factor. ”
"The film scheduling rate can be faked, the attendance rate can be faked, but the number of moviegoers can't be fake!"
"Only the number of people is the core element of analyzing all the data of the theater, and only the number of people is the starting point of all the work carried out by the theater. The reason why the number of people is important is because all the income of the theater is brought by people, so of course the work of the theater should mainly focus on increasing the number of people. In the same way, the analysis of all the data generated by the theater is also based on the number of people. ”
Therefore, the attendance rate and film scheduling rate are floating clouds, and the number of moviegoers is a hard indicator. ”
"It's just that as far as I know, according to the real number of moviegoers of "Crazy Racing", it is absolutely impossible for the single-day box office performance of this movie to exceed 100 million, and obviously there is a lot of water in this. ”
This netizen sprinkled on the Internet as an industry insider, proposing a novel movie box office measurement index to all ordinary netizens.
Number of moviegoers!
This word immediately made the eyes of all netizens shine, and at the same time attracted the attention of many media, at this time they can no longer be like ostriches, burying their heads in the sand and pretending not to know anything, because when this post exposed the inside story of the film industry, not long after, a respected senior in the film industry spoke highly of the post in public.
"I read this post on the Internet, the level is very high, there is no nonsense, the number of moviegoers is indeed a hard indicator to measure the box office of a movie. ”
This person is Tao Lao.
Chairman of the jury of the Organizing Committee of the Huaxia Golden Dragon Award.
President of the Chinese Film Association.
Deputy Director of the Broadcasting News Administration of the Ministry of Culture of China.
These two titles alone are enough to prove Tao Lao's status and weight in the Chinese film industry, and what he said naturally no media can ignore.
Now Tao Lao suddenly liked a hot post on the Internet, what does this mean, it's too interesting.
All of a sudden, there was an undercurrent in the local Chinese film circle, and various film companies couldn't help but ask each other what was going on? Why did Tao Lao suddenly say such a thing? Do you want to point the finger at the movie "Crazy Racing"?
It's not a secret in the industry that movies are boring at the box office, it's a 'tradition'.
For so many years, both the government and the film association have tried all kinds of ways to rectify this phenomenon of box office fraud, but they have not been able to put an end to it, after all, it is not illegal.
Moreover, in the past, the film companies did not go too far, so everyone basically turned a blind eye.
It's just that this time "Crazy Racing" is indeed a bit too exaggerated.
A discerning person can know at a glance that there is a lot of moisture in this box office statistics.
But now Tao Lao's meaningful speech in public suddenly made all the local film practitioners think about it, and they feel as if something big is about to happen.
And that's not all.
The next day, the Chinese film circle was followed by a number of highly respected predecessors, all of whom showed up one after another, and the local film industry should resist the unhealthy trend of box office fraud, and the success of domestic films should not be based on the success of this kind of fraud.
Dean Li of Yenching Film Academy is also among this group of seniors, and the seniors who stood up to criticize box office fraud are all old-timers in the Chinese film industry, and as traditional filmmakers of the older generation, they are completely disgusted by all kinds of vices and ugly phenomena that appear in the film industry in the new century, and naturally do not want to see such a situation appear.
So many movie old-timers appeared together to criticize and boycott box office fraud, as if it had been rehearsed, and it was still in the film industry like a bomb, and everyone was shocked.
It seems that this time is not a trivial matter.
There must be something big going on that no one knows.
Victory Pictures.
Zhao Jianfeng saw the sudden change in the situation, and originally worked hard behind the scenes through his family and gradually calmed down the heat caused by the box office fraud incident through the media, but now Tao Lao suddenly came forward, and then led to a large group of old men, which is no longer something that the media can suppress if they want to.
Not even the Zhao family.
What's more, the Zhao family's nest was not in the film industry in the first place, and it seemed helpless to suddenly face such a sudden outbreak.
When Xiao Bufan saw this situation, he was also panicked and unbelievable.
He just wanted to teach Yang Ming a small lesson and hit the other party, how could he make such a big scene?
It wasn't what he wanted, it was beyond his means.
Zhao Jianfeng didn't give Xiao Bufan a good look at at all, and when it really came to a critical moment, this guy didn't pay any attention, but wanted to leave, he couldn't wait to kill this guy with one shot.
No wonder Mingjing fled from Xiao's movie without hesitation, just because Xiao Bufan didn't have any responsibility, as long as something happened, he would let his subordinates be scapegoats, who wanted to do things under him?
No matter what, Zhao Jianfeng still tried to solve this matter.
Through his family's relationship in Yanjing, he found someone to communicate with Tao Lao's side, hoping that the big things would be small and the small things would be turned into small things, and the other party would be able to let Shengli Pictures go this time.
After all, "Crazy Racing" is also one of the rare Chinese films that has succeeded in the foreign film market in recent years.
It's a pity that Tao Lao didn't give Zhao Jianfeng any reply, which made him almost grit his teeth in anger, but there was nothing he could do.
The film industry is not a business circle that the Zhao family is familiar with, and the formulation of various rules is in the hands of others.
In Yanjing, in the conference room of the Bureau of Radio, Film and Television, the atmosphere was not very harmonious, and several people were talking about something with a look of anger on their faces.
"I don't agree, although there are anomalies at the box office of "Crazy Racing", but the success of this film abroad cannot be denied, if we make a decision to deal with "Crazy Racing" at this time, what is the difference between this and the war in the past, where soldiers rushed out to kill the enemy, and we dragged our feet behind?"
A middle-aged man with a big belly said with a disgruntled face.
His words made the faces of many people in the conference room look quite ugly, and this guy's metaphorical intentions were too vicious.
If you don't care about anything from time to time, it is estimated that the word 'traitor' in this guy's mouth has already blurted out.
But when you think about it, it's a bit like that.
"Crazy Racing" has performed very well in both domestic and foreign film markets this time, and even in the film market in the United States, even Hollywood's very much-anticipated "Speed Drift" has been compared, and now it is pressing that Hollywood blockbuster under him on the box office list.
This has made many filmmakers who have heard too much of the name 'Yang Ming' in recent years shine, and they naturally hope that more classic Chinese films will appear in the international film market and compete for a piece of the sky belonging to Chinese films.
The middle-aged man with a big belly saw the change in the expressions of everyone in the conference room, and a trace of pride flashed in the depths of his eyes, he has a certain relationship with the Zhao family, and yesterday the people of the Zhao family found him hoping to let the government let go of this incident, and promised not to do it again in the future, plus some other costs, he will support "Crazy Racing" so much in the conference room.
Actually, this is not a big deal in his opinion.
Box office fraud has been going on for years, and which of those domestic film companies has not done anything at the box office before, although this time "Crazy Racing" has done a bit too much, but it will not be so grasped.
The atmosphere in the conference room was quite dull, and at this time, everyone couldn't help but look at Tao Lao.
Tao Lao has an unshakable position and right to speak in the domestic film industry.
And this time, it was proposed to severely punish "Crazy Racing" to purify all kinds of chaos in the film industry, which Tao Lao insisted on.
"Tao Lao, can you tell me your opinion?" At this time, Zheng Liqiang, who was sitting in the middle and was the director of the Radio and Television Bureau, saw that the matter was frozen and the controversy was very large, and he couldn't help but look at Tao Lao.
Tao Lao seemed to have expected the situation in front of him, his eyelids rolled twice, glanced at the middle-aged man who had just spoken, a disdainful smile appeared on the corner of his mouth, and then knocked on the table with his fingers, and said slowly: "Before I express my opinion, first of all, please look at a statistical record!"
With that, he asked the secretary to distribute the papers to the conference room.
When the middle-aged man with a big belly heard this, his face couldn't help but sink, and he felt a little bad in his heart, it seemed that this old man had been prepared.
Those who come are not good, and those who are good do not come.
He quickly picked up the document that had just been handed to him and looked at it.
"Statistics of the box office data of the Chinese film industry in the past ten years. ”
Seeing this document, not only him, but even Zheng Liqiang was quite puzzled, I don't know what is the significance of Tao Lao taking out such a document, and what does it have to do with the things discussed today?
"In '98, the total domestic box office was 12 billion Chinese dollars, in '99, the total domestic box office was 21 billion Chinese dollars, and in 2000, the total domestic box office was 36 billion Chinese dollars. ”
"Last year, that is, in 2004, the total box office of local films has reached 86 billion Chinese yuan, and the scale of my country's film industry is only one step away from breaking through 100 billion Chinese yuan, and according to this year's film box office situation, if nothing else, it can be reached this year!"
Tao Laoyi listed the total box office statistics of Huaxia movies in the past ten years, which did not let everyone present relieve their doubts, but deepened their doubts in their hearts.
They are no strangers to these data, but they don't understand what is the use of Tao Lao taking this out now?
However, Tao Lao's words did not stop.
"All of us have seen the prosperity of the local film industry, but we have not seen the exuberance and chaos behind it. ”
"86 billion Chinese yuan, this data I believe you would not dare to think about it ten years ago, at that time we were still proud of the total box office that exceeded 10 billion that year, but now the total annual box office of more than 10 billion is no problem for us at all. ”
When Tao Lao said this, his eyes suddenly condensed, and he said solemnly: "Last year's box office data statistics of 86 billion Chinese yuan were calculated according to the data reported by the theater chain, but all of us know that there is a lot of moisture in this data, if you count according to the number of moviegoers that year, last year's total box office data should be around 75 billion Chinese yuan!"
"There is a box office statistical error of 10 billion Chinese yuan, I don't need to say more, you all know why, right?"
"Even if the factor of ticket price error is removed, there is still a 10% box office loophole!"
"Guys, tell me, if we really want to make various references based on this box office statistic, which has a 10% error, will it mislead us into making the wrong decision?"
The box office error of the 10 billion garden!
Everyone present suddenly heard Tao Lao say this, and they couldn't help but feel creepy, and then they felt a little incredible.
But then when they saw the detailed box office speculation on the Chinese part according to last year's moviegoers, their eyes were full of surprise and shock.
They are all professionals, so they naturally understand the importance of moviegoers.
Compared with other measures of box office data, the number of moviegoers is naturally much more credible.
But no one expected that there would be a 10% error!
"Unfair competition behaviors such as box office fraud in theaters and films have caused serious disruption to the film market, caused a certain degree of harm to the level playing field, and adversely affected the overall reputation of the film industry. Although these problems in the film market are unavoidable problems in the development of the film industry, the seriousness of the problems has become increasingly prominent and is hurting the body of Chinese films. ”
Tao Lao said with a firm face and loudly!
When his words fell, under the leadership of Zheng Liqiang in the conference room, they couldn't help but applaud Tao Lao's speech.
Everyone here is a filmmaker, and naturally hopes that the future of the Chinese film industry will be more brilliant, and now the usually inconspicuous box office fraud will accumulate so far-reaching harm, and everyone understands why Tao Lao is so targeted at "Crazy Racing".
When it comes to expectations for the Chinese film industry, no one attaches more importance to it than Tao Lao.
10% of the box office moisture, this data is really shocking!