Chapter 330: Do something crazy for the trailer
Since the release of the "BANG!" version of the card killing game, the two sets of characters and actor versions of the pictures have been promoted by the distribution department of the Flame Group, whether they are funny or cool, these novel "posters" have gradually covered more and more widely on the Internet; The forum message board where Joss Whedon and other creators appeared has become a lively place for fans and fans, who are very concerned about one thing, when the teaser will be released!
"Firefly" is too much to look forward to, obviously the recent "trailer" is one of the main hits of the flame promotion, another "IMAX" topic is also detonating, about its 65mm IMAX film, the first part of the film is full of extremely textured and shocking large format, the difficulty of shooting with the MSN-9802 camera, the solution of Pokémon Wisdom and Bravery, and it will simultaneously land in 70mm IMAX giant screen theaters next year...... This is a super wonderful film, an unprecedented film!!Fans who have watched these related reports all feel a surge of blood, IMAX theater tickets are very expensive, but they can't wait to watch it right away!
"IMAX doesn't just bring visual enjoyment, of course, it has an unparalleled visual impact compared to ordinary theaters, and the difference between watching the sky with your own eyes and looking at the sky from a TV screen, and that's actually the great thing about it, the large format allows us to jump out of the traditional framework of film composition, we can realize some extravagant ideas, and everything looks better. After filming Firefly, we were all spoiled for IMAX and fell in love with it! Many of them didn't admit it, lest they lose interest in the 35mm. ”
In recent times, Wang Yang's various interviews have skyrocketed, and the screen has stabilized, and he has accepted some exclusive interviews with media magazines such as "TV Series", answering some questions such as "Are you a nerd?", "Will Michael Schofield return to prison?", to meet the news needs of fans of the two popular series and their own publicity, and even "Desperate Housewives" will be mentioned; on the movie screen, "Firefly" is naturally the focus, and the promotion of "Crash" also requires him to say a few good words.
"Crash" has been scheduled to be released on a large scale in North America on December 17, and participated in the Golden Globe Awards, Oscars and other awards, the commercial value of this film is not convincing, with many years of good relations and reputation that have never let the theater chain lose money, in the highly competitive Christmas schedule, Flame Films arranged for it to open 1855 theaters, for a completely independent film company, this is very remarkable.
Christopher Nolan's "Mr. Hughes 2" will be released on December 10 a week earlier, which will also hit the awards season, and "Saw 2" will land on October 29, competing with "The Grudge" and other films This year's Halloween schedule, it is worth mentioning that there is a news that has lifted the spirits of fans and fans, the first full trailer of "Firefly" will be released in 3235 theaters before the screening of "Saw 2"!
It is clear that in order to boost the box office of "Saw 2", in order to watch the trailer of "Firefly" for the first time, there will definitely be many fans who choose "Saw 2" when watching the movie on Halloween, after all, "SA" itself is a classic horror film. It is also not excluded that there are fans who have made a special trip to the theater for the trailer of "Firefly", although it will soon be circulated in other channels.
In any case, "Saw 2", "Mr. Hughes 2", "Crash", and "Firefly" are all moving forward on their respective promotional tracks, heading towards their scheduled release dates, and the first is almost at hand, October 29.
"One thing you have to know, she's a very dangerous person, and she holds some secrets that you shouldn't know......"
The suspenseful and tense soundtrack sounded softly, and the trailer for the official completion of "Firefly" had just begun to play on the computer screen, the flame symbol flashed, and I saw Reva in a white dress curled up and sleeping in a large box, and the low voice of the blue gloves sounded, and the picture flashed successively to Mar and others looking at the box in surprise, and the eyes of Reva, who was surrounded by marauders, just as she started, the camera changed to the expressionless blue gloves in the communication screen: "The secret that will make Tranquility die." Marl's tone was light and interested: "Are you talking about the marauders?" As soon as all the soundtracks of the picture sounded, the director: Wang Yang............ "I just want to fight against them." "I'm a leaf in the wind, see how I fly!", "If I die, take me back to the Valley of Tranquility." ”…… The vast blue sky on the computer screen, the atmosphere suddenly rushed into a small spaceship, firing indiscriminately at the two large warships of the Star Alliance and the Marauders in front of them, the terrain on the ground is quite peculiar, but on the vast loess plateau stands a straight pillar of rocky peaks, and the open peak is the platform on which the spacecraft lands. The scene in the concept art first announced at the Hugo Awards, the Battle of New Shanxi.
In the editing room in front of the screen, Wang Yang, Margaret and others quietly watched this well-crafted trailer, the fall of the battleship, hand-to-hand combat and other essence shots flashed, thinking of the rough cut of the whole movie, they couldn't help but be a little enthusiastic, the atmosphere and emotion of the film broke out were burning! The 2-and-a-half-minute trailer ended quickly, as the soundtrack became more and more passionate and calm, and finally banged, the new picture read: "June 17, 2005, released worldwide!"
"Wow, this is amazing!" A burst of applause rang out, Margaret, Lee Smith, and Joss Whedon applauded one after another, laughing and praising each other, just watching the trailer can make people feel like watching a blockbuster! Margaret praised: "This trailer is so classic." Joss Whedon laughed and said, "Movies too!" What else can I say? Thinking of the initial worries were simply superfluous, Wonder Young had changed and used his script so perfectly, and it was no longer his script, and he learned a lot from this filmmaking.
"Yes, of course it will. Wang Yang also clapped his hands in self-praise and encouragement, at least now it seems that everything is OK, there is business and art! He picked up the mouse and clicked to play it again, thinking about the viral marketing plan of the trailer, and the corners of his mouth showed a narrow smile: "You just wait for the day when the trailer of "Firefly" will be everywhere! Watch it again, and then start today's editing work. ”
"One thing you have to know, she's a very dangerous person, and she holds some secrets that you shouldn't know......"
The flame sign flashed, and Jessica, a young sweet girl who had not taken off the childishness, walked in the school corridor with a book on her back, while editing "Firefly", Wang Yang couldn't wait to cut a "Singing and Dancing Youth" version of the firefly trailer to see the effect, and with Heath Ledger's deep words, the picture flashed in the classroom Tom Welling and others looking at the arrival of new classmates, surrounded by singing and dancing classmates in the cafeteria, Jessica's eyes were puzzled...... The flying fries and french fries sauce box fell like a big battleship and smashed into Rachel's chest...... The flame sign flashed, the ghostly Natalie sat on a luxury chair with a pipe in her mouth, and Wang Yang then experimented with the "Juno" version of the firefly trailer, and with Heath Ledger's words, the picture flashed in the corridor with different expressions of the classmates but their eyes focused on watching Natalie walk by with a big belly, and Natalie, who was not yet a big belly, made a phone call on the bed in the bedroom with a serious expression...... However, it is easy to make a few versions by yourself, how to get netizens to spontaneously participate in making the "Big Bang Theory" version and "Titanic" version?
Changing the situation of Internet video sharing is a very important and decisive thing, only by making it easy to upload videos, compiling videos and making it fast and smooth, and browsing videos quickly and smoothly, netizens will have greater enthusiasm, and if the "Firefly" trailer is used to promote this change, it will definitely benefit a lot.
Human beings have a strong sense of sharing, especially now in the Internet age, people are eager to know about other people's things, and they are also eager to tell others about their own things, just like the blog Blogger. A long time ago, Wang Yang had this kind of understanding and a lot of ideas, at the beginning, the publicity of "Ghost Shadow Record" and "Song and Dance Youth" planned and held activities to upload video clips, but limited by format technology, network speed, etc., the participation process became very troublesome and complicated, and the popularity at that time was so insignificant in terms of the current Blogger, the publicity and dissemination of pictures and text in the same period.
Wang Yang has long owned a mobile phone that can take pictures and take pictures, but he believes that in a few years, everyone's mobile phone will have these functions; coupled with the popularity of DV machines and photographic digital cameras, shooting video clips is no longer something that only professionals understand, it will become the same as text and pictures, it is a conventional way of network sharing in the life of people on the earth, and the sales concept of online cinemas will also be realized.
From the birth of the first online photography in 1991, the first eb browser to display images in 1993, to the official website of the "Show Yourself" activity of "Youth Musical" at that time, and now it has become the "Video-Blogging" network, the earliest prototype of the video sharing network, and then Adam Kontras in 2000, Adrian Myers and others successively proposed the concept of vlogging and opened websites, and this year Steve Garfield launched a new vlogging website, saying that "this is the year of vlogs", which attracted the support of Yahoo. Wang Yang knows that it is time for a mature Video-Blogging network to appear, this is the trend of the times, and it will definitely appear, Microsoft, Yahoo, Google, or it can be a flame.
Anyway, he is going to break into the IT world on his own, and he has funded the establishment of such a website, a gathering place where people can easily share videos, which is not only needed for the viral marketing of "Firefly", but also an important part of Flame becoming a new independent media group.
"Mr. Wang, it's a pleasure to meet you...... Do you want to do a new video-blogging with me?"
It was almost Halloween, in the spacious study room at home, Wang Yang had a meeting with Chen Shijun, who was invited. Chen Shijun was born in Taiwan in August 1978, moved to Illinois with his parents at the age of 8, and in 1999 at the University of Illinois at Urbana-Champaign was a few months before graduating from his senior year, he went to San Francisco Silicon Valley to join the third-party payment company PayPal founded by alumnus Ralphchen, PayPal was successfully listed in 2002 and then acquired by eBay, he received $2 million, but a luxury house was almost spent; he has long since left PayPal and just quit his job as an engineer from The-Facebook。
It seems to be a natural thing to find Chen Shijun, no matter what the people in Silicon Valley think, Wang Yang is also an important member of the IT industry after all, he has connections, and he knows very well that what he needs most now is a skilled talent, and in this regard, Chen Shijun, who has just resigned, is a master, so he just found him. But why did Chen Shijun resign from the university social networking site The-Facebook? According to previous phone contacts, Chen Shijun just wanted to start a business with his old friend Chad Hurley.
"Yes!" Wang Yang nodded, made a gesture of invitation to the coffee table in front of him, picked up a cup of tea and said with a smile: "Steve, we don't have to be so polite." Chen Shijun, who was sitting next to him on the sofa, nodded when he heard this, he wore black-framed glasses and an explosive head, and his appearance was not as handsome, but he was very kind and kind. Wang Yang said from the beginning: "It can also be said that it is because of a promotional plan for "Firefly", for its trailer, I want to do something crazy, hehe, you will definitely know in the future." ”
Looking at the smile of this amazing peer, Chen Shijun didn't know what to say, the first Video-Blogging website Shoyourself was also because of the movie promotion, thinking of this, he asked: "Shoyourself can't do it?"
"Haha, I'm in tatters, and I'm too backward in technology and management. Wang Yang immediately shook his head and laughed, if he didn't look for IT talents to work together, he really didn't have that kind of technology to make Shoyourself usher in a new situation. Wang Yang took a sip of tea and said seriously: "Sometimes I myself will be angry with Shoyourself, think about it, upload a video and download and install some special software, the tutorial is troublesome and complicated; other video sites E-ON! I don't even know that they have hired a few employees in charge of review, and they even make you wait for more than 5 days! The Iraq war is over, Britney is married and divorced and divorced, and Jenny Jackson's house is stuffed back......"
Listening to his serious and funny words, Chen Shijun felt very shocked at the same time, it turned out that Magic Yang knew! He was completely aware of the fatal shortcomings of video blogging networks such as Shoyourself, the inconvenience of uploading and the long review time. He had a few discussions with Chad Hurley, and it was interesting to start a new vlogging network, and in their opinion, from the technical point of view of the website, it was not very difficult to solve these problems, and if they did, to create a convenient website, I don't know how many filming enthusiasts would thank them, and I don't know how many people would be inspired to take pictures of interesting events all over the United States and upload them.
"Maybe someone else is too busy to care about these things. At that time, Chen Shijun replied to Chad-Hurley's "Why didn't Wang Yang solve these problems?", but now Wang Yang's words show that "I know very well", and I think it is also, as the founder of DV movies and the founder of the video blog network, will he not know?
"I know, I know there's a lot of complaints about Shoyourself. Wang Yang could see a trace of surprise in Chen Shijun's eyes, and naturally guessed some of the thoughts of this IT elite, and did not want to be 24 years old to be 34 years old, so that people felt that "Wang Yang is outdated, I will do it alone", although you can find other technical talents to partner, but you always have to convince that person. Wang Yang organized his speech for a moment and continued to smile: "So I plan to build a new website, so that everyone will not spurn and complain about Shoyourself, so that they all like convenient and fast ...... I don't know the name yet, but I know you're a tech go. ”
Chen Shijun thought about it and took a sip of tea, and suddenly felt that his previous contempt for Magic Yang was ridiculous, this guy was still 2 years younger than him! He was still in the golden age of IT entrepreneurship, and he had just become a shareholder of Google, how could he be outdated? And this is not the first time he has started a business, and he knows best that making an IT website is not only about technology, but also about capital, creativity, and connections...... What's even more terrifying is that there are a lot of people who have the ability to solve Shoyourself's problems.
"Steve, frankly, I'm not in a hurry to solve the problem of Shoyourself, I'm not in a hurry to build a new website, just because the time hasn't come. Wang Yang said and nodded his wrist, which was not wearing a watch, and said with a serious smile: "Now that the time has come, broadband technology has begun to popularize, providing high-speed uploading and touring, Flash technology has also begun to popularize, everything has become more convenient, and most importantly, video equipment and technology have begun to become popular on a large scale, and soon everyone can be a director anytime, anywhere." So what are you waiting for? You know, it's time. ”
(To be continued)