Chapter 310: Trident (Actually, I don't know what to call it)
He Chen stumbled to establish a basically complete industrial chain, but it doesn't mean that it was finished after just showing a movie.
Tianman's toy factory started producing Totoro merchandise for a long time, but at that time, the animation had not yet come out, and even if some people saw it occasionally, they didn't take it seriously - they might think that there was some new Pokémon in Pokemon.
However, with the release of "My Neighbor Totoro", Totoro peripherals sold crazy in major toy stores and markets as soon as they hit the shelves, and there was a wave of Totoro craze in Asia......
Yes, only in Asia. Due to the same culture, He Chen's influence in Asia is now very important, as long as He Chen's name is written, it is a guarantee of the box office, so He Chen talked to the surrounding theaters a little, and the other party immediately agreed.
Europe and the United States are not right about the story in movies, even if He Chen's "EVA" shocked the world, but what they don't like is not like.
For this kind of bland and warm theme, it does not have the "explosive" scenes required by commercial films, and its artistic connotation does not match the mainstream tastes of Europe and the United States, and they are not optimistic about its box office.
Although He Chen knew that this was a work that even those in Europe and the United States could not resist, their introduction was ridiculously slow.
They felt that instead of watching "My Neighbor Totoro", they wanted to bring "Eva" and "Dragon Ball" to the big screen.
When the final negotiation was reached, the release time of "My Neighbor Totoro" in North America had been scheduled for August - this time was not bad, Universal Theater still gave He Chen face, and the summer season in August was one of the best schedules in North America.
And the theaters on the European side gave "My Neighbor Totoro" release time. It's scheduled for January.
Purely based on the value of the role. My Neighbor Totoro is tied for first place with Pikachu and Doraemon. It has become the trident of He Chen's animation peripheral industry.
In addition to the immeasurable value it has brought to Tianman, it has also had a huge impact in other aspects.
"My Neighbor Totoro" has a retro trend, and in the original world, "My Neighbor Totoro" was released in the late eighties, and the scene in "My Neighbor Totoro" was the life in the countryside at that time, and people felt close.
But after He Chen got this, the background of "My Neighbor Totoro" changed, from a movie that "records current life" to a movie that "recalls past life".
There are many things that have disappeared from reality. It is a novelty for children and full of innocent memories of countless adults.
The reason why "My Neighbor Totoro" has touched adults so much, this kind of memory that is almost forgotten by them, is also one of the reasons.
For example, the White Rabbit toffee that Xiaoyue and Xiaomei ate at the beginning of the show has reappeared in the most conspicuous position in various stores and cities, and the sales of online White Rabbit candy are also on the list of online store food.
It's still the old white candy paper that hasn't changed for decades, or the most familiar sweetness, but full of happiness.
A "My Neighbor Totoro" makes a world that is almost forgotten by people, but still insists on simplicity in an increasingly gorgeous world. Eliminated by the gorgeous appearance and inferior sweets on the inside, the tears of generations. The time-honored toffee company on the verge of bankruptcy has come back to life.
White Rabbit Milk Candy is lucky, because he has not sunk, insisted on his own brand, and finally persevered to "My Neighbor Totoro", and got a turnaround that should have belonged to him.
And countless people are even more lucky, if the White Rabbit toffee does not hold on, then the children will never be able to know the taste of the toffee in the mouths of Xiaoyue and Xiaomei in "My Neighbor Totoro", and the adults will no longer be able to taste the happiness that they once ate in their mouths.
"My Neighbor Totoro", no regrets!
"My Neighbor Totoro" will continue the innocence and dreams!
The White Rabbit Milk Candy company expressed its intention of cooperation to He Chen, that is, it wanted to compensate He Chen for the sponsorship fee. This time, in "My Neighbor Totoro", He Chen advertised the White Rabbit Milk Candy for free, after all, in that era, the whole of China was eating the White Rabbit Milk Candy, which in itself belonged to a memory.
For the benefits of this kind of white pick-up, White Rabbit Milk Candy can be completely ignored and make a lot of money. But they found Tianman instead, thanking Tianman for doing this trivial thing for them.
"Only such a person can make such sugar. "This time it was Li Youyou's reception, and when he told He Chen, he expressed his feelings.
He Chen ate the toffee and said, "Only with such sugar and such people can the factory stand for so long...... They have persevered until now, not by luck, but by the strong foundation and strength they themselves have. Perhaps, as long as the Chinese people do not die, or their intention to make sugar will never change, then they can always stand. ”
"The jam is gone, the next time you make jam, add the White Rabbit toffee to me." ”
Ling Yan opened the refrigerator and took out an empty bottle, hung up the last bit of jam left on the inner wall of the bottle with a spoon, and smeared it on the steamed buns, Ling Yan licked his lips and instructed He Chen.
This is a new way to eat jam that she has recently prescribed, in the words of "meat sandwich bun", it is jam sandwich bun.
"Autumn Seed Jam" itself is very frustrating, and eating it with steamed buns suddenly smears the elegant Lingyan Fairy with a layer of rustic cheesiness...... But this contrast is cute, and it looks really eye-catching.
For Ling Yan's "small" order, He Chen didn't dare to disobey.
As soon as Ling Yan took out the jam, Li Youyou's face turned pale, his hand shook, and he almost threw away the text that he had given to He Chen.
As if he would die if he stayed here for a second longer, Li Youyou threw everything he had shown to He Chen, told him that he had something to call him, and then left like a wolf on fire.
Anyone who has ever walked into He Chen's house is unaware of the power of the legendary "He Chen Jam" - although when paired with another strange food, "He Chen Bread", it will produce a completely upend Qiē law and become extremely delicious.
But except for Ling Yan, no one likes it, after all, the feeling that seems to be the world is distorted, stripped of its five senses, and hovering on the edge of life and death, no one wants to experience it often.
In the end, He Chen's sponsorship fee for the White Rabbit Milk Candy Company only allowed them to send him some milk candy, which could bring a time-honored national enterprise back to life, and He Chen felt that it was completely worth it - the White Rabbit Milk Candy was also his childhood memory.
"My Neighbor Totoro" is a gift from He Chen to the White Rabbit toffee of his childhood, and as for the next business cooperation, Tianman will have formal and in-depth exchanges with them.
The White Rabbit toffee is only one of them, and the Phoenix brand bicycle ridden by the postman and the little man in Xiaoyue's neighbor also suddenly became popular because of "My Neighbor Totoro".
As soon as other brands of bicycles were seen, they immediately made retro-style bicycles with the same shape, which were widely loved by those cyclists who commuted bicycles.
Especially in the factory, when commuting to work, a group of people on Phoenix brand bicycles swarmed out.
Those who don't know may think that they have traveled back in time.
Among them, the most influential is the tourism industry.
In the city, even in a small county, you can't see the simple and natural idyllic scenery in "My Neighbor Totoro".
The beautiful scenery of green waters and green mountains fascinated the audience.
As a result, people's tourism goals have also shifted from scenic spots, famous mountains and rivers to idyllic.
In China, the most important thing is the countryside.
This kind of tourism is extremely cheap and convenient, because in China, which city is not surrounded by rural areas?
Although many of them have been occupied by industrialization and have lost their former scenery, there are also some rural areas that lack the potential to develop and still maintain the idyllic scenery.
If you have a car, take a family, and you can go to the surrounding countryside to wander around when you have time, see the chickens and dogs barking, accompanied by cattle and sheep, and enjoy the air that is not polluted.
The tourism company also took the opportunity to launch an idyllic n day tour plus a farmhouse, playing the name of pure green and pollution-free food, returning to nature, and releasing oneself.
Have a good contact with the farmer, or even directly in the countryside, whether it is buying, renting, or even borrowing, get some land, and the tourism company will make its own farmhouse.
For those who can boost GDP and increase their own political performance, it will not affect the planning, and at the same time, it can also make everyone follow the behavior of getting richer.
Under the green light all the way, farmhouses have sprung up all over the country.
In rural areas that can maintain idyllic scenery, due to the lack of development potential, a large number of young and strong laborers go out to work, resulting in barren villages, and the whole village is left with old people and children.
Left-behind children and the elderly are a major problem in today's society.
And this move has also transformed these rural areas into tourism-oriented villages, and they have begun to rejuvenate themselves and get rid of poverty and become rich.
People who go out to work see that they are lying in a groove, and after a month of hard work, it is better to earn more by waiting for others to deliver money at home, so most of them have returned home and started a farmhouse in their own homes.
The children finally don't have to be separated from their parents, and they smile happily;
The old people are finally no longer lonely and smile happily;
Men and women finally don't have to endure the pain of separation, the overwhelming pressure of the big city, and the contempt of some people, counting the money, and smiling happily.
They feel that their waists are no longer sore, their legs are no longer painful, their waists can be straightened, their eyes are not cloudy, their lives have become better, and they have the energy to work, and they can do it seven times a night.
And every household in their family also threw away the things like the god of the stove or the god of wealth that used to squat at home, but had no effect in the bushes, and replaced them with chinchilla figures.
Every family also has chinchillas...... By the way, it used to be called a chinchilla, but after "My Neighbor Totoro", no matter what other countries call it, at least the official Huaxia has now officially changed its name to My Neighbor Totoro.
This cute guy who is obviously a mouse, but has to be called a cat, is more useful to them than any fairy. (To be continued......)
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