Chapter 55: The Boom
"This movie is amazing! Oh my God, yesterday we had hundreds of us dancing right in the movie hall! Man, it's indescribable, it's cool! I know now, I love dancing too, and I'm ready to sign up for a dance class. ”
"Does anyone know when the soundtrack of the movie is coming out? I'm going to buy one! Those songs are so good. ”
"I'm going to the school movie theater to see it again, because I find out I've fallen in love with Troy, and he's so handsome when he plays basketball!"
Sitting on the chair, Wang Yang looked at the computer screen with a smile, browsing the latest messages from fans on the official website of "Song and Dance Youth", the comments were basically praised, song and dance, actors, Eastern High School, etc. have become the objects of praise, he is very satisfied and happy, which means that students everywhere have accepted and loved "Song and Dance Youth", whether the movie-watching boom can be set off, it depends on their word of mouth, and in reality to give the movie viral publicity for free.
He dragged his hand holding the mouse again, and saw a comment that made him smile and frown: "Jan, baby, I love you, I'm going to date you, I'm going to marry you!" There is also a parenthetical at the end of the comment: "(Don't let me know which woman got you, or I'll go crazy!)" He shook his head and muttered: "I'm obviously a person behind the camera...... But now, he has actually become an "idol" director, with a lot of fanatical female fans, should he be happy or helpless?
Of course, it was not only student fans who commented on "Youth Musical", but also film critics and media who attended the premiere.
The latest issue of the Los Angeles Times Entertainment Edition is not headlined, but it also takes up a lot of space, and they typed the headline: "A Novel School Cabaret Movie." In their detailed reviews, they commented that the film's style is very original, including bright shots, simple but beautiful stories, and singing and dancing that blend into the campus environment and life, all of which are worthy of attention.
"It's not as bad as everybody thinks, it's not bad at all, it's a very good film for a 19-year-old director. Although it was not explicitly stated in the newspaper, its subtext was that the results of "Youth Musical" would make everyone look sideways.
Compared with the conservative attitude of the Los Angeles Times, the attitude of the California Film Newspaper has changed 180 degrees, before they questioned Wang Yang a lot, saying that he was "hot-headed and blindly confident", and now they praise it, as if to make up for the previous mistakes: "This movie is beyond expectations, I believe that before watching the movie, many people would not have thought that it is so good! It has a kind of magic that can make young people dance and sing with it, and release their youthful energy to the fullest." The 19-year-old director knows very well what it takes to make a great school revue, and he did it all, and did it well. ”
"In this film, he proved to us his ability to write, direct, and produce, 'I'm not just a DV kid, I can also play film movies'. It's a bit pale to describe him as promising, maybe we can expect more, and quietly see what kind of results he can achieve!"
The Chicago Sun-Times commented a little squeezed: "Is Wonder Young atoning for his sins? His "Ghost Record" has frightened too many people, and there is a poor little girl who was so scared that she almost died, thank God she is still alive and well, but if she has any shadow left, she can go and see this "Youth Musical", youthful and positive." It's a little hard to believe, is this really the work of a director with a 310 million horror box office?"
Some praise and criticism have been made of Kevin Thomas, who is now a freelance film critic and a gossip tabloid, who has praised and criticized, said: "I haven't seen the movie yet because it's only shown in campus movie theaters, and I apparently left campus early." But it is conceivable that this will be a new disaster, and a child director who is trying to think of the story of getting candy, will he use that kind of strong shaking shot of a disgusting dead man? No kidding!"
But apparently Kevin Thomas was left aside, shouting for the candy and no one heeded.
The box office results of the first day of "Youth Singing and Dancing Youth", Flame Film Company got it in the afternoon, there were 500 schools participating in the first week of screening, and each school had an average of 300 seats, and the ticket price was all six folds, 3.9 US dollars a movie ticket, two shows a day, and the overall attendance rate of the two shows last night actually reached 75%! Received 877,500 box office! This result made all the staff of Flame Film Company and the crew of "Youth Singing and Dancing Young" cheer, and Wang Yang also clenched his fists and shouted a few times. yes!" and breathed a sigh of relief.
The production cost of the film is 8 million, the publicity cost is 10 million, and the cost of copy transportation is expected to cost more than 2 million, that is to say, the total cost has reached 20 million, which means that the total box office must be at least more than 50 million in order to recover the cost after paying taxes. In fact, for Wang Yang, this is already 2/3 of his net worth, and his generosity has also been questioned by the media before: "Is this young man amazing or stupid?"
877,500 and 50 million, naturally, there is a big difference, but you must know that the results of this day were received in the campus cinema, and it was a six-fold discount on the ticket price! Look at the attendance and response, the potential of this movie does not seem to be worse than that of "Ghost Shadow".
The box office results of the second day of the film confirmed its potential even more, and the attendance rate of the first screening on the second day reached an incredible 100 percent, and the second screening also reached 85 percent! This is a campus movie theater! But if those who are stunned by this know the entire publicity plan before and after "Youth Musical", he will not be surprised, and the viral marketing online and offline is all about reaping the results of the moment.
The schools that participated in the premiere screening were overwhelmed with posters of "Youth Singing and Dancing", and they have been bombarded by the "Come to Dance" program for nearly two months. Once the students who watched the first scene of the movie were full of praise, a domino effect would be formed, and the whole school would be boiling, and every student would be curious and enthusiastic to watch the movie.
The two screenings on the second day received a total of 1,082,200 box office, together with the more than 10,000 box office of the Weitai Screening Electromechanical Theater, the total box office reached 1,967,200 in two days! At this time, the week of April 23-29 was also over, and "Youth Musical" ranked 11th on the North American weekly box office list, relying on 500 campus movie theaters, 1 city movie theater, and two days; and "The Matrix" once again won the weekly list top.
"Jan, a lot of cinema companies are starting to contact us. On the phone, Mark Slent's laughter sounded sinister.
Wang Yang shrugged his shoulders indifferently, and said into the phone: "Don't pay attention to them for the time being, now that the momentum of the movie is so good, our chips will only increase, and after the second week of screening, whoever has good conditions will cooperate with whom." "He won't change his plan to show it in the campus cinema for two weeks, it's building momentum and cultivating hunger in the market, it's a new bomb that won't go off until May 14.
"Yes, I think so too, my boss. Mark Slunt laughed a few times, he had reason to be happy, Wang Yang had already told him that if "Youth Musical" was a big success, he could become a partner in the company after he fully proved his ability, April 30th, a new week began, and at the same time new movies began to be released, 20th Century Fox launched "Sky Trap", which had 2,814 theaters in the first week, and "Idle Hand", which Sony and Columbia had high hopes for , The film finally spent 25 million on production, and according to the general default ratio, the publicity cost is at least more than 10 million, plus other expenses, so that it will have to collect at least 80 million or more total box office before it can recover its costs, so it has 1611 theaters in the first week.
"Youth Musical" is still being screened in those 500 schools, and it will be shown in another 500 schools the next week. Looking at the heated discussion on the Internet and how wonderful this movie is, many students were so enticed that they went to the schools participating in the screening to watch it, but the problem now is that those schools themselves only show twice a day, and they can't sit down.
As the only non-campus theater to be screened, the Vita Screening Electromechanical Theater was crowded with students at this time, even more crowded than when "Ghost Shadow" was at its most popular, and there were 5 theaters in Los Angeles at that time, and now there is only one.
"Please, can't you open a few more movie halls?" In the ticket hall, the students who couldn't buy tickets were all dissatisfied, and they shouted one after another, glaring at the movie theater owner as if he was an enemy. A blonde white high school student stood at the front and scolded, "Boss, have you been kicked in the head by a donkey? Why don't you discuss it with Flame Films? We want to watch "Youth Musical"!"
The boss, a middle-aged white man who was a little bald, and he looked at the students who supported him, and smiled and persuaded: "Hey, boys, girls, you can watch other movies first! For example, "The Trap of the Sky" and "The Idle Hand" are all new films, wow, very good!" If he could, how could he not screen "Youth Musical"? It's just that the one-week screening contract has already been set, and besides, the Flame Film Company has not agreed to his request to increase the number of screening rooms.
"Idle Hands?Oh, please! What horror movie are you watching now?" The blonde white boy turned around and shouted with a funny expression on his face, "My friend, will you watch it?" The students behind him all pouted and shook their heads: "No!" A girl standing next to the poster wall looked at the poster of "Idle Hands" with disdain, and said, "It's messy, I won't watch it!" Look at this male protagonist, I'm disgusted, he's not as good as Troy's finger! God, Troy is so handsome!" Another beautiful white girl shouted, "I'm here to support Young!
The students shouted one after another, some of them came to see Tom Welling, a handsome guy, some came to see Jessica, Rachel and other beautiful girls, many were fans of Wang Yang, and more people wanted to keep up with the trend and want to be the first person in school to watch "Youth Musical". Anyway, they all came here to watch "Youth Musical".
At this time, the blonde white boy shouted, "Guys, what team!?" The students who came here had seen the trailer, and they laughed and shouted, "Wildcats!" This party-like atmosphere is also the reason why they are happy to wait here, maybe they can even meet a friend.
"What team!?" "Team Wildcats!"
Seeing their surging appearance, the movie theater owner wiped the sweat from his forehead, turned around and wanted to quietly flash people, he walked a few steps, and suddenly his head was smashed from behind by something, he was startled, looked back at his feet, it turned out to be a dice, he angrily asked, "Who smashed it!?" The students all laughed and whistled, and no one answered his question. The owner of the movie theater gritted his teeth helplessly, and had to leave in disgrace, he touched his head and muttered dissatisfiedly: "Amazing Yang, I was miserable by you......"
April 30th - May 6th week of the movie box office, some people are happy and some are worried, "Sky Trap" topped the list with a box office of 26.126 million; in fourth place is "Singing and Dancing Youth", which received 5.123 million box office, its theaters have not changed, it is still 500 campus theaters, and the total attendance rate of nearly 65% in a week shocked the film industry again, people seem to have seen the re-enactment of last year's "Ghost Record", if this dark horse is released on a large scale, what results can it get?
There is also a movie that shocks, "Idle Hands", which made many people break their glasses, not because the grades were too good, but because they were too bad. In its first week of release, 1,611 theaters only received 2.3 million box office, and from the first day of release to the seventh day, the percentage of the box office every day has decreased significantly...... It was a complete failure.
Sony froze, Columbia froze, Andrew Richard, producer of "Idle Hands" froze, director Rodman Fred froze, what happened? Why is this happening? 2.3 million box office? The average movie theater received only $1,400! The ticket price was 6.5 yuan, which means that after a week, only more than 200 people in each theater chose to watch the movie.
Why!?why!?
The Los Angeles Times commented: "'Idle Hands' is a failed attempt to use bloody shots to create a comedic effect. Unfortunately, this is a wrong way of thinking, especially when it targets the teenage market, which teenagers have no interest in. What are they interested in? I think "Singing and Dancing Youth" has taught "Idle Hands" a good lesson, teenagers don't need black humor, not bloody shots, and it's not funny at all, sometimes, all they need is a simple and beautiful story, like a fairy tale, full of sunshine, where they can release their youth to the fullest. When you watch "Youth Musical", it is not difficult for you to understand why "Idle Hands" faced such a defeat. ”
And "Idle Hands" used to grab "Youth Musical", Wang Yang, and Jessica to create a topic, but now it looks like a joke, and they humiliate themselves. A gossip tabloid, Daily Entertainment, was unsparing and mockingly commented: "Now that we know who got their brains in the water, Andrew Richard paid the price for his self-righteousness, and Jessica Alba's clever choices made her future bright." ”
They also made a special trip to interview Andrew Richard and asked him what he thought, Andrew Richard was expressionless and did not want to be interviewed, and under the entanglement of reporters, he said very annoyingly: "The younger the thing, the more people like it." His subtext is that "Idle Hands" overestimates the tastes of teenagers, so it fails, and "Youth Musical" is just a thing to deceive children, what's the big deal.
As soon as this remark came out, it did not bring any good luck to "Idle Hands", but made those young people who were still a little interested lose their ability to watch. On the Internet, fans of "Youth Musical" cursed "Idle Hands": "A movie that is so bad that even the projector doesn't want to work, why should we go to watch it? Andrew Richard and Rodman Fried are young people, they don't even know how they fell into the hole!"
"Jan, thank you!" On the phone, Jessica sincerely thanked her, and said with palpitations: "I'm really glad I made the right choice now, if I had chosen "Idle Hands", I would be dizzy thinking about it now." What scared her was not only the film's success, but more importantly, that she and Jan might have missed out forever.
Wang Yang comforted her and said: "Jessica, now we should enjoy the joy of success, don't think about "Idle Hand", let it go." ”
From May 7th to 13th, the results of the second week of "Idle Hands" made the owners of 1611 cinemas grief-stricken, and they felt deep regret for signing the terms of the contract for at least two weeks of screening, and some theater owners were even more miserable, they signed for a longer period of time, and 1611 cinemas only received 453,000 box office! This can no longer be described as a failure.
On the other side, "Youth Singing and Dancing Youth", in the third week of screening, replaced 500 new schools for screening, and the box office continued to be amazing, close to 75% of the total attendance, and received 6.1525 million in a week! It relied on the campus cinema to harvest 13.2427 million box office in 16 days. In the North American weekly box office rankings, it continues to rank fourth, and this week it occupies the top spot with the newly released blockbuster "The Mummy", which received 55.724 million box office in 3,210 theaters.
As early as after the first week of "Youth Musical" came out, the phone of Flame Film Company has been ringing non-stop, and all the theater companies are vying for cooperation, although they regret treating Flame Film Company coldly, but if they can't grab the screening rights of this film that is bound to be a big hit, they will be even more heartbroken!
Now it's the turn of the Flame Film Company to choose, Mark Slunt has fully used his business talents, and the way of cooperation is naturally 90/10-with-floor-of70%, but the 90/10 sharing ratio is longer, an increase of a week, and the cinemas participating in the screening are close to the school, with advanced facilities and elegant environment, and the attendance rate is very high in the past.
The fourth week of the release of "Youth Musical", the first week of the actual large-scale screening, there will be 3,150 movie theaters involved, all over North America, all the students are looking forward to the day of the 14th, they have long been holding back to explode, under the viral propaganda of Flame Films, they can always see things about "Youth Musical" in online forums, and I heard that those schools that participated in the screening are crazy about it, and the songs in it have become popular, they want to see, want to see, want to see!
As a result, there was only one off-campus movie theater in the whole of North America, but it was soon enough for them to walk into the theater and watch this mysterious movie. But even though tomorrow is the 14th, the Weitai Screening Electromechanical Theater at this time is still crowded with students, who seem to regard it as an honor to be able to watch "Youth Musical" before the large-scale release.
"We're in the 'Vitai Projector' cinema right now, and we can see that the ticket hall is full of young students, and according to them, they are all ...... who came to see 'Singing and Dancing Youth'" On the TV screen, the white female reporter is holding a microphone, and behind her are students chatting or playing, she said with a smile: "This situation makes people think that "Star Wars - Phantom Crisis" is released early, will this be the beginning of a new round of movie-watching craze? Will Wonder Young bring us another miracle? Let's wait and see." ”
On the sofa, Jessica glanced at Miranda next to her, smiled proudly, and said, "Miranda, do you see it? With that, she continued to look at the TV screen.
Miranda was silent, a little embarrassed in her eyes, and now she can't refute anything, because the facts are in front of her, "Idle Hands" has failed in a mess, and "Youth Musical" is about to officially take off. If it was someone else, maybe she would have fired her as an agent a long time ago, although she and Jessica's mother are good friends and Jessica's agent since childhood, but this time is definitely a serious mistake in her work, if she is fired, she has no complaints.
"Jessica, I didn't think it would happen. Miranda sighed and said apologetically, "I'm really sorry, I almost got you into the maelstrom." In fact, she came specifically to apologize this time.
"It's okay, Miranda. Jessica waved her hand and smiled happily: "Many people can't imagine that things will be like this, this is a 'supernatural phenomenon'!" Her eyes showed sweetness, and she said softly: "Sometimes, you just need to believe in someone, believe in him unconditionally, and support him......"
Joshua, who was sitting on the other side of the sofa, looked a little disdainful and said, "Jessica, I remember that you were very hesitant at that time. Don't you think you should thank me?" Jessica blushed and gave Joshua a blank look, and said, "Okay, I've always thanked you! Okay?" Joshua sat up straight and said, "It's just not okay, I want a gift, hey, I've got a sports car!" His eyes lit up and he said, "Wow, if you drive it out, oh my god...... All the girls will look at me and I will be the most popular!"
"Joshua, I won't buy it for you. Jessica shook her head and said with a smile: "Jan doesn't have to drive a sports car out, he will be surrounded by girls, this is the most popular person." Do you understand?"
Joshua shrugged helplessly and said, "OK, OK!" He pretended to be dissatisfied and said, "I'm really fed up with him hitting me all day long." ”
"Hah! You'll hear more. Jessica laughed, tomorrow "Youth Musical" will land in 3150 movie theaters, it will definitely set off a bigger craze!
(To be continued)