No. 767 Just one word: cheap!

"The bushes are thousands of miles away, and the wind is carved in Khotan. Ten thousand years of work continues, and there is a jade exquisite. ”

Thinking that these gems in front of him were all bred in Brazil, a country of forests, Fang Yuanshan muttered unconsciously at the corner of his mouth.

Perhaps due to the relatively large amount of mining, the price of Brazilian jade in the world has not been able to rise.

Not to mention those rare treasures "Imperial Topa" and "Emerald", just those top gemstones, compared with Burmese jade and Huaguo's "Xinjiang" mutton fat jade, the price is a big difference.

In fact, in Fang Yuanshan's opinion, these top gems of his are not much better than Burmese jade, and even surpass them in some ways.

Just like the top rough stones in Europe and the United States, people generally agree with Brazilian gemstones, as for the gems produced in Myanmar, a small land, many people have never even heard of it. If you tell them about Burmese jade, their first reaction is, "Ah, where is Burma?" and the second reaction is: Ah, there are still gems in Burma?

What he has to do now is to control the output and then increase the overall price. He wanted to sell his gems as "gems", not as simple ornaments as Europeans and Americans do now.

In the past, due to the uneven quality of Brazilian gemstones, when they were sold, they were also sold out, and the large quantity and high price were the impression given by Brazilian gemstones in the past.

The total overseas sales volume of Brazilian gemstones in 09 was only a billion US dollars, which has to be said to be ironic for Brazilian gemstones, which account for 60% of the global gemstone market.

You must know that those Chanel, Gucci, Hermès and other clothes and bags, which one does not have billions of euros in annual sales? The price of gems mined in the entire country of Brazil is not even as high as the sales of one company, so you can imagine that the value of Brazilian gemstones is very low.

But now it will definitely not work, even if those low-end gems are all rotten at home and poured into the river, Fang Yuanshan must not let them affect the price of high-end gemstones.

His goal now is to reduce the export volume of gemstones to one-fifth, one-quarter, or even one-tenth of what it used to be in the past, without reducing sales, or even increasing overall.

Tell Anne about her next step, as the company's executive officer, Anne of course follows Fang Yuanshan's strategic layout.

However, she was still worried: "You must know that more than 70% of the gems produced by our mines are low-end gemstones, and if all of them are intercepted in our hands, then our losses will be very large." ”

"You still don't understand what I mean. ”

Fang Yuanshan, who took a sip from his cup, looked at her with deep eyes and said, "It's not that low-end gems are not sold, but the target is no longer those jewelry companies, but those wholesale retailers." We don't care who they sell it to or what they do for it, we only sell gem-quality jewelry, you know what I mean?"

Anne's mind is not stupid, and after hearing his explanation, her eyes lit up and said, "You're going to start building a brand?"

"Bingo, that's right!~"

As he spoke, he stretched out his hand and flicked it on Anne's head, causing Anne to hold her forehead and snort.

Rubbing her head, Anne still frowned: "The price of Brazilian gemstones has not risen for so many years, mainly because of the abundant reserves. And like Sri Lanka and the United States, they all produce the same different quality tourmaline gemstones, and I am afraid that the effect will not be too obvious if our company raises the price. ”

"I know what you mean, but if we raise prices unilaterally, it will be the miners in the United States and Sri Lanka who will benefit. But you know, Brazil's position in the jade market is unshakable, and how can the gem-quality tourmalines produced by those companies be compared to Brazil? ”

After a pause, he continued: "Actually, in my opinion, why don't those companies want to raise prices? It is estimated that Brazil's shipments have always been too fierce, and those mine owners can only sell at a reduced price when they can't bear it and don't want to go bankrupt!"

"What do you say to do, boss?"

Fang Yuanshan's eyes rolled, and then leaned over and said, "In this way, you might as well send someone to contact those mine owners, and everyone can reach a strategic alliance and increase the price of high-end gemstones at the same time." I'm sure no one will disagree with making money. As for the diehards......"

Consider it before he said: "That small group of people has no impact on the overall trend, and when the global price is high, I believe that they are not stupid." ”

After listening to Fang Yuanshan's words, Anne, who graduated from the London Business School, flashed a trace of shock in her eyes. Although this little boss does not understand any advanced business examples, what he said is very much in line with the business strategy of modern enterprises. And it seems to be more bizarre, without the constraints of those rules and regulations.

Fang Yuanshan, who was getting more and more energetic, didn't look at Anne's face, and said with a smile: "I'm not the boss of the Brazilian Ministry of Commerce, if I do, the first order is: all low-end gems in Brazil are prohibited from being sold." ”

Anne smiled helplessly: "If you really do this, many people will lose their jobs." ”

"Why? I just said that the sale of gemstones is forbidden, not that the sale of gemstone ornaments is not allowed. In my opinion, the low-end gemstones in Brazil are still too coarse, and many of them are mined in mines and rivers and sold, without even simple processing, so how much is it worth?"

Fang Yuanshan, who said a word, said bitterly: "Those gems that can often be sold for tens of euros or hundreds of dollars at the terminal are often sold for less than one-tenth of the retail price, and sometimes even less than one percent. ”

Panting, he took a sip of water and said, "You don't cherish these treasures given by God, how can those buyers cherish them? That's why the price of gemstones in Brazil is just one word: cheap!"

After talking for a while, he said: "I have to go back to Asia to build momentum during this time, and if there is something that the government can't do, you can call me." ”

"Well, I see~"

"Yuanshan Group" has been relatively low-key recently, so the company is developing at a high-speed and stable speed, and Anne is busy adjusting the personnel structure, and there is not much to worry about.

After talking about the matter, Anne's face seemed to be a little gray again, which made Fang Yuanshan's heart feel like a cat's paw, and he wanted to continue to ask but was afraid that the little woman would not say, so he was so anxious that his heart burned.

After thinking about it, he got up and walked over, sat down next to her, and then reached out and grabbed her waist/limb so that her head rested on his shoulder.

Anne is still the same, a decent silver-gray professional dress, blonde hair on her head, pinned in a bun with clips behind her head, looking charming and capable. At this time, from his position, a tender white ran along her neck and stretched to the bulge on her chest.

Probably sensing his gaze, Anne, who was a little shy, simply pillowed her head on his chest, stretched out her hands to hold his waist/limbs and quietly did not speak.

At ten o'clock, the sun shone on the two of them through the window, and that charm made Fang Yuanshan unbearable to destroy. After hugging her quietly for almost five minutes, Anne, who lowered her head, said softly: "Mom called me and told me that I was sick, and I wanted to go back to see her!~"

Hearing that this was the case, Fang Yuanshan suddenly came to his senses. No wonder she was unhappy, she hadn't been back to England since she came to Brazil, and it was inevitable that she would be homesick for a long time, and her mother's illness had exacerbated this longing.

hugged her arm tightly, lowered his head and kissed her hair: "Go back when you are homesick, now that the transportation is so developed, the UK is not far from Brazil, and it won't take long to come and go." ”

Anne still didn't react after listening to his words, Fang Yuanshan's heart moved, and he thought for a while: "That's it, I'll go back with you!" ~"

As soon as Fang Yuanshan's words were finished, Anne, who was lying in his arms, straightened up and asked with a hint of expectation, "You...... Are you really going back with me?"

Seeing Annie's cautious and nervous look, Fang Yuanshan reached out and picked up her face, stared at her blue eyes and nodded, "Hmm......"

(To be continued.) )