The Chinese people have a thousand-year-old tradition, that is, they have a very good face.

Whether it is backward in the past life or strong in the present life, the characteristics of the good face of the Chinese people have not changed in the slightest.

In the previous life, after the short-term glory of Hong Kong films, the Chinese film industry did not have a good movie, which could be released in the United States, even if a few films were released in the United States, the box office was difficult to see.

Even, as long as a movie can be released in the United States, no matter what the box office performance is, it will be reported by countless domestic media as a top priority.

And the film company will be crowned with the title of 'global release'.

Later, this behavior was gradually regarded as a deformed view that Chinese films had progressed.

Although the Chinese film industry in this world is not as strange as in the previous life, due to the fact that Hollywood blockbusters have set their sights on the Chinese film market in recent years, they have beaten the Chinese film industry in disgrace for several years in a row, and they have no power to fight back.

This makes the domestic film industry disgraced.

Therefore, in the past two years, the domestic film industry has also hollowed out its efforts and released several so-called domestic elaborate works to be screened in the United States, but unfortunately this box office result is really unwatchable.

Because of the large-scale failure of Chinese films in the United States in the past two years, the cinema companies in the United States will never choose to release movies shot in China under normal circumstances.

Now the question raised by Gerry Lopez is very direct, or it does not give Yang Ming a trace of affection.

Doesn't a major shareholder have a will of his own? Doesn't he have a vestige of rights?

Yang Ming heard Gerry Lopez's question, and smiled bitterly in his heart, it seems that the domestic film industry is becoming more and more unpopular like in his previous life, he pondered for a moment, and then said calmly: "My request is to treat every movie fairly, whether this movie is a film made in China or not." ”

He will not forcibly stuff any Chinese film to the theater because of the so-called honor and dignity, and he can't bear the theater company to look at Huaxia movies with colored glasses.

"Chinese films will definitely go to the world, this is an irreversible trend, and it is a matter of time before they enter the rice market, but it is unrealistic for Chinese films to enter the rice market quickly and in large quantities, and it takes a process. Yang Ming said calmly, confidently, neither humble nor arrogant, "After Oriental DreamWorks acquires AMC, whether or not to enter Huaxia Films, what films, and how many films to enter are decided by the AMC management according to the industry rules and market demand of the United States, and Oriental DreamWorks does not interfere, but I definitely don't want to see the company's management look at Huaxia Films with discriminatory eyes." ”

Yang Ming's answer did not hide his thoughts, just like Gerry Lopez, it was extremely direct.

Hearing Yang Ming's words, Gerry Lopez's eyes condensed and looked at the young man in front of him seriously, and after a while, he nodded and said slowly: "As long as I have the AMC, there will be no similar things, fairness will always be my belief." ”

As a well-known manager, Gerry Lopez knows that it is simply impossible to not release a Chinese movie in theaters, and besides, isn't Hollywood also entering China now?

As long as Oriental DreamWorks doesn't enforce it as a shareholder, Gerry Lopez thinks that's enough.

In fact, Gerry Lopez is most concerned about the fear that after Yang Ming acquires AMC, he will use this theater company as a channel for Oriental DreamWorks to dump Chinese films, and now that he has Yang Ming's promise, the biggest stone in his heart has fallen, and the whole thing is easy.

Under this premise, Gerry Lopez's chat with Yang Ming became deeper and more pleasant.

When Yang Ming talked about some of the reform measures that had already proved successful in the cinema chain in his previous life from time to time, Gerry Lopez showed a shocked and happy look.

Every industry, if it does not keep pace with the times, will inevitably be eliminated, and the same is true for cinema companies.

With the progress of society, the requirements for audiences to choose cinemas to watch movies have gradually become higher and higher.

Narrow, dim, outdated cinemas should be eliminated or renovated immediately, and the current cinemas should slowly develop in the direction of super cinemas and shopping malls, with stadium-style seats (the view will not be blocked by the audience in front), and with good acoustics, more movies will be shown at the same time, and the viewing will become more comfortable.

Among them, Yang Ming also discussed with Gerry Lopez about the revenue generation of theaters, which benefited Gerry Lopez a lot.

As we all know, in addition to the income from movie screenings, the most important thing for movie theaters is the income from their own popcorn and drinks, but Yang Ming proposed to slowly join the sales of catering, game rooms, CDs, and books.

In addition, there is a very important source of income for theaters, Yang Ming thought about it and said it, he found that this theater revenue generation model that he hated very much in his previous life has not yet appeared in this world, whether it is China or the United States.

On-screen advertising.

It is a commercial advertisement played before the movie is screened, Yang Ming remembers that every time he went to the movies in his previous life, there would be at least seven or eight minutes of advertising time before the movie officially started.

However, this pattern has not yet appeared in this world.

When Yang Ming said the idea of the screen advertisement, Gerry Lopez and Barber not only did not surprise, but looked at each other and looked extremely hesitant.

"What's wrong?" Yang Ming asked curiously, a little puzzled in his heart, he shouldn't be wrong about this revenue generation model, you must know that screen advertising is the bulk of theater advertising revenue.

Except for those theaters with better geographical location resources and outdoor advertising that can sell at a large price, the screen advertising revenue of most movie theaters accounts for 90% of their advertising revenue.

In the previous life, in 2012, the American Cinema Advertising Council made a statistic that its member theaters earned about 6% of their advertising revenue. $3.6 billion.

Allocated to theaters, $1 million a year in advertising revenue, there is definitely it.

Combined with the other income of other movie theaters, it can be said to be very considerable.

Is it just that Gerry Lopez and Barber are so weird?

"Yang, this, this, if you do this, will it affect the audience's viewing experience?" Barber disagreed with this move.

For film companies, they don't want their movies to have messy advertisements to affect the audience's mood before they start broadcasting, and this model of revenue generation is likely to have some negative impact on film screenings.

To be on the safe side, he is reluctant to see this kind of film industry revenue generation model emerge.

Compared with Barber's opposition, Gerry Lopez showed a thoughtful look and seemed very moved.

After all, the two of them stand from different angles, and the results of looking at the problem will be different.

Gerry Lopez has been in AMC for many years, and when he heard Yang Ming's method, after thinking about it carefully, he was sure that Yang Ming's idea was very good, and once it was successfully operated, it would inevitably bring a lot of returns to the theater chain, and he was certainly moved.

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I wanted to say that tomorrow will break out to repay the debt, but after thinking about it, I didn't dare to say it, for fear that it will not be realized again, no way, office workers, the debt will definitely be repaid, rest assured.

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