The meeting between the parents of both parties scheduled for Saturday was canceled, but Shen Hanwan did not really break up with Luan Yi. What is the situation now, probably even Shen Hanwan himself can't tell!

Shen Ruoqi knew that he was worrying about it, so he still focused on the sales of the product.

Recently, the entire J&L population has been on a tight strain, and the sales of the limited edition 'Warm Wood Winter' have been much lower than expected, which has made everyone's hearts hang.

The sales are not up to standard, what does it mean, everyone is worried. In addition, the perfume exhibition held in Jincheng is coming soon, and this perfume will not be hot, so the main products of this exhibition will be replaced.

Qi Haiyu made a phone call to the twenty-fifth floor and asked everyone to go to the conference room on the twenty-third floor to see the final advertisement that had been edited.

The lights were turned off in the conference room, the light and shadow in the projector flickered, and Shen Ruoqi's heart rose to his throat. It's the first time you shoot an advertisement, but don't smash it. Whether the next sales can be raised or not depends on the advertisement.

The clouds were thick with mist, and the first thing that jumped into view was the verdant covered by clouds. There is a thrush in the treetops, and its call is crisp and melodious. It suddenly flapped its wings and swooped down, landing on a large protruding rock. And on the big rock stands the main character of this advertisement, 'Warm Wood Winter'.

An elk jumps into the camera, and the thrush flies away in fright. Shen Ruoqi wore a green dress and blended into the scenery, wearing a flower crown, she really looked like a fairy in the forest.

In the conference room, there was a collective exclamation, this advertisement is simply too fairy and too beautiful. The lens gave a close-up of 'Warm Wood Winter', but in fact, the shots given to Shen Ruoqi have always been more back or side. The director arranged this way to prevent her from being overwhelmed, after all, the focus of the advertisement is still on perfume.

At the end of the advertisement, a professional advertising voice actor was invited to speak an advertising slogan. The whole advertisement is smooth, beautiful and romantic, but not real.

The lights came on, and applause rang out in the room. Qi Haiyu was very happy and said: "Our advertising will be placed in major media at 3 o'clock in the afternoon, and I hope that with the promotion of advertising, our sales can reach a new high!"

In the office on the top floor, Li Yunze stared at the screen and smirked: "I didn't want you to shoot it, but now it's okay, I can't hide it." ”

Gu Haoran had a hellish expression when he pushed the door in, and he had never seen Li Yunze smile like an idiot: "Is it the wrong way I opened it?" he thought secretly in his heart, so he retreated and closed the door and pushed it open and walked in.

That's right, there's nothing wrong with the way it opens. He quietly walked over and realized that he was actually watching an advertisement: "Is it good-looking?"

Li Yunze glanced at him, and then silently turned off the video: "Looking for me?"

Gu Haoran sighed twice, his expression was disgusted: "Look at your hidden behavior, tsk, Mr. Li Yunze, you are poisoned! Let me tell you the truth, don't patronize J&L, the sales of our group's beauty brands have declined sharply recently, you look at this report." ”

Li Yunze took a cursory look at the data, and already had a general understanding in his heart: "Recently, several major international makeup brands have launched new products, which happened to collide with our launched makeup product categories, which has greatly affected our sales. However, I am still confident that the three makeup brands under the group are all made by us abroad. Now that it has been impacted in foreign markets, it is better to take this opportunity to export to domestic sales. ”

Gu Haoran was stunned for a moment: "Export to domestic sales?" This is also a way out, these three brands have not been sold in China, and if they are sold domestically, I am afraid it will not be so easy.

Li Yunze was silent for a moment, it was definitely not a whim for him to have such an idea. Just now, he also had a flash of inspiration, maybe the opportunity for the three makeup brands to export to domestic sales is in this J&L advertisement.

Gu Haoran was puzzled: "Do you want to use the advertisement of the perfume brand to launch our makeup brand......? The idea is good, but how can it really be done in practice? J&L and those three makeup brands are not the same brand, how to push it?"

Li Yunze took out the sales table of the perfume this week: "After a week on the market, the sales of the perfume were a little unsatisfactory. Let's take advantage of the launch of the advertisement and do an offline campaign to bundle the fragrance with three other makeup brands. ”

Gu Haoran's eyes lit up, this idea was indeed good: "Then should we immediately set up counters in domestic shopping malls?"

Li Yunze waved his hand: "Don't worry, you can put some makeup samples in the J&L counter first." This time, we will not actually sell makeup, but will give away the corresponding makeup giveaway based on the amount of perfume purchased. It can not only increase perfume sales, but also promote makeup brands at the same time. Even if the most ideal publicity effect cannot be achieved for a while, at least consumers can know that these three makeup brands are also brands under our Yunsu Group. ”

Gu Haoran nodded, this idea of 'bundling' did work.

"Then this plan is there, and I have to let the finance and sales side calculate the cost and the specific sales plan, after all, it is all money to give away so much makeup for nothing!"

At three o'clock in the afternoon, the advertisement of "Warm Wood Winter" was put out on time in the major mainstream media. The number of ad clicks exceeded expectations at once, and the entire J&L people were staring at the data. Soon, offline and online sales immediately increased rapidly.

Before the video ad was launched, the company had already selected a few of the photos as promotional posters, and placed them at the counters and bus stops in advance. As soon as the video ad comes out, the effect of each other will be more violent.

This will be the most relaxed for the whole J&L people, the original sales are far lower than expected, so everyone has a big stone in their hearts, and now they finally let go.

However, the most difficult person at this time is Gu Haoran, Li Yunze's idea is feasible, then he must quickly tie up the three makeup brands when the 'Warm Wood Winter' is on sale.

Finance and sales put down their hands, and some things were only calculating the cost of this 'bundled sale', and as soon as the report came out, Gu Haoran hurriedly sent it to the top floor in person for Li Yunze to sign.

Next, we have to immediately arrange the shipment and transportation of major warehouses, and when these things are arranged, Gu Haoran has to immediately prepare for the establishment of these three makeup brand counters in China.

In the past half a month, the sales of 'Warm Wood Winter' have been at the top of the sales of similar products, which makes the company happy from top to bottom, and there is hope for this month's bonus.

Not only J&L's perfumes have risen to a new stage in popularity, but even the three makeup brands under the group have also begun to be noticed by domestic makeup publications.

The idea of turning exports into domestic sales has been reflected in reality, and then after the establishment of special counters in China, the popularity has also been pushed out.

On the top floor, Li Yunze's office.

Gu Haoran pushed the door in with the report, laughing, it had been a long time since he had seen him laugh so wildly.

"Look at the sales, the cost of the last bundled sales has been earned! It's still the boss, you have a good trick, although it seems a bit risky, but in the end it succeeded! The biggest hero this time is the little fairy of your family, how are you going to reward her? Giving bonuses? It's too vulgar, I think you can marry someone directly!"

Gu Haoran has always been so unruly in front of Li Yunze, and he doesn't like to knock on the door when he enters, and he habitually sits on his table as soon as he comes in, although he will be pushed down by Li Yunze every time.

"Marryed?" Li Yunze raised his head silently, his expression was a little wandering, and he was distracted.

Yes, it's time too. It's not at all his style to drag on for so long, so unclean and neat.

Li Yunze turned around and hugged Gu Haoran hard: "Good idea!"

When He Wei knocked on the door and came in, she happened to see the two hugging each other, and this meeting was really embarrassing inexplicably.

————

The perfume exhibition in Jincheng has been vigorously promoted a month ago, and today it has finally come out with a long wait.

J&L, as the best-selling perfume brand in the city, received strong recommendation and support from the organizers this time, and gave the largest and most conspicuous booth.

Everything was going on in an orderly manner, but Li Yunze kept his face black.

Is it bad to sell on the spot? No, it's just that Qi Haiyu listened to Gu Haoran's suggestion and asked Shen Ruoqi to continue to wear the green dress she wore for the advertisement, and also put on the same makeup and dressed up, making her stand in front of the booth like a living billboard.

Li Yunze was late for a meeting, and if he had known that Qi Haiyu would do this, he would definitely stop it. But now that Shen Ruoqi has already recommended products to the visitors in front of the booth, what else can he do?

This exhibition can not only be sold on site, but the organizers will also evaluate it at the end.

After a heated discussion within the company, the 'Warm Winter Wood' won by one vote and will be the product of the exhibition.

No matter how unhappy Li Yunze was to let others see Shen Ruoqi, but I have to say that Gu Haoran's idea is indeed very good. Shen Ruoqi in the advertisement was amazed, and walked out of the camera to meet potential customers face to face, which was a publicity effect that won a thousand words.

Many people thought that Shen Ruoqi was an advertising model, and illiam enthusiastically told them that Shen Ruoqi was also one of the perfumers of 'Warm Winter Wood'.

Yes, after the perfume advertisement successfully boosted sales, the notice of Shen Ruoqi's promotion to perfumer was also released within the group at the same time. Now Shen Ruoqi is no longer an assistant perfumer, but a perfumer whose dreams come true.

Li Yunze didn't walk over to disturb her, just stood not far away and watched her quietly. She has a beautiful smile and a heartfelt smile, not a superficial grin to cater to the client.

She seemed to enjoy and enjoyed her work, so why bother her. Li Yunze is not happy, and can only choose to fulfill her happiness.