Chapter 1194 Propaganda Budget

The popularity of "Free-Loop" did not come as a surprise, and it quickly rushed to the major music charts at home and abroad.

With the popularity of this song around the world, Yang Ming carefully edited several warm pictures about "Fast and Furious" in the MV, which are also familiar to countless fans around the world and have become potential fans.

In a short period of time, several authoritative film research agencies around the world found that among the movies that have not yet been released, Yang Ming's new film "Fast and Furious" has risen rapidly in the score on the fan expectation list, and has become the first place in the list of places everywhere.

Whether it's music or movies, they have become the focus of countless media news reports.

Yang Ming only used a song and a MV to not only increase his personal fame, but also take the opportunity to promote his new film.

Seeing this scene, many film companies around the world opened their mouths in shock, can film promotion still be done like this?

And Victory Pictures and Pan American Entertainment, two film companies that regard Yang Ming as their rivals, suddenly remembered that in addition to Yang Ming's identity as a film genius, he is also a demon in the music world.

His records have sold all over the world, and his concerts have been highly sought after by local fans everywhere he goes, and the reason why he has become the most admired idol of young people around the world in recent years is inseparable from his achievements in music and film.

Thinking of this, the departments in charge of publicity of the two film companies suddenly felt a pain in the egg.

They don't have a talent like Yang Ming, who can have a strong fan appeal around the world on their own, which translates into attention to movies.

Although there are many big-name superstars in the cast of the two movies, they are all superstars who are only limited to local superstars, and no one in the world can surpass Yang Ming's influence.

This is a genius who has crossed over the development of music and film, and the result of 1+1 is obviously not 2.

In just a few days, the two versions of music "Free-Loop" or "Free Note" instantly spread in the global music scene, and were loved by countless fans, who topped the music charts of their respective countries and became NO1.

At the same time, although there are two versions of the song, there is only one version of the MV, and Yang Ming's "Fast and Furious" edited specifically for this song has once again whetted the appetite of fans who want to see this film.

"Fast and Furious" was the first to be released.

Pan American Entertainment and Victory Pictures saw Yang Ming's unreasonable way of publicity, and achieved remarkable results, and the influence was getting bigger and bigger, and the two companies couldn't help but start to get anxious.

No matter how confident they are, they don't want to lag behind others in publicity.

As a result, the two film companies also began to start the publicity machine, and began to increase the promotion of their new films, and the movies began to be released in more than a month, and they were no longer allowed to spare any more energy.

Big-name stars accepted the notice to promote the movie they starred in the show, the director took the crew members to major cities to raise fans' expectations for the movie, and the poster of the movie was also printed and pasted in a conspicuous position in the lobby of every theater

Oriental DreamWorks is not to be outdone, the East Asian film market with China as the core, the North American film market led by the United States, and the European film market have also begun to be grandly promoted.

It's just that none of the three film companies have released trailers yet, but I believe it's coming soon.

"Cough, cough, cough, the propaganda budget of the United States is 50 million yuan!"

Yang Ming coughed lightly a few times, took the mobile phone and said to Barber while instructing, while picking up the water cup in front of him and taking a sip of water.

Recently, maybe because he was too busy, he caught a cold all of a sudden, and he was in a hurry to record songs, and his voice was a little hoarse.

"Well, I'm ready on my side, just waiting for the trailer video from your side to send me. Bobble said in a solemn tone.

Hearing that Bobble's tone was quite heavy, Yang Ming smiled and comforted the other party in a hoarse voice: "Don't be so nervous, I'm full of confidence in my movie, and the budget is not enough, you can add more, in order to prevent accidents, you'd better make another 80 million publicity plan just in case!"

The monetary unit of 80 million is not Chinese dollars, but meter dollars, which are converted into Chinese dollars, but 240 million Chinese dollars.

If Yang Ming's plan is heard by other local film companies, it is estimated that they will be frightened, they are now making movies, once the cost exceeds 100 million, they will be scared, for fear that they will not be able to recover the cost, and Yang Ming has spent hundreds of millions of huge funds on publicity alone.

It's a lot of money.

Even Barber, who has always been well-informed in Hollywood, couldn't help but be taken aback and confirmed: "80 million? Yang Ming, this is not a small amount, you have to be cautious!"

80 million yuan, even in Hollywood, is enough to make a film with a good cast, but now Yang Ming is spending so much money into publicity, which can no longer be described as crazy.

Even if the previous "People and Ghosts Are Not Over" only used 20 million meters of publicity costs because of the small production cost, and the previous "Red Cliff of the Three Kingdoms" also used 30 million meters, of course, this does not count the free support given by the Huaxia government because this film is regarded as an exchange film.

Even if these are added, the publicity cost of "Red Cliff of the Three Kingdoms" will not exceed 50 million yuan.

Now Yang Ming actually wants to spend 80 million yuan to promote a movie at once, although this is a preliminary plan, but Barber has a hunch that maybe Yang Ming will really do this at that time.

It's crazy.

Barber was a little skeptical that Yang Ming made this decision irrationally because he was young and vigorous and was pressed step by step by the two movies.

Yang Ming heard Barber's worry, knew what the other party was thinking, and sighed secretly, what is the propaganda of 80 million rice yuan?

Especially in this world!

To tell the truth, the Chinese film industry in today's world, backed by the Chinese cultural circle in East Asia, occupies two-fifths of the world's film market, and it can be said that the Chinese films of this world are inherently better than Hollywood.

The global movie box office has exceeded 10 billion, which was basically the patent of Hollywood blockbusters in the previous life, and it is almost impossible for Chinese films to break through this hurdle.

But in this life, Yang Ming has surpassed this number through a "Red Cliff of the Three Kingdoms" and written a new history for Chinese films, which also proves that Yang Ming's previous ideas were right.

In today's world, there is the existence of the Greater Chinese Cultural Circle in East Asia, so Chinese films are already invincible.

The film market in the United States is the icing on the cake for Chinese-language films, not an indispensable film market.

On the contrary, the Hollywood film industry covets the Greater Chinese Cultural Circle in East Asia, which is now the world's largest box office, more than in previous lives.

Under the premise that it is possible that the global cumulative box office of the film will exceed 10 billion, it is understandable to spend hundreds of millions of dollars into the promotion of the movie.

If you don't pull out a dime, hoping to rely on word-of-mouth publicity alone to promote the box office explosion of the movie, that is illusory.

A penny of movie promotion may bring a dollar to the box office of the movie.

Yang Ming has seen too many such precedents in his previous life, and many Hollywood blockbusters in his previous life have promoted the production cost of two or three hundred million yuan, of which the publicity cost will account for at least 100 million yuan of rice yuan.

With the comparison of his previous life, it is not abrupt that he now takes out 80 million yuan to smash it into the rice film market.

This requires the film to have a box office income of 300 million yuan by then, which is enough to ensure that the money will not be wasted, and now as the income around the movie is getting higher and higher, the box office income of the movie is no longer important.

The most important thing is that Yang Ming collected about 150 million yuan through the advertising placement of "Fast and Furious"!

Previously, the media reported that Yang Ming's new film had recovered the production cost before filming started, and it was not out of nowhere, but it was true.

For the benefit of advertisers, Yang Ming feels that it is necessary to spend more money on publicity to ensure the box office of "Fast and Furious" and achieve the publicity effect of other people's advertising placement, otherwise those advertisers will probably not cooperate next time when they see the box office failure of the movie.

In fact, Barber didn't know that there were many big-name companies that had cooperated with him in the past few days, and they had called Yang Ming, although he didn't say anything on the phone, but he also vaguely expressed his worries about the movie.

Three movies are released at the same time, in addition to the anxiety of other film companies that have release plans in this schedule, the most worrying thing is these advertisers who have spent money on publicity.

In this situation, Yang Ming will naturally not be negligent, even if he knows that the new film has a high commercial box office in the previous life, but this does not guarantee that it can achieve the same success in this life, so he will naturally spend money to promote and ensure the box office of the movie.

Yang Ming chatted with Bobble for a while, probably heard Yang Ming coughing from time to time, and knew that he was going to rest, so Bobble quickly hung up the phone.

"Come, take the medicine. ”

As soon as Yang Ming put down his phone, Su Su walked over with the medicine and said.

"Hmm!" Yang Ming smiled at Su Su, signaling that he was fine, then picked up the bowl and drank the medicine in one go, "Don't worry, it's just a cold." ”

"If you don't pay attention to small problems, you can become big problems. Su Su saw that Yang Ming had finished drinking the medicine, so he took the bowl from his hand, then touched Yang Ming's head, and breathed a sigh of relief: "Fortunately, there is no fever, otherwise I will take you to the hospital to hang water." ”

"Nothing has happened lately, right?" asked Su Su after returning from sending the bowl to the kitchen, and then came to Yang Ming's side.

Yang Ming looked at the computer, heard this, and said, "In the past two days, you can easily cut out the trailer for a while." ”

"Hmm!" Su Su nodded, did not persuade Yang Ming not to work and rest for a while, with her understanding of Yang Ming, the other party is definitely not such a person, and now that the three movies are being released at the same time, she also knows how much pressure Yang Ming is carrying.

She saw that Yang Ming was concentrating on looking at the computer, and then went to the kitchen to cut some fruit, put it on the plate, and put it in front of her, and when Yang Ming finished reading a paragraph, she fed Yang Ming a piece of fruit.

Yang Ming ate a fruit, turned his head to see Su Su's eyes like autumn water, grabbed her hand, and sighed: "If you have a wife like this, what more can a husband ask for." ”

Hearing this, Su Su smiled softly and snuggled up to Yang Ming's side.

Smelling the familiar fragrance around him, Yang Ming couldn't help but hug Su Su, put his chin against Su Su's forehead, and murmured: "To be honest, the greatest happiness in my life is to meet you." ”

"Me too. Su Su said softly in Yang Ming's arms.

This time Yang Ming was in a hurry to record and spent the night in the company, accidentally frozen, Su Su, who was busy in the college because he was about to graduate, went home to take care of him immediately after he knew, did not ask how he caught a cold, did not persuade him to put down his work temporarily, she was just like a wife, and took care of Yang Ming with all her heart.

There is no unforgettable love, no meandering ordeals, there are just plain truths.

This is exactly the life Yang Ming wants, he doesn't need that kind of vigorous love, nor does he need that kind of joys and sorrows, he just needs this kind of care that flows silently between the two.

Everything is in plain sight.

No one cherishes this hard-won true relationship in this life more than Yang Ming, who was displaced in his previous life.

"It seems that the song that made you sick is really highly evaluated. ”

"That's, don't you look at who it is?"

"you. ”

"Haha!"

Yang Ming watched the news on the website while chatting and flirting with Su Su.

However, it is true that as Su Su said, Yang Ming's MV used to promote the movie has received quite high reviews worldwide.

I heard that Yang is still a well-known author in China, so it is easy to understand why Yang always writes songs that can move people's hearts. His songs always sing the truth of life. Like a poet who has been "on the road" for a long time, whether it is the street, subway station, café, building, or shuttling crowd, he is always like a poet who is emotional and likes to be at peace with what he sees. ”

"His songs always seem to be an act of narrating life with music, which makes people feel familiar in many places, bringing people into the world of his songs, because songs are always integrated into everyone's daily life. ”

"Wearing headphones, listening to Yang's songs, and wandering around the real streets of the city, at that moment, you will find that it seems that there is a story happening at every corner of the street. ”

Most of the evaluations are based on praise, and in music, Yang Ming has proved his strength in the music world with countless works.

Even the most dissatisfied people are with him, in front of the works of ironclad facts, they can't say too many slanderous comments.

However, just when Yang Ming and Su Su were watching the website news together, in the sweet space between the two, his mobile phone rang again.

"Hello, is this Mr. Yang Ming?"

"Who are you?"

"I'm Zhou Kangsheng, who is in charge of publicity at Geely Automobile, and I contacted Mr. Yang this time to get the authorization of your new song "Free Notes" released a few days ago to use it as the theme song in our new promotional advertisement!"

"Huh?"

Yang Ming couldn't help but be stunned a little when he heard this Zhou Kangsheng's request, but he quickly recovered and said with a smile: "Ahem, ahem, it's okay, we're already partners, there's no problem with this, I'll arrange someone to talk to you about the specific things later." ”

"Okay, then I'll let the person you arrange to come over call me at the current number!" Zhou Kangsheng said.

Yang Ming answered, the two sides exchanged a few words, and hung up the phone, with a look of surprise on his face, he really didn't expect that this "Free-Loop" would still be favored by car advertisers and used as the theme song for car advertising.

It is worthy of being praised as one of the ten best pieces of music and cars in the previous life.

Thinking of this, he made a phone call to Huang Tingzhi and told him to go to Geely to deal with this matter.

Although the licensing fee is not high, but this has huge benefits for improving Yang Ming's reputation, Geely Automobile as an internationally famous automobile manufacturing company, the advertisement is produced, it must be broadcast around the world, so when the time comes, as the creator of the theme song of this advertisement Yang Ming, the benefits can be imagined.

Thinking of this, Yang Ming's heart moved, if this "Free-Loop" really becomes the theme song of Geely Automobile's advertisement and is broadcast worldwide, will the promotion of "Fast and Furious" bring benefits?