However, behind the staggering profits of pig farms, they only account for less than 30% of the penguin's market share, a decrease of nearly 9% compared to last year.

In the domestic game industry, the goose factory still dominates the situation, and one super leads the situation.

In another data report, relevant authorities estimated the size of the domestic mobile game market in 2018 to exceed 250 billion yuan.

With nearly 600 million mobile game users, this huge traffic represents money and profit!

How can mobile games be monetized?

The most concise and clear way to put it is to monetize by traffic. Just like the commissary at the school gate, there are skills in how to attract primary school students to come and consume.

However, Chen Jingle understands that making games, or no matter what kind of product he makes, he must first have his own quality to get by, in a word, rely on his peers to set off the end. On the premise of making a good product, let consumers be curious about your product, and then try it out, and feel OK, then it will turn into an active user.

After that, what the game company needs to do is to continue to do a good job of the product, retain users, and make them willing to spend.

If you don't do it well, then it's cool, there's nothing to say, such as "Onmyoji" and "Against the Cold".

The domestic game market environment is indeed average compared to foreign countries, and it is restricted by many rules and regulations, just like writing.

But that's okay, as long as there's quality content, there's a chance of success!

For example, the two computer stand-alone games that have been popular in recent times, "Taiwu Picture Scroll" and "Chinese-style Parents", both of which can be described as extremely hot on Steam, once topped the sales list, although it was completely relied on the enthusiasm of the Chinese people, but the top of the list is the top of the list, and there is nothing to question.

And "Chinese-style Parents" was commented on by the Japanese People's Daily, recommending that parents should play and learn how to educate their children.

In fact, both are small workshops and low-cost development of games, especially "Taiwu Picture Scroll", the founder's experience is simply comparable to the starting point of the protagonist, relying on self-taught programming technology, full of errors and omissions in the programming language, it took three years to complete the main body of the game.

When the company was on the verge of bankruptcy, there was no money to promote, and no one was willing to buy the game, several partners decided to release the beta version on Steam first, with a price tag of 58 yuan.

As a result, 600,000 copies were sold accidentally.

These are all representative examples of good products that make a difference.

If there is no comparison between PC stand-alone and mobile games, then let's talk about mobile games.

Except for the onmyoji, who has been cold for most of the time, why are the same card games such as Honkai Paradise, Azure Route and Million Krypton Gold King so popular?

First of all, it can't be denied that these games are indeed high-quality, no matter in terms of painting style and quality, or dubbing characters, even if the plot has some minor flaws.

The main reason is that people are clear about their market positioning!

This style of painting!

This!

And this delicate panting!

After all, the money of the dead house is the best to earn! As long as you are willing to charge money, you will have the opportunity to collect more paper wives, as long as you are willing to charge money, you can smuggle into the European Emperor! As long as you send 648, you can lick and lick all kinds of things!

Isn't it 648?

For the sake of my wife, I also admit to eating instant noodles this month!

If you are puzzled and think that playing games is a very nc thing, they will also retort to you with righteous words, can love be measured by money?

What a paper person, a wife is a wife, as long as there is love, it is enough!

Isn't your wife a bunch of protein and carbohydrates?!

So in the final analysis, whether it's a game or just like writing, first find your own market positioning, and write a nostalgic rebirth essay for a middle-aged uncle, which is definitely different from writing it to primary school students who will not be able to hold it when they see it, and frantically rewarding them to read the unabridged Little Emperor Book.

The domestic game market is very complicated, and there are many games that you think are very rubbish and not on the table, but in fact, people secretly make a lot of money, but they just make a lot of money, you don't know.

When you see ads such as "I'm a scumbag, if it's a brother, come and cut me" or "Greasy sister", "Your time is valuable", "The game my wife plays when she is not at home at work", you may feel bored or even disgusted, thinking that no one will play such a garbage game.

However, in fact, there are actually many people who will click in, will play, and will charge money!

Not everyone is like you and me.,Picky about the game's painting style.、Character design、Modeling、Plot.,Like you and me.,After all, it's a minority.,And it's the game company's least favorite user.。

In this society, in addition to young people, primary and secondary school students, and the elderly, wealth is more in the hands of people aged 30-50, who are the main consumer groups of games.

And these people are often busy with work during the day, and only occasionally have some spare time to have the opportunity to play games and have fun. You let them play Onmyoji Fit Dog, do you think their hair doesn't fall out fast enough?

For them, the kind of game that can be upgraded with just a small hand, can complete the task and clear the dungeon by simply hanging up, and can become stronger when charging money, which is extremely boring and boring in the eyes of many young people, is their favorite.

As long as you charge money, you can be better than others, and you can become stronger by charging money!

In this way, they can find another kind of pleasure and pleasure in the game that reality does not have.

And these people are also the favorite of game companies, especially the kind of kryptonite bigwigs who charge money if they don't agree with each other, the more loyal they are to the game, the more they keep charging money, the more the game company likes it.

So when we look at things, don't be prejudiced against certain things or certain people, and have a sense of superiority. Because it's not necessary.

It's just that the circle you are in is different from others, and your taste is not on the same level as others, which makes you more susceptible to being deceived by an innate sense of superiority, as if everything in this world should run in the way you imagined.

In fact, no one is stupid.

Why is the starting point and the creation of the upgraded pretending to slap Xiao Baiwen in the face is the hottest?

Even if in your opinion, no matter how much you reduce your intelligence without logic, people just cater to the market and are very popular.

Only by studying the market and clarifying your own positioning can you make a good product.

And what we want to do is not a work of art that has been passed down through the ages, but a commodity! a commodity that can bring us profit value!

Therefore, Chen Jingle is fully confident that he will take a share of the domestic mobile game market.

First, you have money!

Second, you are willing to spend money!

Third, I am willing to be a person who has a long-term vision and is not in a hurry to get a handful of things and leave!

If you have these three points and still can't do it, then you can't do anything but say that you are unlucky and deserve to fail.