Chapter 322 Description

"Today is the last day of the first week of the test launch, and it's time to get the things done, first of all. Pen %Fun %Pavilion www.biquge.info"

Jo Berna changed her somewhat lazy and bloated expression and threw a thick package that had been lying on her lap onto the table.

"What is this? It looks so heavy. ”

"Just look at it. Zhao Lingling showed a cunning expression and instigated Su Yishui to unzip the plastic bag.

"Ahh I can't read a word, I guess it's some kind of document or something. ”

"Yes, Sue, you must keep it completely, this is a copy of the cooperation intention of the first phase of the cooperation agreement with twelve brands, which contains LancΓ΄me, Estee Lauder, Biotherm, Guerlain, which are very familiar brands, as well as Clinique Dior, Chanel, Olay and other brands of cooperation letter of intent, you must keep these documents, even if you lose them, you can't let them lose them. ”

"You don't trust me so much. Su Yishui looked at the documents that he couldn't understand, although he didn't understand a word on the text, at least the percentage symbols and numbers were still recognized, and there was a classic brand logo of the other party's brand above each document, which would not be mistaken.

"Mr. Zhao, Ms. Qiao Berna, when did you sign this document with them?"

"I don't need to report everything to you for this kind of thing, Yishui, isn't it? I just don't tell you that I took the initiative to send an invitation letter, and the other party replied and decided, and after a few phone calls or video conferences, I sent a fax to get it done after discussing the details. ”

"Roar, that's clear enough. In such a simple way, doesn't it matter?"

"What else do you want, is it good to have a long and tirenty meeting? Although it seems a little simpler, but the other party also conducted a follow-up investigation and observation after knowing the news of our listing, and also followed up and reported on the purchasing activities of the shopping street, thinking that this business is worth investing in before deciding, if there is anyone who has a more detailed grasp of the sales and dynamics of the goods than you. I think these franchised brands have more say. ”

"Wow, 12 big brands, that's amazing, although I've heard of them. But what a spectacle it is when it all comes together?"

"What are you excited about, don't you want to say something?"

"And let me say, oh, it's just twelve brands, isn't it a little less. Do you want me to say that?"

"Haha, you really said this, and it really didn't happen to me. Jo Berna, explain. ”

"Okay Zhao. In fact, this is the case, there are no such few brands in our original plan, and the number is much more than this, but as you know, the investment in the decoration website itself is nearly 30 million, and the cost of procurement is also bearable, although after negotiation, the other party has agreed to the problem of paying the freight and packaging costs by them. But it is still an astronomical amount, according to our most conservative estimates, a one-time purchase of twelve brands of the latest new products, and are based on 10,000 pieces of the most basic base calculation, then the amount will reach about 80 million to 100 million, and in the most optimistic calculation, our net profit is only about 15 million to 30 million, so the burden of such a huge pressure is difficult for us to bear, which is also borrowed from the light of the Shelley girl. The other three shared the other related costs, otherwise, it would be very difficult for us to squeeze out 100 million yuan for this project. Still, we can only pay about three times at most, and we have to take into account 50% of the net profits of Shelley's business and shopping street. ”

"Oh my God, I made such a big bet, Mr. Zhao, Qiao Berna, how long will it take to come back to the cost?"

"Fool. You won't calculate it yourself, if you calculate it with a net profit of 25 million at a time, then it will basically take about four times to equalize, remember, this is just flat, that is to say, I have just mixed up with food and clothing, I have never made such a huge investment in my life, this is an unprecedented one. Zhao Lingling sighed softly.

"Mr. Zhao, I'm sorry for you, is your capital enough to toss?"

"Hehe, the calculation is on my head, of course my own words are not enough, a few villas and a few sports cars are enough to play such a game three times. ”

"Oh, it's a little little, but it's pretty remarkable. But if they are all big brands, isn't it a bit less, and why do you need to use 10,000 pieces as the base?"

"How many more do you want? Twenty, thirty? It's not enough to break up our bones, and you should understand that although there are many cosmetics brands, rather than some small brands that are not well-known, it is far better to directly come to big brands, the recognition of the former is not high, and we may have to pay for it, and at least even if these twelve are saturated and can't sell out, we are allowed to return them, at least to minimize the loss, so that we have enough guarantees. As for why we use 10,000 pieces as the base, first of all, you think about how many members and nominal members you have, 3.5 million people, if you have one piece per person, we can sell 1.2 million pieces, and in addition to members, we have a lot of buyers and tourists, so our consumer base is even larger, oh, it just happened to say here, I have something to tell you about Yishui. After the launch of the decoration of the luxury products, the members and nominal members of the shopping street are shared by the two websites, you know this. ”

"yes, I know. You've already made this clear. ”

"So, I ask you to go back and encourage these members and nominee members to strengthen their position on our website and make greater contributions, so that all members are upgraded to one level, all nominal members are converted to full members, and the growth base value is cut in half, so that they can grow faster and make greater contributions to us. ”

"Hey, that's a lot of work, and if you upgrade it all, doesn't that seem like too much?"

"How is it excessive, but it is the growth value, the discount index has increased a little, the higher the level of the member, the more beneficial it is to us, like the reputation base of the business, it may also stimulate more consumption, the threshold is also correspondingly lowered, the benefits to us are more, in this very competitive stage, any means are effective. ”

"Well, I'll get ready for it. ”

"Don't worry, there are two groups of tourists and buyers I just mentioned, you also have to lower the threshold, respectively open up a tourist and buyer channel out, maybe you didn't notice or to selectively ignore, in fact, these two groups are big consumers, but there are some constraints in the website that cause the other party to browse goods, forums and decide to buy troublesome, resulting in us losing a lot of orders and transactions, we are not professional forum sites, they are not reaching out to the party, why bother so much trouble, Joe Berna, you have also seen it, haven't you thought of a solutionοΌŸβ€

"I also considered Zhao, but you didn't mention it, that sentence is good, more things are better than less things. Ha ha. ”

"Now is not the time to laugh, you immediately go and remove this constraint and open a special channel for them, and I won't agree to such a loss of orders and transactions, this is a lot of profit. ”

"Yes, Zhao, I see, Sue, you go back and add that in a maintenance and upgrade statement. ”

"Good. Su Yishui nodded, a good memory is not as good as a bad pen, she took a piece of paper and recorded all the contents related to the upgrading of diversified beauty equipment in the shopping street during the congress.

"It's a big day today. ”

"Moving like a rabbit, if you are used to the normality, you will feel that this feeling is very abrupt, oh where did you just say, just talking about the website, this is the second part of the letter of intent for cooperation, that is, the copy of cooperation in the express delivery industry, you also know Yishui, we have not cooperated with these families when the shopping street, except for the excellent Amazon, that is now all our own. So you have to be cautious about this cooperation project, if it weren't for the fact that there are too few excellent Amazons, I would not be happy to cooperate with these discredited courier companies. Ha. Zhao Lingling sighed and threw the document book in front of Su Yishui.

"It's a one-year period, so I'm going to renew it next year. β€œ

"Yes, you should remember to contact them then, oh the same is true for the twelve brands, and you will take the initiative to contact them when the time comes. β€œ

"Good. "Su Yishui took the two together.

"Is there anything else?

"There are customs and civil aviation passenger matters, we have reached an agreement with the other party, 365 days a year to provide us with delivery records and arrival time updates, because it is forwarding and linking, so we do not need to pay the relevant fees, just remember these two URLs, at any time to update the above content to the decoration of the product on the webpage. Jo Berna shoved the paper with the two websites written on it in front of Su Yishui.

"OK, that's it for the time being, if there are specific problems, you have to wait until the official listing and then gradually find out, by the way, the storage location of overseas brand goods is in the No. 4 cold storage, next to the location of the office, and you can go there when you arrive at the port and ship. β€œ

"By the way, this is also very important. Su Yishui brushed a few strokes and recorded them behind his charge d'affaires and memos.

"Okay, although it's very troublesome, at least we have done a good job in the early stage, and the rest depends on how Yishui and your team go, hurry up and go back to prepare for the upgrade." β€œ

"Ah, well, hey, wait a minute, I'm going to have to look at the results of the candidates, it's going to be time, Ms. Joberna, let's go over." (To be continued.) )