ww.x.om whether the third ring road of Beijing is a suburb, Su Cheng felt that he had a lot of right to speak, he was afraid that Zhang Chao would say too outrageous, so he said repeatedly: "Just the third ring road, don't engage in things like demolition, and don't deal directly with the factory." You should learn the way in which foreign-funded enterprises buy and sell real estate, and they must be reasonable and legal, and take land from the government with complete procedures, otherwise they would rather not. ”

The way for foreign-funded enterprises to buy and sell businesses in China is to let the government demolish and then buy from the government, because commercial real estate is mostly in densely populated areas, and the demolition work is very complicated both at home and abroad. For the sake of a nail household, the stalemate for 10 years and the loss of tens of millions of dollars have been experienced by multinational companies, and domestic companies will also experience more and more.

Handed over to the government or other companies to do demolition, although it will cost a little more money, but the risk and trouble are not half a star. Judging from the land transfer fee in 1993, the so-called expensive ones are really limited.

Zhang Chao said understandingly: "Just like Pudong, ask the government to organize a special company to carry out demolition and land leveling? Well, this is really good, but I am afraid that the local government will not agree, and if it is only to solve the problem of the survival of one or two factories, the local government will not make great efforts." ”

Li Lin also said: "If the purchased land is vacant, and the government is afraid that it will not be willing to build factories and develop real estate." If they come forward to be bad guys, they may ruin the relationship. ”

"That's a problem too. "Sioux City had wanted to set up an investment company for a long time, but the purchase of the land was a spur of the eye and was not well considered. After a moment of hesitation, he spoke: "Then use it for business, how about a supermarket?"

"It's too remote to be a supermarket in the Third Ring Road. Zhang Chao looked like an old Beijinger and said: "The second ring road is the inner city of Bei*Beijing, the market is in it, and people live in it." In the case of the Third Ring Road, I don't think there will be any good business prospects in 5 years, and supermarkets are easy to overload. ”

Speaking, Zhang Chao said with great memories: "My aunt married to Guang'anmen Street back then, and there was a farmer's vegetable garden behind the house facing the street. There are also ancestral graves, which have moved in recent years, and I heard that there are still left. I think that the third ring is not far from a factory, and if you do business, it will be better in another ten or eight years. ”

The pace of urban expansion did not happen overnight. Five years later, it was only 1998, and the housing prices in Bei*Beijing were still in the category that normal people could buy, and Zhongguancun was still a suburb outside the Third Ring Road...... If you use it to make a supermarket. Purchasing power is really a problem, and instead of doing it now, it would be better to do it in five or ten years.

From the point of view of 1992, Zhang Chao's words are fine. Su Cheng nodded in approval, and then thought of the Red Star Macalline in later generations, they were developed by building a furniture city and buying land, and almost all the profits of the main business were given to the bank as interest, but the real estate appreciation became a means of increasing the value of the company, so he said again: "Then do it individually." You can think about the furniture city, the decoration city or something. Is there a future?"

Zhang Chao and Li Lin looked at each other, but Li Lin whispered: "Su Dong, I haven't done the decoration, the furniture was bought in the city center, and it's not too troublesome to transport such a large thing from outside the city." ”

Su Cheng silently looked out the window. The sun is very big, the clouds are very white, and sure enough, it is a good day in the north * capital in the second ring road.

Another 20 years. A few people bought things in the second and third rings, and they were transported inside, and they were all pulled out.

The three of them are thinking about their own things, and they are all thinking.

After a while, Zhang Chao suddenly slapped his thigh and said, "How about making a hotel?"

"How?"

"I have a lot of meetings, and if I suddenly decide to go to a city, I often can't find a hotel, and if I don't book a meeting room two days in advance, I definitely won't have one. Build a farther hotel, as long as there are characteristics, repair well, we will not care about the near and far, Beijing * Beijing, Shanghai * Hai, Guangzhou * Zhou such cities, business activities to death, our company is a headquarters of the guest house, if not, have to book a hotel all year round, otherwise the supplier from the field comes, often can not find a place to live. Zhang Chaole said: "North * Jingxiangshan Hotel is so far away, 10 days in advance can not book a room, we are located in the second ring to the third ring, as long as the design is good enough, the local government will be willing to cooperate, this is a very beneficial thing to local development, I dare to say, more than half of the government officials, more than half of the hotel is more interested in the factory." ”

Hotels are also subject to taxes, and high-end hotels in the 90s paid more taxes than large state-owned enterprises. Moreover, high-end hotels are of great significance for enhancing the urban value of a place. There is a huge difference between a city and a five-star hotel, a four-star hotel, a Hilton and Kempinski. Dubai and Abu Dhabi are a good example, the so-called seven-star Burj Al Arab and eight-star Emirates Palace Hotel have virtually enhanced the reputation of the two cities, so that those who have not been there know that these two cities must be bustling metropolises.

On the other hand, the late 80s and mid-90s were the first golden age of China's hotel industry, with government meetings and business negotiations filling up hotels and hostels in major cities. It was also at this time that almost every government bureau set up a guest house.

As Zhang Chao said, there is no guest house of his own, and guests from other places come temporarily, and they can't find a place to stay.

In the late 80s, this shortage of hotel rooms was mainly concentrated in high-end hotels, and in the early 90s, it was extended to ordinary hotels, and domestic tourism that had just begun to emerge further gave birth to the development of the industry.

Sioux City used to go to other places, and he could still feel this situation. With the development of Dahua, he is now going to other places, and local companies and governments often rush to entertain him, so he is naturally not as deeply touched as Zhang Chao, who often travels and holds meetings.

Still, Sioux City approvingly: "It's okay to do a hotel, but we can't do it on our own." ”

"Looking for someone to work with?"

Su Cheng thought and said: "We will make two brands in advance, one brand is a high-end luxury hotel, based on a four-star hotel, to cover an area of more than 500 acres, preferably 1,000 acres. The second brand is the economy hotel, which is based on a two-star and covers an area of more than 50 acres, preferably 100 acres. If you are a high-end luxury hotel, try to see if you can buy a brand from abroad, or a joint venture. However, the land should be purchased by Dahua Industrial and wholly owned, which is non-negotiable. ”

Zhang Chao nodded again and again: "The first thing is to invest in land, and then the hotel." Look at how this goes, every time we do a luxury hotel in an area, we will build a second brand of economy hotels. However, I think 50 acres is a bit small, and it is very difficult to find a piece of land of 1,000 acres in the urban area, and it is very simple to find a 100 acres. ”

"You can buy as big as you can. Su Cheng's words were full of pride.

Zhang Chao realized the difference at this time, and hurriedly asked: "How much capital are you going to inject into Dahua Investment?"

"300 million yuan in advance. I'm ready to add another $100 million to buy a foreign hotel company. If there are many cities to talk about, I think it will not be a problem to add another 300 million yuan. "That's more than 1 billion yuan. It is naturally not worth mentioning among the investment banks on Wall Street, but in China, it is undoubtedly a predator.

Zhang Chao opened his mouth and stammered, he didn't expect it to be such a big project. 1 billion yuan, may not be able to buy a central enterprise, but the current Chinese central enterprises, can come up with 1 billion yuan, there are definitely not many.

He couldn't help but say, "Why don't you make an assessment first...... Our strategy department also makes a plan. ”

"Appraisal and planning can be done, let's aim for land purchase, of course it would be good to have additional profits, and it doesn't matter if you don't have it. In addition, the land is not limited to Beijing, Shanghai and Guangzhou, provincial capitals and cities with separate planning can be considered...... "Sucheng is a person with oil fields, plus the Shanghai Cang Petrochemical Base, the cash flow is as abundant as the Yellow River and the Yangtze River." In particular, the annual output of 800,000 tons of large ethylene, although it has not reached the maximum output, but 600,000 tons of large ethylene per year can create nearly 10 million yuan of profits every day, as well as tens of millions of yuan of output value. There are also unbuilt oil refineries, and the big methanol that is getting better, all of which are cash cows.

According to the value of land in 1993, Sioux City had no problem buying a piece of land every day. If it weren't for the LNG ship and the two gold-swallowing monsters of Dahua Lab waiting behind, Su Cheng would be confident that the suburbs of Bei*Beijing or Shang*hai would be swept away. According to the experience of 10 or 20 years from now, real estate is more profitable than making LNG ships.

At this time, he was able to understand why other Chinese businessmen preferred to do business rather than industry.

It's too easy to make money in business.

Especially after the first pot of gold, it is really snowballing.

However, Sioux City has set a goal and will not be easily shaken. The stability of industry is undoubted, and the stability of heavy industry is unparalleled.

Dahua Shipbuilding, which has built LNG ships, will be the pearl of China's industry. Dahua, which swept away the suburbs of Bei*Beijing or Shang*hai, is afraid that it will become the target of public criticism.

Industry is an industry that can make an impact, and real estate can do it, but hoarding land and houses cannot.

Su Cheng made a decision, Zhang Chao didn't say anything, and said: "If you are an investment company, the group's talent pool is quite insufficient, and I want to poach a few people." ”

The reason why it is poaching people instead of recruiting people is because Dahua does not have the foundation of an investment company, and only by finding core members can it expand on this basis.

Su Cheng agreed, and asked Li Lin to set up a special department to be responsible for this matter. No matter where you are doing a hotel or buying a land, dealing with city managers is always a course that should not be taken lightly.

……

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