Chapter 297: The Future of Digital Technology

"Fuck. "Tomato?Tomato?", "Neither, not Tomato, it's him-fuck-......", "What do you mean?", "FUCK means. ”

In the motion capture stage room, sweating and rest coexist, the action team members fought and designed movements, Jessica was hung in the air at a height of two meters, and under the guidance of martial arts assistants and others, she practiced her balance hard, and threw punches and legs from time to time. Wang Yang sat in the director's chair on the side, his eyes paid attention to her, and taught the little Robert Downey who was resting next to him Chinese word by word.

The world background of "Firefly" is the fusion of Chinese and American cultures, and Chinese & English are naturally the official language.

In the TV series scripts and movie scripts written by Joss Wheddon, a sentence of Chinese pops up from time to time in the character dialogue; but when Wang Yang wrote and integrated the movie script again, in order not to appear chaotic and inexplicable, he deleted and modified a lot of meaningless Chinese dialogue, and now either in a specific scene, a whole paragraph is in Chinese; or a few simple phrases to create a future sci-fi atmosphere.

"Fuck" is one, Wang Yang hopes that the leading actors can cherish these phrases that do not appear much, and speak as standard as possible, and no one in the scene except Jessica has a foundation in Chinese, let alone speaking fluently, so he will casually teach Donnie a few people when he is idle.

Since it is fusion, there will not only be Chinese lines, on the other hand, Chinese characters will often show their faces on scene props, spaceship logos, safety slogans, street signs, machine series text, clothing patterns...... Wang Yang's requirements for all these Chinese characters are very, very strict, and he must not make a single mistake! Let alone let Japanese and Korean be mixed into a mess that "looks like", Chinese it is Chinese.

There is an increase in vocabulary, but there is no integration of words, just as English is not mixed with French, German, etc.

Wang Yang believes in a saying: "Details determine success or failure." "If even such a simple thing, hiring a Chinese consultant for the crew's props and set department, or a Chinese staff who directly understands Chinese, does not pay attention to not doing a good job, then how can it be talked about, how can it be done? "Firefly" has a budget of 200 million, and every link can be done the best, and the same is true for other details.

For example, the flag, emblem, and logo of the Interstellar Alliance, the flag, emblem, and marauders of the Independence faction, and even the songs of the Star Alliance must be well designed, integrating the characteristics of Chinese and American cultures, as well as the trend of the entire earth world, which is the new face of mankind. Wang Yang doesn't want to casually pinch the current national flags together, even if it is not beautiful and does not match his ideas, these things will be published on the official website to complete the background of the information, forming a new science fiction world.

"Firefly" is not just "Firefly", it wants to become, differentiate, surpass "Star Wars", "Star Wars Trek" and so on, which is called ambition and goal pursuit.

"Oh, fuck!" Little Robert Downey parroted his words with his hands around his chest, still uncomfortably pronounced, and pretended to be puzzled: "Why not just Tomato?" Wang Yang spread his hands: "Because you don't have Tomato, you only have fucking." Heath-Ledger and Joshua next to him both burst into laughter, Tomato not only means tomato, but also has a derogatory slang: pretty woman.

Donnie, a middle-aged single man who was dumped and divorced, nodded, his old face full of sadness: "My friend, you hurt me, you hurt me." Why don't you let go of a reformed person?" Wang Yang stretched out his hand to put his hand on his shoulder, and said in a casual tone: "Oh yes? Then I'm really sorry...... Hahaha!" Donnie looked at Heath Ledger and laughed self-deprecatingly, "You were a kid when I had Tomato. Wang Yang then scoffed: "Robert, do you know why you lost? Because you treat her as Tomato, and I treat her as Pumpkin." Hey, do you want to fight?"

Pumpkin is a pumpkin, a slang word meaning dear, baby, and the two of them are referring to Sarah Jessica Parker and Jessica Alba.

Seeing that the atmosphere suddenly became tense, Heath-Ledgerton couldn't help but move his sitting position a little unnaturally, and he couldn't figure out whether the relationship between the two was really that good, or was they sarcastically hurting each other? They joked all day, and some of them seemed to be too much like this, and they had to fight in front of them, although it was funny, but they were going to fight again. It seems that the atmosphere on the set of "District 9" is rumored to be true, ......but what about "Firefly", "Hahaha!" Donnie and Wang Yang laughed then, there was no anger at all, and if the intimate appearance of the two of them hugging their shoulders was photographed, they could definitely write a gossip news that they came out of the closet hand in hand. But when it comes to it, if someone says, "You drug addict," Donnie might have punched him, or at least scolded angrily: "Isn't in your head." "Now he just thinks it's fun.

Heath Ledger was speechless and found himself a little nervous, but he was really fed up with the cold set! Perhaps he wanted not only praise and encouragement, but also the joy of communication. Looking at the intimacy between Wang Yang and Robert Downey Jr., Heath was actually a little envious, how many good friends can there be like this who joke casually and don't have to think too much about how to talk?

"Robert, I don't care if you have Tomato or not, give me a damn 'fuck' lesson. Wang Yang punched Donnie in the shoulder, which was considered to be a punch to him, and Downey called out "Ou ah" and said with a smile: "Learn slowly, but I want to know if there are any other curses?" As he was talking, Donnie suddenly saw Susan Levine walking by, and he immediately stood up excitedly and walked to talk: "Hey! ”

"Fuck. Wang Yang smiled and shook his head, now many people in the crew know that Robert Downey Jr. is in love and is passionately pursuing producer Susan Levine, Downey said to him when he inquired about the news privately: "I want to get her before "Firefly" is finished, and I want to marry her." As long as it doesn't affect the work, the crew will naturally not ask about personal life, Donnie, who turned back, knows how to measure himself, and as a friend, Wang Yang also hopes that he can find a Pumpkin.

The gradual announcement of the background of the complete information on the official website has a propaganda effect, and there is a stronger sense of intuition and substitution when watching the movie, but it is obvious that just such a little bit of thought is far from enough, not every movie fan and ordinary audience will study the background information of the film with relish, it can be said that there are very few. Aside from the "Magic Yang" signboard, how to arouse their interest in watching movies, how to imperceptibly disseminate and instill some background information to the world? How to get them to go into the cinema and buy a ticket for "Firefly"?

The whole flame movie knows that "Firefly" wants to make an immortal contribution and give full play to the potential of "good films", 150%, 200%...... Publicity, publicity, publicity.

This is a very fast era, faster and faster, with the Internet, mobile phone mobile network, everyone will be a large number of new information every day, these constantly changing information occupies their eyeballs, heads, these information is not only optional, but also the other party's supply, you can choose to board a movie information website, the information of the website is provided by the website; blogs and other new network communities, friends, netizen information is also artificially provided.

What "Firefly" has to do is to keep it shaking in front of their eyes, the actors joining, the set photos, the concept art...... Shaking non-stop, shaking more than in other films, shaking in anticipation of attention;

As a producer and boss, Wang Yang has had many discussions with the Flame Film Distribution Department, and has prepared a lot of publicity plans, the conventional novelty, in addition to the Internet and the real world. They noticed that there was a trend of retro posters, so the retro poster of "Firefly" would be one of the important members of the poster lineup in the future, but more importantly, "Bounty Wanted", similar to the Shrimp Bug Man, this time it was the Serenity.

What Serenity did in "Firefly" is enough to become a wanted target of the Star Alliance's SSS-level, not to mention that there are also character posters of Robert Downey Jr., Michael Pitt, Jessica Alba and other people and posters of all members of Serenity will be made into wanted notices, with some of their information background, and land in cities around the world with the propaganda technique of pseudo-documentary "fake and real".

The 200 million production budget has been smashed, and Flame Movies doesn't mind smashing another 100 million publicity budget, for this reason, Wang Yang once again solemnly said to the Flame executives: "We want to play bigger! I believe we will have a huge harvest!"

"District 9" has achieved such an incredibly high box office with an R-rated classification, no matter how good the movie itself is, it is absolutely inseparable from the power of viral marketing in the early stage and the joint praise and touting of it as a "masterpiece" by film critics around the world in the later stage. "Firefly" can't leave viral marketing, as a link that has now become a regular means for Hollywood studios, the first viral website of "Firefly" is about to be launched.

But if you want to win big and create miracles, simple virus websites have long been more and more unreliable. I have to say that as the founder & leader, the whole Hollywood is staring at the magic Yang and flame movies, and he has not made much effort in the promotion of three consecutive movies, and there is no significance in innovating "viral marketing", and the production cost of 200 million yuan? Maybe he will play some new tricks.

"Ho, ah-" Jessica jumped in mid-air, her body suddenly lost her balance, and she didn't have enough strength to control it, she couldn't help but sway from side to side, wiped the sweat on her forehead, and said to a few people around: "Go on!" "Train hard! Train well! I can do it!" She kept silently cheering up, "Singing and Dancing Youth" was immature, and "The Demon Wears Prada" made great progress under his stimulation; this time "Firefly" must not be held back, and must not become a troublesome person on the set!

There is the best director here, the director who knows her mind the most, and the most comfortable atmosphere, if it becomes a bad part of the film, or drags her feet, what kind of crappy actor will she be?

But she won't give up! If she messes up because she's lazy and doesn't work hard enough, she won't forgive herself. Thinking about a person sneakily imitating a performance in the mirror when he was a child, and his childhood promise, a gift for 17 years old...... Jessica felt that the love that has been there since childhood was exploding, in order to prove herself, for Jan, for "Firefly", for the baby born next year!

"Ho, ahh

"Is she crazy?" Seeing his sister quickly staggering again, Joshua on the sidelines frowned and muttered, not because she was lazy, but she was almost diligent, could she hold on? He looked at Wang Yang and reminded: "Yang, you let your wife pay attention to her body, it's not good to be too diligent!" Heath Ledger also admired Jessica's diligence very much, except for training drills, she and Wang Yang could hardly be seen standing together, and she deserved to be the heaviest and hardest working person in this training camp.

"Yes, I told her. Wang Yang nodded, and smiled a little helplessly. Compared with "Youth Singing and Dancing", he kept sticking to him, handing water and microphones, and even snatched the job of the field assistant; "The Demon Wears Prada" kept paying attention to him, as long as he looked over, he could always usher in her smiling face; After getting married, this training camp, she threw herself into work on the set, she said: "I want the baby to be proud!"

Zhang Chi Youdao is a normal and healthy diligence, but the current workload should not be too big. About to go back to Los Angeles for a few days, attend Shoest and go to the set of "The Big Bang Theory", Wang Yang looked at Joshua and instructed: "Be careful not to let her work too hard, it will be the weekend in a few days, Joshua, you go out with her, call Michael and Yami, and watch the Canadians game." He turned to Heath Ledger and asked, "Heath, are you going?"

"No thanks, I made an appointment with someone else. Heath Ledger smiled a little shyly, Michelle is coming to Vancouver this weekend...... Joshua smiled and said, "Yes, Tomato or Pumpkin have an appointment." Heath chuckled, "Or fuck." Wang Yang shrugged: "Or his sister's." ”

"Is his sister also rude?" the two asked curiously, and Wang Yang sighed: "Yes." "His mother is Tomato's British pronunciation, and his sister is American.

Las Vegas, the casino is holding the annual Shoest event, the annual Shoest is the largest gathering in the world film industry that year, as the only international gathering in the film business, it attracts the film production industry behind-the-scenes bosses, such as theater owners, production company owners, producers, directors, etc., theater equipment manufacturers, photography technology providers, etc. to display the latest technology products, and discuss the future of the film industry.

As for the "Shoest Film Awards" selected by theater owners every year, including Producer of the Year, Director of the Year, Screenwriter of the Year, Most Promising Actor and Actress, and Best Actor and Actress of the Year, it is not so important, it is just a foil for technology.

This year is definitely "Lord of the Rings 3" sweeping thousands of troops, and there is no suspense. This is the third year in a row that DLP has hosted the Animation Pictures Grand Annual Event, which uses the latest DLP-Cinema™ projection technology to screen Millimax's Anne Hathaway's "Magic Cinderella", while Sony also showcased the latest products using DLP-Cinema™ technology during the "Spider-Man 2 tour".

DLP-Cinema™ technology refers to the digital light source processing technology specially developed for the film industry, and its color processing is specially designed for the true reproduction of the film visual experience, the core of DLP technology is three digital micromirror devices (DMD) optical semiconductor chips, DMD switches have an array of 1.31 million interconnected subtle mirrors, which work through optical switches to achieve high-definition true color images.

"Digital cinema is coming!" is the slogan shouted by Deyi, and with the support of BARCO, Christie, and manufacturers of film and digital cinema projection expertise such as NEC-Vietechnology and Digital-Projection-International, 210 theaters around the world have installed DLP-Cinema™ equipment to become digital cinemas that can show fully digital films.

This is an epoch-making event that means the digital age is coming. The expensive costs of film copying and transportation management for film release may soon be gone; film distributors only need to provide a digital disc to the theater chain, or even directly transmit it through the network, to complete the handover ceremony; the theater chain does not need to maintain the reels of film, and the cost savings for both parties will be astronomical.

The win-win interests have swept away all obstacles, and the digital projection technology that everyone is happy with will naturally promote the development of digital photography technology.

And if digital photography technology is developed at a high speed, it will mean a lot.

"How's it going?" Haha, I haven't seen you in a long time!"

In the spacious and bright interview room, several unturned cameras are pointed at the three chairs in the field at different angles, and the photographers and reporters are preparing for the dialogue and interview of the three great directors, the future of digital technology. Seeing Wang Yang, who was wearing a thin black trench coat and jeans, walked into the interview room, Robert Zemeckis with a smile on his face came very enthusiastically, and the last time he saw him was a wedding almost two months ago.

Scheduled to be released on November 10 this year, "The Polar Express", as the first IMAX-3D feature film in film history, uses the most advanced motion capture technology at the moment, and it is not surprising that "tech madman" Robert Zemeckis occupies a chair.

"Hello, Robert!" Seeing Zemeckis, Wang Yang was in a good mood to greet him.

(To be continued)