Side story: A store that got rich overnight
Six years is enough time to change a person's growth, and it can also change a person's fate, and the hardships of the past seem to be very far away from Xiao Wu.
In 12 years, the total sales of a treasure's double 11 shopping carnival successfully attracted the attention of all the media and netizens in China, and the total turnover of the day reached 19.1 billion yuan.
With the rise of a certain treasure, logistics and e-commerce are also following the development, a certain treasure is no longer a certain treasure of the year, but also raised a cat, and became the new shovel * blocked keyword * official.
As usual, a few days after Double 11, a certain treasure announced the TOP10 list on the official Weibo, and many netizens quickly crawled over along the network cable.
Stores that usually have a lot of fans and loyal customers can come out on top this time at the Double 11 shopping carnival, many of which are clothing, and a small number of furniture and food, but one of the golden crown stores on the list has firmly attracted people's attention.
"Little Five Underwear", the name of the store is among the English names and Internet celebrity names, which is exceptionally simple and down-to-earth!
Take a look at the ranking and sales again, No. 3, 520 million yuan!
Oh my God! How many zeros are there?!
Netizens who don't know why are they already shocked, what kind of underwear store is this, it can crush a lot of clothing brand stores, including many chain clothing brand stores with a certain reputation.
But when they clicked into the store to see, they immediately didn't question it.
This... This beautiful store page! Different from the usual red and purple, the whole page adopts a lot of gray, white, and light blue cold style, simple and clear classification instructions, only place pictures of their hot-selling products on the homepage, and nothing else dazzling.
Looking at all kinds of underwear and underwear in the store, women have cute style, sexy style and mature style, etc., men have atmospheric, trendy, simple or sexy, nothing you can't find, only you can't think of it.
I couldn't help but click on the customer service consultation next to it, and what popped up was, "Dear, welcome to the underwear of Xiaowujia, can I help you with anything?"
This customer service is really good!
There is no familiar bunch of words, and there is no promotion and sales, just a simple consultation, which... The service is just amazing!
Netizens who inadvertently clicked in selected a lot of favorite underwear and underwear, and seemed to have forgotten the purpose of their original click-in, and many people found out again that the sales of "Little Five Underwear" did not decrease but increased after Double 11!
Many media outlets have also become curious, how did the owner of this treasure store manage to be so successful?
One of the new media reporters spent a lot of effort to get contact information from others, and after a lot of words, he succeeded in getting an interview in a Kyoto neighborhood that had been around for a certain number of years, and the hallway lights were already a little dim.
The reporter secretly raised some doubts, will the office of a certain treasure's TOP10 store be here?
Until the reporter followed the staff into a suite, bright lights and spacious space, desks and computers, the crackling typing sound in the room was like walking into a different world.
The staff took her to the innermost office, "Fifth brother, the reporter has arrived." ”
"Please come in. A young male voice sounded from behind the door, the staff pushed open the door, at first glance, the reporter was stunned, a somewhat young face, holding a lollipop behind the table looking at the computer, perhaps because the reporter did not move for a long time, and looked at it with a little doubt.
The reporter smiled embarrassedly, "Hello, I... I really didn't expect you to be so young. ”
Xiao Wu smiled and said, "Ha, you don't need an honorific title, just call me Fifth Brother." As down-to-earth as the name of his store, I can't imagine that this is the owner of a treasure store with a daily income of more than 100 million.
"Fifth brother is good. The reporter looked at the young Xiao Wu, who was still in his thirties and still maintained his youthful vitality, and the lollipop in his mouth narrowed the distance between the two.
"This time, I wanted to interview you about your success story. ”
Xiao Wu looked stunned, and his tone was a little hesitant, "Ah, this, it should be okay." “
The reporter cautiously asked, "Is there anything you can't say?"
Xiao Wu touched his nose, "That's not it, it's just that I can't say it myself." "It was a bit dreamy to say that he got rich overnight! I'm afraid that after he waits for a while, the reporter won't believe it!
"It's okay, I'll help you sort it out slowly. "The reporter has interviewed a lot, and I have seen that some people may not be clear at first, but as the problem deepens, their thinking will become clearer and clearer.
The reporter picked up the notebook and the signature pen, placed the voice recorder beside him, and said with a smile after everything was ready, "Fifth brother, let's have a simple question first, why did you set up the office in this community? It seems that it is not in line with your TOP10 status?"
Xiao Wu chewed the lollipop in his mouth, and a little smile flashed in his eyes, "This is where I started." ”
The reporter was taken aback, "Is it here?" I didn't expect that the seemingly ordinary community would have such a relationship with the fifth brother.
The fifth brother slowly fell into the memory, "Yes, at that time, I rented with a few roommates from my university, and after I made my first pot of gold on a certain treasure, I bought this suite with the one next door." ”
"That's great!" The reporter sighed for a moment, and then threw out a few simple questions, seeing that the fifth brother was getting better, and began to ask, "Did you think about setting a goal when you first opened the store?"
Xiao Wu pondered for a moment, and said under the reporter's expectant gaze, "No." ”
The reporter persistently asked, "Then what was the way you publicized it at that time?"
Xiao Wu said casually, "Advertise on Xinxin Weibo." ”
The reporter was stunned, and waited for a few seconds without hearing Xiao Wu's voice continuing to speak, before he asked in a daze, "Is there no?" This way of advertising on Weibo is more common, right?
"Ah, that's thanks to one person. Xiao Wu chewed the lollipop, threw the stick in his mouth into the trash, and said slowly, "Detective Pickup." ”
"Pick-up detective?" isn't this the paparazzi Weibo account that is very popular on the Internet? How can it be connected with the boss of a certain treasure in front of you? This feels like a cross-dimensional wall!
"It's a long story. Xiao Wu opened another orange-flavored lollipop and told the origin with a smile.
The reporter was stunned when he heard this, this... It's like a pie falling from the sky, why don't he go back and pay attention to some entertainment revelations?
Enduring the jealousy and envy in his heart, the reporter finally threw out a question, "Then what advice do you think you can give to young entrepreneurs in the future?"
"Let's set a small goal. Xiao Wu chewed the lollipop and said vaguely, "For example, earn it first.... "Ahhh
"Earn him 100 million first!?" The reporter's face was full of admiration and admiration, and sure enough, the fifth brother was different from us ordinary people, and his mouth was 100 million.
Xiao Wu was stunned for a moment, uh, can he change it? He obviously wanted to say that he would earn it 10,000 yuan in advance!
But it's too late, looking at the reporter's excited face, it seems that tomorrow's headline should be, "The advice of a certain treasure store to young people, set a small goal, and earn it 100 million first!"
Soon sent off the reporter, Xiao Wu stood in the corridor, many couriers went in and out of the corridor, and several employees of several courier companies greeted him, "Fifth brother, my boss said that we would not eat together at noon?"
Glancing at the mark, well, this is an old employee, "Yes, ask him to make a reservation." ”
"Fifth brother, my boss said to go to the bath together at night!"
glanced at it, this is the second and third family, "Yes." ”
"Fifth brother..."
Xiao Wu walked in slowly with the lollipop in his mouth, if there has been any change in the past six years except for him, yes, the eldest and the second, and the third have all gone to the courier company.
Well, now their dormitory should be the best dormitory of that year.
..。 m..