Chapter 1309: Lead in and pave the way
Post-production is in full swing, and in the entire release process of the movie, Chen Hao deducted the publicity period, which also made the originally tight release schedule a lot more relaxed, many people couldn't help but shake their heads and smile bitterly when they heard the news, there are few people in the world who dare not do special publicity for new movies.
Some people are full of confidence, some people are the main theme is officially promoted, Chen Hao is not only full of confidence but also a different way, his movie promotion never needs to take the team to all over the country to promote to meet everyone, as long as a few simple news, directly lock the headlines of the entertainment page, he will open two more live broadcasts, and everything will be done.
The explanation of his always maverick behavior in the Huanju era is very thorough, and he didn't explain it originally, but some people hope that the idol can go to their city to promote it, and they want to see him in reality, and they will be disappointed if they don't come.
Huanju Times has made a certain explanation for this, please understand that it can't be taken care of at all, if Haozi is still a well-known artist in China, then it's okay, run around the big city, come to a dozen stations to meet and promote, like the main creative team of all new movies, this is not difficult, he will not be maverick.
But now he wants to do similar publicity, and the whole Huaxia can choose at most two stops, or even one stop in many cases, and it needs a very long publicity cycle, otherwise it will take a lot of time just on the road.
From North America to South America, from Australia to Europe, and then back to Asia, one station at a time, you can get dozens of stops with casual settings, plus the time required for the journey, the one-month publicity cycle is completely in a hurry, the main creators have no time to rest, they can only be on the plane on the road, other main creators are okay, everyone can adjust each other, I am too tired to take a break after walking a few stops, and I may not be able to follow the team for publicity in the next few days, this is no problem, everyone can understand.
Can Chen Hao, who is a producer, director, screenwriter, and starring actor, be absent?
This is the argument that came up with in the era of joy, please feel sorry for your idol all the fans, if he has time, he will not be stingy to meet everyone, do you have to morally kidnap him to do something he doesn't want to do?
Fans are cute, and they sometimes do things that aren't very sensible, but if someone can catch their veins and coax them with a little bit of good-natured deception, they will be like children, willing to believe you and follow your ideas.
If you want to see this film in the summer, then pay more attention to it, so that it can skip the time for publicity and put the film on the market as soon as possible.
For the various behaviors of the Red Dot Company and the Huanju Times, Chen Hao's basic principles remain unchanged, as long as the two do not break through his bottom line, he will not ask questions, will not do everything himself, and will not make decisions about everything.
It's not that he knows how to delegate power, it's that he already has a lot in his hands, and he doesn't want everything too greedily, there is always a ratio between what he gets and what he can't get, and it is impossible for anyone to say that he can get everything he wants in this life.
Feel at ease to get the post-production of the movie, for more than a month, eating, drinking, and sleeping in the post-production studio, Xiaodi took the time to accompany him for a week, in fact, it is to take care of his life, day and night to get the post-production, and there is no time to go to the world of two, sometimes the meal is directly fast, let the canteen pack and send it over, everyone drinks coffee and chats about the details of post-production, while eating, sometimes the interest comes, can get in for two days and two nights without coming out, so many materials shot before, how to present, how to cooperate with the computer, how to make the picture the most real and dreamy。
The beauty that cannot be replicated by the computer and the beauty that the computer does not have in the reality are perfectly overlapped, whether it is the scenery or the war or the simple person, he wants a picture texture that is different from other commercial blockbuster movies.
This kind of texture started with "Lost", and it has been successful, and it only needs to be fully implanted, but this time the special effects required are more high-end, and the fusion process takes a lot of time.
Red Dot Company and Huanju Times Company, the former is that all projects are not carried out, just waiting for this one to become popular, and the latter is that many projects have been suspended, and the focus has been on "Biography of Galaxy Heroes" for more than half a year.
Jing Tianlin and others have also made the greatest efforts in Huaxia and given the film the greatest space, and they also know that the investment of themselves and others in this film is very small, very small, but once this film is successful, not to mention how much money can be shared in this one, no matter how many people and how many companies invest in the future series of movies, a small proportion of themselves and others is still there, at that time, it is not a matter of making money or not, just a biography or personal biography can be sold for a sky-high price as an IP.
At present, it is the biography of Andy Lau's iron-blooded general as the protagonist, which is filmed at the Galaxy headquarters, with the investment of many companies, mostly based on Huaxia capital, and the first thing that is finalized is that Xiao Lizi and Chen Hao will make cameos in the film as a large series of big IP movies to support each other, and the rest of the shooting standards are all in reference to the main story, and they are not stingy in inviting actors, I can't invite Hollywood first-line celebrities, but please some relatively familiar faces, this film does not need to have a strong propaganda offensive, and the Huaxia film mainly produced by Huaxia capital does not need to seek opportunities to enter the world stage, it itself is on the world stageIt's part of this stage.
This is not only the first entrance channel opened by Chen Hao for the entire Chinese film.
The stepping stone is himself, after opening the door, you can all step in, how to go after coming in is a personal choice, I really won't go, I will also support you all the way, for you to make a few passages after entering the door, you go up steadily, although there will be some shadows of me, but at least you will easily stand on the world stage, here will not treat you as outsiders, you are not outsiders.
If this series of movies can succeed, it will be a huge cake, according to Red Dot's original strategic plan, a corresponding third will be divided, and the remaining two-thirds will be won by the family.
Among the remaining shares, Huaxia's capital can occupy a small share, and all aspects of the relationship and friends and strategic partners will occupy a part, of which the era of joy is undoubtedly the core point, the red dot itself will occupy one-third, and the remaining share belongs to the individual, such as Chen Hao, although he has a stake in the red dot, he can still occupy a little share as a screenwriter, director and actor.
He is the core part of the whole cake, and he constantly licenses the copyright to Red Dot at the price of one dollar, instead of giving all the copyright to Red Dot, which is his capital, the basis on which he can own Red Dot shares, and the capital that he can continue to maintain his value.
In today's big IP is the most valuable, any valuable IP series will be accompanied by a large amount of monetary benefits, Chen Hao can be hello in any way, hello, hello, everyone, have money to earn together, and share good things together, but what really needs to be grasped in his hands, things that can allow him to maintain a certain degree of autonomy and initiative at any time, he will never let go, and would rather die than let himself become a person who can be removed from the ladder at any time.
I'm standing on a high place, not stepping on a ladder to go up, but building a solid step up one step at a time, and I'm not going to give anyone a chance to remove my ladder at will.
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The lively summer file has always been a battlefield where a large number of people gather in the year, from the beginning to the end of the summer file, it will be a lot of fun, compared to the more intensive wave in the Christmas schedule, the summer file has more or less buffer space, and it is a fairly long good schedule.
Entering August, only a few new films were released, the investment was not large, the most tragic battle was in July, several big productions crashed into a car, every day is a box office competition, all kinds of film media are reporting in various ways, the audience is also under a variety of choices, one by one, watching movies in Europe and the United States This kind of thing is by no means a consumption behavior, but a very simple after-dinner leisure and entertainment, the same is true in China in recent years, in the past few years, I felt that it was a waste to spend dozens of dollars to watch a movie, how good it is to watch it on TV at home, how good it is to watch it on the Internet, but now it is not, a new movie that has attracted much attention has come upIt's not just the young people you see in the cinema.
Watching movies is already a kind of mass consumption where I buy a bottle of drink and drink it.
A week's buffer at the beginning of August, new films are always there, but none of them are big productions, comedies and some romance films occupy this stage, all the studios have the same strategy, we dodge "Biography of the Galactic Heroes" Yes, but not so frightened that he retreats to the point of nothing, he is a big production, then our romantic comedies and some small productions are not affected, no matter what kind of movie you can't make all the audience look forward to seeing you, it's hard to reconcile, there will always be some flavors of the audience is special, just like the art theater in North America, the small hall is playing art movies, as a typical artistic youth, it is normal to never watch commercial movies, saying Stallone, who they don't know, this is too normal. If it weren't for Schwarzenegger who had been governor, he would have been just a very strong actor in the eyes of many audiences who like art films, and what movies he had acted in, sorry I don't know, I don't even know what his name is.
After a long wait, "Biography of the Galactic Heroes" premiered simultaneously around the world, and during the same period, only seven or eight movies were released for less than ten days, and the rest were all in the final stage......