Chapter 134: The King of Cottages

"Is this a cooperation agreement?" Su Yishui carefully read the document in his hand. Pen % fun % Pavilion www.biquge.info

"Yes. This is a draft plan for the relevant projects related to the shopping street, you can take a look at it and make some suggestions. ”

"Oh, okay. Su Yishui sat down in the chair in front of his desk and read the document from cover to cover. If it was just a matter of watching the flowers just now, then now it's time to chew the words, every word, every sentence, she read it carefully and carefully.

The overall framework is divided into two categories, about shopping platforms and resource information sharing platforms, that is, shopping street forums and experience sharing and exchange areas.

However, it is obvious that Zhao Lingling is a little extreme, and the layout of the shopping platform is far more than the layout of the sharing platform by one-third, obviously, her focus is still on this link of product sales.

"How is it? What suggestions?" Zhao Lingling looked at Su Yishui with a wistful look, hoping to get a positive answer from her gaze.

"Can I tell the truth?"

"Of course, if you don't tell the truth, I won't ask you. ”

"If you follow my advice, Mr. Zhao, we don't need to treat the shopping street as an online shopping platform, but as an information resource sharing platform. ”

"Oh, why do you say that? Tell me what's going on in your mind?"

"Okay. Su Yishui was calm on the surface, but his head was spinning at a rapid pace, she carefully recalled several of the most famous online shopping platform websites Taobao Jingdong at that time, which one of the output value is not calculated in billions, especially after the rampant development of e-commerce, this number is developing rapidly, and at the same time, its radiation range is all over the region, physical stores have been greatly impacted, and the express delivery industry is booming, expanding their territory to their heart's content, especially to the New Year's holiday. Even the later rise of Singles' Day has not been spared, and there has been a phenomenon of mass procurement and squeezing of express parcels.

There are joys and sorrows, and there are natural losses if there are gains. There are many factors such as the lack of funds for small websites, the insufficient number of owners, and so on. As a result, it is natural to be eliminated in this atmosphere of big waves and sands.

Although Shelley (Huayun International) is now a large-scale cosmetics company with abundant funds, it must not be able to withstand the toss in many aspects, and the website of the shopping street has been made, which must have a novel appearance. To be well-known, to have a delicate layout, and to be famous, all of which require various expenses, and millions of funds have been invested before the official listing. When attracting owners and customers to enter, it is necessary to play low-cost cards and free cards, and only after attracting them to settle in can we gradually talk about the charging link, that is to say, at the beginning of a stage, the operation of the website is completely loss-making. And the results are unknown. And the biggest impact of this result is on the booming shopping platforms. The reason is naturally very simple, if you are a cheese biscuit, then they are equivalent to a pizza, not only delicious, but also cover a wide range of fields, rich and colorful, and yourself, just a professional field of platform, except for beauty cosmetics, there is no other addition.

That's the case. Their so-called advantages have completely become disadvantages, unless they can get a large number of merchants. The professional nature is only the situation of being swallowed up by other platforms.

If you specialize in a certain area, there are only two results, either you will become famous or you will lose completely.

How to choose Y/N?

Su Yishui quickly sorted out his thoughts in his mind, just in a split second, and then. She explained her thoughts to Zhao Lingling.

"You're right. Zhao Lingling sat behind the sofa, her fingers together, thoughtful. "As you said, whether it's Y or N, this power is in my hands. ”

"Hey, are you so confident?" Su Yishui felt ashamed, and it was unacceptable to say big things.

"I'm not saying crazy words, if the old man and I go into battle in person, I will grab most of the beauty and cosmetics shares of those shopping platforms, now, you can express your satisfaction. ”

"Mr. Zhao, you can't joke at this time, what means do you have to attract so many merchants? Dealers and companies that produce products are completely different, unless they are exclusive boutiques and specialty stores, the rest of the merchants are afraid... ”

"Do you know the numbers game? As long as you play a number game, you can do a better job of welfare policies such as profit sharing, and it will not be difficult to bring them together. Zhao Lingling leaned out and pressed the internal phone on the desktop. "Meimei, prepare me an empty conference room and a camera and microphone, and I'm going to make a live broadcast. ”

"Live?"

"Yes, I'm going to post a pop-up ad for a shopping street recruitment, and the live broadcast will be used as a highlight and an opening statement, what do you think?"

"Wow, Mr. Zhao, you are really courageous, but can you tell me, what means do you use to envelop merchants, is it good to be specific?"

"Yes. Zhao Lingling agreed very simply, "Free release, free cooperation, free rent, agent publicity, intermediate agency, low cost, as long as these are these, it's fine." ”

"Free discount free cooperation, needless to say, as literally written, free of rent, this is also very simple, the first batch of people to join our shopping street do not need to charge any handling fees and franchise fees, agent publicity, this can play a little tricks, according to the level of the merchant's bid, etc., we will carry out a large amount of publicity in the headlines of the special page or other places, in accordance with the strategy of more than 100 words and more money, of course, at the beginning you can try a one-month experience free period, according to the rolling broadcast program, all businesses can get the opportunity to push the homepage, you see this is good。 ”

"Well, that's really good. Su Yishui agreed with her suggestion.

"The intermediate agency link, in fact, is the same as Taobao's B2C C2C platform, the main thing is that when the buyer pays for the goods, the cost is temporarily stored in our platform, and when the payment is made after the goods arrive, we will pay through the platform. To transfer and remit money into the seller's store, from the perspective of Taobao's platform, this plan is absolutely feasible. ”

"The rest of the things will be left to you to deal with, since you join the shopping street, you must have enough funds and business licenses as a guarantee, and you also need to take the trouble to investigate the qualifications, qualifications, and scale of the merchants, Yishui, you and Yirou will lead a team to do this, okay?"

"Hey, didn't you say that I should go to S University to do promotions, why did you entrust me with this kind of thing again?" asked Su Yishui suspiciously.

"No, no, in fact, I mean to say, at this time, let you do this, you know, you finally have time to come back this time only half a month, at best to October 4th, you should go back, and the official promotion time should start from the first day, before that there are about ten days in a free state, so make good use of this time, is the best way to allocate it." ”

"Well, that's true, then Mr. Zhao, where do you need me to go first?

"No, you don't need to be in a hurry, now the shopping street website is in the final debugging stage, and the online electronic payment platform is also talking to various banks about the relevant business plan, only after these brain-filled guys agree, the platform can be officially opened, and the shopping street can be regarded as a truly sound website." ”

"And what's going on now?" asked Su Yishui impatiently.

"We have opened e-commerce business with ICBC, CCB, China Merchants and Agricultural Bank, etc., you don't have to worry about this, as long as the final debugging of the website is qualified, we can be officially listed on October 1, how about it, are you interested in taking a look together?" Zhao Lingling made an inviting gesture.

"That's natural, and I can't wait. However, Mr. Zhao, there are some things I still want to ask. ”

"Oh, what is it?"

"Obviously, Zhao is always a stepmother. Su Yishui said a clueless sentence, and Zhao Lingling was stunned when she listened.

"Hahaha, you're saying I'm biased, aren't you?" Her reaction was quick, and she immediately understood what it meant.

"You know, Yishui, the exchange platform is free, the whole process is free, if there is a fee, who will come here to communicate? This is like buying a car and giving a parking space, it is just a gift. ”

"We can grow our membership, and then we can exchange items online through the same platform at the same time. Su Yishui said, they are also online shopping platforms, why should they be treated differently?

"Well, okay, tell me about it, how does this platform work?"

"Posting questions and answers, it's like Baidu's type of question. Su Yishui directly quoted it according to the gourd painting.

"What about other platforms, divided into I want to share, I want to communicate, room to touch, to be able to share experience at the same time, their own plans, for products and efficacy and other consultations, discussions, etc., the most important thing is to attract all beauty lovers to this platform, not only can improve the visibility of our shopping street website, but also a good way to expand fame, don't you say it's good?"

"As for that room, what's going on?"

"Ah, this, of course, is a plan of mine, and the game hall in QQ, in the form of competition, the beauty cosmetics and its surrounding publicity, advertising, formula, ingredients, technology, brand, etc. are made into interesting games and other methods, which improves the members' awareness of beauty and cosmetics and their understanding of process technology, etc., in the game and entertainment, they have learned a lot of things, and they can clear a lot of obstacles for their future beauty love. Su Yishui said confidently. (To be continued.) )