Chapter 985: Shangguan Tian's thoughts
Cat's Eye Movie, Time.com.
In less than three years, these two online companies have risen rapidly, and over time, their influence on the film industry has also grown.
Ticket sales at film distribution terminals, film promotion and film reviews.
It can be said that the above two factors can definitely have a direct and fatal impact on the box office revenue of a movie after its release.
In the film industry, many people have also noticed the huge energy and influence of Maoyan Movies and Time.com, and many people even predict that in the near future, as the actual controller of these two network companies, Yang Ming's words and deeds will have a huge impact on the final box office results of an upcoming movie.
Perhaps others will scoff at this statement and be alarmist.
But Shangguan Tian would never think so, or rather, he himself had already experienced this kind of personal experience.
"Visitors from Heaven".
That's right, at the beginning, this Hollywood blockbuster that fought in the ring with Huaxia Brothers Media's "Battle of Yashan", after Shangguantian and Yang Ming reached an agreement to secretly suppress it, the box office and word-of-mouth plummeted, so much so that Dimei Pictures said that it had suffered unfair treatment in Huaxia.
Although Shangguan Tian used a lot of contacts and connections to suppress "Visitors from Heaven", in his opinion, the effect of Yang Ming's use of means is greater and more obvious than the deep connections he has established over the years.
Maoyan Movie, for "Visitors from the Sky", Yang Ming and Shangguan Tian planned an event, and new users used it for the first time, only 9. You can buy tickets to watch it for 9 yuan, and in just a few days, the number of moviegoers of "The Battle of Yashan" has soared, and the box office data has not decreased because of the decline in ticket prices, but has increased even more rapidly.
On another time Internet, on the film review page of "The Visitor", in a short period of time, there were a lot of negative comments that belittled this Hollywood blockbuster, in all fairness, the film industry of Dimei Pictures is not so bad, but these negative comments are not completely nonsense, the comments in it are basically aimed at the key point of "The Visitor", and the blood is not stopping, even if some fans feel that this movie is not bad, but seeing these negative remarks, I have to admit that these comments still have some truth.
The sales of terminal ticketing and the control of public opinion, Yang Ming used these two powerful tools to create an atmosphere in the media that "The Battle of Yashan" was several times better than "Visitors from Heaven" in a short period of time.
Coupled with Shangguan Tian's actions, the box office data of "The Battle of Yashan" quickly surpassed that of "The Visitor", and the other party disappeared, which made Dimei Pictures' plan to sweep the Chinese film market with this film shattered.
Through this 'mutually beneficial' cooperation, Shangguantian saw the huge potential and influence of Yang Ming's two network companies.
In particular, Maoyan Movie has changed the traditional ticket buying habits of movie fans, which makes Shangguan Tian pay more attention.
This is definitely one of the great changes in the history of film distribution.
With a ticket price of 9 yuan and 9, Brother Media, as the producer, must give up a large part of the benefits, and even subsidize a lot of expenses, and the same is true for Maoyan Films.
But whether it is Shangguan Tian or Yang Ming, they are willing to do this.
Shangguan Tian saw that the number of moviegoers had swelled all of a sudden, which could bring a strong word-of-mouth publicity effect to this movie.
And Yang Ming naturally used this loss-making activity to frantically expand the number of users of Maoyan Movies.
Once the consumption habits of movie fans are formed, it is basically impossible to change them in the future.
At present, the online market and mobile terminals are not without similar companies like Meituan and Maoyan Movie.
But these new 'Meituan' and new 'Maoyan Movie' companies, in the face of the huge number of users of the two original companies, cannot compete in terms of influence or financial resources.
In this short period of two years, Yang Ming arranged for the following people to frantically exaggerate the cooperation agreement between Maoyan Film and various theaters, and at present, basically the entire East Asia has completed the layout, and major cities have cooperative theaters of Maoyan Films, and each cooperative theater has a self-service ticket machine for Maoyan Films.
Even if there are venture capitalists who value these companies and inject a lot of money, Maoyan Movies has long gone far and has long left the people behind them gone.
After suppressing "The Visitor from Heaven" last time, Shangguan Tian asked people to investigate the information of Maoyan Movie and Time.com, and when he got the information that the people below had worked hard to investigate, and after reading it carefully, he couldn't help but gasp.
Among the huge audience of fans, although Maoyan movies have achieved good promotion and have a certain influence, they have not completely dominated the entire fans.
However, among young movie fans, the user ratio of Maoyan Movies to Time.com is surprisingly high, especially among fans aged 22-28, basically their current ticket buying habits are all using Maoyan movies.
Convenient, seat selection, affordable, stylish.
The combination of several major features has created a strong influence of Maoyan Movies on mobile phones.
Through investigation, Shangguan Tian learned that many film companies in the domestic entertainment industry now want to befriend Oriental DreamWorks, even if some film companies that looked down on Oriental DreamWorks in the past, they were extremely cautious and respected each other very much in the face of this newcomer who was established less than four years ago.
Why?
Because everyone knows that the bosses of Maoyan Movies, Time.com and Oriental DreamWorks are all the same person.
That is, the young man in front of him.
Movie distribution ticket sales, movie reviews word-of-mouth publicity!
These two sharp weapons are in the hands of a young man, Shangguan Tian shuddeers every time he thinks of this, as the head of a domestic film giant, he will never allow his life and death to be in the hands of others.
Maybe Yang Ming will always be friendly with Huaxia Brothers Media because of Shangguan Xue'er's relationship.
But who can guarantee that there will be no contradiction between the two in the future?
In case the time comes, Maoyan Movies and Time.com, which are growing up in the day, turn their guns and face Huaxia Brothers Media, what good way will he go to Guantian at that time?
Therefore, he must let Huaxia Brothers Media have a certain say in Maoyan Film and Time.com, and must acquire the shares of these two companies, as for investing in other similar rising stars, Shangguan Tian thought about it for a while and gave up this idea.
There is no way, because Yang Ming's layout is too early, Maoyan Film and Time.com are completely dominant in this industry, and the gap between other companies and the two is too big.
Maybe there may be capital injections from venture capital companies in the future, but Shangguantian can't wait that long.
Shangguan Tian stared at Yang Ming seriously, his eyes revealing firmness and perseverance.
Maoyan Movies and Time.com, he must get involved, no matter how much it costs.
If you can't get it, you can only destroy it.
He doesn't want his life and death to be in the hands of someone else.