Chapter 431 - Alternative Propaganda Methods
The Oriental DreamWorks established by Yang Ming, the upward momentum at this time is not much worse than that entertainment company.
If after the success of "My Sassy Girlfriend", Oriental DreamWorks will launch several blockbuster movies in the future, then they will inevitably arouse the hatred of the inherent interests of the film industry.
It's a given.
According to statistics, the box office of Huaxia last year was less than 5 billion, and Yang Ming's goal this year is to make two movies by himself, and others will make a few more movies, with the script he provided, and get a total of 1 billion box office, which should be no big problem.
Oriental DreamWorks is fine, but others can.
In the eyes of some, the market for the box office is limited, and even if it continues to grow every year, it is extremely limited.
If a film company suddenly pops up at this time, it will grab one-fifth of the film market share at once!
Do you think people will look at Oriental DreamWorks?
Even if you think about it, you know that there will inevitably be a conflict of interest in Yanzhòng.
Because of these, Yang Ming didn't want to be so high-profile for the time being, exposing Oriental DreamWorks and his own strength prematurely. Even if you are right in the future, you will have a hole card in your hand to turn over.
So, Yang Ming whispered about these worries in his heart to Liu Xinsheng, and he was stunned when he heard it.
"Damn, people take one step and look at three steps, you should at least take one step and see ten steps!" Liu Xinsheng said with a sigh after digesting the information Yang Ming said.
Don't look at Yang Ming's young age, but he is definitely the core figure of all companies in the East now, which is not something that Yang Ming's own musical talent and talent can do.
It is all because Yang Ming has a heart that is always awake.
Without his foresight and agile thinking strategy, Liu Xinsheng would never have thought that he could bring Dongfang Company to this point on his own.
This qiē is all the credit of Yang Ming, the young man in front of him.
"Sometimes, I really want to peel your head open to see how you are so mature, like an old fox!" Liu Xinsheng said with a sigh as he leaned back in his seat.
Yang Ming glanced at Liu Xinsheng angrily when he heard this, and then continued to close his eyes and recuperate.
Time passed quickly, the plane soon arrived over Yanjing, got off the plane, Yang Ming didn't go back with Liu Xinsheng, he drove the car he parked here before, and went to the popcorn net.
"My Sassy Girlfriend" will be released in less than a month, and the publicity plan will definitely be launched.
This time, Yang Ming's focus on preparing for film promotion will be on the Internet, and the investment in TV and the Internet will be completely stopped, except for Phoenix TV, of course, which is its own TV station, and it doesn't need money at all.
And when Yang Ming and Wu Yuanzhi said that in a few days, the entertainment program of Phoenix TV will make a special introduction to "My Savage Girlfriend" to improve the influence and popularity of this movie.
Now Yang Ming is going to Popcorn Network to find Ma Yun, just to determine the focus and theme of this movie network promotion, as well as the strategy!
Popcorn.com, Jack Ma's office.
"What? Mr. Yang, what is viral marketing?" Ma Yun looked at Yang Ming a little embarrassed, because he didn't understand the nouns Yang Ming said, he felt a little lost face in his heart, he was also one of the first people to contact the Internet, but he didn't expect to not understand the Internet nouns that the young boss said just now.
"Huh!" Yang Ming patted his head, and then realized that the Huaxia of this world, or the network of this world, has not yet appeared in the case of viral marketing in the previous life.
After sorting out his thoughts, Yang Ming slowly explained: "The so-called viral marketing is the word-of-mouth propaganda network of guò users, and the information spreads and spreads like a virus, and uses rapid replication to reach thousands and millions of audiences. ”
Seeing that Ma Yun was still a little confused, Yang Ming couldn't help but tell the famous viral marketing case of "teaching you to eat Pizza Hut" in his previous life in a different way and analyze it to Ma Yun in detail.
With Yang Ming's explanation, Ma Yun's eyes became brighter and brighter, and when he heard the end, he couldn't help but pat his thigh excitedly and shouted: "Mr. Yang, this marketing method is really wonderful!"
"Hehe!" Yang Ming chuckled twice, feeling proud in his heart, what is this, he can shock Ma Yun and their high-level leaders with pure technical background, and he still has a sense of accomplishment in his heart.
Only then did he throw out a case, if he was making a few cases, it is estimated that Ma Yun would definitely admire Yang Ming so much.
However, Yang Ming's thoughts quickly recovered, and then he began to tell Ma Yuntong how to use this viral marketing to advertise his movie "My Sassy Girlfriend"!
Xu Shan, because of a "Smiling Proud Jianghu", became a fan of Yang Ming, and then fell in love with Yang Ming's songs and TV series performed by Yang Ming.
Later, Xu Shan's girlfriend was influenced by him and also became a fan of Yang Ming, and the fanatical Cheng dù was too much to do.
Because of Yang Ming, the cable TV he and his girlfriend are watching now has also been replaced by a network electricity company, a must-see Phoenix TV station, and in addition, popcorn network has also become a website that he must open and watch every day.
Of course, all of Xu Shan's behaviors were also Yang Ming's actions, and they did not disappoint him and his girlfriend.
The popcorn video website was originally unremarkable, but since it was acquired by Yang Ming, it was immediately revised and launched the strategy of watching TV and movies for free, and it suddenly became the first choice for netizens to watch TV and movies.
Each of Yang Ming's TV series will be broadcast on popcorn on the popcorn network.
Now with the launch of Phoenix TV, the classified on-demand programs of Popcorn Network have been further refined, and there will be first-hand video focus news from all over China every day, which makes Xu Shan forget about watching it.
Although he came to the popcorn website because of Yang Ming, he definitely didn't like popcorn because of Yang Ming.
It was really this popcorn network program that really moved and attracted Xu Shan, so that he now formed the habit of watching various video news through guò popcorn network every day.
Today, after Xu Shan returned to his desk after lunch, he clicked on the popcorn net casually, ready to see if there was any interesting news and videos.
After opening the popcorn network, he was surprised to find a prominent banner on the homepage of the website.
"Savage Solicitation - See how savage your girlfriend really is!"
Xu Shan clicked on this banner with great interest, and the page immediately jumped to a thematic barbarism, which turned out to be a photo still of Yang Ming and a beautiful girl, "My Savage Girlfriend"!
Then he looked at the content of the web page, and immediately understood the meaning of the advertisement, and he was immediately interested.
Use DV, camera, mobile phone, etc., to capture the most savage side or moment when your girlfriend can express herself!
Our slogan is: There is no most barbaric, only more barbaric!
Just upload your photo, or video, and we'll pick it and let everyone vote!
The work with the most votes will receive a cash prize of 1 million from the crew of "My Sassy Girlfriend"!
When Xu Shan saw the final award column, the whole person was stunned, 1 million? There will be a 1 million grand prize!
At this moment, not only Xu Shan, but all over China saw the award set up on popcorn online, and everyone was shocked by this huge bonus!
There is no cost, just shoot a short video, or take a set of photos, and you can become a millionaire.
The allure is too strong.
The most important thing is that the threshold for participating in the competition for this award is too low.
Although most people do not have professional camera equipment, the photos taken by smartphones and the videos recorded are fine.
For countless ordinary people, this is simply the participation of the whole people.
Xu Shan's heart was moved, and when he came home from work at night, before he could speak, he saw his girlfriend, who was excited and shouted to Xu Shan with his mobile phone: "Xu Shan, what actions and expressions do you say I should do to make me look savage?"
Hearing his girlfriend's words, Xu Shan was stunned, daring to love his girlfriend, and at the same time saw the content of this barbaric game.
So, the two of them studied for a whole night in order to study what could be considered barbaric.
There are countless couples in similar situations with Xu Shan and his girlfriend all over China.
In just one day, the brutal contest of popcorn net has become popular all over China and has been known by countless young people.
There are even some people who are already married, who are also attracted by this event and come to the website to join in the fun.
Soon, Popcorn has received the first batch of uploaded video works and photos.
When the website announced the savage tricks of the various girlfriends selected from them, other netizens who saw these videos and photos instantly burst into laughter.
It's so funny!
There are girlfriends who let their boyfriends wash clothes and cook vegetables, there are girlfriends who let their boyfriends kneel on the keyboard, and there are girlfriends who lie there like the queen mother, letting their boyfriends serve themselves, and enjoy themselves there.
The various videos are bizarre and make people laugh when they watch it.
The website also opens up voting options under each video, as long as you think the video is excellent, you can vote for the video.
Each user can only vote 1 vote per day!
The affection of all netizens, lured by the cash prize of 1 million yuan, coupled with such an interesting interactive activity, they were quickly mobilized.
Especially among young people, when they encounter fun things, they will recommend each other's habits, and this barbaric solicitation activity organized by popcorn network and the crew of "My Sassy Girlfriend" was quickly spread by countless young people, and it has become a well-known hot activity among young couples in China.
At the same time, the name of the movie "My Sassy Girlfriend" has gradually become familiar to all young people in China and has become one of the hottest terms nowadays.
In just a few days, everyone in the entertainment industry was stunned by the anti-heaven effect brought by the alternative publicity model of Oriental DreamWorks and Popcorn Network.
Especially the colleagues in the entertainment industry, especially the crew of the movie "Campus Times", which has completed the filming of Zhonghuang Entertainment and is also being promoted on major TV stations and radio, were even more speechless by Yang Ming's tricks of not following the routine!
They couldn't help but have a thought in their hearts: Nima, this is okay?