Chapter 197: Collective Storming the Street

"What do you mean?" Mu Ming frowned and asked, "What do you mean by not thinking about it later?"

Du Yang sighed: "I talked to Chen Rong once before, and Perfect Film and Television has always had disagreements about the resolution to get involved in movies. They are more optimistic about the TV drama market that has stabilized for them. Chen Rong said that the attitude of some people at the decision-making level towards movies is to make a fortune and run. So, if you expect them to think about it, you're wrong in your thinking. ”

"There's something wrong with these people, right?" This statement is simply incredible, and the degree of outrageous is roughly the same as what he had heard about Huayi's "de-cinematization" before.

"The domestic film market share is expanding every year, and the box office of a single film is getting higher and higher, but they don't value this market anymore?" Mu Ming said.

"Don't forget, the market for TV dramas is also expanding, and it's growing at no slower pace than movies. Du Yang reminded Mu Ming.

"But the influence of movies and TV series is not comparable!"

"Yes, but the level of risk for movies and TV series is not comparable either. ”

Last year's "33 Days of Broken Love", before the release, Perfect Film and Television's forecast for the box office was about 60 million to 80 million, and the box office was an unexpected hit, winning nearly 400 million at the box office. While celebrating, Perfect Film and Television also began to resist the unpredictable situation of the film market.

After all, if you are lucky this time, 10 million will be exchanged for 400 million, and if you are unlucky, 100 million will be exchanged for 10 million, who can say for sure.

In contrast, too many TV dramas with stable and predictable earnings and no losses are undoubtedly more in line with the requirements of large companies for stability. After all, the main business of perfection has always been games, and there is no big pursuit of film and television.

This explanation made Mu Ming stunned for a long time, and it was difficult to refute after all.

The film market is indeed too unpredictable, even Huayi and Guangguang have bad movies with big losses every year; even Chen Zhixi, who has always been suspected by Mu Ming of being a reborn, has a "loss-making business" like "Border Storm".

If Mu Ming didn't have an extra seven years of memory, it is estimated that she would have to develop in the field of TV dramas for five or six years, and then think about movies when she has a foothold.

Oh no, if he didn't have the memory of these seven years, he would still be playing games shirtless with a few classmates in the dormitory.

"Forget it. Mu Ming shook her head helplessly: "Anyway, it's just this time." Sister Du Yang, in the future, don't look for perfect cooperation in movie-related business. "It's useless to rush at them, the decision-makers who didn't pursue it, and send them three more "Thai Embarrassment".

"By the way, do we need to issue a statement in support of revising the account sharing ratio?" Du Yang asked Mu Ming. Position determines attitude, and Mizuki must support the Big Five. It's just that with Mizuki's current scale, no one cares if he doesn't stand in line.

"Send it. Mu Ming thought for a few seconds, spread his hands and said: "Just use the official blog to send one, this kind of thing, it's always good to have a familiar face, and it's always good to show an attitude." ”

It's like even if you're a street hitter, you have to work hard to make a street hit that is familiar to the editor.

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The time of anticipation always comes quickly, and in the blink of an eye, November dissipates with the last trace of warmth in the north, and it enters December. Thanks to Xu Zheng's crazy screen swiping during this time, many mainstream entertainment media have also noticed that a medium-production comedy is about to be released.

Before a film is released, various media will always have these kinds of predictions, and this time is no exception. Overall, the number of people who think that "Thai Embarrassment" will fail and the number of people who think that it will succeed are not very large, and most of the opinions are in the middle - it will not lose money, but it will not perform too well.

It's not that the media is pessimistic, it's just that the results of the Chinese blockbusters in the first half of the month are too bad.

First of all, "Tai Chi 2", this one was said before.

Then there is the "King's Feast", which is known as the historical legend. Since 09, a huge number of character auditions have been conducted, and for the quality of the film, the Hongmen built three times has been overthrown, which lasted three years, and director Lu Jin wanted to create a legendary epic that has never been seen in Chinese film history.

The total cost of this film production, publicity and postponement is more than 100 million. The final box office was reported to be 70 million, with a Douban score of 5.3.

The key is that Lu Jin said in a subsequent interview that it doesn't matter whether the box office performance is good or bad, for a young director, there is no failure, only experience.

I don't know if he had a good look at the investor's face when he said this. Chen Kexin filmed "Martial Arts", and he was in a hurry to hit the wall with a small loss, and Director Lu lost 70 million, saying that he was saving experience for himself. Well, very thoughtful.

By the way, in the audition of "Yu Ji", Gumena and Direba both participated, and then they were all eliminated.

The third film is Director Feng's "1942". Director Feng, who regularly sends a "Feng's comedy" at this time of year, wants to pursue it a little this year, so he came up with this movie with a realistic historical theme.

In fact, it is a bit biased to evaluate this kind of realistic movie from the box office or the quality of the shooting. At least for some young people who don't know much about modern history, it is indeed through this movie that they know that the chaos of that era is far more than war.

In short, the results of the three Chinese-language films are relatively miserable. On the contrary, it is outsiders, such as Li Yu's "Youth School", which has a domestic box office of 570 million, temporarily ranking fourth at the box office this year.

In fact, two of the top three films are produced in Hollywood. One is a reset 3D version of "Titanic", and the other is "Mission Impossible 4", which was released at the beginning of the year. There is only one "Painted Skin 2", which saves a little face for Chinese films.

Therefore, it is no wonder that Perfect Film and Television does not dare to get involved in the film industry, it seems that the film market is expanding every year, and the top movies are always Hollywood movies, which have little to do with the development of domestic films.

Based on this consideration, although the audience continues to console themselves with a comedy after these recent troublesome movies, the media is still not very optimistic about "Thai Embarrassment".

On the contrary, they believe that the flashpoint of this year's Chinese New Year box office should be released later than its week, Big Brother Cheng's new work "Zodiac".

Although the quality of Big Brother Cheng's films has declined in the past two years, most of the themes are more serious. But as long as it returns to the action comedy route, the audience is still happy to watch it.

Coupled with the gimmick of "Big Brother Cheng's 101st Movie" and the self-proclaimed "last movie with intense fighting", "Zodiac" has received significantly more attention than "Thai Embarrassment".

Of course, it's not interesting to just praise Big Brother Cheng's new movie for its good results, so many media began to slowly guide the topic to who is better as the two most anticipated comedy movies in the Chinese New Year.

After this topic was guided, everyone found out that in fact, there are still a lot of similarities between the two movies. For example, they are all Chinese New Year comedies, most of the plots take place abroad, and there are many thrilling car chase scenes and action scenes.

Moreover, they are all written, directed, and acted by the director. On the one hand, he is a kung fu superstar who is remembered by a generation of teenagers, and on the other hand, he is a well-known comedy partner in recent years.

With such a comparison, it seems that the two movies can really be a bit competitive.

In fact, this kind of forcible comparison doesn't make much sense at all. A kung fu comedy, a road comedy, is fundamentally different. However, as the producer, neither Xu Zheng's side nor Big Brother Cheng's side will correct this mistake, without such a comparison, where will the attention come from.

As for the different types of rhetoric, it is completely possible to wait until the box office results fail before using it as an excuse.

In short, whether they are optimistic or not, everyone is still full of expectations. It is precisely because of this that Perfect Film and Television temporarily added 30 screenings before the release. The premiere is also scheduled to be held on December 9 at China Film International Cinema.