"Bitter Water" can win the favor of most film critics and win the Golden Dragon Award for Best Film, which is obviously not a false appearance, this film is indeed a classic film, as long as you calm down and look at it, you will soon be attracted by the plot of the film itself.

It's just that the film's overly depressing plot hindered the box office of this film in commercial theaters.

In addition, the blurring and heaviness of the plot also make it difficult for many fans to understand the meaning.

Therefore, it will lead to this highly acclaimed film, which is not popular after its release in commercial theaters, and the box office data is extremely ugly.

In a dimly lit theater.

Yang Ming sat in his position and was quickly attracted by the pictures on the screen, and the performance of every actor in it really surprised him, and at the same time he was not emotional.

He won the Best Actor for "Red Cliff of the Three Kingdoms", which is really lucky.

At least he thinks that the play of the leading actor in the film "Bitter Water" is not weaker than him, and even from the perspective of an actor, Yang Ming is a little inferior.

This is the light that accounts for "Three Kingdoms"!

Yang Ming couldn't help but smile bitterly in his heart, and at the same time, he also guessed that the Golden Dragon Award Organizing Committee must have been entangled in giving the award of Best Actor to himself at that time, if it wasn't for the balance of the award, he would definitely not give him the Best Actor.

The atmosphere in the theater also became dull as the plot of the film progressed.

This mood lasted until the end of the film.

After the film was screened, there was a roaring applause in the theater, many of the people who came today are professionals in the film industry, and they must have a certain ability to appreciate movies, so they can naturally see the excellence of the film "Bitter Water".

So now, naturally, there will be no stingy applause.

Subsequently, director You Gang took all the crew members to the stage to thank all the guests, and specially mentioned Yang Ming's name, expressing his gratitude to Yiyuan Cinema for supporting the continued release of "Bitter Water".

In the theater.

Zhao Jianfeng, who was sitting in a corner, couldn't help but squint his eyes slightly when he heard You Gang's speech on the stage at this time.

In his mind, he couldn't help but think of what You Gang said to him a few days ago.

"I chose Oriental DreamWorks not because of the treatment and money, but because of what I couldn't pursue at Victory Pictures. ”

You Gang didn't reveal anything at that time, but Zhao Jianfeng saw the other party's excited appearance on stage at the moment, and suddenly guessed in his heart what the other party could not pursue in Shengli Pictures.

Art Garden Cinema Line.

An art theater specializing in the screening of art films.

It turned out to be for this.

To say that Zhao Jianfeng was not a little surprised in his heart, it was impossible, but it was a little difficult for him to understand how You Gang, as a famous director in the circle, would be willing to sacrifice so much for the sake of an art theater, which he couldn't figure out.

Although he did not have a career in the film industry, this did not prevent him from learning about the film industry during this time.

Commercial films are mainstream, and this is the consensus of the film industry.

But that Yang Ming spent so much money on a small art theater, what is the picture?

Is it just to attract a few heavyweight directors to the past?

Zhao Jianfeng obviously doesn't think so, but he still doesn't know much about the film industry, and he can't figure out Yang Ming's intentions for a while.

It didn't take long for the idea to be put in the back of mind.

In any case, art films are niche after all, and even he, a layman, knows this very well, even if the other party spends too much money on it, he will not take it to heart.

Even, even You Gang refused to keep him, and he didn't take it to heart.

The meritorious director of Victory Pictures does have a high reputation in the film industry, but the other party's performance in commercial films is lackluster, and there are few works that can be mastered.

The reason why he kept the other party at the beginning was mainly because he valued the other party's reputation in the film industry.

The other party is unwilling to stay, and he will not keep it too much.

In the final analysis, in Zhao Jianfeng's subconscious, he still focuses on commercial interests.

After the film was screened, after sending off all the guests, Yang Ming and You Gang did not leave immediately.

Instead, he sat down in an office upstairs in the studio and made two cups of tea.

"Teacher You, I'm sorry, I've been too busy lately, and I've been a little lazy. Yang Ming said, "If it's okay in the evening, let's have a meal together." ”

"Okay, no problem, I'm going to introduce everyone in the crew to you later, and don't be so polite, just call me Lao You." You Gang smiled heartily, he had a straightforward personality, and he didn't pay attention to these little things at all.

Yang Ming saw that the well-known director was indeed as rumored, with a strong personality and a straightforward temper, and he did not twist and pinch to say polite words, raised his glass, and said: "Then it's decided." ”

"But this time I still want to thank Mr. Yang, if you hadn't arranged for Yiyuan Cinema to advance the film industry this time, then my film would be very embarrassing. You Gang said with emotion, and at the end, he sighed heavily, his face full of exhaustion.

It seems that because of the ups and downs of the film "Bitter Water", the great director is also under a lot of pressure.

When Yang Ming heard this, he also nodded with deep sympathy.

Ordinary people watch the film industry as a vanity fair, full of glamorous appearances, but how many filmmakers who really understand the pressure behind this job?

Especially a director like You Gang who smashes pots and sells iron to make a movie?

It can be said that every day is tormented.

Yang Ming quickly diverted the topic and stopped talking about this rather heavy topic, but neither of them got up to leave for a while.

The reason why they are still staying on the side of the theater chain is mainly to wait for the box office statistics of the first screening of the theater chain today.

After a while, a staff member knocked on the door and came in and brought the statistics over.

"The data is out. ”

"Today, a total of 314 screens on the theater chain have screened "Bitter Water", and the cumulative box office data of the first screening is 1,639,080 Chinese dollars, the average box office of a single theater is 5220 Chinese yuan, and the attendance rate is 7%!"

After hearing this statistics, You Gang's whole person seemed to breathe a sigh of relief, and he suddenly relaxed.

is still muttering: "More than 1.6 million, more than 1.6 million, it is almost the same as when "Bitter Water" was released in commercial theaters before, even if it is not much worse. ”

Yang Ming took the statistics and took a serious look at it, and couldn't help nodding, today's release of "Bitter Water" in the Art Garden Theater has indeed made a good start.

If this data is compared with the data of commercial theaters, it must be worse than worse.

But after all, the art garden cinema line is an art theater line, and it is an art theater line that has been renovated and renovated from old theaters.

Whether it is the size of the theater or the seats, it is much smaller than the commercial theater chain.

Generally, the number of seats in a cinema hall of a commercial cinema line is about 500, while the number of seats in the cinema hall of the Yiyuan cinema line is only more than 300 at most.

Some are less than half of the seats in commercial cinema theaters.

It is already very good to be able to achieve an average box office of more than 5,000 yuan in a single theater.

And the best box office data of "Bitter Water" in commercial theaters was almost more than 1.9 million per game, which was still the box office result at the time of the premiere, and after the premiere day, the box office of "Bitter Water" fell sharply, and the results were miserable.

This is of course due to the fact that the film itself is niche and the audience does not buy it, and it is also related to the fact that the commercial theater chain quickly lowered the film scheduling rate when they saw that the film did not perform well at the box office.

Those theater companies are more realistic than the other, and it is definitely impossible to waste too many resources on films that do not perform well at the box office.

Even if Donghai Cinema Line is at the helm of Li Dongyang, the same situation is the same.

"There are still more than a dozen theaters in the Yiyuan Cinema Line that have not been renovated, and in a few days, these cinemas will be renovated, and the box office data will be even better. Yang Ming said with a smile.

"Thank goodness then. At this time, You Gang is in a state of excitement, according to the box office performance situation of "Bitter Water" in Yiyuan Theaters, there is no pressure to recover the production cost at all, and it is possible to make a small profit.

Thinking of this, You Gang looked at Yang Ming with a sincere face and said: "If it weren't for Mr. Yang's help, "Bitter Water" might not have such results, here I thank Mr. Yang for all the members of the crew, don't say anything else, drink together at night, don't get drunk and don't return." ”

Drinking-

When Yang Ming heard these two words, he couldn't help but have a headache, but seeing You Gang's excited appearance now, he had to nod his head hard.

After saying this, You Gang hurriedly pulled Yang Ming to find the other members of the crew who were waiting for the box office statistics downstairs, and they didn't get drunk at night.

In the end, at dinner in the evening, Yang Ming was still drunk by You Gang and a large group of people.

He also expected this situation, so he didn't go back, and asked Huang Tingzhi and the others to arrange him to sleep in a room in a dinner hotel in advance.

After "Bitter Water" was re-released in Yiyuan Theaters, the box office performance was quite good, and it soon spread throughout the film industry.

Many people were shocked when they heard this, but they didn't feel too much surprise.

This film is now taking advantage of the momentum of winning the "Golden Dragon Award" and re-released with good box office results, which is what everyone expected.

To be honest, if this is replaced by a commercial blockbuster, it is estimated that the box office results will be even more beautiful.

It's a pity that this is an art film.

The mainstream commercial theaters did not arrange the re-release of "Bitter Water" on a large scale because this film won the Golden Dragon Award, and if it was replaced by a commercial film, they would definitely not have such an attitude.

Of course, this is also related to the fact that the art films that won the Golden Dragon Award before have not achieved good box office results when they are re-screened in commercial theaters.

And such a thing, not once or twice.

That's why these commercial theaters are so reluctant to see art films.

But now there is an art theater that specializes in showing art films, which has made many practitioners in the film industry shine, and art films have not yet reached a desperate situation, and they have not really become films that can only be shown to a small number of people.

Among them, some directors couldn't help but be moved, and the shooting plan that had been shelved in their hearts began to move again.

In the past, due to the various unwelcome of commercial theaters, many directors made art films encountered a cold winter in distribution, even if the release rate was pitifully low, and it was impossible to recover the production cost.

If it weren't for the audio-visual products and the emerging online copyright, art films would have been cornered long ago.

Now there is an art garden theater, which undoubtedly makes these directors who make art films see more hope.

Some directors even went to the cinema under the Art Garden Cinema Line to buy a movie ticket because of their excitement and excitement, wanting to see how the renovated Art Garden Cinema Line was?

Yiyuan Cinema Line is an old cinema company, and its cinemas have been reduced again and again due to the factors of operating at a loss over the years, but there are basically its cinemas in major cities in China.

When these directors found the cinema of the Art Garden Cinema in their city, they were stimulated by the decoration of the door outside the Art Garden Cinema at first sight.

Tall and elegant!

After walking into the theater, I was even more shocked when I saw the decoration inside.

To be honest, the interior decoration of the renovated Art Garden Cinema is not luxurious, let alone magnificent, but it is absolutely unique and unique, making everyone feel a kind of artistic charm.

The place is not big, but the furnishings in every place are very exquisite.

The promotional poster of "Bitter Water" on the wall is not like the general theater glue pasted on the wall, but placed in the frame, which immediately gives people a sense of nobility.

Very stylish.

When I bought a ticket and walked into the theater, the first feeling was that it was not big, and it was much smaller than the theater of commercial theaters.

But it's very casual and comfortable.

The seats inside are not as used to the limit of space as commercial theaters, and there is basically no distance between people in the one-piece seats.

The cinema space of the Art Garden Cinema Line is not large, but there is a small antique coffee table between every two seats.

When these directors sat down, they felt the comfort and relaxation of the seats, and they suddenly understood why the movie tickets of this art garden theater were sold at a price one-third higher than that of the commercial theater.

With the comfort of this seat alone, many people feel that the ticket price is worth it.

At the beginning, Yang Ming discussed with Li Dongyang many times for the ticket price of the Art Garden Cinema.

If it was put in the previous life, he would not have raised the ticket price at all, but this life is different.

Although not everyone in China is rich enough to be rich today, the living standards of the people are definitely among the top in the world.

Spending a little more money and enjoying better service is not an unacceptable idea for today's Huaxia.

On the contrary, such ideas are promoted in society.

As long as your service is good, as long as you can make you feel that it is worth the money, then even if the price of your product is a little more expensive than others, there will still be many people who will buy it.

Therefore, Yang Ming made the decision that the movie tickets of the Art Garden Cinema Line are one-third higher than the movie tickets of the commercial Cinema Line.

Art films are originally niche films, and since they are niche, then they must be styled.

Make features that are different from general products.

Even if the renovation of the art garden cinema line requires sky-high funds, Yang Ming's eyelids did not explode.

Every person in the film industry who went to the Art Garden Cinema Line to watch the movie on the spot, after watching a movie, was full of praise for the atmosphere and facilities of the Art Garden Cinema Line.

Although the space of the venue is a little smaller than that of commercial cinemas, the service has not been reduced.

Even compared with the noisy and chaotic commercial theaters, the atmosphere of the art garden theater is unusually quiet, whether before or during the film, you will basically not hear anyone calling, or noisy, doing something unseemly inside.

The differentiation of customer groups is vividly reflected in these two different styles of cinemas.

The next day, many media made a large news report on "Bitter Water", which was re-released in the Art Garden Theater yesterday.

"Bring the dead back to life. ”

"Rejuvenated. ”

"The biggest winner of this year's Golden Dragon Award - Yang Ming. ”