Chapter 30 YY1999 and YY Music Network
Zhou Xuan, who returned to Rongcheng, received the first news, which surprised Zhou Xuan a little.
It turns out that there are several instant messaging software on the market, one of which is OICQ from Pengcheng. Zhou Xuan had to sigh at the inertia of history, this resilience is really strong enough. The instant messaging software market has been messed up by YY, and the old horse's buckle can still appear.
Compared with other instant messaging software on the market, OICQ is very close to YY in terms of function and size. Zhou Xuan even downloaded it to try it out, and it feels very good, it can be said that if there is no YY, then OICQ can be said to be the best instant messaging software on the market.
But since it came out, it was YY's enemy, and Zhou Xuan naturally wouldn't be polite.
Since February 26th, advertisements for YY Music Network and YY1999 have appeared on Whoosh Fox, hao123, and major forums.
This time, the advertising is even more extensive than the original YY online, and YY music and YY1999 can be seen in the computer newspaper, Huaxia computer network, and many local forums.
At the same time, not only did there be page advertisements, but Zhou Xuan also asked Linghua Records' Knife Mantis and Fan Yixuan to shoot a promotional MV, which was spread to major forums.
"To listen to music online, come to YY Music Network"
"YY1999, connect you, me and him, let's listen to music together"
"YY Music Network, the ultimate music experience, waiting for your arrival"
"YY, are you YY today?"
……
Huanyu Technology has invested heavily in the advertising boom on the Internet, so that almost all Internet users know the news.
There is an online music listening website that is about to be launched, and YY is about to release the 1999 version!
Even people who don't have access to the Internet know that Huanyu Technology in Rongcheng is going to do something again.
And other Internet peers are jealous of Huanyu Technology's wealth. When they need to be careful about their budgets, they still have so much money to advertise, it's simply unbearable.
And some investment companies, seeing such an offensive of Huanyu Technology, suddenly feel that other instant messaging software is really dangerous. Everyone can feel YY's determination to dominate the instant messaging software market.
Some companies even called and wanted to invest in Huanyu Technology, but Zhou Xuan refused. Now Huanyu Technology is wholly owned by Zhou Xuan, and it is supported by Zhou Xuan's manuscript fee. Zhou Xuan did not invest a penny in the money made by the Huanyu chain Internet café under Huanyu Zhilian.
0:00 a.m. on March 1, 1998.
After a few days of brewing, YY Music Network and YY1999 were finally launched in a long time.
As a professional music website, Zhou Xuan combined the experience of the previous life to design a very simple and friendly interface, almost every user who opens the YY music website, feels bright.
Bright and light colors, simple and reasonable layout, rich songs. Simple operation, you can search for songs by artist, song category, applicable scene, etc. It grabbed the hearts of many users at once and made everyone addicted.
It was also at this time that the number of registrations of YY1999 began to increase significantly. You must know that if you want to listen to the songs of YY Music Network, you need to log in to your YY account, that is, you must have a YY number to listen to songs.
It was at this time that the number of new registrations of YY1999 began to increase significantly. In the past, the number of registrations of YY after 12 o'clock at night was dozens at most, and hundreds if more. However, in the early morning of March 1, the number of new registrations increased significantly, and it continued to increase rapidly, reaching a peak at 0:30.
Zhou Xuan drank his coffee and looked at the numbers in front of him, very satisfied.
As of 1 a.m. on March 1, YY had more than 4,789 new registrations in an hour. At this time, the total number of registrations of YY has reached 670,000, and the number of online users has reached 45,000.
Zhou Xuan believes that when it comes to daytime, the number of registrations of YY will definitely come to a period of rapid increase. In the next month or two, the number of registrations of YY will also rise, leaving those Internet elves, OICQ, etc. behind.
Maybe it won't take more than the end of the year, just a few more months, and YY will be able to establish its hegemony in the field of instant messaging software. Even if other software can still struggle, Zhou Xuan also has the means to make them disappear.
If there was anything that was the hottest on the Internet in March 1999, it was undoubtedly the release of YY Music Network and YY1999 software.
The combination of YY Music Network and YY1999 has let other instant messaging software know what the gap is and what is the absolute crushing. Throughout March, the number of new registrations in YY exceeded 200,000, bringing the total number of registrations in YY to 850,000, only 150,000 short of 1 million registrations.
The user activity of YY Music Network also makes everyone envious and jealous, and they are eager to immediately develop a music website to win Internet users.
The highest number of simultaneous online users on YY Music Network reached 50,000, and the average residency minutes exceeded 35 minutes. The cumulative number of clicks on the song exceeded 25 million, and the number of user comments exceeded 248,000. The YY Music Forum has become one of the top 10 most popular forums, and user praise has skyrocketed.
Compared with the success of YY and YY Music Network, several other instant messaging apps on the market are struggling.
Since Wangyi acquired the Internet Genie and then modified and optimized, it was re-launched into the market in February. The instant messaging software launched by Wangyi is called Wangyi Genie, which changed the Internet Genie to Wangyi Genie. However, under the offensive of YY1999, the number of registrations only increased by more than 60,000 in February and more than 20,000 in March. Coupled with the previous registration of Internet Elf, the cumulative number of registrations is only less than 150,000.
In Ding Sanshi's view, this result is simply a failure. Although through the diversion of Wangyi, in February, in just ten days, the number of registrations of Wangyi Elf increased by 60,000. However, in March, it was strongly blocked by YY1999, and the number of registrations for 31 days a month was less than 20,000.
It can be said that the opening strategy of mailbox and Wangyi Genie has obvious effect in the early stage, but it is not YY's opponent at all in the later stage.
Another OICQ, which has just been launched, has also gained popularity from many users with its good experience and small size. As of the end of February, OICQ has received 70,000 registrations in just 5 days after it was launched, which makes Pengcheng's old horses very happy.
But with the launch of YY Music and the release of YY1999, the number of OICQ registrations began to decline. The number of registrations in the whole of March is less than 50,000, and the cumulative number of registrations is only 120,000, which can be said to be no match for YY at all.
With the user's experience, YY's advantages are becoming more and more obvious. For example, YY sends pictures and files much faster than Wangyi Genie and OICQ. There is also the version layout of YY1999, which is more reasonable and more likeable, and also adds the function of changing skins and signatures.
It can be said that YY seems to have been ahead of everyone, and the people behind can only follow behind to eat ashes.