Since the second week of July, the Marché du Film has undergone a "sea change". "Small Times 4" and "Gardenia Bloom", which were released for six days, ushered in a wave of "avalanche" box office declines on the first working day of the second week.

Like "Small Times 4", the single-day box office on Sunday the day before was nearly 80 million, but the following Monday fell to less than 20 million, a drop of 70%. "Gardenia Blossom" is the same, and the drop is even more staggering than that of "Small Times 4".

Obviously, this means that the fan potential that the two works attract by relying on their respective traffic points has been depleted. The next results will only continue to decline gradually. The final box office results are estimated to be about the same as now.

This is actually very similar to the record industry in Japan and South Korea that relies on the development of the idol industry, the first day score represents 90% of the first week's results, and the first week's results represent 90% of the total score.

After all, those who will buy it are fans, and fans will naturally snap up it as soon as possible. The extra passers-by are basically dispensable.

However, both sides behind these two films should be quite satisfied.

Guo Xiaosi relied on the four movies in the "Little Times" series, and the cumulative box office has reached 1.8 billion. After deducting production costs and publicity expenses, LeTV, which is responsible for investment, production and distribution, has earned at least 400 million yuan with this IP.

"Gardenia Blossom" is the same, the film and television company has made a lot of money, Li Yifeng has proved his popularity and traffic effect, and Mr. He has once again proved to everyone that in the current film and television industry, directors can really do anything.

The theater chain also estimated that there would be no growth in the future of the two movies, so they made significant adjustments in terms of film scheduling. When it was first released, the two movies combined for more than 70%, and now there are only about 20% left.

Half of the extra films were given to the newly released "Taoist Priest Descending the Mountain". As a new work directed by Chen Kaige, coupled with the starring roles of Wang Baoqiang, Aaron Kwok, Lin Chiling and other big names, this film schedule is still worthy of this lineup.

Sometimes there is a feeling that these theater operators seem to be particularly affectionate. Seriously, when the words "Chen Kaige" appear in the current movie, the audience may not have such great confidence.

Facts have proved that Chen Kaige really lived up to the trust of the theater chain again. "The Taoist Goes Down the Mountain" is the same as the title, both word-of-mouth and box office, and it has been "going down the mountain", and it doesn't take a look back.

Even the "Fan Weilin Chiling's Passion Bed Scene" that was previously publicized failed to win back the hearts of the audience.

However, the edited video of this episode still has a high number of hits on the Internet. If you can put it on a digital website for a fee, the estimated revenue may not be worse than the box office performance.

The traffic has died down, and the lineup of big directors and big names has also become dumb. There are no other movies, and it is impossible for the theater to have an empty theater, so naturally all the extra films are added to the only "Return of the Great Sage" that is still growing recently.

As of the second week of July, the average film scheduling rate of "The Return of the Great Sage" has exceeded 50%, and the high rate is sixty or seventy. Even, a small theater in a second-tier city has a "100%" film schedule.

In other words, all the screens in that theater in a day are only "The Return of the Great Sage".

This news made the "tap water" gate excited, and once again added to the heat of the film. Before this, no audience had ever thought that an animated film could inspire such a huge amount of energy.

Even in terms of the amount of discussion and influence, "Fast and Furious" in the first few months is nothing more than that. Now, no one doubts that this film can surpass "Kung Fu Panda 2" and win the box office championship of animated films in the mainland market.

Mizuki has also further strengthened publicity, after all, this period of ultra-high film scheduling will not last long. Because after a while, a new wave of movies will start to be released one after another.

There's no shortage of possible box office blockbusters. For example, "Yang Guifei" starring Fan Ye, such as Hollywood's masterpiece "Terminator: Genesis", and "Pancake Man", which is distributed by Guangguang and invested by Mizuki.

No one knows what the final results of these movies will be, but when they are released, they will inevitably crowd out a large number of films in "The Return of the Great Sage".

Of course, that's for later. It's still a very comfortable time for the current film.

As of the ninth day of its release, the box office of the film exceeded 500 million without suspense in this heat. This means that the first gift mentioned in Mizuki's previous "Billion Project" has also been unlocked.

At the same time as reaching the box office of 500 million, Shuimu Film and Television updated a CG animation on the official account of Weibo. The content is basically some plot clips that were deleted during the production of the film.

Of course, there's more to the gift than that. Mizuki's official Weibo selected 10,000 people among all the users who uploaded photos of movie tickets to give away a special gift package for "The Return of the Great Sage".

In the gift package, it includes a 10:1 full-scale Daishing figure, a commemorative poster, a collector's DVD, a character pillow, a T-shirt, an exclusive medal, and a one-year Tianwang card (VIP+ free traffic) of Fuji Xun Video and an 1,000 yuan indefinite voucher for all Wanda Plaza stores.

Well, as you can see from the contents of the gift bag, the "100 Million Target King" is still more atmospheric than the "Ordinary Family Horse".

Objectively speaking, this package is already very good. For fans and fans, the products in front of them are all in their hearts. For ordinary viewers, a 1,000 yuan voucher is not bad.

After all, it is 10,000 copies, and the cost of this alone is 10 million. If you add the rest, the total cost of this first gift must be twenty or thirty million.

Of course, this is calculated according to the price on the surface. In fact, the real total cost is less than five million, and it is divided evenly among the three companies. Compared to the publicity effect, it is not worth mentioning at all.

But even so, the audience is still very satisfied with this "generous" gift, and the recent hot search headlines have also been contracted by this "tens of millions of gifts". Stimulated by this news, the box office performance of "The Return of the Great Sage" also continued to maintain stable growth and began to move towards the box office champion.

However, the headline of this hot search has not been "contracted" for a long time. Soon, another shocking news squeezed the news of "tens of millions of luxury gifts" in just ten minutes.

On July 12th, at the same time that the box office of "The Return of the Great Sage" exceeded 600 million, the Ministry of Public Security, the Ganlong Provincial Public Security Department and the Baiyin City Public Security Bureau jointly issued an announcement: Gao Chengyong, the murderer of the "8.05" series of murder and mutilation of women, was arrested, and the "Silver Case" was officially solved after 13 years!