An artist is not equal to a star, only an artist who is popular can be called a star. Pen "Fun" Pavilion www.biquge.info

And all celebrities, no matter what kind of industry they are, have their own value, and this self-value is often equated with the benefits it can create, especially in the entertainment and sports worlds.

The self-value of celebrities can also be understood as commercial value in many cases.

The more popular a celebrity is, the more valuable he is, and the more valuable he is, the more he can create benefits, which is especially reflected in the entertainment industry.

There is no doubt that Lin Yuna, who has been in the limelight for a while, is the most popular, hottest and most powerful female star in the Korean entertainment industry, and in a sense, she is also one of the female stars with the highest commercial value and hidden commercial value in the Korean entertainment industry, which is not directly related to the number of debut qualifications.

Red, is red, fire, is fire, the general trend is the general trend, since it is the most red, the hottest and the most powerful, then a lot of initiative or the right to speak should be firmly pinched in their own hands!

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In the past few days, representatives of TV stations, representatives of various manufacturers, representatives of various media, and representatives of various associations (such as the Korean Rock Association, the Korean Composers Association, etc.) have approached S.M. Company to ask to see Lin Yun'er, and S.M's reply is only to spread her hands + shake her head: Yuna said that she has been very tired recently and needs to rest, and we can't help it, so. I'm really sorry guys.

Through this extremely resolute attitude, everyone has also seen the fact that Lin Yuna's current status in S.M Company may have reached the highest point: even Li Xiuman and Chairman Li don't buy our account, this Lin Yuna is simply... When did the status of Idol become so high?

Lee so-man, Kim Young-min and other S.M executives did not let go or change their attitudes, which made the delegates depressed to the extreme, complaining to complaining, and people did not give face, so there was no way to continue these many things.

You can't use the political power behind it in order to win a female idol, right?

What's more, there is no political backing behind the S.M company, but don't end up with things getting bigger and bigger in the end, a little female idol is just a little girl, there is really no need to take that step.

People don't destroy the heavens and the earth for themselves, and the interests are sent to the door, and there is no reason to turn them away, no matter who they are.

In fact, all the representatives also understand that the reason why Lin Yuner or S.M Company is in such a posture is that its ultimate purpose is just for profit, and now it is just hanging people's appetites.

"Do you just want to see our ultimate sincerity, do you want us to take the initiative to cross the bottom limit we have set?"

But knowing that this is the case, the deputies have no choice, and now the initiative and the right to speak are in the hands of S.M Company and Lin Yuner, if they want to get the opportunity to get in touch, I am afraid that they can only quote the highest price first.

It's ridiculous to say, it has always been the financier who picks the artist, but in the current situation, it is Lin Yuner who picks the financier, and the financiers will feel inexplicable if they are not angry in their hearts, but for their own vital interests, they can only accept it helplessly. S.M has a resolute attitude and dares to challenge the rules of the game in the industry, and I don't know where the confidence comes from, but I know that people are doing it now.

As for the verbal criticism that comes from dogma and rules, heh, in the face of huge practical interests that can be seen and touched, those rules and regulations are nonsense.

It is an exaggeration to say that people die for money, birds die for food, and S.M company is the overlord of Korean entertainment, with strong strength and profound heritage, in a sense, they S.M is the rules of the Korean entertainment industry and the rules of the game in the Korean entertainment industry!

Having said that, even if those representatives had no choice but to compromise and quoted the highest price (the highest treatment), then the S.M side (Lin Yuner) would have to talk about it if they couldn't see it.

Needless to say, it's definitely not eye-catching.

A representative of a well-known cosmetics company directly gave Lim Yoona an endorsement contract of 180 million won a year plus the right of first refusal, but what the manufacturer did not expect was that the representative of S.M Company (Nam Sang-yong) directly rejected this lucrative and stable contract.

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The right of first refusal is common in sports, professional leagues and entertainment circles in some countries or regions.

The right of first refusal here refers to the fact that after the expiration of the one-year statement, the cosmetics manufacturer must renew the contract with Lim Yoona in accordance with the terms of the contract, and the endorsement fee given again shall not be lower than the previous quotation, that is, it cannot be less than 180 million won.

The right of first refusal is mandatory, and this contractual policy is risky for manufacturers. The risk is that once the popularity appeal and commercial value of the artists they cooperate with declines in the future, the gains will outweigh the losses for the manufacturer, and the key is to look at the development potential of the cooperative artists. The same is true for professional athletes.

For artists whose career development is relatively stable and will not go downhill for a long time, this priority renewal right is equivalent to a fixed guarantee, relatively, if the artist's development is getting better and more popular, then the priority renewal right of one party with an increase in value and one party with no increase in endorsement fee is not suitable for the artist (loss).

In a sense, for the manufacturer (financier), the right of first refusal is equivalent to a gamble.

In addition, if the endorsement fee given by another cosmetics manufacturer exceeds 180 million after the endorsement expires, Lin Yuner has the right to ignore the original manufacturer's priority renewal right and choose another company.

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In the Korean entertainment industry in 2007, about 200 million won a year is definitely the endorsement fee standard for first-line and even national-level stars! Unlike a few years later, one billion and eight billion yuan were given at every turn, not to mention that this is still the most favorite and most interested cosmetics endorsement for female stars, not to mention that the other party also added a priority renewal right.

This is equivalent to a one-year contract, but the guarantee is two years, which is at least an endorsement contract worth 360 million won!

And it's rejected with no room for maneuver at all?

I don't even give a chance to discuss.

In addition to smiling bitterly, the rest of the manufacturer just can't understand: No matter how popular and popular you Lin Yun'er are, this money should be enough, right? You are not Song Hye Kyo Zhang Dongjian, let alone Lee Hyo-ri and Zheng Ji-hoon, just a female idol who has just debuted for two months, why do you reject us? Why?

How did this manufacturer know that the standard of endorsement fees that Lin Yuna gave to S.M was that the endorsement fee for conventional products was less than 400 million won a year, and it was not negotiated?

I don't know, if he knew, it wouldn't be a bitter smile, but a wild laugh in the sky, right?

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