Chapter 163: Advertising
The camera was mounted on a tripod and only hit the plane's hanging windows and half of the seats. The beautiful wine cabinet, the long sofa that can sleep three people upright, and the TV and computer are not in the camera.
In Jin Yanrou's words, the furnishings in the charter plane are too luxurious to pass the inspection.
As for what the inspection was, Sioux City really didn't bother to ask.
Speaking of which, the interior environment of the plane he hired is indeed extravagant. Except for the shell of the Boeing plane, the interior decoration has all been replaced, and it is dismantled and redone every two or three years.
The height of the aircraft is also quite ideal, and it is not as narrow and low as a normal private jet. This is a pleasure that belongs only to Arab tycoons, and even Americans who worship pleasure usually cannot afford such a plane.
Jin Yanrou has sat on the 163rd chapter advertising machine many times, but it is the first time she has seen such a beautiful interior, she observed it with an inquiring eye, and then smiled at Su Cheng and said, "Then we have started the official interview?"
Su Cheng straightened his tie and nodded "Okay".
Jin Yanrou faced the camera, the softness on her face was gradually replaced by dignified, and she only heard her emphasize with familiarity: "As we all know, oil is the blood of modern industry, and with the increase of industrial scale, the scarcity of oil has attracted more and more attention from countries around the world. Since the 70s, the global oil map has become more and more orderly, but China has not received oil supplies commensurate with its national strength, and today, this phenomenon is about to change, and it is the chairman of Dahua Industrial Co., Ltd., who is sitting next to me, Sioux City. β
The camera pans to Sioux City.
Jin Yanrou smiled and handed out the microphone and said, "Chairman Su, I heard that you are a graduate of the Chinese Department of Peking University, how did you enter the petroleum industry?"
"When I was studying, I had a problem that bothered me. China's oil production is very low, but China's economic development is very fast, do a simple arithmetic problem, at most five years, China will change from an oil exporter to an oil importer, at most 25 years, China's oil demand will exceed Japan and the vast majority of the world's 163 advertising countries, at that time, how can we ensure our energy security? Without our own oil fields, if other countries refuse to sell oil to China, China's industry will not lose blood. From that moment on, I started to focus on the oil industry. Su Cheng's smile was trained to give a believable feeling when his teeth were exposed.
This kind of story is a very classic entrepreneurial story like chicken soup for the soul, and after the clichΓ©, there are still people who are happy to do it, and it is better to tell it in 1989.
Jin Yanrou smiled: "Bidding for the Setan oil field in the United Arab Emirates, is it your attempt in terms of energy security?" The Middle East is the world's most important oil supplier, and acquiring oil fields in the Middle East is an extremely important step for every country - Sioux City paused and said with a smile: "Of course, we still have some problems. β
"Oh, what are the questions?"
"The first is the environment in the UAE, which is a very wealthy place, with a per capita income of tens of thousands of dollars, but also a harsh environment, affected by the desert on one side and the erosion of the ocean on the other. If according to the salaries of foreign engineers, Dahua Industrial may go bankrupt if it does not wait for oil to be produced. Su Cheng said half-truths, and said: "Therefore, Dahua Industrial needs to recruit a large number of experienced engineering and technical personnel, oil professionals, to go to the UAE for oil exploration and oil extraction." β
Jin Yanrou's eyes trembled, as if she felt that something was wrong.
Su Cheng ignored her, faced the camera, maintained a charming smile, and said: "The salary standard of our Dahua Industry is 150 yuan per month, the overseas allowance is 20 yuan per day, 600 yuan per month, in addition, there are various catering subsidies and field subsidies, with a monthly salary of 1,000 yuan." We not only welcome individuals to come to Dahua Industrial for trial work, but also welcome all units to Dahua Industrial to contract projects. β
He waved his arms, his voice was a little more excited, and said, "Let's create the future of PetroChina together!"
"That's great............. "No matter what kind of moth comes out of the interviewee, Jin Yanrou has to continue."
The interview lasted for a total of five or six minutes, and when the photographer in the back finished recording, Jin Yanrou put down the microphone funny and angry, and said: "Su Dong, it turns out that we are here to advertise for you? β
"If you don't want to use it, cut it off. "Sioux City is different from the temperament of people in the 80s, but it makes Jin Yanrou's eyes shine. She smiled: "You should have spoken like this just now, and the advertising effect would be much better." β
"If you feel that you are at a loss, then I will pay for advertising on CCTV. β
"As the chairman, we have two sets of programs on CCTV, and the advertising fee is expensive. β
Su Cheng smiled: "It's worth the money." β
"Su Dong is really?"
"Seriously, of course. "Sioux City knows how exaggerated the advertising cost of later generations is, and also knows how terrible the efficiency of CCTV advertising in the 80s was. In this era, the influence of any national media cannot be ignored, for the majority of the public, they have access to a few media every day, if it is a colleague, except for boring family trivialities, what can be talked about is what the media wants the people to talk about.
Sioux City needed them to expand Dahua Industrial's influence. The CCTV photographer put away the camera, but asked with a smile: "Su Dong, your salary is so high, do you just want workers, or do you want anyone?" β
"Of course, media propagandists are a must, and if you TV professionals, if you are willing to go, you can do it part-time or full-time, and the salary is only high. Su Cheng promised with a smile. In China in the 80s, as long as you can use machines, you are professionals. For example, photographers and gaffers, because they don't consider the problem of job hopping, all grasp the equipment of their own small circle, play with it thoroughly, and have the style of ancient craftsmen.
Jin Yanrou wrinkled her little nose interestingly, and asked a little suddenly: "If I want to go, will Dahua Industrial dare to ask for it?"
Su Cheng was stunned for a moment, and then said, "If you dare to come, I will take it." β
"You're not Sun Wukong, collect demons. Jin Yanrou also felt that it was wrong when she said it, and said angrily: "Forget it, my business is done, the advertising thing, you let people find the advertising department, by the way, how much money are you going to invest?"
"One or two million. Jin Yanrou snorted and said, "It's really rich, this is the salary of one or two thousand workers abroad, so it's wasted on advertising." β
Su Cheng looked at her helplessly and said, "Aren't you media professionals living on advertising?"
"My salary is allocated by the treasury, what does it have to do with advertising-Jin Yanrou twisted her head and said, "You don't want to do any false advertising." β
Su Cheng was completely speechless, and silently sent several uncrowned kings away.
Jin Yanrou stepped on her high heels and sat back in the jeep, and shouted before leaving: "Su Dong, when your oil is out, you must give me an exclusive interview." She danced her slender and graceful arms and shouted in a beautiful female voice: "I wish Dahua an early oil." β
Su Cheng couldn't help but laugh and felt that his mood was also relaxed.
Gorou drove the Citroen of Sioux City. γγ His driving skills are relatively average, but they are much better than Sioux City.
When Su Cheng got in the car and told him about the interview, Gorou asked, "Do we really want to spend 1 million to buy CCTV advertisements?"
"Of course it's true, buy all the rest of the year. If only I could book it for next year. β
While driving, Gorou looked at Su Cheng suspiciously from the rearview mirror, and said, "Aren't you stunned by that woman?" Although it's pretty good-looking, it's not worth 1 million." β
"What nonsense. Su Cheng snorted and said, "I bought CCTV's 1 million advertisements, not only to buy advertisements, but also to buy good words from the media." β
"How do you buy this?"
"No matter how big the media is, if it needs advertisers, it must irreversibly make it convenient for advertisers. When collecting money to broadcast Dahua Industrial, I am always embarrassed to criticize Dahua Industrial. β
"Just a hush money, I'll understand when you say that. "Gorou is dressed in a Shanshan suit, but the style of doing things and the way of speaking have slowly shifted from the villagers in northern Shaanxi to the fishermen in Shandong.
Su Cheng, who was originally going to instill a modern enterprise experience in Gorou, gave up in despair and said, "Let's talk about recruitment, I'm going to leave it to you to do, okay?"
Gorou didn't think about it, so he nodded and said, "Don't worry, no problem." β
Su Cheng couldn't help but laugh and said, "You don't understand oil, how dare you say it's okay?"
"I just need to understand people. Gorou made a big turn, got on the right road, and said: "When grazing sheep in the village, we don't need to know grass, just catch the head sheep." β
"That's fine. Su Cheng hesitated for a moment and said, "Is it okay for the transportation company to let San Lang watch it?"
"Saburo is stronger than me and can hold on. Gorou smiled and said, "The transport company is very tired, if the captain is not afraid of you, he can't prevent it, if he is afraid of you, he won't dare." β
Only then did Su Cheng recall that the old family members of Jingshan were all strong, including himself, and they were much stronger than ordinary people.
After saying this, Su Cheng narrowed his eyes slightly, he was going to let Goro stay at the UAE construction site, but it was difficult to say what the situation was over there, so there was no need to rush to determine at this time.
That night, the CCTV advertising department called. Before the 90s, there was no CCTV bidding king, and without the catalysis of the bidding process, CCTV advertising was not expensive, and 1 million yuan was already a big number. Moreover, unlike enterprises crying and shouting for CCTV to advertise in the era of big marketing, the media that are still in the market development period need to beg enterprises to advertise.
Its service attitude and work efficiency can also catch up with the sales department.
After the payment, the first batch of advertisements appeared in the CCTV evening file in only three days.
Almost at the same time, the 20 calls that Dahua Industrial was waiting for were blown up!!!