Pasadena, a northeastern suburb of Los Angeles, July 15. For Americans, Pasadena is famous for the annual New Year's Day Rose Parade and Rose Bowl Race. The Rosette Parade began with its first edition in 1890 and has been uninterrupted for almost 100 years.

The Rose Bowl is the oldest bowl game in the "Big Four Bowls" at the end of the season in college football in the United States. Every year, the top 10 and Pacific Coast Conference champions gather at the Rose Bowl in Pasadena on New Year's Day to broadcast on GuòCBS TV to give fans fans across the United States a life-and-death battle.

For people outside the United States, the most likely reason you've heard of Pasadena, a small city with a population of just over 100,000, is that the famous California Institute of Technology is located here. Of course, there is also a world-famous American drama "The Big Bang Theory", in which the two high-IQ nerd protagonists, Leonard and Sheldon, live in Pasadena.

Although it's summer vacation, the parking lot of Pasadena High School is full of cars, and visitors are guided to the school's auditorium from time to time.

The stage of the auditorium has been set up and decorated as a classroom backdrop, but this is not an ordinary classroom, but a special classroom for computer classes. At the front of the classroom is a teacher's desk, and under the desk, divided into five rows and six columns, thirty student computer desks are neatly placed, and each of the thirty-one chapter desks has a brand new ABC computer on it.

Although the ABC computer will not be officially put on sale until August, Dongfang Electronics specially produced a batch of samples in advance, because the publicity station will start in July. Dongfang Electronics Company bought the advertising pages of a series of influential electronic and computer journals in the United States, such as "Popular Electronics", "Radio Electronic Technology", "Computer Enthusiast", "Bit", etc., and the latest issue of the magazine in July can be seen everywhere with full-page or half-page ABC computer advertisements. These are just conventional marketing methods, and today is the first act in the entire "summer operation" marketing plan of Dongfang Electronics.

Mr. Scott, Executive Chairman of the California Board of Education, Mr. Donald, Chief Deputy Director of Public Education of the California Department of Education, and Ms. Selcy, Superintendent of the Los Angeles County Department of Education, personally accompanied the three heavyweight VIPs to the stage dressed as a computer classroom for a close-up look.

"Dear Mr. Koster, Mr. Donald, and Ms. Sercy, I'm John!

John, a carefully selected commentator of Dongfang Electronics, said in a gentle tone, "The most sought after on the market now is Apple's Apple series of computers. At the recent Anaheim Computer Show, Mr. Jobs just launched the latest Apple 3 computer, and it is said that the new model will be officially launched in September, with a sky-high price of up to $4,500!

This Acornbestputer computer of our company can be referred to as ABC, which is divided into two models: basic and improved. Of the 31 computers in the classroom, the one on the teacher's desk at the front is the powerful improved ABC-2, and the other 30 student computers are the basic ABC-1.

Like Apple's Apple series of computers, our ABC computers are powered by a 6502 processor licensed by MOS Technologies. But compared with Apple, our products have three outstanding advantages, the price is lower, the performance is closer, and the service is better!

Last year, Apple launched the Apple 2Plus computer, which costs $1,195 for the lowest-end version and $2,259 for the 64K RAM configuration. However, the price of the ABC-1 with 64K memory launched by Aikang is only $1,189, and the price of the ABC-2 with 112K memory is only $2,899!"

Since the beginning of the year, Japanese memory manufacturers led by Sharp and NCE have lowered the ex-factory price of 32K memory chips for many times, and launched a fierce price war in the memory field with American semiconductor suppliers such as Intel and Deyi.

The cost of memory chips accounts for a large proportion of the cost of the whole mechanism of personal computers, so the continuous decline in memory prices naturally reduces the manufacturing cost of computers. But Apple's Apple series of computers are selling very well on the market, and Boss Qiao naturally won't think about price reductions now.

As an unknown junior who has newly joined the market, the price war is the best weapon, so Li Xuan simply decided to give back to consumers this part of the interests that did not belong to him in order to improve the configuration.

Narrator John continued to smile and say, "...... The superior performance of the ABC computer is not only reflected in the special design of its dual CPUs, but also in the design of other accessories, our R&D staff of Aikang Company are also unique! Please see the key-102 keyboard specially designed by our company for ABC computers with independent technology patents! Its many functions will be shown to you one by one in the on-site teaching later......

ABC Computer was not promoted under the brand of EAST as the previous arcade and handheld machines, but under the brand of Acorn, highlighting its British attributes and weakening the Hong Kong background of its parent company, Dongfang Electronics.

In the eyes of the vast majority of Americans, Hong Kong does not even know where it is, and it really cannot be associated with high-end high-tech products such as computers. If the ABC computer is produced in a place that many Americans don't recognize, American consumers will naturally have a sense of distrust in their subconscious.

By contrast, it is much better to put on a sheepskin of Britain, at least the United Kingdom is one of a few developed countries outside of the United States. Moreover, the emphasis on ABC's British roots will also help it to promote it in the UK and European markets.

As John continued to give lectures to several of the dignitaries, Chandler Thomas, the columnist editor of Computer Enthusiast magazine, had just arrived in the auditorium. Dongfang Electronics recently spent a lot of money on advertising in the magazine "Computer Enthusiast", and he received an invitation from Dongfang Electronics, so he naturally wanted to come to enjoy his face.

In the auditorium of Pasadena Middle School, there were already many guests who had received invitations to participate in this unique computer teaching exhibition. Thomas glanced around and estimated that there were about three or four hundred people.

He looked at the background of the stage above, and he could already roughly guess the purpose of the exhibition held by Aikang Computer Company. Suddenly, Thomas's eyes spotted several acquaintances, Mr. Wilson, the commissioner of education for the San Marino School District, Ms. Fiona, the principal of Huntington Middle School, Mr. White, the principal of San Marino High School, and Ms. Leigh Wang, the president of the San Marino High School Board of Trustees.