Chapter 506: Deeper Purpose

PS: First draft, no typos!

That's right, Spielberg's script is "Jurassic Park," in which a crazy rich man funds scientists to extract dinosaur blood from an ancient mosquito sealed in amber.

Scientists were able to obtain DNA information from dinosaurs and resurrect these prehistoric creatures from 65 million years ago. The project's investors took advantage of this to create a large-scale dinosaur park on a desert island.

But on the first day of Dinosaur Park's opening, a sudden tornado unexpectedly destroyed all the island's power facilities. The originally well-designed computer management system collapsed in an instant, and all the dinosaurs began to flee the control area, and a serious disaster befell the tourists and researchers on the island!

"Mr. Spielberg, the production of Kung Fu Panda has allowed us to accumulate enough experience in CG technology (computer graphics technology). This half-minute piece should also make you believe that today's computer technology can reach a level that some of Hollywood's top model makers can't reach!

For example, the scene of the high-speed predation of the Tyrannosaurus rex in the ending credits just now, it is actually very difficult to shoot with props, but CG technology can perfectly solve these problems!

It's far more difficult to make a real T-Rex on a computer than it is to make a cartoon anthropomorphic panda! But the sensational effect that a "Jurassic Park" can produce is far from being comparable to that of "Kung Fu Panda"!

In another time and space, when "Jurassic Park" was released in 1993, it hit the global box office of $900 million in one fell swoop, and really kicked off the prelude to Hollywood blockbusters sweeping the world! You must know the ticket price of the movie in 1993. It's a lot lower than twenty years later!

"Mr. Lee, how much did it cost to shoot this shot?" Spielberg asked calmly.

He is no stranger to CG technology, whether it is the previous "ET Aliens" or the "Empire of the Sun" he just completed, there are some CG special effects applied. It's just that the CG technology of the 80s is just a supplement to movie props.

For example, Lucas, another famous director in Hollywood. In order to shoot "Star Wars", an industrial light and magic special effects studio was specially established. But in fact, when I knew about the second part of "Star Wars", CG technology became part of the film's special effects.

In another time and space, CG technology really burst into brilliant light in the 90s. For example, the T1000 robot in "Terminator 2", for example, in "Jurassic Park", a dinosaur with an extremely realistic texture, and for example, the big ship in "Titanic"!

When director Cameron first filmed this epic blockbuster, although he did build a big ship, it was just a model. The sea monsters with towering chimneys and majestic morale that are really shown in the movie are all synthesized through computer technology in the later stage!

Mr. Spielberg's eyes were blazing. In order to present the real texture of dinosaur skin, muscles, and movements more likely, our technicians have made a lot of breakthroughs and innovations in existing computer graphics technology!

I have set up an Oriental CG studio for this purpose, and I will tell you the truth that I have invested $50 million in this small company with only about 100 employees! According to the calculations of our technicians, if the above quality pictures are synthesized by computer, the cost per second is about 25,000 US dollars.

In other words, if you make a 90-minute movie that is composed entirely of computer special effects. The total cost will be more than $100 million! Of course, it doesn't make much practical sense. If a movie wants to be well received by the audience, it can't just be solved by piling up a large number of stunt shots. You also need to have a good script, good actors, and a great director who thinks he has a good story on the screen!"

Li Xuan also knows that the best way to talk to the top figures in the film industry like Spielberg is to be honest enough on both sides. The other party hit the nail on the head and discovered the shortcomings of CG technology, but Li Xuan still believed that he could convince the other party.

So he paused. He continued to smile and said: "I think CG special effects should play the role of the finishing touch in the movie! In a 90-minute movie, fifteen minutes of CG special effects are enough! If it costs $1.5 million per minute, then the investment in CG is about 22.5 million, so I can simply reserve a budget of 25 million!"

As for the rest, I'm just as willing to invest in the budget of Hollywood's top blockbusters, because computer effects can't completely replace props today. Given that the real protagonists of this "Jurassic Park" are actually all kinds of dinosaurs, a lot of props need to be made. It's a lot of money, and I'm willing to invest another $35 million. So the total investment in this "Jurassic Park" will reach $60 million!"

The $60 million investment would be the highest-cost film Hollywood has ever made. You must know that "Return of the Jedi", the last step of the "Star Wars" trilogy released a few years ago, has a total investment of only $32.5 million!

And after the end of the "Star Wars" series, Hollywood seems to have fallen into a low ebb, and the production cost has fallen instead of rising. For example, another sci-fi drama series "Star Trek 4" released last year cost only $25 million to shoot!

And if Hollywood convention is followed, the publicity cost will be half of the production cost, that is to say, the total cost of "Jurassic Park" will reach $90 million! The box office of the movie must reach at least $200 million before it can be profitable! And the box office champion of the United States last year, "Top Gun" starring Tom Cruise, a new generation of handsome Hollywood guys, only had a total box office of $176 million!

Therefore, it is difficult for these Hollywood film companies to make up their minds to make such an epic movie, but Li Xuan dares to play it! In fact, in terms of the exploration of movie special effects, Lucas, the director of "Star Wars", is undoubtedly more suitable.

But although Li Xuan is not afraid of investment failure, he is not really willing to waste his money. Although Lucas is not inferior to Spielberg in terms of fame, he actually does not perform in any other way except for a "Star Wars".

For example, the production cost of "Divine Soldiers" directed by him is as high as 30 million US dollars. But after its release last year, it only received 38 million at the box office, which made Universal Pictures suffer a loss!

And Spielberg's performance is undoubtedly much brighter, and the already released "Jaws", "ET the Extra-Terrestrial", "Raiders of the Lost Ark", as well as the yet-to-be-released "Save Big Screen Ryan" and "Schindler's List", are all well-known masterpieces. And the director of "Jurassic Park" in another time and space is Spielberg, so Li Xuan naturally chose Lao Si without hesitation!

And for such a big production. Spielberg said that he was not impressed, and when Asia Pictures gave Spielberg's agent the script of "Jurassic Park" and the $60 million investment plan, the other party immediately gave a warm response.

And after Li Xuan personally sent an invitation to the Hollywood director, Spielberg personally flew to Hong Kong for inspection. You must know that his new film "Empire of the Sun" is still in intense post-production, and Spielberg left the film and ran to Asia, which is enough to show how much he attaches importance to this project!

And the easter egg hidden at the end of the cartoon "Kung Fu Panda" just now did give the famous Hollywood director a surprise. If he had said it before, he was now basically determined to accept the project.

Of course. Even if there is a cooperation between the two parties, for such a super project, how to distribute the benefits is definitely a very complicated matter. As one of Hollywood's top directors, Spielberg's team naturally wants to fight for him enough.

And Li Xuan spent a lot of money to bet, naturally he also wanted to maximize his own interests! "Jurassic Park" wants to recover its costs, it is bound to be distributed globally, and the North American market is the most important thing. Therefore, according to the plan of Asia Pictures, which is responsible for coordinating the implementation of the project, it will also attract a Hollywood giant to participate in the investment. In order to better enter the American market after the film is completed!

And in order to cater to the tastes of foreign audiences, especially American audiences. "Jurassic Park" will be as Hollywood as possible. But Asia Pictures naturally has some demands of its own, such as letting its actors play the leading role in order to take the opportunity to break into the American market.

It is undoubtedly a good choice to go to the number one male movie star Fa Ge under the brokerage company, he has already made a wave of faces in front of American audiences with "Sleepless Nights in Hong Kong" at the beginning of the year! If he can pass "Jurassic Park" again, let more fans leave an impression. It is of great benefit to both him and the Asian entertainment company.

It is actually very difficult for a yellow-skinned Asian actor to be generally accepted by Western audiences. And "Jurassic Park" is actually a good springboard, because the real selling point of the movie is actually dinosaurs, and the impact of the actor's fame and skin color on fans' viewing emotions is minimized.

And only after Hong Kong-based actors appear in front of American audiences again and again, making them feel accustomed to it. It will gradually become a reality for Hong Kong production companies such as Asia Pictures to enter the United States, the world's largest film market, to get a piece of the pie. And only after having the strength to counterattack the US market, when Hollywood blockbusters swept the world in the 90s, can Hong Kong's film industry have more strength to resist!

Of course, Li Xuan's purpose in promoting the "Jurassic Park" project in advance is not all to pave the way for the Hong Kong film industry. This is really just a side benefit, the bigger purpose is to promote the development of Oriental CG Studio, as well as Oriental Group in the field of computer graphics!

But in addition, Li Xuan actually has another important purpose, that is, to expand the layout of the Oriental Group in the field of digital video in advance! The most high-quality asset of RCA Company, which was annexed by the Oriental Group, is NBC Broadcasting, the largest television network in the United States.

In addition, RCA's radio and television business also accounts for a significant portion of the company's total assets. By shifting the manufacturing process of these businesses to Asia, Oriental Group has built the largest television industry base in China in the Deep Sea Special Economic Zone, which has greatly increased its position and influence in China.

And RCA can finally travel lightly after only retaining marketing and part of the core R&D team in the United States. Compared with Japan's home appliance giants, instead of having a cost disadvantage, it has turned around and started to take the initiative to fight a price war.

In addition to televisions and radios, there are actually many other good things worth discovering in RCA's product line! For example, RCA also has a very considerable market share in the field of imaging products in the United States!

For example, although RCA does not have a core patent for video recorders, it has directly asked Japan's JVC Company (Shengli Company) to manufacture for it through its channel advantage as a local snake, and still occupies a place in the video recorder market in the United States! Since the 70s, whether it is a camera, a video recorder, or a video camera, Japanese electronics companies have gradually begun to form an increasingly powerful technological monopoly in the field of imaging.

However, since the 80s, the field of imaging has begun to usher in a transition from the film age to the digital age, which gave RCA the opportunity to fight its way out of the iron wall of the Japanese.

Li Xuan understood from the beginning that RCA could not compete with Japanese companies in the analog era, so he focused on the next digital era early on. VCD, DV, DVD, MP3, these products will be RCA's new profit growth point after TV.

After all, RCA is one of the most well-known electronic brands in the United States, and the channels and goodwill it has accumulated in the past 100 years are indeed a bit too wasteful if they only act on products such as TVs!

Before RCA was acquired by the Oriental Group, it was not advisable to sell real estate, sell insurance, and other nonsensical diversified expansion, so the best way to develop was to expand horizontally in the electronics industry by relying on its own technology accumulation! After all, when RCA was acquired by the Oriental Group, it was a company with a market value of up to $5 billion, and Li Xuan could not let such a large company not want to forge ahead!

This investment in the filming of "Jurassic Park" is also an exploration of Li Xuan's image digitization strategy for RCA. The film will be used for this movie dispatch will be a broadcast digital camera newly developed by RCA! "Jurassic Park" will boldly abandon film and adopt digital photography!

The market for broadcast camera equipment is not huge, but it is the vane of innovation for professional and consumer cameras. The future DV (digital video camera) is definitely a very attractive piece of fat, and the application of cameras in the field of surveillance and other fields also has an incomparably broad market!

RCA wants to get a piece of the pie in the future, and the best option is to become a format maker. DV is actually the abbreviation of DigitalVideo, and DigitalVideo is actually a digital video format jointly developed by Sony, Panasonic, Shengli, Sharp, Toshiba and Canon and many other famous home appliance giants.

It's just that because of the wide spread of DV this time, it was directly used to replace the index code camera! )