Chapter 504: The Meaning of Kung Fu Panda
PS: Merry Christmas to everyone! The first draft, I haven't had time to correct the typo, you can read it later!
"Mr. Wang, you see that I have been cooperating with your company for several years! I am a person like Wu Yousheng, Mr. Wang, you must also know that you are by no means the kind of person who does not keep his promises! You handed over to me the agency of game machines in eastern Guangdong Province, and I will pay first and then pick up the goods as before! I brought 1 million cash this time and am ready to purchase 250 game consoles!" Wu Yousheng said directly to Wang Shi.
If it had been an hour earlier, Wang Shi would not have been prepared to hand over the agency of Yuedong Province. Especially in the Pearl River Delta, the most economically developed region, Hyundai Scientific Instrument Company only needs to set up a sales team of a few people, and it is easy to complete the horse race.
In accordance with the provisions of the relevant national policies, all products imported by enterprises in the SEZs cannot be transported out of the SEZs for sale on their own. Therefore, when Hyundai Scientific Instrument Company was engaged in the video recorder business before, it could not even interfere in the local market in eastern Guangdong Province, which was close at hand, but cooperated with Wu Yousheng and he developed it!
But this time the game console business is different, Hyundai Scientific Instrument Company is ready to organize its own production in China after obtaining the authorization of Dongyou Company. In this way, the game console products sold by Hyundai Scientific Instrument Company are no longer imported but domestic, and they are naturally not subject to relevant policies!
Wang Shi had already prepared a detailed marketing plan and was ready to set up a sales office in each province to quickly build a complete distribution system across the country. But after talking with the business representative of Orient Commercial just now, he had changed his initial mind.
Video game consoles may be able to spread quickly in China, but there are pros and cons to this business. The main consumer group of video game consoles is teenagers, and teenagers are a group with insufficient self-control. It's not unavoidable that there will be one or two negative cases of playthings losing their minds.
But if these cases are amplified by public opinion, in the current domestic environment. It is easy to attract direct administrative intervention from the government. As long as the relevant departments issue one or two administrative regulations, it may directly strangle an industry! In another time and space, China's game industry has been discriminated against for a long time, not because of how powerful Chinese parents are, but because of the government.
In fact, there are many parents in the United States who oppose their children's excessive exposure to games, because many games contain content such as bloody violence, which can easily affect the immature minds of teenagers. But the U.S. government doesn't have that much power to directly introduce a policy to restrict the game industry.
Game makers can take the government to court if they believe they have been treated unfairly. Unless it is the legislature of the United States, the Congress, which directly passes the relevant bills. But legislating in parliament is a very inefficient thing. Game makers can do political lobbying in advance to abort bills that don't work against them.
It is in this context that the opposition voices of parents and teachers to the tendencies of play eroticism and violence are actually difficult to make big waves in the United States. Even if the pressure of public opinion is really high, the most game manufacturers can do is to make some concessions in terms of self-examination of game content!
In contrast, the authority of the domestic government is much greater, and the manufacturers have no ability to resist at all! If the relevant departments in China are under the same pressure from public opinion, the solution adopted is often the simplest and crudest one-size-fits-all. They don't care about how they dispose of it, whether it will have a bad impact on the development of related industries. Is there a better way to deal with it?
"Boss Wu is also an old customer of our company, and I have no objection to your proposal in principle! As for the specific details, our company's sales department will discuss with you in detail!" Wang Shi smiled and sent Wu Yousheng, who was full of joy, out of his office.
Dongyou has realized the risks inherent in the domestic arcade market, so it is not ready to come to the fore in person. And Wang Shi also feels that Hyundai Scientific Instrument Company needs to take precautions. It should not be tied too deeply to the arcade industry, so as not to turn around in the future.
So he finally decided not to open branches across the country, but to look for agents in various places to cooperate. So. Although Hyundai Scientific Instrument Company wants to give up a part of its profits, it can make itself travel lightly.
Of course. No matter how it develops in the future, the arcade business is undoubtedly very important to the current Hyundai Scientific Instrument Company. Because Hyundai Scientific Instrument Company has reached a package of cooperation agreements with Dongyou Company. In addition, it successfully obtained the exclusive domestic agency rights of arcade games from Dongyou Company, and its plan to issue corporate bonds in Hong Kong was immediately sought after by the Hong Kong capital market!
Previously, when Wang Shi visited Hong Kong, he went to attend a counseling meeting for mainland enterprises to go public held by Asia Securities Company. There is still a big gap between the situation of Yixian Scientific Instrument Company and the requirements for listing in Hong Kong, but Wang Shi is not without gains.
Since its establishment, Hyundai Scientific Instrument Company has not been as chaotic in financial management as other domestic enterprises. On the contrary, the company's accounts are very clear, it is easy to meet the normative requirements of the Hong Kong accounting system, and the profitability of Hyundai Scientific Instruments is not bad. In addition, it has been stained with the light of cooperation with Dongyou Company this time, so Asia Securities Company is willing to issue 15 million Hong Kong dollars of corporate bonds in Hong Kong for it.
You must know that the Hyundai Scientific Instrument Company in 1987 is not the Vanke with a total market value of hundreds of billions of yuan decades later. In 1987, the total net assets of Hyundai Scientific Instrument Company were only 13 million yuan, of which 5 million were residential assets allocated to employees.
15 million Hong Kong dollars is equivalent to half of the net assets of Hyundai Scientific Instrument Company, so that the company will start the arcade project next, and suddenly have sufficient confidence!
However, Hyundai Scientific Instrument Company is preparing to enter the industry this time, and it naturally needs a lot of funds to produce arcade machines by itself! Just when Wang Shi is preparing to exert his strength in the arcade market, the Oriental Game Company is also carrying out a positive transformation!
1987 was also a watershed year for Dongyou Company. The first six months of the year. Dongyou's arcade sales fell below 600,000 units for the first time, and the annual sales target of 1.2 million units was already in jeopardy.
This is the arcade business of the East Journey Company. For the first time in a row, the monthly sales of arcade machines fell below 100,000 units for half a year. And at its peak a few years ago, in the first few months when popular games like The King of Fighters 2 first came out. At one point, the monthly shipments of the arcade business exceeded 150,000 units.
Fortunately, the decline of the arcade industry was already within the plans of the Eastward Journey, and after the original major markets such as the United States and Europe became weak, the Eastward Journey Company was also trying to develop emerging markets.
For example, in South Korea and Taiwan-Gulf, the number of arcade machines exported by Dongyou to these two places in the first half of this year reached 38,000 and 32,000 respectively. And if the domestic arcade market can be developed in advance, even if the current domestic consumption level is low, his population base is too large. Wang Shi's previous estimate of 200,000 units per year is actually a relatively conservative number!
Of course, the thing that really made Li Xuan feel more gratified. It is the other business of the East Journey Company that has grown rapidly. You must know that Dongyou Company has always played an important role as the number one cash cow in the entire Eastern Group.
For a long time, the gross profit contributed by the arcade business alone could reach 100 million US dollars per month, providing the most solid financial guarantee for the crazy expansion of the Eastern Group in recent years. Although the group has passed the initial stage of unlimited funds, if the profit of Dongyou Company declines sharply, it will inevitably have a great impact on the entire group!
However, the FC home game console and the GameBoy handheld game console of Oriental Games Company have well assumed the role of successor. In particular, the FC-2 game console successfully took over the baton of FC-1 after a large-scale price reduction in last year's Thanksgiving season sales campaign. Become the new hegemon in the home console market.
In the last two months of last year alone, the FC-2 console sold more than 2 million units in the North American market, and was named the last welcome Christmas gift of the year by the New York Times!
Except, of course, from the home console and handheld market, which has been cultivated for many years. Oriental Games is not small in the emerging computer game market. The company has purchased the game copyright of the famous British fantasy novelist J.R.R. Tolkien, the epic masterpiece "The Lord of the Rings", and the game of the same name adapted has entered the final stages of production!
However, this is hailed by Du Wenqiang as a great work that can trigger a game revolution. It's still a while before it actually goes public. And now, in fact, there is another work that can subvert an industry is about to be completed!
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"You can go through this confidentiality agreement carefully, confirm that it is correct, and sign it on the last page!" said a beautiful colleague from the human resources department. After explaining all the confidential matters, a copy of the agreement is handed out to everyone.
Luo Lubiao, like most people, goes straight to the last page for signature. This is a very common thing in the Eastern Bloc, and Luo Lubiao has signed no less than 10 non-disclosure agreements in just a few days after joining the company.
He did not stay at Oriental Games Company like his classmate Lin Chaoyang during the previous interview, but was recommended by the interviewer to work at another company of the group, Asia DreamWorks Animation Studio. It is a joint venture between Asia Holdings and Asia Pictures, in which Asia Holdings holds 80% of the shares and Asia Pictures holds 20% of the shares.
Luo Lubiao was assigned to this company mainly because he was born in Huhai Art Studio and has relevant experience in animation production. DreamWorks Animation Studios is a studio that specializes in making animated films. It's just that it has a big difference from the domestic Huhai Art Studio and Hollywood's Disney Company, that is, the studio uses all-digital computer production.
The camera that shoots a movie is actually an upgraded version of the camera. While a normal camera has to press the shutter every time it takes a photo, the camera is like a camera with continuous shooting mode turned on, and it can take pictures continuously and continuously. If you show the movie screen in super slow motion, you will find that in fact, every 1 second of the shot is made up of 24 still photos.
When these pictures are played quickly, our human brain thinks that they are continuous. The same is true for animation, the only difference between it and live-action movies is that the 24 pictures in each second of the shot are all drawn by the artists themselves.
In other words, in traditional animated film production, a 90-minute movie is actually a comic strip composed of nearly 130,000 drawings. The amount of manpower and material resources required for this can be imagined, so the production cycle of Disney's animated films is usually much longer than that of live-action films. It takes a team of five or six hundred people three to five years to produce an animated film.
But this inefficient model was subverted in the nineties by a company called Pixar. Pixar relied on a "Toy Story" to completely open a new chapter in animated films.
In fact, the early lineage of Pixar was the animation department of Industrial Light & Magic, a famous computer stunt company in Hollywood. And the Industrial Light & Magic Studio is a computer graphics studio specially established by director Lucas in order to shoot the "Star Wars" series!
After being swept away by Apple, Steve Jobs spent $10 million to buy the division from Lucas and renamed it Pixar Animation Studios. It was also with the great success of running Pixar that he regained the trust of Apple's board of directors, and took over the company for the second time when Apple was at its lowest point, starting a new miracle journey!
Some historical inertia is always difficult to change, and Jobs left Apple a year early under the fan of Li Xuan's butterfly. But his shrewd vision did not change, and he still bought the animation production department from ILM and established Pixar Animation.
And Li Xuan, a person with foresight, did not attack Pixar in advance. When Jobs founded Pixar Animation Studios, the company had just about 40 people. After the establishment of Pixar, it was actually in the red for a long time, and it was only through Jobs' repeated capital injections that it barely maintained its operations.
By the early nineties, even the Qiao gang leader couldn't stand this bottomless pit that kept devouring large sums of money, and was ready to sell the company at one point, but unfortunately no one was willing to take over at that time! )