In Building 3, Oriental Experimental Building, Tai Po Road, Sha Tin, a delegation was visiting Oriental Games Company with great interest. From the language they spoke, it was clear and clear that this was a group of guests from Japan.

Nobuhiko Tanaka, who had just graduated from university five years ago, did not choose a well-known media organization to work like other classmates, but joined the then-fledgling magazine "Game World". Now, he has grown from a fledgling journalist to a well-known senior editor-in-chief in the Japanese game industry.

"Game World" is a professional magazine established by Oriental Game Company to promote the video game industry. In the early 80s, arcades, handhelds, and home video game consoles were still in their infancy. The market is rapidly expanding, and the number of fans in the game is growing exponentially, but there is no platform for players to communicate and discuss.

So Oriental Game Company keenly seized the opportunity and decided to seize the commanding heights of public opinion in this emerging industry. When Game World magazine was founded, the parent company, Oriental Games, did not consider its profitability at all. The main task of the magazine is to strive to promote and promote the various new games launched by Dongyu Company.

However, the development of "Game World" has far exceeded everyone's expectations. The new magazine, which has only been published for five years, has been translated into six languages, including English, Japanese, Spanish, German, French, and Chinese, and distributed in more than 30 countries and regions around the world.

From a monthly magazine when it first came out, it has evolved into a semi-monthly magazine now, and each issue of Game World magazine has a global circulation of more than 1.2 million copies. The total annual distribution revenue and advertising marketing exceed $80 million.

But the biggest contribution of the magazine to the Eastern Bloc is not how much profit it generates. Rather, it became an important part of the Eastern Bloc's control of the entire game industry. For example, the new game review section launched in each issue of "Game World" magazine has become many game fans. Pick the authoritative reference index for newly released games.

Another example is the "Global Gamer Alliance", funded by Game World magazine, with more than 700,000 registered members, making it the largest and most active group of gamers in the world. And the total number of players affected by their divergence may exceed 2 million.

All the members of the delegation led by Nobuhiko Tanaka are members of the Japan chapter of the Global Gamers Alliance. Their visit to the Hong Kong headquarters of Oriental Games was also fully sponsored by Game World magazine.

Oriental Game Company has always attached great importance to the reception of such game fan groups, which is one of the important parts of promoting the company's brand image. This group of guests first visited the game showroom of Oriental Games. Although the history of the eastward tour company is not very long. But over the years, the total number of games released on various platforms has exceeded 300.

Perhaps most of these games did not impress players, but there are many games that are classics that have influenced an era. For example, the RPG game "The Legend of Zelda" was launched last year along with the new generation of family game console FC-2 of Oriental Game Company.

This game can be said to have created a new trend of home games in terms of innovation and playability. However, when the Eastward Journey Company was marketing in the Japanese market, it focused its publicity on Shigeru Miyamoto, the creator of the game.

Although the Japanese game industry has been booming in recent years, it is not only Sega but also Namco. In front of the big demon king of the Oriental game industry, they have been suppressed very much. One classic game after another from Oriental Games, the company continues to sweep the Japanese video game market.

While gamers never reject really good games, there's always a hint of country in everyone's heart. At the time of the Oriental Games Company from Hong Kong when it went on a killing spree in Japan. A little-known Japanese young man traveled south to explore, but he successfully broke into the interior of the Oriental Game Company and staged an inspirational blockbuster of Dick Si's counterattack.

The marketing team of Oriental Games. The Japanese branch of the "Game World" magazine soon took the name Shigeru Miyamoto. From a niche gaming circle, it has spread to mainstream news media throughout Japan.

And the quality of the game in The Legend of Zelda itself has indeed stood the test. So under the promotion of the secret marketing of the Oriental Game Company. The Legend of Zelda also sold well in the Japanese market, and it was soon promoted to a national RPG.

In another time and space, Nintendo's "Super Mario" series has been hailed as the national game of all Japan. But in this time and space, although the quality of the game of "Mario Bros. is not inferior", the sales in the Japanese market are also very hot. But none of the Japanese media are willing to call this foreign game a "national game".

Japan's economy has grown rapidly year after year, surpassing France, Britain and Germany as the world's second largest economy. Japanese society, which has recently returned to the glory of Japan, naturally cannot accept such a thing in terms of self-esteem.

But "The Legend of Zelda" is different, his main creator is a Japanese. So it's easy for the Japanese news media to overlook the fact that it's a game developed by a Hong Kong company. And Oriental Game Company is naturally very cooperative and makes a fortune in a muffled voice.

This time, in the itinerary of receiving a visiting group of Japanese players, the marketing and public relations department of Oriental Games Company specially joined the face-to-face communication between the main creative team of "The Legend of Zelda" and Japanese players.

This arrangement did indeed arouse an enthusiastic response from the members of the delegation, who asked to take photos with Shigeru Miyamoto, a rising Japanese game designer. Nobuhiko Tanaka looked at Shigeru Miyamoto, who was surrounded by a group of Japanese game fans in front of the small conference room, and couldn't help but feel a little proud.

He is no stranger to Shigeru Miyamoto, and in fact, he is one of the main driving forces behind the rapid rise of fame in Japan recently. Taking advantage of the popularity of Shigeru Miyamoto and The Legend of Zelda, the sales of the FC-2 home console in Japan Magnetic Field also climbed rapidly.

According to data learned by Nobuhiko Tanaka, the latest monthly sales of the FC-2 game console in Japan. It has exceeded 85,000 units, accounting for 40% of the total global sales of the FC-2. Nobuhiko Tanaka previously did a detailed interview with Shigeru Miyamoto. It was he who first introduced the talented Japanese game designer who worked hard in Hong Kong to Japanese game fans.

And his mission to Hong Kong this time. In addition to being the leader of the player visiting group, another purpose is to prepare for another interview with Shigeru Miyamoto. The FC-2, which has been on the market for a year and a half, will soon have its first round of global promotions.

This is one of the core businesses of Oriental Games in the second half of this year. Therefore, the marketing team of Oriental Games Company hopes to reheat the topic of Shigeru Miyamoto, which has gradually cooled.

In addition to the FC-2 promotion plan, another focus of Oriental Games in the second half of the year is the launch and sale of the second-generation handheld game console GameBoy-2. GameBoy-2's main game, Pokémon, is also led by a Japanese person.

Therefore, the eastward journey company wants to replicate the previous method of hyping Shigeru Miyamoto. Tajiri Zhi, who is also unknown and even less senior than Shigeru Miyamoto, is packaged as the second bullet of the "Game Dick Silk Counterattack Inspirational Story" to detonate.

And Shigeru Miyamoto and Tomo Tajiri were originally good friends, and Shigeru Miyamoto joined the "Pokémon" team as its platform at the invitation of Tomo Tajiri. Between these two friends, there must be many untold stories to be discovered.

"Game World" magazine is ready to take advantage of Shigeru Miyamoto's fame to take advantage of the situation to push "Pokémon" and Tajiri to the forefront. While creating buzz for the FC-2 console, it is also preparing for the upcoming GameBoy-2 handheld launch.

At the end of the Japanese delegation, after face-to-face discussions with the main creative team of "The Legend of Zelda", the next activity scheduled was to go to the company's trial area. Play a new game.

Before each game of Oriental Games is released, players will be invited to conduct a demo review. The evaluation results will become an important reference for Oriental Games to estimate the sales of the game after listing, as well as adjust the marketing and promotion plan of the listing.

In order to be as close as possible to the real situation of the market. The sources of evaluators are all generated by the independent registration of players, and then screened by Oriental Game Company. "Game World" magazine often publishes a notice that Dongyou invites players to participate in new game review registration. So Nobuhiko Tanaka is no stranger to this kind of activity.

This group of Japanese guests from afar was asked to experience the new game that was being reviewed, and it was Pokémon, which was about to be released with the GameBoy-2 handheld. Actually, Nobuhiko Tanaka is very interested in this game that has not yet come out. Not only has it been known for a long time, but it is also very much anticipated.

You must know that this is Mr. Li Xuan, the richest man in the world. In recent years, it is a masterpiece that I have rarely participated in the development of in person. Due to the special relationship between "Game World" magazine and Oriental Game Company, Nobuhiko Tanaka has already received news from various sources, and this will be an epoch-making classic game.

"Tanaka-kun, this is the head of the Pokémon game, Tomoshi Tajiri!" Shigeru Miyamoto greeted a young man wearing black-rimmed glasses and a short haircut.

"Tanaka-senpai, I'm Tajiri Tomo, please take care of me!" Tajiri made a ninety-degree standard bow.

"Your Excellency Tajiri, you are too polite! I'm not a few years older than you, so let's just get along with each other!" said Nobuhiko Tanaka, patting the young man on the shoulder.

Nobuhiko Tanaka had collected information about Tajiri before, and the deepest impression that the other party had on him was his youth. This young man is only 21 years old this year, and it is difficult for him to stand out in a Japanese company that values his qualifications. But in the Eastern Bloc, the richest man in the world, who is also unusually young, has the audacity to use inexperienced young people to carry the burden.

"You first experience the charm of this Pokémon game with everyone, I believe you will love it soon! After you have a specific understanding of this game, Tajiri will give you a detailed introduction to our R&D philosophy and R&D ideas!" Miyamoto Shigeru pointed to the experience room, and the players who had already found a vacant seat and were ready to start the trial said confidently.

Nobuhiko Tanaka smiled and nodded, he understood Shigeru Miyamoto's character. In private communication, although the other party is a very interesting and out-of-the-box person, he is by no means the kind of person who likes to brag and talk big. So he raised his expectations for the new game "Pokémon" a lot higher.

Just as this group of Japanese players walked into the trial area, the first batch of 30 local players from Hong Kong had just left. Oriental Group's R&D headquarters is located in Hong Kong, and there is a very special benefit for Hong Kong game fans, that is, they can be the first to sign up to experience various new games of Oriental Games.

Li Yue is such a game fan, his first contact with the product of Dongfang Company is the GameBoy handheld game console. At that time, he was in Form 6, and after a month of frugality, he finally saved enough pocket money to buy his first handheld game console.

It's a pity that it didn't take long for the good thing to happen, and his game console was soon confiscated by his parents under the pretext of affecting his studies, and it was not returned to him until he completed the college entrance examination. Now that Li Yue has even graduated from university, although he once had the ambition to develop games by himself like "God of Wealth Li". But his talent in this area was really limited, and he finally obediently applied for the business major.

Li Yue has just graduated from the University of Hong Kong and has already secured a job, but there is still half a month before he officially goes to work. He heard that Oriental Games was finally preparing to launch the second-generation handheld, and immediately signed up for the trial evaluation program as soon as possible.

The previous first-generation GameBoy handheld had gradually lost his appeal. Li Yue hopes that this long-awaited GameBoy-2 can reawaken his enthusiasm for the game, and the results of the trial did not disappoint him.

The first thing Li Yue did when he returned home was to turn on his computer and dial up the Internet and log in to Hong Kong's largest BBS site, the Pearl of the Orient Forum. He can't wait to share his irrepressible enthusiasm with friends from all over the world on the Internet.

"Pokémon", another epoch-making masterpiece of Dongyou Company!

This is the title of Li Yue's post on the Pearl of the Orient forum, the sub-section of the game house. Hong Kong is definitely one of the fastest-paced regions in Asia. In particular, after the Hong Kong Telephone Company was acquired by the Oriental Group, the construction of network infrastructure communications was accelerated suddenly.

There are now more than 100,000 netizens in Hong Kong, such as the Pearl of the Orient forum, which posts more than 50,000 per day. Especially at 8 o'clock in the evening, due to the large number of Internet users in Hong Kong who are surfing the Internet at the same time, dial-up Internet access will be disconnected from time to time.

Li Yue soon published a review report of more than 500 words on the forum Game Home, detailing his experience of the GameBoy-2 handheld and "Pokémon" games in the afternoon.

This is because every player is required to sign a non-disclosure agreement before playing the game. Therefore, Li Xuan's description of the specific content of "Pokémon" was appropriately reserved and controlled, but all kinds of beautiful words were desperately added.

This undoubtedly tickled many netizens who had not participated in the trial, and in less than ten minutes, Li Yue's post had already received more than a dozen replies. (To be continued......)