Chapter 1165: Movie Peripherals
The more famous the star, the higher the salary for filming movies.
This is the trend of the times, and it is inevitable in any world or country.
In addition, the amount of salary also symbolizes the level of superstars in the entertainment industry, not just a matter of money.
In Hollywood, the salary of first-line superstars basically starts at 20 million meters, which is nicknamed the 20 million club, and superstars of this grade will put forward the request for box office sharing.
In fact, in the eyes of the film company, it is also a good thing.
Reduce part of the salary, add box office sharing, and share the risk, in this case, don't worry about the starring stars not trying their best to shoot.
Besides, for film companies, although they value box office data, what they value most is still the peripheral income of the film and the interests derived from copyright.
Compared with Hollywood, the salary of stars in China is still much worse.
At present, the highest is Yang Chaowei, whose salary for a single film starts at 40 million yuan, which is one-third less than that of Hollywood's first-line superstars, and this one sometimes encounters good scripts, and often lowers his salary to play roles.
Therefore, the salary of a first-line superstar in the local film industry in China fluctuates around 30 million yuan.
However, this did not count Yang Ming.
Yang Ming starred in several films, all of which were big sellers, removing the aura of his genius, and his own strength as an actor cannot be ignored.
After all, in his previous life, he was not a third-tier actor for nothing.
It's just that all directors know that it is almost impossible to invite Yang Ming to be the leading actor in their film, and this one can't make his own movie, how can he make a movie for others.
If Yang Ming is really willing to star in a movie, don't say 40 million Chinese yuan, even if it is 60 million Chinese yuan, the same standard as Hollywood first-line superstars, it is estimated that there will be film companies who are willing, at least the Shangguan president of Brother Media, has not mentioned this kind of cooperation with Yang Ming.
It's just that they were all politely rejected by Yang Ming.
Sister Zhu left Yang Ming's office with excitement.
She really didn't expect that Yang Ming would have such a big change in the company's brokerage department this year.
Especially in the area of its artists, all kinds of restrictions have also been put to the widest, Sister Zhu can pat her chest and say that Oriental DreamWorks is not only the most kind company to its artists now, but also in the future.
At least as far as she knows, there is no film company in the industry that can so generously relax the idea of its artists running their own studios.
But Yang Ming has it, and Oriental DreamWorks has it.
Sister Zhu believes that as long as Oriental DreamWorks firmly grasps this advantage, there will definitely be more stars to cooperate with Oriental DreamWorks in the future.
It's just that now none of the artists under Oriental DreamWorks are qualified to be first-line superstars for the time being, and those who are poached from the outside are not counted, Sister Zhu values the most people who are self-trained, and an economic company can only be regarded as a qualified brokerage company if it continues to make stars.
Thinking of this, she couldn't help but sigh slightly, feeling sorry for Yan Chengxu's fate.
Yan Chengxu is a person she values very much, it can be said that in Oriental DreamWorks, in addition to the demon of her own boss Yang Ming, Yan Chengxu's potential is the greatest.
Sister Zhu believes that as long as Yan Chengxu can continue to work hard, and then through her operation and packaging, it is not a big problem for Yan Chengxu to become a first-line superstar, but it is a pity that this guy chose to betray, resulting in today's prison.
drug abuse, betrayal, framing, slander, even if he comes out and bears these charges, it is impossible for him to mix in the entertainment industry.
What a meteor garden!
After Yang Ming sent Sister Zhu away, his head was dizzy, he rubbed his eyebrows, he won't go home tonight, just open a room in this hotel and rest for one night.
Today's work plans of various departments really racked his brains.
He went up to the hotel front desk and opened a room, and when he entered the door, he took off his coat and threw it on the bed.
He lit another cigarette and smoked it.
There are a lot of things that come to his mind, or rather, through today's meetings of various departments that are similar to the annual work summary, he sees a lot of things in the local film industry today.
One of the things that impressed him the most was the benefits generated by the movie's peripherals.
As always, it is still the same as in the previous life, and there is a huge gap with Hollywood.
Yang Ming feels that perhaps some of his practices in recent years have led other major giants to slowly follow his example to make movies, but there is still no good progress in how to develop movie peripheral products.
Thinking of this, he suddenly felt his head grow.
In the future, the cost of producing a commercial blockbuster in the film industry will be higher and higher, maybe the production cost of 1 billion Chinese yuan is enough to make all filmmakers daunting, so what about 1.5 billion Chinese yuan or 2 billion Chinese yuan in the future?
The production cost of more than one billion films, a few years ago, many people may have thought that it was a fantasy.
But there are probably a lot of people who don't think that way anymore.
However, if you want to shoot such a high-cost blockbuster and recoup your costs through the box office, you are facing a lot of pressure.
Therefore, the development of peripheral products is imperative, otherwise it will definitely not be able to support the increasingly expensive Chinese commercial blockbusters in the future.
It often exceeds 1 billion Chinese dollars, which is really not something that ordinary film companies can play, even if it is a giant, it is estimated that it is impossible to play like this every year.
But if there is the development of peripheral products, it is different.
The more Yang Ming thought about it, the more he felt that the domestic film industry in this world did not attach much importance to peripheral products, probably because after drinking, his brain was in excitement and thought of details that he hadn't noticed before.
In today's world, local film peripheral products are still promising.
At least today's Huaxia has spared no effort to maintain the genuine version and crack down on piracy, and there are such innate conditions, so as long as the peripheral products are seriously made, they can definitely do it.
In the previous life, the film industry was indeed very aggrieved.
A domestic movie is on fire, and all kinds of peripheral products related to this movie are flying all over the sky, T-shirts, toys, image authorization, etc., but it's a pity that all of these are not authorized by the film production company, and you can't get a penny.
This kind of situation is almost impossible in this life, and even if it exists, it is a small-scale individual phenomenon, and it will not be as crazy and widespread as in previous lives, causing the law to not hold the people accountable.
It's just that the major movie giants in this world don't seem to pay much attention to this.
However, Oriental DreamWorks did a better job in peripheral development last year.
Especially "Red Cliffs of the Three Kingdoms"!
The album of the film's beautiful makeup characters alone has sold more than 80 million copies worldwide, with exquisite and luxurious costumes, handsome and cold shapes, and powerful and domineering oriental mysterious eighteen cold weapons.
This beautiful movie album not only sold crazy throughout East Asia, but also sold very well abroad with introductions in Chinese and English and various Chinese languages.
Through just a beautiful picture book, Oriental DreamWorks received a sales share of 200 million meters.
In addition, there are various image authorizations, but some of this image authorizations require the endorsement of actors, so they all need to be shared with actors, and even then the company makes a lot of money. It's a win-win for both the actor and the company!
And a very important merchandise!
That is, weapon toys based on the weapons in the hands of historical figures in "Red Cliff of the Three Kingdoms" are selling like crazy all over the world.
Zhou Yu's sword, which is based on the Han sword of the Three Kingdoms era, is the most popular weapon among fans among these cold weapon toys, and has even caused a craze for some local tyrant fans at home and abroad to collect Chinese cold weapons.
The toys around this movie are basically plastic toys for young children, and it's not good to hurt people with real swords and knives.
But the company that cooperated with Oriental DreamWorks, under Yang Ming's suggestion, really created several real Three Kingdoms Han swords!
Patterned steel, eight-sided Han sword, antique, whether it is star-making, or design, basically no difference from the Han Dynasty long sword of the cultural relics.
Quenching, tempering, polishing, copper engraving, all handmade, the price is as high as 8888 meters, converted into Chinese dollars is nearly 30,000 Chinese dollars!
Limited to 1,000 pieces worldwide!
At that time, after this limited edition Han Jian came out, many domestic film companies also sneered at it, and Oriental DreamWorks wanted to go crazy if they wanted to make money.
How can a sword, even if it is real, be sold for nearly 10,000 meters?
Even in China, who wants to spend 30,000 yuan to buy a sword?
Don't have too much shopping on those real sword websites, you can buy a good sword for a few thousand dollars.
How could there be such a wronged boss to buy such a sword?
It's simply impossible!
But no one thought that when this limited edition of 1,000 pieces of the Three Kingdoms Chibi Sword, and named 'Gongjin' Han Sword, was launched around the world, it was quickly sold out in less than a week.
The people who had doubts about it before were stunned, and they couldn't believe that there was such a thing.
1,000 'Gongjin' Han swords made from Zhou Yu's prototype swords are almost 9 million yuan.
In addition to the 'Gongjin Sword', there is also Zhuge Liang's feather fan, but Zhuge Liang's fan does not have such a high price, because of animal protection, it is impossible to really make it with animal feathers.
But Guan Yu's 'Qinglong Yanyue Knife', Zhao Yun's 'Yajiao Spear', and Zhang Fei's 'Zhangba Snake Spear', a total of four cold weapons, all limited to 1000, were all sold quickly.
The four weapons were sold for about 40 million meters, which surprised all domestic counterparts.
Nima, can this broken weapon be sold for so much money?
Even if the quality is good, it is just an industrial assembly line product, and the production cost is definitely not more than 5 million meters.
No one thought that movie merchandise could sell like this!
And such a price is not affordable for ordinary fans!
The media quickly found through investigation that the fans who bought these limited cold weapons, in addition to individual enthusiasts, also foreign fans who were interested in the mysterious oriental history and culture of China because of this Chinese historical blockbuster, felt that if they really had such a cold weapon, it would definitely be a very face-saving thing to put it at home.
The main reason is that the appearance design of these four famous weapons in ancient Chinese history is too eye-catching.
There is another reason, that is, the boss of East Asian business has the habit of placing weapons in his office, if he puts such a cold weapon on the wall, he will not only collect money, but also make a house!
Kill two birds with one stone.
You must know that although these four cold weapons of the Three Kingdoms era are all products of industrial assembly lines, they are all truly built in a 1:1 ratio.
At least from the outside, there is no difference from the artifact.
The boss of the business naturally doesn't care about spending a little more money to buy such a weapon with a unique background.
Through these four limited cold weapons, Oriental DreamWorks has obtained a sales share of about 15 million meters.
There are also popular T-shirts printed with wonderful stills from the Three Kingdoms, cartoon toys designed with characters from the play, and various small decorations from the Three Kingdoms era, which are selling like crazy all over the world.
Especially the most popular in the United States.
Yang Ming was also taken aback when he saw the data reported by the people below today, he really didn't expect that his own historical blockbuster, the sales of its peripheral products, turned out to be the best in the country, which made him a little confused.
Could it be that foreigners prefer small decorative pieces from the Three Kingdoms era more than Chinese people? Do they understand?
But when he heard the analysis report from the people below, he quickly knew why.
Because Hollywood's peripheral product sales channels are more perfect than those in China!
Knowing this, Yang Ming sighed silently in his heart and didn't say anything.
It is estimated that he attaches great importance to this part in China, and also arranged for Li Dongyang to open a movie peripheral products monopoly counter in the hall of each theater in the Donghai Cinema Line, and sales have risen rapidly in the past year, even Li Dongyang did not expect that movie peripheral products would sell so well.
Yang Ming heard Li Dongyang's exclamation, and couldn't help but think in his heart, what is this, if you see Hollywood's peripheral product sales data, then don't jump off the building!
In 2015, American consumers spent $19.4 billion on toys around movies.
It's almost 20 billion US dollars, according to the exchange rate in the previous life, that is about 1,300 yuan!
So what was the total national box office in 2015?
The total box office of a little more than 44 billion!
Our total box office for a year can't catch up with the benefits generated by one of other people's peripheral products!
Of course, the United States itself can't catch up!
The total box office in the United States in 2015 was around $11.1 billion.
It is only one-third more than the domestic film market.
But you must know that the total box office data of domestic films includes data including Hollywood blockbusters, and if you exclude the box office generated by foreign films, the box office data is about 27 billion, accounting for about 65%.
Looking at the data, local films have indeed developed, but what about the benefit data generated by peripheral products?
It's really pitiful!
Not to mention the nearly 20 billion peripheral income of the United States, it is estimated that even the product peripherals of a movie cannot be compared.
"Star Wars: The Force Awakens" alone has topped the list of toy sales in the United States in a single quarter, and the local revenue has reached $700 million.
This movie has made the peripherals to the extreme, among which the robot in the movie is the prototype, and a highly intelligent table lamp has been developed.
At that time, when Yang Ming saw the news, he was blinded, but he didn't expect that this could also appear as a product around the movie.
One has to admire Hollywood's ability in business.
In this life, he is going to transplant this to the local film circle in China, and I believe that when the outside world knows that Oriental DreamWorks has obtained huge benefits through film peripherals, then those film companies will definitely pay attention to this part.
There is nothing more stimulating to them than money.