A gold mine was discovered somewhere, and the news spread, and countless people came from thousands of miles to dream that they could dig up gold and get rich overnight. Q, who makes money in the end?

Food and drink vendors along the road, stall owners selling digging tools on the spot, local villagers providing accommodation, drivers transporting people back and forth, experts who teach how to find gold, journalists who report on the gold digging...... Except for the gold diggers.

Just like a movie, the producer pays for publicity, and the final income may not be able to return to the cost. However, the issuer of publicity and distribution is sure to make a profit.

In the same way, for the large-screen billboards in Times Square, the profitability of advertising agencies is definitely higher than that of most companies that advertise. After all, there are a few Americans who will go to see the advertisement of a Chinese company that can't find a product in a mall.

Well, in fact, most of the domestic companies that advertise do not expect the advertising effect of the screen itself at all. They are concerned about the additional effects of the news when it reaches China.

In the past, advertising was placed in preparation for entering the U.S. market. Now the advertising is for the domestic market to prepare for publicity.

However, no matter what their purpose is, the profit of the advertising screen itself is considerable.

A second of advertising costs $5, and a year of advertising costs $150 million. Of course, taking into account the difference in advertising effect in different periods, the sharing of agency fees, and some government non-profit advertising, etc., the actual amount of revenue is smaller. But conservative estimates are around $100 million.

And that's just the price now.

Last year, Xinhua News Agency signed a six-year contract with Sherwood Outdoor, an American advertising operator, to begin advertising the "People" section of "China's National Image Film" on the big screen in Times Square.

The effect of the advertisement is very good, and it can be said that it is the first time in recent years that the development of the country has been introduced in such detail to a foreign country. And the popularity in China is also very high, and many people know for the first time that there is such a place that can attract the attention of the world.

However, because it was Xinhua News Agency, many people have not turned the corner, thinking that this is just a need for political propaganda at the national level. But it soon became clear that it was also a great place for international corporate promotion.

"You don't want to buy this big screen, do you?" Wan Qian asked in surprise when she heard Mu Ming's words.

"This big screen belongs to someone else's NASDAQ, how can it be sold. Mu Ming explained: "What I'm talking about is its agency advertising rights. ”

"This ...... I guess it was sold a long time ago. ”

"Just ask. ”

Because of this sudden inspiration, Mu Ming didn't have the heart to wander anymore. After talking to Wan Qian and Pan Yueming, he dragged Hua Yan, who was reluctant to leave, back to the hotel. You don't need to find someone to inquire about this kind of news, you can check the registration records, and this kind of information that does not involve enterprise information can be publicly consulted.

Forget about the Xinhua News Agency, Mu Ming cares about the NASDAQ. As expected, the advertising agency was contracted out last year, and the agency was still in charge of a Chinese company called Karma Media.

Well, I'm glad that my compatriots have a good eye. Mu Ming comforted herself.

Now that the agency of NASDAQ is gone, we can only consider other advertising screens. NASDAQ and Xinhua are just the two most famous advertising screens in China, not the only ones.

In fact, within the adjacent street intersection of Times Square, there are dozens of advertising screens, large and small. And, this number is growing every year.

Because of this incident, the rare two-day rest passed. After Mu Ming had a general understanding of the relevant information, the crew had already debugged it and restarted it.

Then put it aside for the time being, and when I return to China, I will talk to Du Yang about this issue together.

Because of the simplicity of the shot, several exterior scenes were quickly filmed. There is also part of the reason that the time given by the venue is relatively tight, and Chen Kexin deleted a few unnecessary shots. The crew began to move indoors, and the shooting environment was much better all of a sudden. After all, not everyone likes to work under the big sun in August and September.

After the cameo in the opening scene, Mu Ming was completely quiet. The purpose of this movie was to actually feel the shooting techniques and working conditions of the next director, so although he still has the identity of a producer, he rarely expresses his opinions on the issues of the crew, and everything is based on Chen Kexin.

When you fully concentrate your experience on one thing, time flies. August is in a hurry to the end of the month, and in the blink of an eye, it is almost September.

The last scene in New York is the negotiation between the three protagonists and the representatives of EES when the new dream is sued by EES for piracy of textbook infringement.

To be honest, when watching the movie, with lens switching and BGM, this paragraph is still quite inspiring. But when the heat subsides and I watch it again, how awkward is the statement of Cheng Holly and the three people in this plot.

“…… Mr. Bono, it was you who gave New Dream this opportunity. Thank you for making us visible to Wall Street investors. Let them see our sincerity and courage, and see that we bear the price for our mistakes. The more compensation we pay, the higher the value of our future market......"

How is it, is there a feeling of "I will sue me for plagiarism if you want you, anyway, the more you sue me, the more popular it will be, and the more money you will make".

There is also Cheng Dongqing who showed off his memory to the people at EES, saying that this is "the common skill of Chinese students", that Chinese students are very good, and that the United States does not give them the fairness and justice they deserve.

This logic is quite strange. The point is, the people at EES were convinced in this way.

Hey, you guys will make the majority of teenagers think that American executives are a group of cute and amiable uncles. And,It's so easy to accept.,There's no refreshing feeling of defeating the big boss at all.。

If Mu Ming came to shoot, everyone would have to talk to each other, with a few tense shots, and finally use a hearty protagonist mouth cannon to make the person in charge of EES realize that everyone cooperates, you have the technical copyright, we have the Chinese market, and everyone cooperates is the correct form of business model.

At most, they are working together, and copyright infringement is not washed. In fact, there is nothing to wash, and the original batch of developed enterprises basically relied on these unsound laws to stand out.

However, if you shoot like Mu Ming, the coolness may be a little worse. After all, the audience of this meeting, compared to the cooperation of hello and me, will still prefer the pleasure of the protagonist impassionedly pressing the opponent to the ground and rubbing it.

Well, you have to admit, it's cool. And in essence, the theme of "Chinese Partner" is a cool film of Dick Si's counterattack.