Yuan Qiuhua works as a copywriter in an advertising agency. The predecessor of the company is a performing arts company, in the nineties professional organization of "Tianwang", "Tianhou", "actor", "actress", "singer", "singer", "little king" and other stars from the mainland, Hong Kong and Taiwan, held large-scale concerts in Tianhe Sports Center, in addition to ticket revenue, there is also venue advertising revenue. Two thousand years later, the concert declined, commercial advertising protruded, the company transitioned, the main TV advertising, concurrently engaged in outdoor steeplechase advertising, each time you get an advertising business, first confirm the theme direction, the broadcast crowd, then market forecasting, audience research, after graphic design, shooting into a film, promotion planning.

Yuan Qiuhua does copywriting, undertakes the graphic design, the first step is to write and draw drawings, produce samples, submit for review, the second step is approved and changed, changed and re-compiled, out of the sample, submitted for review, the third step is approved and repaired, repaired and re-proofed, finalized, and published a picture book. It is not difficult to write and draw, but it is difficult to repeatedly submit for review, repeatedly revis, repeatedly sample, from the first draft to the final draft, repeatedly tossing for ten days and half a month. The company got off work on time, she took the materials home, and worked overtime until about ten o'clock in the evening almost every day, and she would stay up all night if she was in a hurry, but the salary was 3,000 a month. When the neighbors heard about her, they all thought that she had a good life and could find a job with such a high salary in a big city, but they didn't know how hard she worked. Big cities are places for ambitious people to chase their dreams, although the salary is higher than that of second- and third-tier cities, but the pressure is also great, and housing, life, and transportation require a high amount of money to maintain.

The company is a first-class institution under the Provincial Federation of Literary and Art Circles, with a good scale and platform, and is a leading position in the industry. The old man is always the deputy director, and the leaders of various departments also have posts and staff, and they belong to the public officials who are iron bowls in the system. Employees are divided into three categories, the top is reduced, mixed time and other retirement, only receive financial wages and do not work, the second is to find a relationship to get in, the second generation of officials as a springboard, the rich second generation to gild, the use of background resources to pull advertising, take business commissions but can not do literary and artistic work, the third is to recruit literary and artistic wanderers from the society, specializing in literary and artistic work, first probation for half a year, and then sign a labor contract once a year.

The third category is not counted as a permanent employee of the company, but as a temporary worker. The company also has a large number of part-time staff, teachers and students from literary and art colleges, such as photography, models, artists, etc., who do not sign contracts, have no benefits, and only get hard money for their work. Although part-time, it is professional and the main force, and the contract workers who are engaged in this kind of post-work are just spare substitutes, and when they are too busy, they rush into battle. Lan Xinyan is a teacher at Sun Yat-sen University, with first-class planning, painting and photography, and has maintained a part-time relationship with the company for a long time. When Yuan Qiuhua left the studio, the boss introduced her to the company as a contract worker.

Large companies can become bigger because their predecessors have made hard efforts to improve the company in many aspects, including work processes, organizational structure, company culture and management mechanisms. Entering a large company is equivalent to standing on the shoulders of predecessors all of a sudden. The things that you come into contact with every day and the things you make are all first-class, and it is very likely that you will have the industry-leading level when you take it out, which is a height that many small companies cannot have. In such a large company, there are abundant learning resources everywhere, and you only need to learn from your colleagues and the company's past experience at any time, and learn by doing in the process of work. And this kind of opportunity is not accessible in most small companies. Large companies have more people, which happens to be able to provide a diversified network of people, which helps to maximize the absorption of cosmic energy from the people around them, which is very necessary for the improvement of professional vision. The network is more diverse, and the network that can be developed is also broader. What's more, many people who leave the same large company later become entrepreneurial partners or partners, thus winning the market opportunity.

The quality of the part-time job is high, and the retreat can see through, even if it can't be friendly to the guerrillas, at least it won't look at each other. A poor working girl, a native bun in the countryside, was ridiculed, snubbed, and despised by a group of rich men with a relationship, and a noble princess with a background was teased and despised. Yuan Qiuhua did not have an outstanding resume compared to the returnees who had stayed in the academy, his background was indeed not noble enough, he grew up earthy, dressed more earthy, read ancient books since he was a child, studied poetry and painting, studied traditions, was erudite and talented, and was generally lonely and arrogant, calling himself a spiritual nobleman. Being young is the capital, but if you don't work hard, it's worthless, the live fish will swim upstream, and the dead fish will go with the flow. Just because of the new concept essay competition, she won the runner-up in the Hubei Provincial Novel Group, and successfully entered the literary circle! The little girl in the mountain village has no background in the entertainment circle, no connections, and no financial support behind her, all relying on herself to play tricks, from a small supporting role, step by step to the position of today's popular Huadan, the hard work behind this, the bitterness behind it, the humiliation she endured, the ridicule she endured, and the price she paid, I am afraid that only she herself knows.

Yuan Qiuhua Guangzhou "Mirage Mansion" The real estate planned a group of TV commercials, the first picture is a handsome man and a beautiful woman eating a candlelight dinner, the man took out a diamond ring, kneeling down on one knee to propose: the second picture is the wedding, the church, pastors, guests, wedding dresses, flowers, blessings, applause, laughter; the third picture is the villa western-style building, the bride gets down from the wedding car, holds the skirt in both hands, pushes open the courtyard door, passes through the front garden, passes by the rockery fountain, goes up the steps to the hall, the lobby is open to welcome, the hall furnishings are at a glance, she is satisfied, turns around to the second floor, holds the balcony to explore, and is surprised, ah swimming poolXinlang hugged his waist from his body and said in his ear: Little fairy, I want to give you, all the beauty in this world, all the good! The bride looked back and thanked shyly: In this life, thank you for your care!

As soon as the advertisement was broadcast, it was an immediate sensation. How many girls' dreams have been ignited?

Lan Xinrong poured cold water and sent an email.

First of all, it is stated that from a technical point of view, the curated theme is effective, and from a communication point of view, it is a success.

If I were the director of this copywriter, I would probably praise you on the front foot, you are a buildable material, give you a promotion and a raise, and go to celebrate with Party A on the back foot and invite credit by the way.

Whether it's positive or negative, it has become a hot topic for everyone.

As for your copywriting, I will still praise it as good copy from the perspective of text use, but from the perspective of values and treatment of life, it is stupid.

And the reason why you write these copies is because you underestimate the difficulty of life.

One opinion, that's all.

Don't be angry if you don't like it.

I wish you better!

Don't hack me, forget me, ignore me!