A news report with an inconspicuous title, at 7 o'clock in the evening, landed on the Sina Entertainment News page, as an ordinary news release without a big picture recommendation, in less than four hours, it got 3 million clicks, tens of thousands of reprints, nearly 200,000 comments, relying on the attention, this report was pulled to the headline position of the homepage of the entertainment news page, and because of its attention, in the entertainment news reports of several TV stations the next morning, the content of this manuscript was interviewed and filmed by them。

Haozi, Haomen, Lele.

These keywords also became the focus on this day.

"Internet celebrity, earthquake. These two words are difficult to associate together, in this scenic earthquake, there is an Internet celebrity, the first time to arrive at the scene, let's see what he has done?"

Haozi, Lele anchor, well-known Internet celebrity, before the earthquake he was doing a self-driving trip outdoor live broadcast, close to 400 people and more than 100 car fans, followed him into the 318 Sichuan-Tibet line section, after the earthquake he transferred the line, led his fans, all the way only stopped twice to buy relief materials, to reach the disaster area as quickly as possible. ”

"In the conventional cognition, it seems that the rescue is in the most serious place of the disaster, but also the area that the media pays the most attention to, he did not choose to enter the most serious area, according to him, there are our more professional soldiers, armed police, fire fighters, we are non-professional after entering, can not add chaos is lucky, let alone provide rescue help. He chose to distribute materials in the peripheral resettlement area, leading fans to make the order and temporary living standard of this resettlement area the highest among all the nearby resettlement areas, and then led the rescue teams of Lele Company and major guilds, as well as the Internet celebrity anchors who rushed to the scene as soon as they got the news, and started a rescue journey in which everyone contributed a force. ”

The reporter of this newspaper also got the exact news that Haozi did not donate in real name, but at the scene of the disaster, as a member of Haomen, donated 1 million, which was not filmed by any media at the time. Under his call, the current network and reality can be counted, and the amount donated by a member of Haomen exceeds 5 million. ”

At present, Haozi and his team are still doing what they can in the disaster area, making a good start for the professional rescue team and contributing their own strength. ”

At present, on the Internet, the attention of text news is very low, because it is convenient, at least it must be picture news, so that the viewer can more intuitively understand the content of your news, Zhang Cen is equipped with dozens of photos behind this article, and there are two or three crosses under each photo, look at these photos, you can see what Chen Hao and others have done.

Squatting on the ground brushing his teeth, his hair was not tidied up, and his clothes, pants and shoes were dirty, that scene was taken by the cameraman next to Zhang Cen, as the first photo of this news report, placed below the title above the text, you don't need words to interpret it, just put it there, even you can't see clearly in the photo whether this person is Chen Hao or not, preconceived will recognize it, but if you walk past him and pay attention to the road ahead, you can recognize this is the famous Haozi person, there will not be many people。

A series of photos are conveying a message to everyone who watches this news report, this is a public figure who really wants to contribute to the disaster area, not those who sell fame for publicity, he does have the ability, to be an excellent volunteer, arrived at the scene and did not cause chaos because he is a public figure, but has been doing excellent commander work, setting an example for all his fans, so that everyone can have a standard order, not like many rescue teams, good intentions are good intentions, good intentions are good intentions, after coming a little unclear about the situation, I feel that I can do a lot of things, but I don't know if I really do it to find outYou really overestimate yourself, and this overestimation will also have a corresponding negative impact on the entire rescue work, and even cause a small scale of chaos to delay the rescue work.

This is a common phenomenon, it is precisely because of this universal scene, when there is a major disaster in the country, the most central area of the disaster is not allowed to implement private rescue behavior, even if you are a team, you really have to have a heart, there are many things to do in the periphery, really to the core area, it really involves life rescue or serious injury rescue, don't say whether you will not, see a lot of flesh and blood blurred pictures, you can bear it first.

Although Zhang Cen did not explicitly point out this matter in the article, he also made no secret of his appreciation for Chen Hao's 'self-accurate positioning' move, everyone is an ordinary person, you have money to contribute, then there are really many things to do in the periphery, and what you do is also a good deed.

Isn't this just a good little thing?

Don't take the good as small and fail to do it, if you really do it, that is the great good.

Zhang Cen's article is not only a praise for Chen Hao, but also a praise for fans and Lele, Lele is a kind of conventional normal publicity, for fans, Zhang Cen is really very heavy, and he dares to use words, this is a group of fans who can really treat idols as idols, it seems to be awkward, but it shows the essence of many pseudo-fans.

Like you, and willing to change some temperament for you, and willing to do some positive energy under your guidance, this is a real fan.

When the article was issued, Chen Hao didn't know that until the end of the interview in this article, in fact, Zhang Cen didn't have the opportunity to have a face-to-face interview with Chen Hao, which is also the best evidence that Zhang Cen thinks that the other party is really doing good deeds and rescue, he ran back and forth for most of the day, and the two sides also had a few positive contacts, the other party either nodded with a smile, or talked casually, the most contact was when it was about to dinner, everyone rested, he and Chen Hao and a few fans, stood together, smoked a cigarette, after a day's work, many people who are not addicted to smoking, also feel that everyone stands together and swallows the clouds, is a good way to relieve fatigue, the effect is equivalent to drinking one or two taels of high liquor.

When the article was sent, Chen Hao also received WeChat, and someone sent it to him, but he didn't have time to read it, the mobile phone was thrown in the car all the time, and he was busy with the big team for a day, there were no dangerous activities, and there were no too tiring activities, just to one place, to help distribute relief materials, and to maintain the order of distributing materials.

Inland, hot summer, standing still for a few minutes can sweat, keep carrying some twenty or thirty pounds of objects, at the end of the day, the clothes and pants worn on the body are soaked with sweat I don't know how many times, T-shirt can clearly see the marks left after the sweat is dry.

By the next day, this article became a hit on the Internet, a large number of people reprinted comments, clicked and watched, and all kinds of voices converged into the article, first five or six media, and then more than a dozen or twenty media, surrounded by Chen Hao's side, even if he wants to continue to do things, there are more than a dozen cameras around you, and more than a dozen microphones have to chase you from time to time to ask questions.

According to the arrangement of the official and the guild, Chen Hao can also do a wave of show, accept interviews, and pose for everyone to take photos.

Chen Hao resisted in his heart, but when he thought of his career, he still accepted the interview, but when he was interviewed, he made it clear that my work seems to be over today, everyone knows what is going on, and praises this kid's straightforwardness in his heart, and will also add a sentence that your kid is stupid Don't take advantage of such a good publicity opportunity. With so much media paying attention to you, and people from all walks of life paying attention to you, if you can still work unaffected, you can't really find a second explanation except for putting on a show.

There are a lot of comments from the outside world, both good and bad, all public figures are the same, that is, when doing similar public welfare and charity activities, there will be fewer negative evaluations of you, but it will not be completely extinct, human nature is like this, no matter what you do, there will always be people who stand on the opposite side of you to deny you.

Turning to Lele, it is an overwhelming super rhythm, completely one-sided praise, the Haomen army swept the entire Lele platform, plus the fans of guilds and good friends, forming a sweeping trend, who else can say that Haozi is not, to ensure that your live broadcast room will be slaughtered in an instant.

Don't be unconvinced, Haozi's family donated one million, and spent hundreds of thousands of dollars to buy materials in the early stage, this is real money, if you want to say that Haozi is putting on a show, then you can take a look. After this round, most of the anchors were secretly scolding Chen Hao in their hearts: "Are you crazy if you want to be in the limelight?" ”

He donated a million, didn't others donate?

Internet tourists don't care about you, in the past, everyone avoided similar things by not broadcasting live, and no matter how many tourists you asked the anchor how much money he donated, I didn't broadcast live, and after a few days of popularity, no one asked.

There have been donations in the past, also because of insufficient publicity, public figures donate no problem, but I donate no one knows and no one cares, then I'm still a fart public figure, since I am not a public figure, how much do I donate or whether I donate, am I still qualified to criticize me? This is the most common mentality before, this time because of Chen Hao, the attention has skyrocketed, although some people are not happy to take out real money, but they will not feel how to take it out, if you donate, there will be reports to keep up, and someone will pay attention to you immediately and enhance your popularity.

Celebrity donations, just like corporate donations, large corporate donations will get the corresponding tax exemption policy, celebrity public figures donate in exchange for the public's attention to you, so although many anchors scold Chen Hao in their hearts, no one is slower than anyone else, and even more or less there is some meaning to compare, you donate one million, I donate one million and two million, others hundreds of thousands, I donated the largest amount on this day, that is undoubtedly, the attention is also the highest.

When Chen Hao heard this, he smiled: "Scold, scold, it can be regarded as my contribution to the disaster area." ”