Chapter 538: Unnoticed Change (1st Update)
Yang Ming thought about the special effects plan in his mind for a while, and it didn't take long for his mind to return to the publicity plan for "Those Years", but now the professional network marketing talents sent by Ma Yun came to brainwash the people in the company's planning department, and he shouldn't need to worry about it.
The revision of Popcorn Net is very thorough.
Whether it is the operating model or the means of making profits, compared with the past, or compared with several other online video companies today, they are completely different operating models.
Therefore, even if several other online videos are learning from Popcorn.com's free model, Yang Ming and Ma Yun are not worried about this at all.
Because they didn't learn the essence of popcorn.
For example, in the past, advertising on websites and videos was basically nationwide, and if the product business did not cover the whole country, it was very disadvantageous to advertise on the Internet.
After all, it is a waste of resources for a city-level manufacturer to spend so much money to invest in a nationwide advertisement.
Because of this situation, the online video companies received advertising orders, either not opening, or opening for three years, and the website's monthly advertising business was very unstable.
But now the construction of the video advertisement given by Yang Ming is directly targeted in the city, that is, a magic city manufacturer wants to advertise, as long as it costs a lot less than the national investment, you can all netizens who watch the video through the popcorn network in the magic capital area, will see the advertisements placed by the magic capital manufacturers on the popcorn network.
After the revision of the popcorn network, the technical innovation of the popcorn network made this urban positioning model, and after the traffic of the popcorn network continued to rise, this advertising model was immediately enthusiastically sought after by countless advertising groups.
The most important thing is that in order not to let the advertising business occupy most of the energy of Popcorn.com, Yang Ming asked Ma Yun to directly subcontract the city positioning advertising of Popcorn Network and develop provincial-level or municipal-level advertising agencies.
In the future, unless it is a manufacturer of national investment, Popcorn Network will receive it, otherwise the advertising business of other cities or provinces and businesses will be contacted by the following advertising agencies.
The main focus of Popcorn will always be on technological innovation and content creation in the future.
According to Yang Ming's requirements, after the popcorn network launched the city positioning function, the next step is customer positioning!
Through the browsing habits and viewing preferences of netizens on the popcorn network, we can directly analyze the gender, personal hobbies, age level, and other behavioral habits of this netizen.
Then, through these behavioral habits, we can directly help businesses place advertisements among targeted netizens.
When Yang Ming made these requests to Ma Yun, he immediately shocked the popcorn network Chen Jing and their group of technical otakus, and almost shocked Yang Ming.
In this regard, Yang Ming also felt helpless in his heart, this was an advertising and marketing method on the bad street in his previous life, but he didn't expect that at this moment he just said a concept, which made people worship and admire him, but he was really a little excited in his heart.
In fact, this kind of advertising and marketing model was really common in previous lives.
It's like if you browse a lot of products about men's clothing on Taobao, and then when you look at other websites, the ads that pop up are all pop-up ads about men's clothing brands.
That's what targeting customers are!
Yang Ming knows very well that the future online world is actually the era of large numbers, and every qiē is based on the analysis of numbers, so he will let Ma Yun and them develop in this direction and lead the trend of world network development.
He heard that Ma Yun is preparing an advertising alliance recently, and as long as the customer positioning technology of Popcorn is mature, he will immediately launch this project.
An hour later, Ma Yun sent someone who had been in charge of advertising and marketing, this person Yang Ming had met and knew several times, his name was Zhu Minglu, a young man with a very flexible mind.
When Zhu Minglu heard Yang Ming's request, he expressed strong self-confidence and made an advertisement similar to viral online communication for "Those Years", there was absolutely no problem, and then brainwashed the planning of Oriental DreamWorks by the way, so that these people could understand the advantages and disadvantages of current online advertising.
Yang Ming saw Zhu Minglu's confident appearance, so he put his mind at ease, and without saying anything, he asked Zhu Minglu to preside over the meeting.
As for him, he didn't have time to attend this meeting, because he had just received a phone call, and Minister Guo asked him to go over immediately to find him something.
After receiving the call, Yang Ming instructed Zhu Ming to take a look, then took him to the conference room and introduced him to the people in the planning department, and he left in a hurry.
On the way to the National Propaganda Department, while driving, he was also thinking about the allocation of promotional resources for the movie "The Girl We Chased Together in Those Years".
He has already decided in his heart that the traditional advertising channels account for one-third of the publicity cost of "Those Years" this time, and no matter how much it is, it will be wasted, and the Spring Festival blockbusters are piled up, after all, "Those Years" is just a love film, and no matter how much money is spent on traditional advertising channels, there will be no obvious advantage.
The focus of this publicity is to promote "Those Years" through the guò network.
When Yang Ming went through layers of inspections and came to the office of Minister Guo of the National Propaganda Department, Minister Guo had just finished his work and happened to be free to receive Yang Ming.
"Xiao Yang, this time you filmed "A Bite of China" is very good, and the leaders above have a high evaluation of this documentary. Minister Guo smiled heartily when he saw Yang Ming coming in.
"Thank you for the compliment, this is all the credit of the crew. Yang Ming said with rare modesty.
Although Minister Guo and Yang Ming have only met a few times, he has a very accurate grasp of Yang Ming's character, just from the last time Yang Ming confronted the Zhang family's son-in-law Zhao Ziyang in the National Imperial Garden, he knew that this guy was not a good talker.
Now that he saw Yang Ming's modest appearance, he was naturally extremely surprised, and couldn't help but quip: "Yo, how did you become so hypocritical, okay, don't put on an angry daughter-in-law in front of me, no one dares to eat you, and talk to you about business!"
Hearing Minister Guo's words, Yang Ming immediately said: "If there is something, the leader just commands." ”
"You kid, you're playing tricks on me again. Minister Guo pointed at Yang Ming and smiled, then his expression became a little solemn, and he said slowly: "In the later episodes of the documentary "A Bite of China", can you still guarantee the same level as the first episode?"
Yang Ming was stunned for a moment, and couldn't help but think that Minister Guo had already asked Yang Ming about this question before, and he also gave a positive answer.
But at this time, why did Minister Guo talk about it again and bring up this issue again? Do you really want Yang Ming to set up a military order?
"Minister Guo, you can rest assured. Yang Ming said affirmatively with questions-
Yesterday, because the work guide zhì情xù was not good, I didn't have the heart to update, I'm very sorry, bow.