That night, the two of them lay in bed and discussed a lot of questions about cosmetics, and then they hugged each other and fell asleep.

Lin Qi smelled it carefully, the smell of cosmetics did have a charm.

For women, it may be the same as the game for men, it is more of a spiritual opium, before the invention of shampoo, everyone used plant ash and baking soda powder to wash their hair, in fact, the effect is very different, but plant ash and soda are not packaged, and naturally there is not much temptation.

"Boss, you are here, I have been waiting for you for a long time. ”

As soon as he arrived at the office the next day, Lin Qi saw Kevin and Hathaway, their faces were not very good-looking, it looked like they had stayed up all night, Hathaway was fine, she was always very energetic at work, Kevin had already taken out the mirror in a hurry and began to observe his face.

"Take a sip of water first and speak slowly. "For this half-woman, Lin Qi has nothing to do, Kevin still maintains the arrogance he had when he first met, so in his mind, he is considered a half-woman.

"Hey, it's too serious to stay up late these two days, you must hydrate well when you go back, get a beauty sleep, and sleep late at a time, it will take a long time to make up for the damage to your skin." ”

Kevin was unhappy with his face.

Lin Qi secretly rolled his eyes, after returning from studying, it seemed that the "femininity" was stronger, and the orchid fingers were curled...... Not to mention, it is estimated that only this kind of person is suitable for studying cosmetics for women.

"Boss, we have made a major breakthrough, this time skin care products, drawing on some overseas advanced experience, and at the same time mainly in line with the Chinese consumption style, with plant extracts as the main element, decided to launch four skin care skin series. ”

Hathaway is not surprised by Kevin, as a beautiful woman, in fact, she will almost not refuse Kevin's paragraph, but she will not be a mate.

Lin Qi took the information and looked at it, he was very satisfied, the ingredients were listed in great detail in the information, and they were the same as Kevin, and the basic ones used were plant extracts, which greatly reduced the negative effects of chemical elements.

After the development of these cosmetics, the company's own employees, together with a part of the volunteers gathered in the market, collected a wide range of trial reports. Identify problems and fix them early. These formulas on the market are basically a few with few side effects and better effects.

"If you have any suggestions, you can put them forward with me, for the rest, Hathaway, you contact the marketing department to do a good job in advertising, as for the name of the product, I have a suggestion, it is called the Sanshenghua series. ”

"Boss, I have an opinion. Kevin finally fiddled with his face and looked at Lin Qi very seriously.

"Tell me about it, I'll try to satisfy you. ”

For the brand of Pechoin, Lin Qi has a good impression. And he took it from Li Qiang, just to become stronger and bigger, domestic cosmetics in the 21st century, although domestic brands have improved greatly, but they still can't be compared with some other big brands.

Of course, this is a slow process, other brands into the domestic market, through joint ventures and other ways, has long formed their own camp, want to shake, time is a big obstacle.

In the 80s, although there were foreign brands in Hong Kong, they were also in the stage of exploration and development.

"These four products, but my hard work, is also years of accumulation, must be bigger and stronger, I think the boss you can invest more money in advertising, take advantage of the star effect. Kevin said.

Lin Qi was slightly amused in his heart, he had more appreciation for this half of the woman, Kevin's original purpose was just to get close to Liu Daqing and show his talent on this idol, and now he has established a company, just like Huang Xizhao mentioning Stephen Chow, the pattern is also a lot bigger.

The use of star effect was also something he had considered from the beginning. The new entrepreneurship department is the largest financier in the Chinese entertainment industry. Using its celebrities to endorse products is essentially a win-win situation.

"Well, Sanshenghua series, in the future, we will definitely invest a lot of resources to become bigger and stronger, and the goal of Pechoin is not only to survive, but also to become a world-class cosmetics giant. Lin Qi said.

After agreeing with the two of them on some other details, Hathaway went to contact the marketing department, while Kevin went on to continue his research on cosmetics, and he also brought back a few machines from abroad to use for specialized experiments.

Lin Qi is not proficient in this thing, so he called Xiao Chen in China. Xiao Chen's new star entertainment company will inevitably cooperate in the future with advertising of consumer products such as cosmetics and clothing. With so much eyeball attention in the entertainment industry circle, in essence, it is impossible to rely on the entertainment industry itself to cash out, and it is more about transferring the market's eyeball effect on celebrities to the consumer goods endorsed by celebrities.

Cosmetics, daily chemicals, clothing, food, beverages and other fast-moving consumer goods, advertising endorsement investment, even more expensive than the cost of research and development, who does not vigorously invest in advertising promotion, holding the concept of wine fragrance is not afraid of deep alleys, will definitely be eliminated by the market.

"Regarding the advertising promotion of Pechoin, according to the model of Wang An Computer, the carpet advertising coverage is used, mainly concentrated in CCTV, Hong Kong and local stations, which is extremely fast, and the brand awareness of Pechoin is launched. Make full use of our most well-known celebrities, bombard in turn, and let fans who follow the stars know Pechoin!"

"Boss, this is definitely a big move!" Xiao Chen immediately came to his senses.

"It's good to squeeze other brands behind Pechoin, as for how to do it, you negotiate with Hathaway and them, and the investment in advertising is set at 80 million for the time being. Lin Qi said.

Xiao Chen didn't react for a while, and it took a long time before he exclaimed: "Boss, you are crazy, even if it is an advertisement made of gold, you can't use so much." ”

As soon as the words came out, he felt that something was wrong, he was already familiar with Lin Qi, and he was not less than that kind of detention, in contrast, he was more anxious to understand Lin Qi, such a big investment, just a simple advertisement, it would never be spent.

"You deal with it first, as for how to spend money, I have experience. Lin Qi said.

After hanging up the phone, he contacted Huang Xizhao again.

"Pechoin's advertising needs some celebrities to do endorsements, first-line stars. ”

"How much do you need?" Huang Xizhao has long heard that there are many celebrities under the current new business, but except for Liu Daqing, there are not many who can really get their hands on it.

"More than ten can be, all used to endorse the four products of Pechoin, and the rest, you go to negotiate, the sooner the better, at the end of the month, I want to see the results." ”

"A little rushed, but no problem, guaranteed to get the job done. Huang Xizhao hesitated slightly, and then patted his chest.

"Hmm. ”

Lin Qi hung up the phone, he did it not for nothing, the accumulation of makeup films takes a while, even if there are celebrities to endorse and wait for the popularity of the market, it will take about a year, although Pechoin can be regarded as a resurrection, but the main market before was not in Hong Kong.

The promotion in the mainland is more difficult than that in Hong Kong, but as long as it becomes famous, it will not be a problem to sweep the inland again.

The resources he can use are advertising, cosmetics are consumer goods, and they are valuable consumer goods, as Meng Xin said, if you want to make women's money, you must go hand in hand, products and advertising, neither is missing.

Moreover, the current advertising cost is not low, and in the future, to achieve the same advertising effect, the cost of investment may reach more than billions.

You must know that the sales of FMCG products in later generations may only be 2 billion yuan, but the annual advertising cost will be as high as 1 billion yuan! Moreover, the effect of 1 billion yuan of advertising costs may not be comparable to the effect of 10 million yuan of advertising in the 80s!

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