The comic book hegemony between the Holy Flame Publishing House and the Yulang Publishing House is just a trickster in Lin Qi's view, and the key is not profit, but the talent in this market. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info first to envelop the talents, and afterwards, many of Lin Qi's layouts can be implemented.

It's not that the animation industry itself is interested, it's so huge that it's eye-catching.

Even if the manga industry grows to the extent that Japanese manga has an overall scale of two or three hundred billion yen, the animation industry is similar, and the combined market size of the two can reach 500 billion yen.

In other words, the anime work itself has developed to the extreme, and eating half of the world's cake is nothing more than a total plate of billions of dollars.

In the future, the game industry will develop rapidly, and it will gradually not be at the same level as the animation industry. However, decades after the animation industry, the market size is still similar to now, and if Lin Qi does not have the inexhaustible creativity of the future as a support, he will not plan to invest in this market with a small profit and scale.

And the animation industry is even called a pillar industry by Japan, if there is only such a small benefit, how can it be worthy of being called a pillar?

In fact, the reason why the animation industry is an industry is not the sales of manga and animation works themselves, but the sum of the value of peripheral products and industries derived from their works.

For example, some anime works such as "Macross Fortress" and "Lovelive" have very popular anime music albums in addition to the income from the sale of the anime itself.

The "Doraemon" series can sell all kinds of peripheral IP development copyrights, stationery, clothing, decoration, food, ...... The development of countless fields has made it a well-deserved industry.

In the 21st century, Lin Qi copied a bunch of comics, and what he was going to focus on was not "Breaking the Sky", "Douluo Continent", "Saint Seiya" and other comics, but "Four-wheel drive kid"!

The value of "4WD Kid" lies not in how much income it earns from the sale of comics and animations, but in the fact that it is a soft advertisement for selling mini 4WD cars, and it is the benefit of peripheral goods, a super IP that is 100 times larger than its work itself. Invest 100 million in four-wheel drive animation such as "four-wheel drive kid", and in terms of peripheral mini four-wheel drive products, it can leverage the market with an annual output value of 10 billion. The market was not a flash in the pan and could last for 20 years. Even in the 21st century, when the mini 4WD craze subsides, its leading company, Tamiya Model Company, is still profitable.

Rubik's cube, building blocks, transformers and mini four-wheel drive cars -- these four toys can be described as the four big King Kongs in the toy industry in the 80s ~ 90s, each of which is a god-level toy with an annual output value of more than 2 billion US dollars!

But Transformers and mini four-wheel drives, for a long time, were monopolized. Strictly speaking, it is an IP monopoly.

The robot you produce cannot be the same as the Transformers, otherwise, it will be infringement. And even if it's similar, since your robot doesn't have an IP bonus, who is not the one in Transformers, who will buy this plastic at a high price?

Similarly, your four-wheel drive car is not "Uranus", "Burning Sun", "Sprint Meteor", "Cannon Envoy", "Dancing Angel" and other IPs.

Transformers and mini four-wheel drive cars mainly rely on anime as publicity, thus opening up the sales of products. Hasbro's Transformers, a mini 4WD of the Tamiya model. Relying on the copyright IP monopoly, which is stronger than the monopoly of technology patents, it has formed a super moat.

Of course, the mini four-wheel drive car has already taken a fancy to Lin Qi, so ...... A few minutes of silence were observed for the Tamiya Model Company.

……

Since April 1981, Lin Qi has recruited some talents in the design of electric toys.

Lin Qi then threw out sketches of the exterior of several small electric motors and some four-wheel drive vehicles, saying: "The design requirements are very simple, design a toy car that is 32 times smaller than a real car. Most of the parts of the body and base are made of plastic, and the tires are rubber...... The power is mainly based on the battery and the electric motor, which has different revs, allowing the car to race along a small plastic track...... The design of the runway should not only be uneven, but also run like a roller coaster......"

Lin Qi has a large number of samples of mature mini four-wheel drives, but he is not ready to take them out for the time being. After all, the mini 4WD is primarily an idea, not very technical, and even much simpler than the remote-controlled electric cars that existed in this era.

The high-end remote-controlled electric toys of this era not only have remote-controlled cars running on the ground, remote-controlled boats swimming in the water, but also airplanes flying in the sky......

This kind of mini four-wheel drive car, which is more simple than remote control toys, is more attractive because of the higher speed motor, as well as a variety of special tracks, and it is a unique way to play with other people's four-wheel drive vehicles with one's own four-wheel drive.

In order to motivate the original mini 4WD design, Lin Qi gave generous rewards to the inventors who designed toy cars, motors, bases, and accessories.

Not only do they get paid, but they also receive a sales dividend of 5% of the market price of the vehicle or accessories they design.

Of course, although they are given dividends, all patents, legally, belong to new start-up electronics companies.

With Lin Qi's orders, more than 50 exclusive inventors are still constantly making various mini four-wheel drives.

By mid-May, the new startup electronics company had registered different mini four-wheel drive vehicles such as "Uranus", "Burning Sun", "Sprint Meteor", "Cannon Envoy", "Dancing Angel" and so on.

At the same time, including the electric motor, appearance, transmission and other aspects of simulating four-wheel drive vehicles, as well as runways, batteries and charging technology, the new venture electronics company has registered hundreds of patents.

Although these patents do not prevent other companies from developing and producing electric toy cars, they do ...... At least, other companies can't imitate the exact same product, at least - the moat of trademarks and IP cannot be infringed upon by others.

You can produce your 4WD, but it can't look and design like me. It can't be called "Uranus", "Burning Sun", "Dashing Meteor", "Cannon Envoy", "Dancing Angel" and other compelling names.

With this, after the invention of the mini 4WD, ECARELECTRONICS became the first foundry to produce such toy cars.

The production cost of mini four-wheel drive vehicles is not very expensive, and each unit is currently only 28 yuan. With the increase in production, it is expected that the cost of each mini four-wheel drive vehicle can be gradually reduced to ten yuan.

As for the retail price in the market, Lin Qi was not ready to order a very low price, but set a high price of 58 yuan per unit. 58 yuan a unit, the shape is very ordinary, and the speed of the standard electric motor is only 50,000 times per minute. The battery is also two disposable No. 5 batteries, and the tires, front and rear of the car are very average.

However, the mini 4WD can be modified, for example, if you want a faster motor, 60,000, 65,000, 70,000 per minute...... Even stronger, or buy the official limited edition motors, these motors cost as little as 20 yuan, and the high can reach 500 yuan, which is more expensive than the entire mini 4WD.

Of course, if you don't want an off-the-shelf electric motor, you can wind the coil yourself and make your own motor. In order to meet the needs of players, new start-up electronics companies in the future will also provide a variety of copper wires, magnets and other parts for players to make their own motors.

……

On May 20, the new venture electronics company even held a press conference to announce the launch of a new brand "Xindian", specializing in the research and development of electric toys.

The mini four-wheel drive car will become the key product launched by the "new electric" toy company...... Even, Lin Qi invited some celebrities to cheer on the scene, and the media also gave a lot of reports, however, after this toy was launched, the response was very average.

After all, the main consumers of mini 4WDs are children and teenagers, and they are not too interested in news advertising. As for adults, only a small number of parents who love children think of buying a mini 4x4 to give to their children at home.

But those mainstream consumers, teenagers and children are not currently stimulated by anime, and strongly want to own all kinds of mini 4x4s. For the time being, it is easy to develop mini four-wheel drive products, but it is difficult to sell them.

Historically, Tamiya Model Company's two major weapons - holding competitions and animation IP promotion.

It takes a while for anime IP to be cultivated gradually. Hold a contest, but it can be launched immediately.

Lin Qi soon held a press conference and announced: "Because, a wonderful idea, therefore, the new venture electronics company entered the toy market and launched a mini four-wheel drive car with strong horsepower, which is suitable for boys, its price is not expensive, only 58 yuan a piece, at the same time, it is not an immutable toy, but can be disassembled, modified, every part, can be modified, so that the four-wheel drive car continues to upgrade, this is a new toy that subverts the traditional toy concept and cultivates children's hands-on ability...... The mini 4WD is not only a toy for minors, but also a prop for sports competition. In order to popularize the mini 4x4 competition, we plan to hold the World Mini 4WD Competition on June 1 every year. The finals are located in Hong Kong, and anyone in the world who is interested in a mini 4WD can buy and modify a new electric 4WD, or make a mini 4WD that is 32 times smaller than the real car. The winner of the competition will receive a prize of 1 million Hong Kong dollars, as well as a top sports car! In addition, the top 16 in the race will have a prize of 10,000~1 million yuan!

Stimulated by the bonus, the sales of the new electric mini four-wheel drive car have increased significantly.

The mini four-wheel drive car, priced at 58 yuan, has sold more than 100,000 units in Hong Kong. The vast majority of them are not real children, but adults who are very keen on prize money......