On October 28, 1986, a shocking piece of news instantly shook the news media in Hong Kong.

Xingchen TV cooperated with hundreds of media to broadcast the signing ceremony of Jin Yong's copyright buyout.

At the scene, Lin Qi and Jin Yong symbolically signed their names on a contract, but in fact, this was only for the media to see. The real contract and closing ceremony are all after the lawyers of both parties carefully draw up the terms, and after there are no objections, the contract is signed and the money is paid.

The contract signed and the check handed over on the spot were just for the media to see.

"Mr. Jin Yong's work is the most famous work in the second half century of the 20th century, in the history of Chinese popularity. In a popular sense, it can be said that none of the living Chinese writers can be compared with Jin Yong's martial arts...... "Lin Qi wantonly put a high hat on Jin Yong," If you compare the famous works in history, Jin Yong's works are probably the same level of the four famous novels. ”

Of course, Jin Yong also modestly said: "I dare not compare with the four famous novels! At least, "Dream of Red Mansions" is a literary value, and I dare not compare. ”

is only a literary value, "Dream of Red Mansions" was added to the four famous works, purely because later generations felt that it was a bit indecent for later generations to think that "The Golden Bottle Plum" in the Four Great Strange Books of the Ming Dynasty was a yellow book, so the "Golden Bottle Plum" was deleted, and the "Dream of Red Mansions", which was widely circulated in the literary world during the Qing Dynasty, was taken out to top the status of "The Golden Bottle".

However, "Dream of Red Mansions" is really not so widely circulated, at least at the lower level of market culture, and there is no resonance at all for this cultural person's book.

Other famous works, that are really bottom-up, first are the most popular stories in the market, and then processed by the literati into chapters. Therefore, it has truly achieved the appreciation of elegance and vulgarity, and has become a part of folk culture.

"Red Mansion" is too elegant, so it is always not as marketable as other famous works.

Jin Yong's martial arts and Red Mansion are indeed not the same thing, but they are in the same vein as "Three Kingdoms", "Journey to the West", and "Water Margin".

"Jin Yong's martial arts copyright was bought out at a sky-high price of 1 billion Hong Kong dollars, and the buyer is Hong Kong technology giant Lin Qi!"

"Jin Yong's martial arts copyright far exceeds the valuation of Ming Pao!"

"HK$1 billion sale of 14 martial arts copyrights, Jin Yong became the richest writer in Asia!"

A series of blockbuster news quickly dominated the headlines in Hong Kong. In addition, it soon swept the Chinese-speaking cultural circle, and the news media in Asia and even the world became hot news.

"1 billion? Oh my God! Although Jin Yong's martial arts are classic, they are not so valuable, right?"

"Is Lin Qi crazy?"

"Nouveau riche, really nouveau riche ......"

"Jin Yong really sent it!"

"I don't know if it's too late to write martial arts now?"

"Stupid, martial arts have long been outdated, unless you have the fame and writing of Jin Yong, and break the framework of traditional martial arts, otherwise, the publishing house will not accept it at all!"

……

Many people questioned that Lin Qi was crazy!

Lin Qi is not crazy!

Because this investment is not looking at the next few years or ten years, but over the next forty years or even longer.

This kind of super IP in the next few decades will definitely be a non-renewable scarce resource. Just the game copyright sold by Jin Yong is enough for the entire game industry to compete for. Moreover, none of the major game giants can monopolize Jin Yong's copyright. On the contrary, because Jin Yong's family was waiting for the price, every few years, the auction price of game copyrights had to soar. In the beginning, the exclusive adaptation rights of the game for a few years were only a few hundred thousand, and later, the exclusive adaptation rights of a book for several years were worth tens of millions. spent such a high price, just in exchange for the exclusive right to adapt a film for several years. After the contract expires, there will be more competitors to compete for, and if they want not to be robbed of the IP adaptation rights by competitors, those companies that hold Jin Yong's copyright adapted online games will have to pay a higher renewal fee again.

This is just that the IP is used by different companies, and if the IP is monopolized by one company, the value created may be higher.

In order to acquire Marvel, the Disney Company did not hesitate to spend $4 billion. In terms of financial returns alone, it can be very irrational. However, after these Marvel copyrights were monopolized by Disney, their meaning was different. Originally, although Disney was the largest of the Hollywood giants, it did not rely on live-action movies, but on Disneyland, television media, and animation. In the field of live-action films, Disney does not have much advantage over several other giants. But after the acquisition of Marvel, Disney can release several blockbusters adapted from Marvel IP almost every year, and relying on this IP advantage, Disney has also begun to take the lead in live-action movies. And the acquisition of Marvel copyrights, although it will take ten years to recover the cost financially. However, the strategic significance of consolidating its market position is irreplaceable. According to conservative estimates, the $4 billion acquisition of Marvel rights has added at least $20 billion to the market value of Disney.

The value contained in Jin Yong's martial arts copyright is not necessarily inferior to Marvel in Lin Qi's view.

Jin Yong's copyright is only the value created by the game adaptation, even more than Marvel's copyright.

The gap with Marvel's copyright is the value created in film and television, especially the gap in the box office performance of the movie. Many Marvel movies are blockbusters of hundreds of millions of dollars or even more than a billion dollars.

However, due to the limitations of the times, many of the movies adapted from Jin Yong's martial arts are only a few million or tens of millions of box office scales. Moreover, except for a very few film adaptations such as Tsui Hark's adaptation of "Smiling Proud Jianghu", Liu Zhenwei's "East Becomes West" is relatively successful. For most of the movie adaptations, the market response is mediocre, and the adaptations are not pleasing.

Unlike movie adaptations, most of the TV series adapted by Jin Yong's IP are extremely successful.

In the final analysis, the person who got the IP only obtained a temporary authorization and did not have enough time and experience to make long-term plans. Assuming that the IP can be monopolized in the hands, the film adaptation can follow the model of Marvel, the work is only used as the world view and background, and when the movie is adapted, only the characters are extracted as the IP, and then a new plot is created according to the world view and characters.

In fact, the relatively successful adaptation of Tsui Hark's version of "Smiling Proud Jianghu" in Jin Yong's film and television drama is this kind of extraction of character IP, and then re-creating the plot. As for the original...... The audience of the movie spends money to see it, and completely respects the original work, and it is impossible for the movie to express itself well in the limited time, and in the end, the original party cannot be satisfied. As for the non-original party, if you just want to watch a film that you don't understand the original work, you will also find it wonderful, in this case, you can't fully respect the original work, but because of the original work, but beyond the original work.

Lin Qi got Jin Yong's IP, and naturally followed the successful experience of IP adaptation and took the characters as the core. For example, in "Smiling Proud Jianghu", Lin Qi plans to disassemble into different characters and make different movies with the characters as the core, of course, the background must be set according to the original book.

For example, decomposing the same IP into different scene IPs such as "Linghu Chong", "Lin Pingzhi", "Oriental Undefeated", "Let Me Go", "Wind Qingyang" and so on, each character is the core, and it can be made into different series of movies. Because, the plot may not be completely in accordance with the original book, and the ending of the characters may not be the ending of the original book. In this way, the audience will not lose suspense because they have read the original book.