Chapter 031: Hot Spring Night Talk (I)

Right in the middle of the Suwa Basin is Lake Suwa, the largest lake in Nagano Prefecture. The lake is home to the highest geyser in Japan, erupting upwards every hour at a height of 40-50 meters.

Both the east and north sides of Lake Suwa have plenty of hot springs gushing out. On the east side, Kamisuwa Onsen has a 1,000-person hot spring pool in Katakurakan, Japan's oldest hot spring facility. On the north side, Shimosuwa Onsen has many small and quiet hot spring cabins.

The next day, Li Xuan and the others received a notice from Epson to continue negotiations. The head of the Liaison Division, Mr. Hase, was already waiting at the hotel early in the morning, and he conveyed the apologies of President Yaskawa of Seiko Epson.

At the same time, Yuto Hasei also brought an invitation to dinner from Mr. Kenshin Hattori, the director of Seiko Epson Co., Ltd. The Hattori family is the founding family of Seiko Epson and the largest shareholder of the company.

Li Xuan was naturally a casual guest, and their main itinerary during the day was to visit the production process of the Seiko watchmaking factory accompanied by Yuto Haseki. Compared with the fledgling printer business, Seiko's watches are more famous. Seiko quartz watches have terrified the Swiss watch industry. Because of Seiko, Suwa, with its beautiful scenery of mountains and lakes, has been dubbed the "Switzerland of the East".

The place where Mr. Hattori Kenobu had dinner was held in a hot spring villa privately owned by the Hattori family on the shores of Lake Suwa. When Li Xuan arrived by car, it was already nightfall, and when he got out of the car, he was greeted by an antique wooden archway.

Seeing Li Xuan get out of the car, a middle-aged couple in traditional kimonos who were already standing aside and waiting bowed to him with a smile on their faces.

Seeing Li Xuan's somewhat curious look, Yuto Hase, who was half a step behind, explained aloud: "This is the person in charge of the hot spring house, Saburo Kusama, and his wife. The rules of the hot spring house, when there are guests, the owner and his wife have to go out to greet the guests in person to show respect!"

Kusama Saburo guided Li Xuan inside, stepping on the stone steps through a courtyard. Saburo Kusama bent down and lifted the curtain of a room. Li Xuan led the way into the room, and saw that it was about forty or fifty square meters, and two long tables were placed on the left and right sides.

A young man in a dark suit was kneeling at the long table, he saw Li Xuan enter the door, smiled and got up and bowed and said in English: "Hello Mr. Li Xuan, it is Hattori Kenshin, please advise me when we meet for the first time!"

Kenshin Hattori is a man in his thirties who wears a pair of gold-rimmed glasses with a warm smile on his face. When he saw the guests arrive, he signaled that the food could be served.

A young girl in a kimono begins to serve the salmon salad, the freshest salmon marinated in the sauce, which is always delicious.

Another girl sitting quietly poured a glass of Shin Clarity into Li Xuan's glass, the best sake in Nagano Prefecture, more than 300 years old, brewed from Suwa Springs and with a faint fruity aroma.

Japanese cuisine is famous for its "eye dishes", where each dish looks pleasing to the eye, but the amount of food is very small, and it is definitely a torture for gluttons. Fortunately, Li Xuan's attention was not on eating.

"I wonder what Mr. Li thinks about the future development of the semiconductor industry?"

After the initial greetings, the two finally slowly got to the point. Hattori Kenshin didn't ask Li Xuan about the video game console, but instead asked about the semiconductor industry.

Before Li Xuan's rebirth, semiconductors were already a huge industry with a total output value of nearly 350 billion US dollars, and Intel's annual revenue alone was as high as 50 billion US dollars.

Of course, Li Xuan definitely couldn't answer like this, he pondered for a moment before saying: "We are in an era of change, and the electronic information is entering the daily life of human beings faster and faster. Semiconductors are the cornerstone of the modern electronics industry, and I am very optimistic about their development.

In the past, we used chips for radios and TVs, but now the PC industry is emerging. PC is my abbreviation for Personalputer, and the new generation of technology companies represented by Apple is simplifying the mainframe computer that was previously limited to military and scientific research into a small household appliance and bringing it into our Nissan life.

On Apple2, you can use the form software to create the company's financial statements, and you can modify them at will, and you can print them out at any time with an Epson printer connected to a computer!

With the advent of personal PCs, in five or ten years, PCs may be as ubiquitous as televisions, and that's when the semiconductor industry will blow out! But now, you know, getting off to a rocky start is always going to be the hardest.

I'm more bullish on the rapidly expanding video game console market than on the immature PC market. Large arcade machines are rapidly replacing old-fashioned pachinko machines and other gaming equipment in bars, convenience stores, grocery stores, and movie theater waiting areas, becoming the new favorite to attract crowds.

Many specialized arcade arcades have begun to pop up on the streets of Japanese cities. Even though the game hall is small, the air inside is cloudy, and the smell of tobacco and sweat is mixed, but it still can't resist the interested players. The crowd includes students who have just finished school, unkempt unemployed ronin, and middle- and upper-class white-collar workers in suits and leather shoes, a sunrise industry that can attract men between the ages of fifteen and forty-five!"

"Mr. Li's words have benefited me a lot!" Hattori nodded his head in gratitude, "To tell you the truth, I studied electrical engineering at an American university before, and the wafer factory under the club was fab made by me!"

However, compared with large enterprises such as Hitachi, Toshiba and NEC, the technical and management level of our new factory is far from enough, and the yield rate is relatively low, which causes high costs. The price of self-produced chips is not cheaper than that of outsourcing!"

Li Xuan smiled, the semiconductor industry also has a nickname called "semi-inverted". Many fabs have closed down due to excessive losses before they have had time to reach their maximum capacity.

"Has Mr. Hattori ever considered entering the video game console industry? In my opinion, your company's industrial structure is very suitable for the production of arcade machines. And an arcade machine requires a lot more chips than a printer, which can alleviate the dilemma faced by your company's wafer fab!" Li Xuan said suddenly.

"But our company has never had any experience in making zuò games!" Hattori Kenshin said with some noncommittality, but the smile that flashed in his eyes was keenly captured by Li Xuan's seemingly casual eyes.

"I wonder if Your Excellency has tried the two games I brought before?" Li Xuan raised his glass to the other party and asked with an indifferent smile.

"The two games of Hong Kong Block and Tank Battle are very exciting, and they have already caused a sensation within Epson, I tried it out in the afternoon, and before I knew it, I finished two hours in one go, and I still have a sense of unfinished!" Hattori Kenshin gave a thumbs up and praised, "Is Li Jun willing to transfer the two games to Epson for distribution?"