There was a huge disagreement at the top of Oriental Games about whether to devote a lot of resources to the emerging field of computer games.

Because in the home TV game console and handheld game console market, the FC series home console and Game-Boy series handheld console produced by Oriental Game Company occupy more than 75% of the global market share in their respective fields.

Relying on the advantages of mastering the platform, Oriental Games can not only promote its own games more calmly, but also squeeze a huge share of sales from third-party game manufacturers. As long as the market dominance of the Game-Boy series handheld and FC series home consoles is not lost, the company will always be invincible in these two areas.

The computer game market is different, this is almost an open competitive platform, all manufacturers are almost on the same starting line, everyone needs to rely on their ability to win the favor of players.

On the one hand, you can make money lying down, and on the other hand, you have to take huge risks, which will naturally make some of the management of Oriental Game Company have a conservative mentality. In fact, this is also human nature, and in another time and space, both Nintendo and Sega have made the same conservative choice. As the world's leading game manufacturers, these two companies have hardly made any waves in the emerging field of computer games.

However, business management is like sailing against the current, and if you don't advance, you will retreat!

If the Oriental Game Company was complacent about its huge profits in the arcade field ten years ago, and did not occupy the home and handheld markets in time, but let the original Nintendo Company grow, then the current position of the world's largest game company must have belonged to Nintendo. And Oriental Games will only decline rapidly with the short-lived glory of arcades.

Similarly, if Oriental Games does not enter the emerging field of computer games in time, then the current glory will be the apex of the company's performance, and it will only go downhill in the future. Although Nintendo did not develop, the Oriental game company did not lack competitors.

In addition to the game industry, many competitors outside the industry are also eyeing the lucrative game industry. For example, in another time and space, rivals like Sony and Microsoft have crossed over one after another.

Sony's PS series and Microsoft's X-box series have crushed Nintendo in the home machine field. And in the handheld field, after the Game-Boy era passed, Sony's PSP also snatched a lot of market share from Nintendo's NDS!

In this time and space, the Oriental Game Company can be said to have stepped on the corpse of Nintendo, but it will also continue to encounter new challenges.

For example, Sega, an old competitor of Oriental Game Company, although it has lost most of its market share in the home computer field due to its own development mistakes, has not completely admitted defeat, but is actively seeking to make a comeback.

And Sony, which has relied on the PS series to enter the home console market in another time and space, is also eyeing the game market. Sony also sent an invitation to cooperate with Oriental Game Company before, and after being rejected, it quietly established a home game division and is independently developing its own home computer products.

These are still just the near-term worries faced by Oriental game companies, and the real long-term concern lies in the fact that with the advancement of technology, the entire game market pattern will undergo huge changes. For example, as an important gaming platform, handheld game consoles may even be directly replaced by smartphones in the future. In another time and space, whether it is Sony's PSV or Nintendo 3DS, the sales before Li Xuan's rebirth have been greatly reduced.

On the contrary, in the next two decades, as computers become more and more popular, computer games will rapidly expand from their current humble state to a quarter of the total output value of the entire video game industry.

Li Xuan, who can see the future situation clearly, naturally cannot make Oriental Game Company give up such a major market segment.

Therefore, as early as 1984, before the arcade industry began to decline, Oriental Game Company began to gradually shrink its investment in this field, and then gradually invested all the saved resources in the emerging computer market.

Although the computer game market is an open competitive platform, sometimes the creativity of the design can often make the difference between success and failure of a game. But that doesn't mean that technology isn't important, on the contrary, with the rapid improvement of PC hardware, the more skilled teams are able to develop great games.

Oriental Games' first major production in the field of computer games, "The Lord of the Rings 1", can be said to have brought the company's greatest advantage - having the world's largest game development team, to the fullest. This is a game that Li Xuan has not appeared in another time and space, and it is completely an original product of the development team of Oriental Games.

In order to make the game as detailed as possible, the project team set up an elite team of 20 people to develop the world's first 3D computer game engine in 10 months. As a result, players of "Lord of the Rings 1" experienced the three-dimensional game effect on the computer screen for the first time.

If you look at it from the perspective of 30 years later, the picture quality level of "Lord of the Rings 1" is just an extremely rough pseudo-3D, but in 1987, when there were no even 3D graphics cards, it was enough to cause a huge sensation among computer gamers around the world.

Due to the high R&D cost of "Lord of the Rings 1" and the high requirements for computer configuration, Oriental Games Company was unable to recover the cost of this game. However, it has established the status of Dongfang Games as a high-end manufacturer in the minds of computer gamers in one fell swoop, and has accumulated a lot of valuable experience for the company's subsequent game development.

For example, the game engine born in "Lord of the Rings 1" was named "Pangu" by Li Xuan, and the Pangu engine has evolved from the original first generation to the current fourth generation in just five years, and has become the core engine of many adventure action games of Oriental Game Company.

Relying on a number of technologies accumulated in the development of the "Pangu" engine, Oriental Games Company has subsequently developed four new game engines, which are used in different types of computer games such as shooting games, racing games, and sports games.

It can be said that before the emergence of a dominant large manufacturer in the field of computer games, Oriental Game Company relied on its strong technical strength and overall scale advantages to rapidly advance and quickly grow itself into a leading manufacturer in this field.

After the release of "Lord of the Rings 1", Oriental Games sold a total of 1.45 million copies of the game worldwide. After "Lord of the Rings 2" was released in 1990, the total sales of game copies suddenly increased to 3.15 million copies, bringing nearly $30 million in revenue to Oriental Games.

The Lord of the Rings 3 is scheduled to be released in August this year, and this game was selected by players around the world at the end of last year as the most anticipated new game of the year, and the market widely predicts that global sales will exceed 5 million copies.

Therefore, the senior management of Oriental Games Company first wanted to set the listing date of Dongyou Company in the United States in October, when "The Lord of the Rings 3" was selling well, and the year-end shopping season in the United States was approaching, which was conducive to promoting the company's stock price.

However, this year is the US election year, and October is the time for the final sprint of the US election, and Li Xuan's close relationship with the current President George H.W. Bush is a well-known thing. Oriental Game Company was listed at that time, and it was easy to be involved in political turmoil, so Li Xuan simply advanced the listing time to the end of April to avoid unnecessary disturbances.

But as the saying goes, it is better to meet than to meet, and a new game arranged by Oriental Games Company to be released in January suddenly became popular all over the United States, but it surprised everyone.

Oriental Games is a sports simulation game that players can choose to become the general manager of one of the 32 teams in the NFL (National Football League) to simulate the daily operation of the team.

Sports are one of the most popular industries in the United States, with a wide mass base, and sports games are also a very important category in video games. Back in the early eighties, the Eastern Group invested heavily in buying out the long-term video game development licenses of the four major professional leagues in the United States and NCAA college sports.

This "NFL Manager 1992" is just one of the "Manager" series of simulation games released by Oriental Games in recent years, but its biggest difference is that it has added an online battle mode for the first time in this series.

One of the biggest weaknesses of most single-player games is that the player's novelty to the game is usually very short-lived. Most players rarely play the game a second time after playing it. A game that the game team has spent several years developing can be tired of playing by high-intensity players in two or three days.

The online battle mode can effectively prolong the player's freshness, because he will meet different opponents every time he is online. For game companies, they can also take the opportunity to develop game props and increase game revenue!

NFL Manager 1992 was supposed to be the first mass-released online game in the United States, and it was an instant hit!