Chapter 659: Price
The solution was figured out by people. Pen % fun % Pavilion www.biquge.info
Qu Ou and Zhang Huayu's flash of inspiration is occasionally quite useful, in the form of a desk calendar as an advertisement on both sides of the page, after Zhao Lingling listened to their opinions and put forward them to the distinguished guests of the brand, it seems that there are not as many objections as just now.
"If that's the case, will you accept it?" Zhao Lingling grinned and drew metal circles on the display board and linked them to the desk calendar paper on both sides, which was the same as the part that linked the fixed desk calendar.
I have to say that Zhao Lingling's painting skills are comparable to the masters of the Vienna Academy of Arts.
"Zhao, if it's a desk calendar, I'm okay with it, but there's a detail you seem to have forgotten, the desk calendar is unilaterally flipped, from left to right, isn't there still a difference between up and down?" Demi Shalina looked up, and then asked a question.
"Ms. Shalina, you should have forgotten a key point, what is the slogan of our beauty brand, what is the main purpose, one is to stay young, the other is to dress up yourself, I am right, so if it is forever young, isn't it retrograde? Zhao Lingling made a page-turning gesture. "Of course, if you really say that this is just our psychological comfort, I have nothing to say, but what you said is indeed not comprehensive, even if you turn the page from left to right, then the right part of the website page is not at all, if you turn the page here, it is from the bottom up, isn't it?" Zhao Lingling turned her back to the VIPs and made a posture of turning the page up and down, and the effect was really different.
After such a very realistic explanation and compensation, the advertisements on the left and right sides of the page are basically accepted, but at most, only four brands can enjoy this treatment at a time, and there is still a certain gap from the current total number of brands.
Then there's the capped ad, which is the ad slot at the top of the page.
After nearly an hour of explanations and inquiries, most of them agreed. Cap ads are occupied by the brands that contribute the most money, because they are the most intuitive first impression of the brand. So the scramble for this position is fierce. It is no different from an auction, of course, in order to avoid meaningless competition and price gouging, Zhao Lingling deliberately set a price ceiling, no more than 100,000 euros a quarter.
This is followed by a drive-through and scrolling ad in the middle of the page. The requirements here are strict, each brand does not show its face for more than ten seconds at a time, and the number of brands is twelve, which means that the time of each cycle is two minutes, that is, one hundred and twenty seconds. This is defined for the length of the consumer's attention span and visual gaze. Three minutes relative to instant noodles. Ten seconds is still acceptable.
In terms of price, Zhao Lingling also made certain concessions. Because it is the area with the most second impression and intensity, the advertising cost here is directly discounted, and it only costs about 50,000 euros a quarter.
The third is the advertisement on the sidebar of the page, that is, the advertisement of the desk calendar, Zhao Lingling has carried out a certain integration after discussing with everyone, if each side is two brands, it seems to be a bit of a waste of this advertising space, and the length of the advertisement of up to half of the page is also very amazing, and even a fight with the capped advertisement, so in the case of bargaining with the VIPs has spent a lot of tongue to cut the price, and finally reached an agreement, there are eight brands to obtain the right to publish the sidebar advertising on the page. Distinguish by the morning and afternoon of each day. In the morning, there is a batch of four brands advertised, and in the afternoon, another batch of four brands is advertised, and the morning and afternoon are rotated separately. This is the most satisfactory result that has been achieved after many dissatisfactions, suggestions and even threats.
Just because of the problem of this advertisement, the scene became very lively, and the sound of quarrels came and went, except for a few isolated islands, it was almost like being in the raging sea.
"Haha, it's really hilarious. β
"What are you talking about, sister?" Su Yishui almost burst out of his throat. Where is this hearing, it's almost like a quarrel.
The drawing board next to Zhao Lingling has almost turned into a single-color modern style painting, and if you get Sosby, it will definitely sell for a lot of money, haha.
After resolving and compromising each other's contradictions, the calendar advertisements on both sides finally reached an agreement. The cost has also been reduced from the initial standard of 100,000 yuan to 30,000 euros a quarter.
It's only 30,000 euros a quarter, which is equivalent to only 10,000 euros a month, and the location is not inferior in any way, and many of the VIPs present are very satisfied.
For the back cover ad at the very bottom of the page. It's better to say that it is completely within the scope of Zhao Lingling's thoughts, and no brand chooses to publish its own brand advertisement here, ahla, what is it, why is there a hand stretched out?
"Wang Jialan, have you decided that you want to place an advertisement for suitable herbs here?"
"Sort of. I'm going to give it a try, and I won't be able to explain it if I go back. β
All the VIPs followed Zhao Lingling's line of sight. Behind the bustling crowd are two lonely figures.
No, it should be one, Qu Jialin actually just returned to her side for a while.
In this venue, which is not so much a hearing as an auction, Qu Jialin also joined the battle group to grab various advertising spaces, but for her, the basic currency unit is not the euro, and according to the exchange rate, she will not recognize the advertising cost of nearly 100,000 yuan a month, whether it is Herborist brand, it is really a bit too expensive, so she mixed in the crowd and was in a hurry, seeing that the best positions were snatched away, only back cover ads and floating ads and pop-up ads were left, and she encountered the current situation when she was almost empty-handedγ
"So, in that case, I'll give you a cheaper one, 10,000 a month. β
"Ten thousand a month? The currency unit is not the euro. β
"Of course not, but don't you really want this place that not many people like?"
"The finale is all in the back, not necessarily on the sides and on the top of the side is necessarily good. β
"Haha, it's not a small tone, there are a lot of interests and hobbies, maybe you like it here. It's also good, shopping streets and decorations will also set up the website logo here, just click to go directly back to the top of the page, maybe your ad can have a good effect here. Okay, I'll make a note for you, that Qu Jialin, you've just been watching for a long time, do you have a favorite place? (To be continued.) )