On December 22, 1984, "The Court of Avalon" premiered in Hong Kong.

On the same day, 100 theaters in Hong Kong were released simultaneously, breaking the record in the history of Hong Kong film distribution.

Lin Qi declared on a high-profile platform: ""The Court of Avalon was originally just an idea and conception of mine, which was very immature. Because I like to write, in order to collect material and read widely the myths and legends of various countries around the world, for example, the famous story of King Arthur, I have read many versions, of course, it is also because of my love for this subject, so I fantasize that my version of King Arthur is also Artoria...... From the perfect king of men, to the girl who pulled out the sword in the stone, I personally think this story is very interesting, of course, I am also a technical controller, if this story is made into a live-action version, our current human technology, is not able to do the effect that I am satisfied with, not a matter of money, even if I give 10 billion is not enough, it needs to continue the accumulation of technology, at least ten years later. However, I really want to see the imaginary picture and the plot, which is why I want to make animation, and under the current technical conditions, it is barely possible to make animation. The requirements I gave were very demanding, very excessive! Felix's animation team worked hard to make it happen. For this, I am very grateful to the production team for helping me turn my imagination into a real work...... As a businessman, in fact, I have always had a bit of a literary and artistic youth, at the beginning, I wanted to be a writer and businessman like Jin Yong, but later, due to various factors, I did not become such a businessman. However, as a viewer and creator with a very discerning appetite, this work is a rare work that satisfies me in recent years...... As for how much money was drawn, that's more than you think, at least 137 million yuan, in Hong Kong dollars. If you want to ask me if I feel distressed, of course, no...... I can earn money, but works that can satisfy my spiritual needs are not enough to have money!"

Lin Qidu's shameless praise naturally made the public opinion of the entire Hong Kong restless. The legend of Lin Qi's wealth alone is enough to occupy a lot of paper space in the Hong Kong media, not to mention the works recommended by Lin Qi.

What's even more shameless is that Lin Qi also invited Jin Yong to watch "The Court of Avalon", after all, Jin Yong is not a pure literati, but also a businessman, and in his later years, he pursued greater fame, not just a martial arts writer and a Ming Pao boss.

Under Lin Qi's invitation, Jin Yong still gave some face. After all, although Jin Yong does not know Lin Qi's wealth, Ming Pao is a big media after all, and after a little summary of some news, it is concluded that Lin Qi's wealth far exceeds that of any rich man in Hong Kong history. Therefore, Jin Yong reluctantly lowered his dignity and went to the cinema to watch it.

Of course, in addition to Jin Yong, there are also well-known businessmen in the field of Hong Kong culture, such as Run Run Shaw, Lei Juekun, Zou Wenhuai, Huang Yulang, etc.

admired the faces of a bunch of celebrities, and even wrote about the after-viewing feelings as if he was handing in his homework, which further made the topicality of this movie unprecedented.

Basically, public opinion almost detonated on the spot, like the power of a nuclear bomb! Even if people want to avoid public opinion, it is difficult not to hear the topic of "Court of Avalon".

……

In fact, the production of the film was relatively low-key, and there was no publicity for more than a year, and it was not until the beginning of December that the official publicity began.

When this animated film began to be promoted, the entire film industry was shocked to find that it was a blockbuster with a total investment of more than 100 million yuan. The animated film produced by Felix Animation, a subsidiary of the new entrepreneurship department, has no worries about distribution, and most of the theaters in Hong Kong, regardless of camp and position, have joined the distribution theater ranks of "Court of Avalon".

After all, the new entrepreneurship department does not invest in many films every year, no more than 10 films, although these movies have a high box office, but they do not affect the industry pattern. Just like the vast majority of game-makers in later generations who do not consider Tencent as an opponent, Hong Kong film companies in this era will not consider comparing themselves with the new entrepreneurship department.

After all, the overall pattern of Hong Kong's film industry is relatively small, and the size of Hong Kong's local box office market is less than HK$1 billion. The tentacles of the new entrepreneurship department have extended to the world, and the market size of optical VCD discs for one year, the D video disc market has not replaced video tapes for the time being, but according to the current growth trend, it will become a mainstream channel sooner or later. Just for this face, Hong Kong's film and television industry is unwilling and dare not offend Lin Qi, the boss of the new entrepreneurship department. In essence, holding the access permission of the VCD market is enough to make the Hong Kong film and television industry kneel and lick. Large film and television production companies like Golden Harvest and Xinyicheng have exceeded 100 million yuan in sales revenue in the VCD film and television disc market every year, with a profit of no less than 20 million yuan, which can be said to be even more than the net profit of the traditional original distribution channels. Even Shaw Brothers, which has been discontinued, now relies on the past film copyright resources to earn a net profit of no less than 5 million yuan in the VCD market.

It is precisely because of this that "Court of Avalon" broke the previous theatrical distribution rules, Golden Princess, Golden Harvest, Shaw Brothers and Yindu Cinemas.

In fact, before the animated film "The Legend of Sword and Fairy", the Hong Kong film industry had never faced up to the market potential of animated films. Even after "The Legend of Sword and Fairy", there have been some follow-up works in Hong Kong, but most of them are because the capital investment is too small and the production cycle is too short, so the box office and word of mouth are lost. This has also led the Hong Kong film industry to realize that animated films are not something they can afford. Although this thing doesn't need big-name stars, in terms of labor costs and production budgets, it is far beyond the capacity of the Hong Kong film industry.

Therefore, after a series of follow-up animated films hit the streets, Hong Kong film investors continue to invest in live-action films with small profits and short cycles. Only a very small number of large companies consider producing high-cost animated films, and they are all new firefighting companies engaged in global distribution and full copyright operation.

"Court of Avalon" far exceeds the original "Legend of Sword and Fairy" in terms of cost, technology, publicity, and distribution.

What's more, there is a huge suspense in the plot of the movie, unlike the spoiler party of Sword and Fairy Animation, which weakens its box office potential. In the end, the box office of this movie is also nuclear bomb level!

……

"Oh my God, Court of Avalon is so good!"

"How could King Arthur be a girl?"

"My king is handsome!"

After the animation of "Court of Avalon" was broadcast, the entire Hong Kong audience was almost completely brainwashed!

Because, with absolute technical advantages, the animation produced, judging from the special effects alone, has completely exploded a few streets of live-action movies in this era. Even Hollywood blockbusters in this era, limited by computer technology, could not make scenes like "Court of Avalon".

It's not that Felix Animation's technology is an era ahead of the whole of Hollywood, well, it's a bit of a technological lead. However, asking Felix Animation to do live-action movie special effects can't make that level of scenes. Because, in the scenes of live-action movies, it is necessary to consider that the special effects rendering should be "real". The more the real world is simulated, the more critical the audience becomes, and a little different will be infinitely magnified.

However, because of the "painting style" of animated films, they do not copy reality, so the special effects scenes can be more exaggerated than in reality, and there will be no disobedience. To put it simply, audiences want to see live-action movies that are close to the special effects of "Court of Avalon", at least until the end of the 90s.

But if you want to see an animation similar to "Court of Avalon", as long as you have money and technology, according to the technical level of this era, you can make such an animation.

Of course, even if Disney wants to make such a work, there is no shortage of money, but there is still a lack of technology. After all, Disney's animation in this era was still based on traditional animation production techniques, and did not use computers to produce it. And if you want to customize computers and software at the same level, it's not that simple.

Of course, the box office of the movie is also exploding, because the cost of the movie is too high, so the ticket price has risen to 25 Hong Kong dollars, which is equivalent to double the ticket price of an ordinary movie. And the box office on the first day reached an explosive 2.76 million, which exceeded the imagination of the entire film industry!

Next, the movie box office continued to explode, and the box office exceeded 3.1 million the next day. On the third day, the cumulative box office exceeded 10 million.

Such an unscientific box office has made the entire film industry speechless!

At the same time, the topic of reality stars, in front of Arthur King Artoria, was also overshadowed. Since the release of the movie, public opinion and market topics have been filled with topics such as Artoria, Merlin, Mordred, Gawain, Kay, Morgan, and the Fairy of the Lake.

At the same time, children all over the street shouted, "Excalibur!" and brandished a toy sword of the same color as the Dull-Hairy King, fantasizing about unleashing a light cannon and knocking down a large scene.

Of course, these toys are also launched by the new electric toy company under the new entrepreneurial department, although the new electric toy company is mainly electric toys, but other types of toys have also become its new profit growth point. For example, after the release of "Avalon Court", the development of its peripheral toys is also its project near the water. Of course, its profits are to be distributed to Felix Animation, and 5% of its sales will be used as copyright fees to be shared with animation companies.