The international version of the software, known as Phoenix Photoshop, has quickly made a name for itself through the Internet, before traditional software vendors have even figured out what is going on.

In the U.S. market alone, there were more than 50,000 downloads in a week, and 20% of users had already paid for them within a few days. Because the price of "Phoenix Photoshop" is only $29.9, for many American users, this is not a price that only needs to be carefully considered, so it is relatively refreshing to pay for it.

Almost every day, thousands of users in the U.S. pay to become long-term users of Phoenix Photoshop.

And for Adobe, it is undoubtedly a disaster.

Originally, the market value of Adobe was close to $5 billion, and the stock price plummeted by 30%. The price per share fell from above $10 to $7. With a market capitalization of only $3.47 billion left, investors suffered a flash crash in stock prices in just one week, losing nearly $1.5 billion!

"Mr. Warnock, the company's stock price has been falling lately. An Adobe executive said, "Some of the big organizations, constantly on the phone, want us to explain how much of the impact on our business is Phoenix Photoshop......

"I'm not God, how do I know?" said John Warnock, founder and CEO of Adobe, speechless, "Before last year, I had no idea that there would be an arcade game company that would release a piece of software to compete with us! I just downloaded Phoenix Photoshop today, yes, this software is really strong, and what's more troublesome is that it only sells for $29.9!"

"BOSS, WHAT SHOULD WE DO THEN?"

"Sue them first! Although, there is no evidence, but ...... I think it must have been plagiarized from our Photoshop, with a similar name!"

"Okay! I'll let the company's legal department prepare. ”

Founded in '82 and listed in '86, this software company is mainly engaged in graphics and image software. Although the software is relatively niche, it has a certain moat, so since its establishment, sales and profits have been growing steadily. In particular, after the launch of the epoch-making software "Adobe Photoshop" in the 90s, the company has become a very bright star in the software industry in Silicon Valley.

However, because the star encountered a strong opponent, the stock price plummeted rapidly.

The main reason for this is that the price of "Phoenix Photoshop" is too cheap! Graphics processing software, the price on the market is more than 1,000 US dollars, even if European and American countries are users, not everyone has a mine at home. Therefore, this difference of thousands of dollars is still very concerning.

If you can have a software that works well and can save thousands of dollars, then consumers in any country will find it difficult to resist the attractiveness of this price.

"It's great that there's finally a company that can launch a graphics processing software that is accessible to the people!"

"Adobe pills!"

"Phoenix Photoshop is really easy to use, especially since the combination of multiple different images is more professional and easy to use than Adobe Photoshop. ”

"Phoenix Photoshop is really amazing, ordinary photos, after using software to beautify, are actually much more beautiful than before. Moreover, even if you don't understand art, you can do several different kinds of beautification just by using the default beautification effect. ”

……

With a large number of users churning, consumers are migrating to Phoenix Photoshop.

Unable to win the commercial competition, Adobe blatantly sued Phoenix Photoshop for infringement. After that, the two companies began a protracted legal battle, which lasted until a few years later, when the result was that Phoenix Photoshop was infringing. At the same time, the following "Adobe Photoshop" was a frequent plagiarism of "Phoenix Photoshop". Later, after being sued by Phoenix Photoshop, it was finally dismissed. But Adobe's lawsuit, which lasted for many years, only increased the popularity of Phoenix Photoshop and further cemented its leading position in the industry.

……

In the U.S., there are a large number of users who have switched to Phoenix Photoshop.

Not to mention the domestic market, "Adobe Photoshop" does not even have a Chinese version now, and it was not until 98 years later that an office for the Chinese market began to be set up, after which Adobe's products and technologies began to be promoted in the Chinese market. But...... For a long time, the software "Adobe Photoshop" in the Chinese market was rarely genuine, and it was basically pirated. Because...... In the beginning, the price of this software was as high as more than 10,000 yuan. Later, the price gradually decreased, but it was also a selling price of five or six thousand yuan.

Of course, when international manufacturers crack and pirate their software in the Chinese market, the biggest loss is that it is not actually those international manufacturers. It's the original software company in the Chinese market, imagine that the software of the international manufacturers with advanced functions and easy to use are available for free pirate, and who else buys the original genuine software that is just starting out in China and is trying to catch up and is not so easy to use?

Therefore, the reason why many domestic software can't do it later is not only that their own software has been pirated, but more importantly, the more advanced software of international counterparts has been pirated and cracked. Originally, the software of international counterparts priced at 10,000 yuan was destined to be difficult to sell in China. Therefore, in the case of no piracy, there will be a huge market space for a set of domestic software for a few hundred yuan.

But...... Piracy has ruined this kind of market, and genuine copies of a few hundred yuan cannot be sold at all when tens of thousands of yuan of software are pirated.

It looks like consumers will take advantage of it for a while.

But in the long run, the loss of employment, consumption and originality is the country's own. The market of international giants is scattered all over the world, and if a market does not make money because of the rampant piracy, it should be regarded as destroying local domestic software and cultivating users' habits of using foreign software. After getting used to it, the environment will improve again. Then, those who come to reap the benefits are still those large foreign manufacturers, who use legal weapons, for example, for software with higher prices, to send lawyer's letters to users one by one, demanding to pay protection fees to buy genuine versions, otherwise they will be sued. In later generations, Adobe did not need advertising and marketing in the Chinese market at all, and the most expensive cost was lawyer fees. Because, even if it is a door-to-door collection of money, the practice of suing without giving money is actually ...... You can still make money!

Of course, it is also strange that the domestic tool software was basically destroyed, and the tool software that must be used in many industries is almost irreplaceable in the short term. So, there is only one option: paying the money. If you don't pay the money and don't use it, you won't be able to do your daily work.

At present, Lin Qi is changing the status quo of copyright protection in the domestic software industry bit by bit. A large number of pirated software, not to mention piracy in one's own country, or piracy of foreign software, is also a serious crackdown. For example, buy "Adobe Photoshop" in China...... I'm sorry, but Phoenix Games paid for Adobe Photoshop's lawyers, and it was also able to hire the police to check piracy, so ...... Consumers can only buy more than 10,000 yuan of genuine "Adobe Photoshop", moreover, it is still a pure English interface, not a single Chinese, because, at present, the company itself has not made a Chinese interface, and the Chinese is definitely pirated.

Take the initiative to protect the copyright of competitors' software and clear the pirated version.

Consumers in the domestic market are also very realistic...... Basically, I won't say what Adobe Photoshop is. Basically, "Phoenix Meitu" has become the most mainstream choice in the domestic art industry. As long as you use a computer to do art work, there are few people who use "Phoenix Meitu......