Chapter 684: Advertising Creativity
At the end of November, a group of people from the magic capital came to Anjiang City in a low-key manner to meet with Chen Feng. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Even, some people go straight abroad.
"This elemental detector you made is really useful?" Chen Feng asked Mei Niang, sitting alone in the office, to Mei Niang on the computer.
"Don't worry, master, it's absolutely fine. Mei Niang promised, "Although it is only a simple product and is not accurate to the specific element, as long as it is against the meteorite, it can detect the elemental item we want." ā
Mei Niang controls two laboratories and two sets of supercomputers, with extraordinary computing power, and the elemental explorer she has produced cannot be compared with what Chen Feng remembers, but it is convenient to carry and very secretive.
Its appearance is no different from a magnifying glass, Mei Niang made more than a dozen, Chen Feng handed them over to the team members dispatched by the magic capital, and told them to collect meteorites in various places, as long as the magnifying glass flashes at the meteorite, they will buy the meteorite, otherwise they don't need it.
In order to collect these elements as soon as possible, Chen Feng also deliberately let the three of them go to various places at home and abroad, and their mobile phones were quietly implanted with monitoring software by Mei Niang, from routes to funds, everything was checked by Mei Niang.
"I hope it's as good as you say. After Chen Feng finished speaking, he turned off the computer.
Masako happened to walk in and smiled at Chen Feng, "The company's publicity department is discussing the matter of advertising shooting, do you want to listen to it?"
"Forget it, I went, and they didn't feel comfortable. Chen Feng waved his hand and said, "Do you have any good ideas? ā
[Locked Moon Continent] will be launched on New Year's Day, so the first game advertisement, must be launched in early December, although it is only a game promotional video, but Chen Feng requires excellence, must be amazing, so the current preparations are basically completed, that is, what to shoot, how to shoot, there are still debates......
"At present, the more unified place lies in the live-action playing," Masako said, "It's just a live-action role, like other game trailers, just the stars shouting slogans and waving weapons twice, which is obviously too rough, and you invest so much money, you waste it if you don't use it." ā
"And then?" asked Chen Feng.
"Then, Cui Yanping pushed down the original director and wanted to ask a famous film director to shoot for us," Masako said, "According to the standard of shooting movies, the shooting of a series of game promotional videos will be divided into six clips in total, starting from Houyi Shooting Day, step by step to the beginning of the game." ā
"It's bold to think," Chen Feng smiled, "Got into trouble?"
"That's for sure," Masako said, "not to mention the difficulty of hiring a director, even the actors can't give endorsement fees, but pay for the film, in addition to special effects, costumes, etc., a bunch of difficulties." ā
"What can be solved with money is not called difficulty," Chen Feng shook his head and said, "I want to know, whether the films they make are new and creative? If I can, I don't mind taking action to help them solve these problems, at most throwing more money." ā
"I don't know the specific idea, so why don't you see it yourself?" asked Masako.
"Let's go, I'm really interested!" Chen Feng got up with a smile.
The Propaganda Department was on the seventeenth floor of the company, and Chen Feng's arrival obviously surprised them, Cui Yanping and others hurriedly let the boss in and report to work.
The staff of the publicity department are all young girls, they are enthusiastic, full of youth and creativity, everyone has their own ideas, so when the company's products need to be promoted, there will always be a long quarrel.
After Cui Yanping's introduction, Chen Feng knew that she already had three advertising ideas in her hands at this time, and everyone started to discuss around the three ideas just now.
Chen Feng took the creative book in her hand and read it quietly.
The creative book is written in great detail, from the specific time, place, characters, etc., to the unique dialogue, the corresponding scenes, etc., are depicted one by one.
The first idea is to start from the game, six promotional videos, each of which focuses on an emotion, such as the ten days in the sky, the earth drying up, the despair of mankind, the joy of hope for mankind after the shooting of the day, and the resentment and sorrow of human beings after escaping on the eighth day.
From a macro point of view, mixed with delicate emotions, whether it is a scene or a dialogue, it all reveals the emotions of that era.
The writing is very good, even if it is in the state of writing now, it also impresses Chen Feng.
The second idea is to start from reality, choose the attitudes and scenes of different families playing this game, focus on being funny and moving, and of course, secretly promote the fun of the game.
The most important thing is that the six advertising clips were made into the form of micro-films by the designer, and the pictures are beautiful and vulgar, the advantage of this kind of creativity is that it is close to life and makes people have a sense of substitution, but it is not easy to shoot it.
As for the third idea, Chen Feng read it once, he closed the document and looked at everyone, "Who is Ji Xiaozhu?"
"It's me?" a woman dressed as a professional raised her hand and stepped forward, "Boss." ā
Chen Feng glanced at her and said, "You want to make the game into a movie?"
"Yes," Ji Xiaozhu, who is in her twenties, fair-skinned and has bright black hair, said confidently, "If you want to make the game popular, making movies is the best way to advertise. ā
"Then have you ever thought about the difficulties involved?" Chen Feng asked, "What I need is specific ideas, not general, empty things in my mouth." ā
"Have you ever thought about it," Ji Xiaozhu said, "Didn't the boss jointly read the essay and get an essay on the Internet? It is completely possible to adapt the novel of the essay into a movie, and as for the specific idea, I have already made a detailed report and asked the boss to review it." ā
Ji Xiaozhu said, quickly ran to his desk, and handed him the documents.
Chen Feng flipped through it roughly, didn't say anything, just said a few words to Cui Yanping, and left.
In fact, most of the people in the propaganda department agree with Ji Xiaozhu's idea of shooting a movie, as soon as they invite stars to shoot movies, the appeal of the box office alone is enough to attract people to the theater, so that more people will know about [Locked Moon Continent].
The second is that movies are also very good profit points, Chen Feng invested more than 100 million yuan, and took out part of it to make movies, if the box office is hot, it will turn around, which is completely okay for the company.
Of course, the most important thing is that Chen Feng is rich and can play.
Chen Feng did not interfere with Cui Yanping's decision, but just said that he recognized these three ideas, and then these three ideas, because they had been fighting for a long time in the department, Cui Yanping directly made a decision, and the three of them were on the big ticket together. (To be continued.) )