Chapter 57: Kill a Honda Halfway!

In 93, the UK was in the midst of a financial crisis, and the purchase price of $1.3 billion was not low!

British Airways was happy to reach a sale agreement with the BMW Group, but at this point they had to notify the Honda Group of the sale and purchase agreement.

In addition to paying £55 million in cash to the British aircraft manufacturing company, BMW also has to pay for the 20% share of Rover Motors in Honda's hands.

At this time, BMW's representative actually wrote a letter to Nobuhiko Kawamoto, CEO of Honda Motor Company, in which he hoped that Honda would give up 20% ownership of Rover Automobile Company so that BMW could buy it.

But this letter completely angered Nobuhiko Kawamoto, the acquisition of Rover Automobile Company is such a big thing, these two companies have never notified him before the agreement, which means that BMW did not take the Honda Group into account at all.

"Huh...... , no wonder someone brought me a message a while ago to tell me to pay attention to the movements in London, it turns out that someone is really playing tricks behind my back. Nobuhiko Kawamoto said angrily when he saw the letter.

He didn't care about it at that time, after all, he was not familiar with Jia Lei, and this kind of thing was the most in the news mall.

Originally, Nobuhiko Kawamoto never considered selling the 20% stake in Rover Motors, but BMW's operation completely angered him, and then he rejected the deal.

Nobuhiko Kawamoto didn't even give a reply to the BMW Group and Rover, just leaving them there embarrassed.

"Honda doesn't agree to sell its shares, so what do we do now?" asked the BMW guy.

"This is indeed our negligence, who would have expected such a big reaction from the Honda Group! The president of Land Rover said.

Actually, I wanted to go to the island country to explain to Mr. Kawamoto a few days ago, but he didn't want to see me at all. BMW said with a wry smile.

"BMW and Honda Group are now in a stalemate, Mr. Kawamoto will definitely not see you, otherwise where will their Honda company put face. We at Rover Motors have been working with Honda for the past ten years, and everyone in the same industry looks down and doesn't look up, and he always wants to give me some face. The president of Land Rover said.

"I hope now that Mr. Kawamoto will calm down and sit down with us at the negotiating table so that our acquisition plan can continue. The British Airways guy said, and both BMW and Land Rover nodded approvingly.

Two days later the island nation

"Mr. Honda, this time it was our fault, and I apologize to you in advance. Land Rover's president, Simpson bowed.

"If there's anything wrong with you, I'll hear about it!" asked Nobuhiko Kawamoto.

"We shouldn't hide from you that BMW has reached an acquisition agreement, this acquisition is about our two companies, and we should have informed Honda when the negotiations began. Simpson said with a wry smile.

"So you know that this agreement concerns our two companies, and I thought you forgot that Honda is also a shareholder of Rover Motors," Kawamoto said.

"We were a little anxious at the time, and British Airways was hell-bent on getting the deal done, so we talked to it ourselves. We originally thought that you would not bother you when you were busy, and we would inform you when we were almost done, but we didn't expect you to misunderstand what we meant. Simpson explained.

"Did you not think to notify me or did you not even think to notify me?

I guess if Honda didn't still have a 20% stake in the Rover Group, I'm afraid I'd have to wait until the day you sign the contract to find out that BMW wants to buy Rover Cars, right?" asked Nobuhiko Kawamoto.

"Of course not, you are the second largest shareholder of our company, and if you don't agree, you can't sign this acquisition. Simpson said embarrassedly.

"Don't you understand why I didn't answer you? It shows that I never wanted to sell my shares in Rover Motors, I didn't want to, I didn't want to, I don't want to!" said Nobuhiko Kawamoto.

"With all due respect, Mr. Kawamoto, your behavior is a little irrational now, we have been working together for so many years, what should you know best about Rover Motors?

Rover Motors will only continue to lose more money if it continues to drive like this, which is not a good thing for either of us, right?" Simpson said.

"Sanity? You're talking to me about sanity now?

If I had been sensible, I wouldn't have invested in British companies and invested in your Rover Motors a few years ago?

A few years ago, your Rover Automobile Company almost collapsed due to serious losses, but it was Nobuhiko Kawamoto and Honda who saved you. In the past few years, Honda has been investing a lot of money and talents into the Rover Group, so that you Rover Automobile Company can survive for a long time. Nobuhiko Kawamoto said angrily.

"You and the Honda Group have been mindful of our help with Rover Motors, but we can't do anything about the acquisition agreement because of British Airways. Simpson said.

"You said that the sale of Rover was the meaning of British Airways, do you not know that the government of your country is standing behind the airline?

We at Honda have always regarded the British as good partners, and in the years when the British industry entered a period of recession, it was our Honda Group that provided you with parts, engines, and tens of thousands of jobs for making cars, and your government repaid us?" said Nobuhiko Kawamoto angrily.

"The Honda Group has taken our help to heart, which is why I came to you this time. We have reached a preliminary agreement with BMW AG and they have a lot of interest in both the mini and Land Rover brands.

I hope that the Honda Group will be able to sit down with us at the negotiating table and get a higher purchase price from BMW, which will be enough to make up for the loss of the Honda Group. Simpson said.

"Who are you and me? You insulted me and the Honda Group so much, did you just want to send us away with some money? You also deceived people too much!" said Nobuhiko Kawamoto angrily, so angry that he even threw the teacup in his hand to the ground.

"Mr. Kawamoto, please calm down, although this matter is not the fault of our Rover Group, we have already apologized to you, and I hope you can put aside your personal emotions and consider this acquisition carefully. Mr. Simpson said.

"I said I didn't want to sell my shares, so please go back. Someone to see off the guests!" Nobuhiko Kawamoto said, and Simpson had no choice but to leave.

As soon as Simpson left, the sliding door next door to the study was opened.

"It's so angry, I think Mr. Kawamoto should drink a cup of tea to calm down!" Jia Lei said slowly with a cup of Longjing tea.

"Calm down! I've been bullied to the top of my head, how do you want me to calm down?" Nobuhiko Kawamoto said angrily sitting across from Jia Lei.

"You're old, and it's not worth it to be angry with an ungrateful little man like Rover Motors. Jia Lei said.

"Are you right, Rover Motors is indeed an ungrateful villain?

In the past 10 years, Rover has been extremely obedient and dependent on us, and whether it is the direction of new product development or the company's business strategy, it is mainly based on Honda's opinions.

I thought they were loyal partners to the Honda Group, so I have been supplying them with car chassis, engines and all the accessories at low prices for all these years.

I didn't expect that BMW had just shown a little bit of interest in Land Rover and MINI, and Rover Motors would leave our Honda Group behind!

Even for such a big thing as the acquisition, they never thought to notify us of the Honda Group, which is too deceitful.

If it weren't for your kind reminder last time, I don't know how long I would have been hidden! Thank you so much this time. Nobuhiko Kawamoto finally calmed down and said.

At this moment, Jia Lei couldn't see the angry look on his face at all, if Jia Lei hadn't seen his slightly trembling hands, I'm afraid he would have thought that he had never been angry just now.

"Nobuhiko Kawamoto can become the president of the Honda Group, and he is really an old fox, I'm afraid his performance just now and his current performance are all acting ingredients. Jia Lei thought to himself when he saw this.

"It's just a gesture to send you a message, so what's there to thank you for.

I really wanted to buy the shares of Rover Motors in Mr. Kawamoto's hands, and when I knew that you had been deceived, I just gave you a wake-up call. I just hope you don't blame me, an outsider, for being troublesome!" Jia Lei said with a smile.

"Huh...... Even an outsider could think of reminding me of such a big matter, but the British never revealed anything to me. I'm afraid they've been trying to get rid of our Honda Group for a long time, right?" said Nobuhiko Kawamoto.

Mr. Honda, let me take the liberty of saying that since you and Rover Motors have torn their faces, then you may have to sell the shares in your hands, after all, the other party has an absolute controlling stake in 80% of the shares. Jia Lei said.

"I also know that with this little stake in our hands, we can't stop BMW's acquisition of Rover Motors, but I just don't want to be played by the two of them. Nobuhiko Kawamoto said.

"Since they can trick you, can you also trick them in reverse?" Jia Lei said with a smile.

"Oh, what do you mean by that?" asked Nobuhiko Kawamoto.

"I don't think you should turn down their offer to sell Rover Motors, after all, everybody knows that Rover Motors is a money-losing business.

If Honda Group doesn't have its own brand, it's okay to leave Rover, but now Honda's popularity in the world is much higher than that of Luofu, right?" Jia Lei asked.

If it weren't for the fact that they humiliated the dignity of our Honda company this time, I would have been in full favor of this acquisition.

Rover Motors is ill, and it is more advantageous to sell it than to keep it!" Nobuhiko Kawamoto nodded.

"The reason why you don't agree to this acquisition plan now is just to embarrass BMW and Rover, right? But I think you have lost a bit by doing this, and as a successful businessman, I don't think you don't know this, right?" Jia Lei asked.

"Although as a businessman, I should have agreed to this acquisition right away, if Honda Group, as a world-renowned company, was bullied so easily, it would have a great impact on the reputation of the group. So I can only oppose it now!" said Nobuhiko Kawamoto.

In fact, Honda is now in an embarrassing situation, and if you want to save face or money, you can only choose one.

"Actually, you can save the reputation of the Honda Group by agreeing to the acquisition, I think you can do this for this acquisition......" Jia Lei whispered his plan, and the more Nobuhiko Kawamoto listened, the brighter his eyes became.

"It's a really good idea, and if we do it, then we can avenge this revenge of the Honda Group." Nobuhiko Kawamoto said.

"Then I'll wish you all the best!" Jia Lei said, holding up the teacup.

"I wish you the best of luck too!" said Nobuhiko Kawamoto, holding up his teacup.

"I hope we have a happy cooperation!" Mr. Jia said.

"Happy cooperation!" Nobuhiko Kawamoto said happily, and he really smiled this time.

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