Shi Yuzhu was telling the story of the giant, and Xi Ming was occasionally fascinated by it, and occasionally distracted, thinking of his own literary girl.

"It seems like yesterday, you came to me with a smile on the horizon. ”

"It seems like yesterday, you are on the other side, with some sweetness in your eyes. ”

"Like yesterday, you were by your side, gently leaning on my shoulder. ”

"It seems like yesterday, you were in the back, slowly caressing my face. ”

Shi Yuzhu was still impassioned, and Xi Ming really suspected that the guy had also crossed over, otherwise how could there be so much energy in that body.

"The wife's departure. ”

"The Giant Group lost too badly all at once. Everybody knows that. ”

"A lot of people think I'm going to be in a bumble. ”

"But I want to pay off hundreds of millions of debts, and I can't owe investors money from ordinary people. ”

So I promised on the TV station that "I must pay back the people's money." "There are not many private enterprises in China that have fallen and stood up, and I, Shi Yuzhu, will be counted as one!"

So I've been thinking about starting over.

At that time, I was working in software, health supplements, including medicine, and finally I chose health supplements.

I want to make a product that I will find effective after taking it myself.

At that time, I researched the market and had a product that did very well, which was a product of Panlong Yunhai, called Detox and Beauty Capsules. Later, I studied its formula, the formula has rhubarb, rhubarb can have diarrhea after eating, consumers just think, I eat and don't eat different, I don't eat and don't have diarrhea, I eat diarrhea, this is effective

So we made a similar product, which was to improve sleep, and later named it Brain Platinum.

Hearing the product Brain Platinum, Xi Ming and everyone in the MBA class laughed: "Only Brain Platinum is accepted as a gift, and it is so classic that it vomits blood"

At that time, as soon as Xi Ming turned on the TV, it was overwhelming on the TV screen, bombarding and bombarding brain platinum advertisements!

"When I see everyone laughing, I'm happy, everyone remembers it, you see how popular my product is. When it comes to brain platinum, people will think of the classic advertising slogan of "gift-giving". That uncreative advertisement appeared on TV almost every day, bombarding the people of the whole country for many years. ”

Everyone laughed and exploded, it was so popular there, it was so depressed that I wanted to vomit, okay!

Lin Chen couldn't help but say it, when he was a child, he was so furious when he heard it.

"Hehe, this year, my family does not accept gifts, only receive gifts of brain platinum These advertisements are well-known at the same time, and their advertising pictures and advertising words are also quite criticized, I know, some viewers think that the advertising creativity is shallow and vulgar. Brain platinum advertising is annoying, but I'm in business, as long as I don't break the law, I can do anything, that's my freedom. ”

Everyone laughed and coaxed in class: "Teacher Shi, you are an unscrupulous profiteer......

"Unscrupulous or unscrupulous, I don't know, now the general public and mainstream scholars are taking Brain Platinum as a success story, or even a commercial legend. ”

Since its launch in 1997, Brain Platinum has been selling well in China for one or two decades, and its popular advertising slogan "No gifts will be accepted during the holidays this year, only Brain Platinum will be accepted as gifts", and as of 2016, Brain Platinum has won the first place in the sales of health care products for 18 consecutive years. It makes me proud!

In the midst of everyone's laughter and admiration, Xi Ming raised his hand.

Please speak to this student.

"Mr. Shi, as a comeback brain platinum, it is very successful, can you give us an analysis of how you made this product successful, except for advertising, I will not superficially think that advertising is enough. ”

"This classmate asked a very good question!"

"Before making this product, I summarized that health care products must pass three hurdles to be successful: the first hurdle is that theoretically this product is tenable, if theoretically untenable, other experts will scold you, this product will be outdated, I call this product off.

The second is that this product must be effective, because the cost of research and development of health care products is not high, there are thousands of products for you to choose from, you can choose useful things, useful things and useless things cost dozens of yuan, so you must choose effective, I call it experience off.

The third level is that consumers feel that it is effective, and consumers must feel it themselves, and they must be prompted by others, such as brain gold, is it a good thing, it is a kind of nutrition that the brain needs when people develop, but it has a shortcoming, after the consumer has taken it, he will not immediately feel smart, this is actually a market effect, I call it left marketing off.

I took the team through level by level. I personally reviewed the approval plan, we ate the products every day, and I wrote the first seven advertising copy, and then I took the team to many rural areas in Suzhou Province.

At that time, they had a lot of money, because they went out to work, and the people who stayed at home were old men and old women, which happened to be my target consumer group.

We knocked on the door one by one, told him an article by article, and in the evening everyone summarized the results and revised the article.

When we perfected the marketing plan, I organized the team to write a brain platinum marketing manual, a fool's version. He read the manual and knew how to sell brain platinum.

After the manual was written, the team drank a celebratory wine at the food stall to celebrate our success, why? We did a solid job, although the sales of a county at that time were only 150,000 a month, we can already see that the annual sales of more than 1 billion.

At that time, I said that the test market must not be fast, but the national market must not be slow. Then we spent a year opening up the whole country.

I did a lot of preparation, so as soon as Brain Platinum was listed, I disliked the national rush to buy.

I made a comeback, and the fallen giant company stood up again.

The first thing I did when I stood up was to tell everyone that I wanted to repay my debts and pay off the 200 million yuan that Giant Building owed to Hong Kong and the mainland.

In 2000, the sales volume was 801 million yuan, and the tax payment was 101 million yuan, becoming the first major taxpayer in XH District, SH City;

In 2001, it won four awards, including "China's Top 100 Health Food Enterprises", "National Excellent Health Food", and "No. 1 Health Product Sales in China".

I announced that I had started repaying the loan that year. By paying off the debt of 250 million yuan at once, everyone said that I had brought a wave of righteousness to the Chinese business circles with weak integrity! Taking advantage of this momentum, I successfully listed the Giant Health Care Company in one fell swoop.

In 2003, the sales volume of brain platinum exceeded 100 million bottles;

In 2004, seven authoritative institutions conducted the first human trial in China's health food industry on brain platinum, and the effect was obvious;

In 2005, it won the first "Glory Cup" in the health food industry with "No. 1 sales volume for 5 consecutive years";

In 2005, it won the first "Honest Advertiser Award" of CCTV and became the first batch of "Green Advertising Label" enterprises;

In 2006, it became the first health food in China to give an academic report at the World Congress of Pharmacology;

In 2007, it ranked first in health food sales for six consecutive years. Sales have steadily increased, exceeding 150 million bottles.

In 2008, brain platinum sold well for 11 years, and the sales volume exceeded 10 billion yuan, creating the myth of undefeated health products.

In 2009, the Brain Platinum Bioengineering Technology Center was recognized as a national laboratory

In 2010, the State Administration for Industry and Commerce awarded Brain Platinum the title of "China Well-known Trademark".

In 2011, the production process of brain platinum and gold partner was introduced into university textbooks. The textbook was selected as the national planning textbook of the "Eleventh Five-Year Plan" for general higher education.

In 2013, Brain Platinum won the most trusted brand of consumers

In 2014, Brain Platinum has been selling well for 17 years and has become the No. 1 health food in China for 16 consecutive years, with a market share of 10.13%

I managed to pay off all my debts in one fell swoop.

I am once again on my way to success, the pinnacle of my life.

"Others say that it is a garbage advertisement, but I have achieved ungodly results, the company not only came back to life, but I also made a lot of money and successfully went public!"

"So, everyone, the sentence to go your own way and let others say it, it's still quite effective in me. ”

For Shi Yuzhu's re-rise, Xi Ming believes that a real king is not in the peaks that have climbed too high, but also in having the heart of a king, in the low tide, when frustrated, still make unremitting efforts, without a slump, but also be able to surpass himself, the king returns!

Shi Yuzhu, he has done it to dominate himself.