Chapter 044: Opening of the Exhibition

The protagonists of the Western Electronics Show are always those big companies, IBM, Intel, Deyi, as well as Japan's Toshiba, Calendar, and NEC. The first day of the show was not open to the general public, and the most eye-catching star exhibit was undoubtedly the MC68000 processor brought by Motorola.

Intel developed the 16-bit processor 8086 back in 1977, while Motorola developed the MC68000 two years later than its competitors. However, Motorola released only a real Yàn room engineering sample last year, and the MC68000 brought this time is a product type that will be put into production and launched on a large scale.

Although Motorola's MC68000 is long overdue, it skips the 16-bit system and is a 16/32-bit hybrid CPU that leads Motorola's leading position in the processor market with superior technology. Intel wouldn't transition to the 32-bit era until 80386, which was released in 1985.

For arcade fans, the MC68000 should be a familiar CPU, and a large number of arcade machines that hit the market from the mid-to-late eighties to the nineties used this processor as the main CPU of the arcade board. If you take apart the well-known arcade machines such as The King of Fighters and Three Kingdoms, you can find this MC68000 or its later improved 68HC000 inlaid on the arcade board inside the frame.

Li Xuan also stayed at Motorola's booth for a long time, in addition to the processor, there are many other electronic exhibits, such as BP machines, which is the beginning of Chinese understanding Motorola's name.

The video game exhibition area occupies only a small area of the entire electronic exhibition. Li Xuan was surprised to find that Apple's booth was also arranged in the game area. He thought about it, and in the eyes of mainstream electronics industry practitioners, the current personal computer is just a larger game console.

In order to cope with the competition of Apple 2, Atari also specially developed an 8-bit computer - Atari 800, in fact, the main function is to play games. A few years later, the famous Commodore 64, which was launched in 1982 and sold 17 million units throughout the eighties, was actually a game console under the name of personal computers.

It wasn't until the advent of IBM's PC that personal computers really began to show their strength in the field of business office, and gradually threw off the reputation of game consoles. It may be because Apple did not have a heavyweight new product release, and only the latest upgraded version of Apple 2, Apple 2+, was brought to the booth, so the two founders, Jobs and Wozniak, did not come to the exhibition site.

This made Li Xuan feel a little regretful, Jobs was one of the business heroes he admired more in his heart. Many Apple black sprays he doesn't understand technology and can only use some business tricks, but it is the creativity in his mind that has deeply influenced the world twice.

Many people's success may be that the times create heroes, but after a success like Jobs, he fell to it, and after he got up, he could still create a new peak beyond himself, which is exactly what Li Xuan admires the most.

The same example is Shi Yuzhu in China, you can spray brain platinum, you can spray "Journey", but if you open the business history since China's reform and opening up, there are a few business heroes who can rise again after failure, and Chu Shijian, who makes Chu Cheng famous all over the country, is half of Chu Shijian.

Next door to the booth of Dongfang Electronics was Sega, which dominated the American video game market alongside Atari throughout the seventies. This time, Sega brought two new arcade machines that had just been developed, "Waiter" and "Hunting Africa" (screenshots are available in the related section). But at the moment, Sega's two new owners are not happy at all.

American Jew David Rosen founded Sega in Japan in 1954, when Sega's main business was to sell pachinko machines to the U.S. military in Japan for the entertainment of American GIs.

But then, David Rosen sold a majority stake in Sega, which he founded, to an American company, Gulf & WesternIndustries. Last year, when Sega's majority shareholder was interested in selling his stake, David Rosen, with the support of Japanese entrepreneur Hayao Nakayama and several other investors, completed an MBO (management buyout) of Sega.

David Rosen re-became president of Sega Corporation and was in charge of Sega America's business. Hayao Nakayama became the president of Sega and the head of Sega Japan. In Japanese companies, the chairman is equivalent to the chairman of the board of directors and is the number one leader, and the president is equivalent to the CEO.

David Rosen and Hayayao Nakayama both took Sega's first battle of the new year very seriously. In the previous two years, Sega's development did not go well, and in 1978, Taidong Company relied on a "Space Invaders" to rise rapidly. Although Sega took advantage of Taidong's lack of perfect North American sales channels, it obtained the North American sales rights of the space invaders from Taidong and made a fortune by hitchhiking.

But the sales of its subsequent follow-up works were not good, far inferior to Namco's imitation of "Little Bee". Sega's original arcade dominance was also shaken by the sudden rise of Taidong. It was because of this that David Rosen had the opportunity to buy back the shares he had sold in 1966 from major shareholders who were not optimistic about Sega's future.

David Rosen soon returned to the helm of Sega, and soon launched two new games, Headon and Monaco Racing, which were well received last year and saved Sega a lot of momentum.

But this was not for David Rosen, who wanted to re-establish Sega's monopoly in the arcade industry. Therefore, this time at the Western Electronics Show, he once again brought two new games. "Waiter" and "African Hunting", which he had high hopes for, like the previous "Headon", are both based on Sega's latest arcade motherboard dual.

"Waiter" is a hardcore period drama style action game, in which the player takes on the role of a red-clad swordsman, dodging the long whips and darts of ninjas on the roof, slashing all the miscellaneous fish on the screen, and finally duel the boss to the victory.

In "Hunting Africa", the player drives a car that transports animals, driving along the edge of the jungle, people can get out of the car and enter the jungle at any time, when they see a beast inside and outside the jungle, first use a tranquilizer bullet to make them temporarily sleep, and then pull them to the car to score.

David Rosen and Hayayao Nakayama, who had traveled from Japan, were looking forward to the two new games that their company was developing. Because before, both the evaluation of the developers of Sega and the results of inviting players to try the game were very good. Prepare to rely on them to re-prove Sega's prowess to all arcade players.

But as the saying goes, people are more popular than people, and goods have to be thrown away. Soon after the show began, the crowds gathered at the booth next door to Sega had been increasing, while Sega's exhibition hall was deserted. It wasn't until David Rosen found out that several American street machine dealers he knew were showing up at the booth next to him, that he felt that something was wrong.

So he and Hayakuo Nakayama walked to the booth next door to check the situation. However, David Rosen's heart was half chilled the moment he saw the picture of the tank battle game.

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