Chapter 828 - Promotion Plan (1/3)

Hearing Yang Ming's words, Old Man Hong and Old Dean both fell into deep thought.

Among them, Mr. Hong has the deepest feelings, he is originally a rough man, he has practiced martial arts since he was a child, and he lives a life of drinking in a big bowl and eating meat, even after he entered the entertainment industry and became famous by shooting action movies, he is the same character and has not changed.

Although, perhaps Yang Ming's words mentioned the meaning of martial arts to a higher Cheng dΓΉ, Hong Su can still understand the meaning of Yang Ming's words.

The same is true for the old dean, originally he didn't have much research on the previous action movies and the so-called kung fu movies of Yang Ming now, or he didn't have much of a good impression of this kind of action movie in his heart.

However, after Yang Ming's definition, and the phenomenon of foreign research on Chinese culture caused by the release of kung fu movies abroad, he now has a deeper understanding of Yang Ming's so-called 'martial arts' culture.

Yang Ming drank the tea slowly, did not continue to speak, and waited for the two old men to come back to their senses.

In fact, for him, the 'martial arts culture' he just mentioned is only a part.

In the previous life, in terms of novels, martial arts culture has the martial arts novels of several masters, which can be said to have reached its peak, and there is even such a sentence that in the Chinese circle, everyone has read Jin Yong's ancient dragon martial arts novels!

It can be seen that the influence of martial arts novels in the Chinese community, and the martial arts novels of two of them have been remade into various versions of movies and television.

However, martial arts culture is not satisfactory in terms of film and television.

Especially after the new century, the domestic film market has grown by a large margin every year, but the martial arts movies that were eye-catching in the film market in the 90s have slumped after the new century.

It's embarrassing.

It cannot be denied that martial arts novels have influenced more people. It is no longer just a literary form, it is a new culture.

If you want to ask why martial arts novels are so attractive, martial arts fans will tell you because of its gripping and up-and-down storyline, because of its wonderful and intense fight scenes, and because of the great personality image it creates - this is "chivalry".

Yang Ming believes that if martial arts culture can really be promoted in his own hands and reach the glory that has not been reached in his previous life, martial arts culture is definitely promising.

In addition to novels and film and television, martial arts culture can also be applied to online games.

In the previous life, whether it was a stand-alone game or an online game, in the early days, it was basically the game of the stick country and Europe and the United States that dominated the world.

However, from the game culture of Bangzi Country, it can still be seen that their games have a deep imprint of Chinese culture.

In fact, if the system of martial arts culture is really perfected and various games are developed based on it, it will definitely not be inferior to European, American and stick games.

It's just that no game company in the previous life was able to do a little bit.

Moreover, Yoozu Network also hopes to bring entertainment experience to players, while inheriting and spreading a culture and belief. 、

Just as the American heroism shown in "The Avengers" has a deep influence not only in its own country, but also on audiences around the world, this film allows us to see a kind of American spirit. And Youzu will choose to spread the "chivalrous culture" of Chinese civilization in the form of games first. ”

Therefore, Yang Ming attaches so much importance to how to package and promote the 'martial arts culture' to the world after he launches it.

You can't spoil this culture just because it's just about making money.

The past life is a lesson from the past!

It's not that there are no cultural elements suitable for the whole world that are popular in China, but that no one is aware of this at all.

If the martial arts culture goes further, it is the 'Xianxia culture' that has been passed down in China for thousands of years and was born from Taoism, which is a new system!

It can be said that martial arts culture is a very important part of all plans in Yang Ming's mind.

After a long time, I saw the old dean say thoughtfully: "That's right, Yang Ming, I think it is necessary to take your concept of 'martial arts culture' to the media for discussion, otherwise your own influence alone is still not enough to promote the spread of this cultural concept." ”

Yang Ming's eyes lit up when he heard this, and he said excitedly and embarrassedly: "Is this okay?" Old Dean, after all, I'm too young!"

To be honest, he had this idea in his heart for a long time, especially after his continuous basic martial arts novels succeeded and began to spread widely, he wanted to do so.

But I don't know why, several of Yang Ming's martial arts novels have achieved such great success, and several media have made news reports, but there is no repercussion in the literary world, and even if there is, it is only a passing mention, as if it is not worth mentioning.

In fact, Yang Ming also knew what was going on.

If the status of 'martial arts culture' in the literary world is really determined in this world, then he Yang Ming is the patriarch of the school!

With such a glorious status, for those literati, how could they be willing to give up to a young man with a hairy boy.

There is no second in martial arts, and there is no first in literature!

Since ancient times, the most powerful people have been literati.

Therefore, even if Yang Ming asked Wu Yuanzhi to arrange some programs on 'martial arts culture' to be broadcast, he did not get much response in the literary world.

It is simply too difficult for him alone to promote the popularity of 'martial arts culture'.

Even readers and ordinary people can't buy it.

After all, it has only been two years, and even if Yang Ming's martial arts novels are popular and popular, the scope of coverage is limited.

Originally, according to Yang Ming's plan, he was going to wait for a while, and he had to promote it in various ways.

However, now if the old dean comes forward, it will be different.

As the dean of one of the country's top professional art deans for decades, the old dean has accumulated contacts in the cultural circle, which is absolutely immeasurable!

To tell the truth, Yang Ming was really embarrassed in his heart, he was really very uneasy about the old dean treating him so well, you know, once the 'martial arts culture' is successfully promoted, then Yang Ming's status in the cultural world will be completely different.

No matter who sees him, it is not an exaggeration to shout 'Master'.

A master of martial arts culture!

"That's a good thing. The old dean also seemed to see the entanglement in Yang Ming's heart, and waved his hand without care, "The most important thing is that I feel that your so-called martial arts culture is easier than what we thought before, movies are both art and culture, if martial arts culture can make it easier for the world to understand Chinese culture, then it is extremely worthwhile for me to do this." ”

"As long as you make a good movie and do it, it will be beneficial to our Chinese movies, then no matter what, there is an old man like me behind to support you!"

The old dean's assurance that he patted his chest made Yang Ming almost cry with excitement, this kind of pure teacher's kindness to students and ardent expectations for students was something he had never felt.

"Hmm!" Yang Ming nodded heavily.