Chapter 165: Gunpei Yokoi and Shigeru Miyamoto
Li Xuan had never heard of the name of X-Trail Game Office, and this company did not have any major sales masterpieces, so it was natural that there was not enough doxxing when negotiating with Oriental Game Company. If a well-known company such as Namco and Konami came to request to become a third-party software supplier for Oriental Games, the conditions given by Li Xuan might be more generous.
Don't look at the sales of Gameboy handhelds every month, but due to Li Xuan's relatively low pricing at the beginning, the profit margin of Oriental Game Company on the whole machine is relatively low, and a handheld is less than $1, compared to the profit on the game card, which is much higher.
At the beginning, Li Xuan lowered the price of Gameboy, on the one hand, to crack down on Nintendo's H handheld that had just been launched at that time, and on the other hand, it was also to quickly occupy the market.
As long as the gameboy handheld can be recognized by consumers, the company can completely give up the profits of the first game console - excellent - excellent - small - say - more - new - the most - fastest - WWW.UUXS.CC-, and slowly make up for the income from the subsequent game cards. And if a third-party company wants to release its own games on the Gameboy platform, it will inevitably scratch the Oriental Game Company.
The gameboy of the Oriental Games Company is selling well, and the one that has been hit the hardest is naturally Nintendo. Nintendo's H handheld was only launched less than half a month earlier than Gameboy, but it was defeated by Gameboy, resulting in a slow sale.
Nintendo's designer Gunpei Yokoi was on his way to Tokyo on the Shinkansen when he happened to see a young man playing a simple graphic game with a calculator next door. He then thought that if he could develop an ultra-low-cost portable game console the size of a calculator, it would definitely be a big hit in the market.
When Gunpei Yokoi returned to the company, he immediately submitted the new idea to his supervisor, but it was rejected by his immediate boss, Hiroshi Imanishi, and others. He didn't give up, and went directly to Yamauchi, the president of Nintendo. And finally persuaded Yamauchi to agree to develop this portable game console.
But at that time, Nintendo, except for Yamauchi, was not optimistic about the project, and the opposition was very loud. And the financial situation of Nintendo at that time was not good. In order to support the H project, Yamauchi borrowed another 1 billion yen from the bank.
Gunpei Yokoi lived up to the president's expectations. The first handheld game, Hball, was soon developed, which was a simple catch-and-catch game. After Yamauchi tried the prototype, he felt that H was promising. So Nintendo's original intention was to vigorously promote this portable game console, personally convincing many toy store owners to place orders.
The Chuxin Club is a dealer meeting established by Nintendo in the early years of toy production. Every toy store owner who sells Nintendo products is invited to participate in the Beginner's Club, and Nintendo regularly holds promotional meetings to promote their company's new products to all dealers.
The sales table at the beginning of the game console was very good. This reassured many toy store owners who were still skeptical and began to place orders. But the good times didn't last long, and soon the gameboy of Oriental Games was also launched in Japan.
The Boy handheld is priced at only 5,000 yen, which is 800 yen cheaper than Nintendo's H. What's more, Gameboy implements a machine-card separation design. In addition to the "Hong Kong Cube" game that comes with the game console, Oriental Games Company has also launched a number of games such as "Tank Wars", "Snake", and "Backgammon" at the same time, which are far more playable than H's catch-and-catch game.
Buyers will naturally choose the Gameboy handheld with good quality and low price, so the game store owners have just placed an order, and it has become a dead stock that cannot be sold in their hands, so they have asked Nintendo to return it.
The original intention will be Nintendo's spending decades. before the establishment of a distribution channel. But now the new products that the company is pushing at the original heart meeting have been unsalable. If these toy store owners are allowed to bear the losses themselves, their original intentions will surely be ruined immediately.
Therefore, Yamauchi Pu could only make a decision on the spot. Agree to the dealer's request for returns. But in this way, Nintendo will have to suffer huge losses. As for the H project, there was already a lot of opposition within the incumbent company. Now this handheld project is really as everyone expected, causing the company to suffer heavy losses, and the questioning voices that were originally suppressed by Yamauchi Pu are once again in the dust.
Because Yamauchi insisted on supporting Yokoi Junpei, even his prestige as president was greatly shaken. Yamauchi had no choice but to give up his car to protect his handsome, and reluctantly let Junhei Yokoi, who he considered very talented, resign in order to calm the discontent within the company.
"Xiao Li Sheng, I have already communicated with the Yokoi Junping you recommended. I want him to be in charge of a handheld game project team in the Japanese R&D department. Continue to develop new games for Gameboy!" said Du Wenqiang.
"I heard that in the past few days, a group of people from the Japanese R&D Department have come to Hong Kong to study and exchange?" Li Xuan asked with a smile.
Du Wenqiang nodded: "That's right." There are 15 people in total, and they have been in Hong Kong for a week. Although our R&D department in Hong Kong has made a lot of achievements in the past year or so, in all fairness, most of the credit goes to Xiao Li Sheng. Without your brilliant ideas, it would have been impossible to achieve such brilliant results by the people in the R&D department themselves.
In contrast, many of the staff recruited by our R&D department in Japan are real talents! For example, Gunhei Yokoi and Shigeru Miyamoto, whom you mentioned earlier, are both active thinkers and thoughtful people. I hope that the communication between the two R&D personnel can collide with each other and create new creative sparks. Such mutual visits and exchanges will be held regularly in the future!"
Li Xuan nodded, as a reborn person, he naturally knew how successful Nintendo was in the future life. Therefore, Li Xuan listed it as the primary competitor at the beginning of his entry into the Japanese market, which made Gameboy follow Nintendo's H listing, in order to block the other party with all his might.
If there is no Li Xuan, this butterfly. Nintendo's H Pocket sold more than 30 million units in two or three years, which not only allowed Nintendo to pay off the debts that had been entangled for many years, but also accumulated 4 billion yen in cash.
But now because of his obstruction. Instead of paying off the old debt, Nintendo owed new debt. Development is even more difficult. Not long ago, Li Xuan specially sent someone to contact Yamauchi Pu to inquire about the possibility of acquiring Nintendo. It's a pity that the old man refused, Nintendo is the family business of the Yamauchi family, and naturally refuses to sell it to others until the mountain is exhausted.
In fact, Li Xuan values the talents in Nintendo's company more, such as Yokoi Junhei. If the Gameboy idea of the Oriental Game Company relied on Li Xuan's reborn golden finger, then the advent of Nintendo H was completely the whimsy of Yokoi Junhei.
The reason why Oriental Game Company was able to beat Nintendo on the handheld console was powerless, in addition to Li Xuan's golden finger. is also because there is mental arithmetic and unintentional. Therefore, after Li Xuan learned that Yokoi Junhei was regarded as a scapegoat for the failure of the H handheld project and had resigned from Nintendo, he immediately asked the Japanese R&D department of Oriental Games Company to offer generous conditions to recruit the other party.
As for another Lord Shigeru Miyamoto, he is another genius in Nintendo, and "Mario Brothers", which was just plagiarized by Li Xuan, is his masterpiece. In addition, world-renowned games such as "The Legend of Zelda" and "Metroid" are also his works, and it can be said that Nintendo has been able to dominate the game industry for many years in later generations, and he is absolutely attributed.
And because of Li Xuan's influence, Shigeru Miyamoto's situation within Nintendo is not much better than that of Yokoi Junpei. His first arcade game, Donkey Kong, which he developed independently last year, failed miserably in the Japanese market, but in fact, this work had a chance to make a comeback. It was a huge success after it was brought to the United States this year by Yamauchi's son-in-law, Minoru Arakawa, and sold more than 60,000 units in one go. Earned more than $100 million in profits for Nintendo.
But now Oriental Games' "Mario Bros. Brothers" has swept the entire American market, and "Donkey Kong" has not even made a wave. And the reason why Shigeru Miyamoto was able to enter Nintendo in the first place was because his father was friends with President Pu Yamauchi. But now the game developed by Shigeru Miyamoto has failed miserably.
And Yamauchi Pu was also anxious because of H's loss, so he naturally didn't have the energy to take care of his friend's son's situation in the company. Shigeru Miyamoto was constantly ostracized and ridiculed by his colleagues, and not long ago he also chose to resign from Nintendo. Soon, under Li Xuan's instructions, he was also included in the Japanese R&D Department of Oriental Games.
Several talents who could make him look at them were all recruited by Oriental Game Company, and Li Xuan's interest in acquiring Nintendo was much smaller. Japan's game industry is much stronger than Hong Kong's, and its talent pool is also richer than Hong Kong's, and Oriental Games' R&D department in Japan has been expanding. It has recruited a lot of outstanding talents with rich experience in the game industry.
While Li Xuan and Du Wenqiang were discussing, in a Japanese restaurant in Central. Yokoi Junhei and Shigeru Miyamoto each ordered a piece of udon. Hong Kong's food and drink is all-encompassing, with the exception of major Chinese cuisines. There are also a variety of Western, Japanese, and Thai restaurants. Especially in recent years, more and more Japanese tourists have come to Hong Kong to shop, and there are more and more Japanese restaurants in Hong Kong.
"Yokoi-kun, what did you gain from coming to Hong Kong this time?" asked Shigeru Miyamoto as he sat down at a good seat.
He and Gunhei Yokoi are both among the employees of the Japanese R&D department who came to Hong Kong for this exchange, and the two used to be superiors and subordinates in the same department at Nintendo, and now they have a closer relationship than others.
Yokoi Junhei smiled, with a hint of loneliness in his smile: "The harvest is not small, I was not unjustly defeated before! The company's colleagues in Hong Kong are indeed better than Nintendo!" (To be continued)
ps: I'm sorry, it's a bit late to update today, I'm sorry to everyone!R466