The annual meeting in January '82 basically touched on every important department of the new venture electronics company. Pen "Fun" Pavilion www.biquge.info In this, the R&D department occupies the majority, and the only new venture Tokyo branch is purely marketing and sales business.

Although there are more game development practitioners in Japan, and it is easier to recruit talents, for the sake of technical confidentiality, Lin Qi did not let the Japanese branch use local human resources for research and development.

From the very beginning of the establishment of the Tokyo branch in Japan, it is a pure sales and after-sales service company. Moreover, at this stage, the Japanese branch, Ricoh Company accounts for half of the equity, and before this part of the equity is recovered, Lin Qi is not ready to let the Tokyo branch play a greater role.

“…… As of now, the Tokyo branch has sold 17 million handheld game terminals and 27,000 arcade machines annually...... 6 self-operated brand stores were set up, with a net profit of US$15.17 million after tax. Of course, due to the recent deterioration of the relationship between our branch and the second largest shareholder, Ricoh, some orders obtained through Ricoh's dealer system may be affected. However, our branch will vigorously strengthen the construction of channels and consolidate the sales share in the Japanese game market. Uejima said in a fluent Chinese speaker, "At present, the Tokyo branch of Shinsei Electronics is developing well and has a high credit limit in the banking system. The interest rate in the Japanese financial market is relatively low, and the interest rate in the world's major financial markets has risen to 15%~20%, but the loan interest rate in Japan is only about 6%. ”

Lin Qi nodded and said: "In view of the current strong export of Japanese products, coupled with the political pressure of the United States and other countries, in the long run, there will be huge pressure on the yen to appreciate." JPY loans will not be considered for the time being. Of course, the performance of the branch has indeed exceeded expectations, and it is worth learning from other departments of the whole group!"

The low interest rate of the yen is due to the high expectation of a sharp rise in the exchange rate. The influx of foreign exchange deposits into Japan's financial system has flooded its capital, so there is a huge incentive to lend money. Throughout the 80s, and especially in the mid-to-late 80s, the yen appreciated very quickly. This has dealt a heavy blow to Japan's manufacturing industry, and at the same time, it has caused Japan's financial real estate to prosper like never before. Before the Plaza Accord, the yen had been appreciating, and after the Plaza Accord, the rate of appreciation of the yen accelerated.

So, it would be foolish to borrow yen loans now because of Japan's low interest rates. The yen later appreciated, making it even more expensive for those who borrowed it.

If you want to make a profit, you should borrow a currency that has a huge room for depreciation at this stage, and then use it to invest in yen assets, preferably Japanese real estate. A few years later, he enjoyed the rise in real estate prices, the war in the yen exchange rate, and the collapse of the Hong Kong dollar exchange rate, resulting in huge gains.

Of course, Lin Qi is not too keen on this kind of speculation, after all, there must be a lot of good things at the top, and after developing this habit, it will bring bad atmosphere to the company.

New start-ups should really rely on product and business innovation to make money steadily. Only by forming such an atmosphere can we achieve sustainable development.

Unlike many companies, which rely on short-term windfalls to get rich, they do not have sustained competitiveness.

"Thank you boss for your advice!" said Ueshima with a serious look of thought, "Humble consideration is far less thoughtful than the boss!"

After the report of the island boy, the company gave warm applause.

At present, in terms of the overseas sales market of new start-up electronics companies, the Japanese market unexpectedly occupies the first place. Of course, in addition to the unexpected popularity of the "Chinese Cube" game, Ricoh has also helped a lot.

But now Lin Qi refuses to hand over the X8 chip foundry order to Ricoh, and the honeymoon period between Xinchuang Electronics and Ricoh is over early.

Although Ricoh will continue to provide 400,000 6502 chips per month to Xinchuang Electronics in accordance with the contract, the business of the two companies stops there.

As for the new venture electronics company in Tokyo, Japan, although Ricoh holds shares, the two shareholders signed an agreement that by November 83, the new venture electronics company has the right to redeem the equity with cash. At that time, Ricoh may make a lot of money, but the relationship between the interests of the two companies will be completely severed in the future.

The cooperation between Ricoh and Nintendo has also begun to become blatant. Not only did it supply the 6502 chip to Nintendo, but it seems that it was also working with Nintendo to develop parts that improved the game's sound and graphics display functions. All signs show that Nintendo's FC research and development has entered a critical stage.

This is also thanks to the honeymoon period between New Venture Electronics and Ricoh, some people from Ricoh joined New Venture Electronics Japan Tokyo Company, and these people still maintain a relationship with the previous company, and many things are found out through the employees of New Venture Electronics Japan Tokyo Company.

According to the agreement between Ricoh and New Venture Electronics, the redemption of the equity of the Tokyo branch is valued according to the net assets of October 83, and the net assets of the Tokyo branch are now about 23 million US dollars. And as the next two years develop, it may be more expensive to redeem 50% of the shares.

Therefore, Lin Qi has the motivation to reduce the profits of the Tokyo branch: "I would like to thank all my colleagues in the Japanese branch and Miss Uejima for their contributions over the past year or so. The Japanese market is currently the market with the highest sales volume of our company's products, and it is also completely dependent on the strength of the branch. The results are more desirable than the North American market's reliance on large distributors such as Walmart...... For the sake of the long-term development and strategic layout of the Japanese market, I think that in the new year, the Tokyo branch can adopt some appropriate promotion strategies, such as rebates for the top dealers. For example, dealers with monthly sales of more than $1 million can give up to 10% sales rebates. Establish different sales rebate ratios, with a minimum monthly sales of $10,000 and a rebate of 3%. Of course, the rebate does not give cash, but provides goods to dealers. The goal for next year is not to make a profit, but to greatly expand the market share. In particular, the shipments of the first generation of Palm Entertainment in the Japanese market, as well as the sales of game cartridges, will become the focus...... In addition, we will increase advertising investment from next year, and at least 10 million US dollars a year will be invested in brand promotion in the Japanese market. In addition, the Tokyo branch is responsible for contracting contracts with third-party game developers in the Japanese market and providing free training to third-party game developers......"

After a little thought, Uejima understood what was going on.

The company is prepared to sacrifice the short-term profits of the Tokyo branch, so that the growth rate of total profits and asset scale in recent years will be reduced, but it will increase its market share and long-term competitiveness.

After the equity delivery in 83, the pent-up profits will be released.

"I very much agree with Chairman Lin's guidance. "When we return to the Tokyo branch, we will understand the strategic deployment of the head office, and put the interests of the parent company first!"

Lin Qi nodded and said: "In the new year, the head office will make new strategic deployments, and at the same time, according to the different nature of different business teams, different incentives will be given. In the past, out of respect for technical personnel, we created our company's unique technology dividend reward system. Excellent technical team, through the research and development of promising products, to obtain a steady stream of dividends. This dividend mechanism has laid the foundation of our company's technical personnel's passion for innovation and the desire to create promising technology. Of course...... We don't just focus on products that can make profits and results in the short term. For example, like the CPU and Pangu host platform, many projects that require long-term technical research have continued to invest a lot of money and resources in the past few years, and the company has no regrets. Of course, the technical personnel who do these long-term projects may not be as good as the product R&D personnel who can make quick money in the short term in terms of income. In addition, our non-technical employees may also make a significant contribution, but they do not enjoy incentives beyond their salaries. After a period of thinking, I think it is gradually possible to implement the equity incentive mechanism. ”

Throughout the company's conference room, dozens of executives held their breath.

Other companies in the new venture department already have other shareholders, but the new venture electronics company, the core enterprise of the entire new venture consortium, has always been Lin Qi's sole proprietorship, although it is also a joint-stock system, but the company's total share capital is 100 million shares, and the founding 7 employees, each holding 1 share, the rest are all held by Lin Qi alone.